Consumer Corner

Alienware Revamps its Iconic Laptop Armada at CES 2023

Published

1 year ago

January 3, 2023

ROUND ROCK, Texas, Jan. 3, 2023 /PRNewswire/ — Alienware and Dell today reveal six new gaming laptops including: Alienware m18 and m16, Alienware x16 and x14, and Dell G16 and G15. And these aren’t small updates either – the roster debuts updated form factors and materials, best-in-class performance upgrades, design and comfort enhancements, as well as an overhauled Alienware Command Center.

Fun Fact: The Legend design journey included 19 designers, more than 17,000 hours of work, 1,100 images of inspiration, 3 distinct visions, 48 concept models, two final visions, and a complete ecosystem of product.
Quality. Instead of using a single uniform color to wrap around the entire laptop, we’re reviving a two-tone design that provides greater color contrast – X Series now brandishes a new Lunar Silver colorway while M Series reps a new Dark Metallic finish.
Form. A new minimal approach to the Legend form, we’ve made these laptops more comfortable to carry in hand, accomplished by extruding the thermal shelf at the back of the laptop to create a flatback design.
Alienware’s most powerful laptop, the m18.
M Series continues to focus on performance and traditional gaming values.
X Series continues with form-factor leadership through innovation while bringing materials and finishes to the forefront in its new Lunar Silver colorway.
Alienware reveals six new gaming laptops including: Alienware m18 and m16, Alienware x16 and x14.
Function. We’ve also made them easier to open and close plus gave the palm rest a more natural feel. This was achieved by incorporating a V-Rail grip along the perimeter of the B and C panels, or along the nose of the laptop where it opens.
Alienware and Dell reveal six new gaming laptops including: Alienware m18 and m16, Alienware x16 and x14, and Dell G16 and G15.

As what defines preeminent gaming experiences constantly evolves, Alienware and Dell continue to set itself apart with meaningful high-impact innovation that meets the changing needs of gamers. Whether you’re a competitive or hobby gamer, if freedom without compromise is what you value most, look no further than our intrepid new fleet of high-performance laptops.

New Alienware laptops galvanize gamers with elite power, performance and design

In 2019, we made a bold move to undergo a complete portfolio redesign to distinguish Alienware’s brand identity from the industry. At the time, the landscape was swarmed by red and black machines. It was at that time we chose to charter a new course for Alienware and retire the iconic space-age identity of our Epic design language.

The journey began with our design team sifting through endless scores of Sci-fi lore and artwork across a variety of mediums (comic books, games, illustrations, and film). The goal was to project the iconic AW design 30 years into the future. This led us to our current design framework, known as Legend.

Now entering its third evolutionary stage, Legend 3 debuts today on all four new Alienware laptops. With a keen focus on form, function and quality, the latest machines bring forward intuitive design features that reinforce interactivity and convenience—all while enabling higher performing technology.

Our family of Alienware gaming laptops has historically focused on 15″ and 17″ screen sizes. That all changes today, with the introduction of 16″ and 18″ screen sizes alongside our 14″ model that was unveiled last year (CES 2022). This foundational shift was driven by the improvements delivered via our Alienware Cryo-tech thermal solution which enables us to adopt these larger displays without making significant changes to the footprint of each device.

Across the new Alienware laptop family, we’ve enabled the following features to help ensure that your gameplay and entertainment experiences are comfortable, expressive and enjoyable:

Taller 16:10 displays usher in more screen real estate for a greater field of view.
Dolby Atmos for immersive, spatial sound and Dolby Vision for stunning visuals, so you feel closer to your favorite entertainment.
All panels feature ComfortView Plus, our hardware-based technology meant to reduce blue light emissions without impacting performance or picture quality.
Higher-resolution FHD webcam to improve the quality of video interactions.
New bottom foot design allows airflow through the underbelly and into the heart of the chassis to aid overall system performance.
Element 31 thermal interface material now placed on both the CPU and the GPU to help ensure heat dissipation is optimized.ⁱ
Revamped Alienware Command Center 6.0 rebuilt to improve stability, navigation between features, and control over system performance. (more on this below)

Meet Alienware’s new 18-inch performance juggernaut, introducing the m18

Alienware M Series is designed for gamers who prioritize performance. Rising to that challenge are the all-new Alienware m18 and Alienware m16 powerhouses.

Alienware’s most powerful laptop, the m18ⁱⁱ, is in a performance class of its own, with customization options that span the gamut of new CPU and GPU technology. This includes up-to 13th Gen Intel Core i9-13980HX processors and NVIDIA® GeForce RTX™ 4090 Laptop GPUs, plus next-gen AMD Ryzen™ Processors and Radeon™ Graphics for mobile. All this performance is enabled by a suite of major Alienware Cryo-tech™ advancements.

Here are the most notable thermal improvements made to the new Alienware m18:

Element 31 thermal interface material is now used on both the CPU and the GPU.ⁱⁱⁱ
Vapor chamber now covers the GPU and CPU, helping to increase thermal capacity by 35%^iv.
Seven heat pipes (up from four on m17) to move thermal energy into expanded copper fins, which equates to a >114% surface area increase^v.
Quad fans with ultra-thin fan blades increase airflow by 25%^vi.

These significant improvements to platform thermal capacity (~35% using Full Speed mode^vii) and cooling pave the way for higher-performance CPUs and GPUs, allowing us to push the total system power to 250W^viii.

Impressively, m18 maintains the same peak thickness (Z-height) as m17, while giving gaming enthusiasts 14% more room on-screen^ix, providing enough space for a full-sized keyboard and number pad with optional CHERRY MX mechanical keys, plus dual user-replaceable DDR5 SO-DIMM slots and unprecedented storage capacity… now up to 9TB of total storage! Available panel options include either 165Hz QHD or 480Hz FHD displays with Dynamic Display Switching technology, and G-SYNC and FreeSync support. All fortified by structural improvements inside and out that enable a stronger, more rigid chassis —meeting the robust build quality Alienware customers expect.

For gamers seeking a slightly more compact powerhouse, the m16 provides many of the same technologies, ergonomics, design qualities and experiential benefits as the m18.

m18 Fact Sheet & Spec Sheet | m16 Fact Sheet & Spec Sheet

Introducing the most luxurious Alienware yet, the first-ever x16

X Series laptops are designed for gamers who expect their Alienware laptop to compliment every aspect of their lifestyle, including beyond gaming. They want a more portable companion that can be taken with them wherever life leads yet demand supreme performance to match. To address both of these needs, we pull deeper from engineering’s bag of tricks to architect the most aggressive designs possible. As our flagship brand, X Series serves as our innovation portal, bringing many technology breakthroughs in addition to elevating premium materials, finishes and features to the forefront of the product experience.

The new Alienware x16 is our first 16″ gaming laptop since 2004 and our most premium Alienware product yet. It answers the debate on whether to buy a 15-inch or 17-inch gaming laptop by pinpointing a sweet spot between both sizes. Promising more performance, a taller 16:10 display and an improved six-speaker design, the new x16 bests our current x17 in almost every way and does so in a sleeker and more robust full-metal chassis. Everything you hear, see and feel is on another level.

Built with top-firing tweeters for clarity and a dual woofer configuration for strong bass, x16 creates a spatial audio experience with its 6-speaker audio. With Dolby Atmos, you will experience rich, layered sound that reveals depth, clarity, and details like never before, bringing your entertainment to life.

Complimented by our best AlienFX experience, x16 now boasts 100 micro-LEDs (touting 50 individual lighting zones!) on the rear stadium and is the first Alienware laptop enhanced with new AlienFX Scanner, Loop and Rainbow lighting mods. Additionally, our illuminated RGB touchpad is now 15% larger (than the one found on the x17 R2). Finally, we continue to offer per-key RGB keyboard lighting with optional CHERRY MX mechanical keys to complete our most dynamic and customizable lighting experience to date, all controllable via Alienware Command Center.

It features the latest technologies including 13th Gen Intel Core HX processors, up-to NVIDIA® GeForce RTX™ 4090 Laptop GPUs and next-gen AMD technology for mobile.

The world’s thinnest 14″ gaming laptop, the x14^x, was first introduced last year at CES 2022, and now our refreshed x14 R2 sports an impressive new display panel that delivers more visual real estate and heightens resolution with 97% more pixels than before^xi. You can also charge more ways than one with the included Type-C USB charging. A new, two-fan design increases cooling performance with the option to add the Cryo-tech cooling design and Element 31 thermal interface^xii.

x16 Fact Sheet & Spec Sheet | x14 Fact Sheet & Spec Sheet

G Series unveils stylish new design with G16 and G15

Dell’s new G16 and G15 gaming laptops are grounded in reliability and simplicity at approachable price points, featuring youthful and fun aesthetics with performance to match.

We’ve taken a bold new design approach with the G15 and G16, which are available in eye-catching colorways, with retro pops of orange and blue set against premium metallics, that are sure to be coveted by those with an appreciation for ’80s pop aesthetics. Both feature our G-mode key, exclusive gaming function macro keys, and toggle audio keys to enhance the player experience. G15 offers one-zone and four-zone RGB keyboard options with numpad, while G16 offers one-zone RGB and Cherry MX keyboard options to fit your style.

Looking under the hood, G15 and G16 supports graphic-intensive games with ease and consistency, even in marathon sessions, powered by the latest Intel, AMD and NVIDIA technology to help you get lost in your favorite games. And for the first time, G Series receives Alienware inspired Vapor Chamber Cooling and Element 31 thermal interface^xiii.

Both devices are equipped with the newly enhanced Alienware Command Center for the ultimate in-player customization.

G15 Fact Sheet & Spec Sheet | G16 Fact Sheet & Spec Sheet

A single interface to rule them all, welcome the re-engineered Alienware Command Center

The redesigned Alienware Command Center (AWCC) is launching with all these new Alienware and G Series gaming laptops, bringing the ultimate customization and convenience to your fingertips.

A quick refresher on Alienware Command Center: the dashboard creates a centralized location to quickly access settings such as game-specific profiles and themes, lighting, macros, audio and overclocking—all things that are critical to your gaming experience.

The redesigned AWCC isn’t just software updates and enhancements to the prior version. It is a new architecture – built from the group up – featuring a new, intuitive and dynamic user design. This not only makes AWCC easier to navigate and update, but it makes you a better gamer. Take our new performance overlay as an example: you can now see and adjust your performance while gaming.

Alienware Command Center Fact Sheet & Spec Sheet

For more information
To learn more about these new products, you can check out the complete press kit here.

Target Pricing & Availability
**Select high-end configurations will be available at launch, with additional configurations becoming available at a later date(s). For more specific details, check out our target pricing and availability guide here.

Coming soon this winter

Alienware m18** will first launch with high-end configs starting at ~$2,899 (US), ~$3,899 (CA); additional configs will arrive later with the entry model starting at ~$2,099 (US), ~$2,849 (CA)
Alienware m16** will first launch with high-end configs starting ~$2,599 (US), ~$3,599 (CA); additional configs will arrive later with the entry model starting at ~$1,899 (US), ~$2,599 (CA)
Alienware x16** will first launch with high-end configs starting ~$3,099 (US), ~$4,199 (CA); additional configs will arrive later with the entry model starting at ~$2,149 (US), ~$2,899 (CA)
Alienware x14 will start at ~$1,799 (US), $2,449 (CA).

Coming soon this spring

Dell G15 will start at ~$849 (US), $1,149 (CA)
Dell G16 will start at ~$1,499 (US), $1,999 (CA)

ⁱ Application of Element 31 varies by configuration and from platform to platform.
ⁱⁱ Based on internal testing, November 2022. Actual results may vary.
ⁱⁱⁱApplication of Element 31 varies by configuration and from platform to platform.
^iv Based on internal testing, November 2022. Actual results may vary.
^v Based on internal testing, November 2022. Actual results may vary.
^vi Based on internal testing, November 2022. Actual results may vary.
^vii Based on internal testing, November 2022. Actual results may vary.
^viiiBased on internal testing, November 2022. Actual results may vary.
^ix Based on internal testing, November 2022. Actual results may vary.
^x Based on internal Dell analysis, December 2022.
^xi Based on internal analysis, December 2022.
^xii Application of Element 31 varies by configuration and from platform to platform.
^xiiiApplication of Element 31 varies by configuration and from platform to platform.

SOURCE Dell Technologies

Automotive

Nissan Dominates the Best Value New Cars List: A Closer Look at the Kicks, Frontier, and Sentra

Nissan dominates as Kicks, Frontier, and Sentra clinch spots on Cars.com® 2024 Best Value New Cars list, showcasing remarkable value and excellence.

Published

1 day ago

April 19, 2024

Rod Washington

In a resounding triumph, Nissan has once again emerged as a leader in the automotive industry by securing coveted spots on the highly esteemed Cars.com® 2024 Best Value New Cars list. This prestigious recognition serves as a testament to Nissan’s unwavering commitment to excellence and delivering exceptional value across their lineup. In this blog post, we will delve into the phenomenal achievements of the 2024 Nissan Kicks, Frontier, and Sentra, as well as the notable recognition received by the Versa SV.

@stmblog
🌟 Explore Nissan’s award-winning lineup! 🚗✨ #NissanExcellence https://stmdailynews.com/category/consumer-corner/automotive/
♬ original sound – STMDailyNews

2024 Nissan Kicks S: Best Value in Subcompact SUV Category
The 2024 Nissan Kicks S has undoubtedly made its mark as the ultimate subcompact SUV that offers unbeatable value. With its stunning design, remarkable features, and impressive fuel efficiency, the Kicks S showcases a perfect blend of style and practicality. From city streets to off-road adventures, this versatile SUV is a true game-changer.
2024 Frontier King Cab S 4×2: Best Value in Midsize Pickup Segment
Nissan’s commitment to excellence shines through with the 2024 Frontier King Cab S 4×2, which has claimed the prestigious title of Best Value in the Midsize Pickup segment. Boasting remarkable performance, durability, and an array of advanced safety features, the Frontier is built to effortlessly conquer any terrain. Whether it’s for work or play, this pickup truck exceeds expectations.
2024 Sentra S: A Standout Compact Car
The 2024 Sentra S secures a well-deserved third place in the Compact Car category, further solidifying Nissan’s reputation for crafting outstanding vehicles. With its sleek design, cutting-edge technology, and exceptional fuel efficiency, the Sentra S offers a remarkable driving experience matched with an exceptional value proposition. Embrace the joy of every journey with this impressive compact car.
Honorable Mention: 2024 Nissan Versa SV
The 2024 Nissan Versa SV receives an honorable mention, highlighting its noteworthy features and outstanding value proposition. With its spacious cabin, advanced safety technologies, and remarkable fuel efficiency, the Versa SV proves to be a reliable companion for everyday adventures.

The recognition earned by the 2024 Nissan Kicks, Frontier, Sentra, and Versa SV on the Cars.com® 2024 Best Value New Cars list showcases Nissan’s dedication to delivering top-notch vehicles that offer exceptional value, unrivaled quality, and remarkable performance. As Nissan continues to push the boundaries of automotive innovation, car enthusiasts can confidently explore these award-winning models with the assurance of a remarkable driving experience. Embrace excellence and discover the best value with Nissan’s impressive lineup of vehicles!

“For further details regarding Nissan’s products, services and their dedication to sustainable mobility, please visit their website.” nissanusa.com. “Feel free to follow Nissan on their social media channels.” Facebook, InstagramOpens, X (Twitter) and LinkedIn and “Please take a look at all of our newest videos” on YouTube.

https://stmdailynews.com/category/consumer-corner/automotive/

About Nissan Motors

Nissan Motor Co. Ltd. is a multinational car manufacturer based in Yokohama, Kanagawa, Japan. The company sells vehicles under the Nissan, Infiniti, and formerly Datsun brands. Nissan also offers in-house performance tuning products (including cars) under the Nismo and Autech brands. The company’s roots date back to the early 20th century with the Nissan zaibatsu, which is now known as Nissan Group.

Nissan has been a member of the Renault-Nissan-Mitsubishi Alliance since 1999, with Mitsubishi joining in 2016. This partnership is between Nissan and Mitsubishi Motors of Japan, along with Renault of France. As of November 2023, Renault has a 15% voting stake in Nissan, while Nissan holds the same stake in Renault. Additionally, Nissan acquired a 34% controlling stake in Mitsubishi Motors in October 2016.

Nissan ranked as the sixth largest car manufacturer globally in 2017, following Toyota, Volkswagen Group, Hyundai Motor Group, General Motors, and Ford. In the same year, Nissan held the title of the largest car maker in North America. With a revenue of $78 billion in 2022, Nissan secured the ninth spot among the world’s automobile makers and emerged as the leading Japanese brand in China, Russia, and Mexico. As of April 2018, Nissan became the largest electric vehicle (EV) manufacturer worldwide, with over 320,000 all-electric vehicles sold. The Nissan LEAF, the car-maker’s top-selling electric model, claimed the second position in global electric car sales, just behind the Tesla Model 3.

Introducing the All-New 2025 Nissan Kicks: Redefining Compact Crossovers

Automotive

Refining its Adventure Ready Heritage: Introducing the 2025 Toyota 4Runner

Get ready for the ultimate off-road adventure with the all-new 2025 Toyota 4Runner. It combines heritage, capability, and advanced features.

Published

6 days ago

April 14, 2024

Mark Bennett and Rod Washington

For over four decades, the Toyota 4Runner has held a special place in the hearts of North American off-road enthusiasts. Its legendary status as a capable and rugged off-roader is undeniable. Now, with the all-new 2025 Toyota 4Runner, Toyota has raised the bar even higher, combining the vehicle’s iconic heritage with bold new looks, advanced technology, premium materials, and enhanced safety features. Let’s dive into the exciting details of this sixth-generation model and discover why it’s set to captivate adventure lovers yet again.

Built for the Toughest Terrains:
The 2025 Toyota 4Runner is built on Toyota’s tough TNGA-F global truck platform, which it shares with other iconic models like Tacoma, Land Cruiser, Tundra, and Sequoia. This platform boasts a high-strength boxed, steel-ladder frame, multi-link coil rear, and double-wishbone front suspension, providing unbeatable durability and enhanced ride comfort. With its powerful i-FORCE MAX powertrain, the new 4Runner can tow up to an impressive 6,000 pounds.

@stmblog
Unleash your adventurous side with the 2025 Toyota 4Runner! 🚀 #Toyota4Runner #AdventureReady https://stmdailynews.com/category/consumer-corner/autom
♬ original sound – STMDailyNews

2025 Toyota 4Runner Refines Adventure Ready Heritage

Evolving Legacy with a Bold New Look:
The design of the all-new 4Runner was spearheaded by the Michigan-based CALTY design team, who drew inspiration from the vehicle’s rich heritage and its association with the Baja desert racing scene. The result is a dynamic and athletic appearance, paying homage to the first and second generations of 4Runners. Design elements such as the legacy “wrap over” quarter glass and the iconic roll-down rear window have been brought back, adding a touch of nostalgia. Inside the cabin, the emphasis was on creating a functional and sophisticated space, with second-row tumble seats enhancing versatility and maximizing cargo floor usage.

Unleashing the Power:
The 2025 4Runner offers two powerful and efficient powertrain options. The i-FORCE engine, a turbocharged 2.4-liter four-cylinder, delivers an impressive 278 horsepower and 317 lb.-ft. of torque, paired with an eight-speed automatic transmission. Additionally, the i-FORCE MAX hybrid powertrain, available on select models, combines a turbocharged 2.4-liter engine with a 48-hp electric motor, creating a total system output of up to 326 horsepower and 465 lb.-ft. of torque – the most powerful powertrain ever offered on a 4Runner.

Unparalleled Off-Road Capability:
The 4Runner has always been synonymous with off-road capability, and the 2025 model takes it to new heights. The introduction of the Stabilizer Bar Disconnect Mechanism enhances suspension articulation, allowing the vehicle to flex while maintaining excellent traction. With up to 32-degree approach and 24-degree departure angles, the 4Runner is prepared to conquer any trail. The available Multi-Terrain Monitor system assists the driver by providing a view of potential hazards displayed on the center screen, further enhancing off-road safety.

An Array of Options:
Toyota expanded the grade offering for the 2025 4Runner to provide customers with more choices than ever before. Nine grades are available, including the new Trailhunter grade, designed specifically for overlanding enthusiasts who seek a turnkey solution for their adventures. The Trailhunter comes equipped with additional off-road enhancements, such as ARB’s Old Man Emu (OME) shocks and a co-designed ARB Roof Rack.

Advanced Technology for a Connected Experience:
The 2025 4Runner features Toyota’s latest technology, including an 8-inch or available 14-inch multimedia touchscreen display compatible with wireless Apple CarPlay® and Android Auto™. The inclusion of Toyota Safety Sense 3.0 as standard ensures that all 4Runner models are equipped with advanced safety features. Additional available features like Blind Spot Monitor, Rear Cross-Traffic Alert, and Road Sign Assist provide peace of mind on and off the road.

Setting a Cleaner Path:
The 2025 4Runner embraces Toyota’s commitment to a carbon-neutral future, featuring a hybrid powertrain option. As part of the Beyond Zero Vision, Toyota is expanding its electrified vehicle lineup. The 4Runner, along with other Toyota models, including the Land Cruiser and Tacoma, contributes to the company’s aim of offering customers diverse options to reduce their carbon footprint.

The 2025 Toyota 4Runner is a testament to Toyota’s dedication to refining an already iconic and adventure-ready vehicle. With its bold new design, enhanced capability, advanced technology, and commitment to sustainability, the 4Runner continues to be a top choice for those seeking thrilling off-road experiences. Prepare to embark on bigger and bolder adventures with the all-new 2025 Toyota 4Runner.

About Toyota
For over 65 years, Toyota (NYSE:TM) has been an integral part of North American culture, dedicated to promoting sustainable mobility through our Toyota and Lexus brands and our extensive network of over 1,800 dealerships.

Toyota has a significant presence in North America, employing over 63,000 people who have played a vital role in designing, engineering, and assembling nearly 47 million cars and trucks. In the near future, Toyota will open its 14th manufacturing plant in North Carolina, which will produce batteries for electric vehicles. As of now, Toyota already offers 27 different options for electrified vehicles, making it the automaker with the most electric vehicles on the road.

For more information about Toyota, visit www.ToyotaNewsroom.com.

Source: Toyota

https://stmdailynews.com/category/consumer-corner/automotive/

Introducing the All-New 2025 Nissan Kicks: Redefining Compact Crossovers

Consumer Corner

LITTLEST PET SHOP CELEBRATES THE YEAR OF THE BOBBLE BY ENCOURAGING FANS ACROSS THE GLOBE TO ‘BOBBLE TO THE BEAT’

Following an Epic NYC Premiere Event, Basic Fun! Invites Fans Around the World to Unleash the Bobble with a Custom Song and Dance Challenge Inspired by the Pets

Published

2 weeks ago

April 5, 2024

Rod Washington

BOCA RATON, Fla. /PRNewswire/ — Today, LITTLEST PET SHOP, one of the most well-known collectible toy brands in history, released a call to action to fans around the world to ‘unleash the bobble’. In celebration of the franchise’s long-anticipated return to retail in January – this is sure to be the “Year of the Bobble”! Debuting last week with a pop-up performance at Toys”R”Us at Macy’s Herald Square, Macy’s flagship location in New York City, the Bobble to the Beat social campaign encourages kids and kidults alike to showcase their dancing skills and bobble along with LITTLEST PET SHOP wherever they are, featuring custom choreography alongside an original LITTLEST PET SHOP brand anthem.

LITTLEST PET SHOP celebrates its’ long-anticipated return to retail with the #BobbleToTheBeat social campaign encouraging kids and kidults alike to bobble along to the custom brand anthem.

To kickstart the craze, TikTok creators @Alexdwong, @GiaNina and @MelissaBecraft, along with the iconic @ToysRUs Geoffrey the Giraffe™ led a flash mob performance of 20+ dancers through Macy’s, and are helping LITTLEST PET SHOP rally fans with dance tutorials, already sparking over 3 million views across Instagram and TikTok. Both the brand anthem and dance challenge, choreographed by acclaimed New York City-based professional director, choreographer, content creator, and producer Michael McCrary, are inspired by the beloved bobblin’ motion of LITTLEST PET SHOP pets, which is featured across figures in the latest Generation 7 of the line. Consumers around the world can join in on the LITTLEST PET SHOP relaunch celebration by gathering their own crew to show off their take on the dance on social media using the hashtag #BobbleToTheBeat.

“It’s essential we relaunched LITTLEST PET SHOP with a creative call to action that would introduce this iconic brand to new audiences on the platforms where they are, and also excite our longtime collectors,” said Katy Katz, Head of Digital Marketing & E-Commerce at Basic Fun! “The ‘Bobble to The Beat’ social campaign perfectly captures the essence of the signature quirky, edgy, and undeniably cute pets that have been loved for decades. Ultimately, we hope to inspire kids of all ages to let down their guard and unleash their own ‘bobble’ with us and LITTLEST PET SHOP!”

With over 1 billion pets sold worldwide since the brand’s initial launch by Hasbro, Inc. (NASDAQ: HAS) over 30 years ago, LITTLEST PET SHOP was the original pet collectible with more than 3,000 pets to collect, display, and trade. Returning to retail this January, the LITTLEST PET SHOP line will feature over 120 bobblin’ pets by the end of the year, including new pets, packs, and playsets available in more than 20 countries worldwide. The first series in Generation 7 features a wide range of new characters to collect and cherish, available within LITTLEST PET SHOP Pet Surprise Singles, LITTLEST PET SHOP Pet Pairs, and LITTLEST PET SHOP Pet Trios assortments, Play Packs and Playsets. Products are available at mass and specialty retailers worldwide, including Macy’s, Toys”R”Us, Amazon, Target, Walmart, Five Below, GameStop and more in the U.S. Learn more at LittlestPetShop.com.

To further the LITTLEST PET SHOP experience, Roblox players can also bobble with the brand on the global immersive platform, which will debut a custom bobble dance emote available in-game starting today! Following the wildly successful collaboration between LITTLEST PET SHOP Master Toy licensee, Basic Fun!, a leading global marketer of toys and consumer products, Hasbro, Inc., a leading toy and game company, and Suit Up Games, a Roblox development studio specializing in high-engagement branded experiences for young audiences, the LITTLEST PET SHOP pet-simulation gaming experience has surpassed over 3.5 million plays since launching in December 2023.

Ready to unleash the bobble? Follow the official @LITTLESTPETSHOP social channels, including Instagram and TikTok, to join in on the fun using #BobbleToTheBeat. For more information about the LITTLEST PET SHOP brand and product line, visit LittlestPetShop.com.

ABOUT BASIC FUN! INC.
Basic Fun! is a dynamic global marketer of classic and innovative children’s entertainment products for today’s kids. The company plays in many core toy categories including classic heritage toys, novelty collectibles, building toys, youth electronics, plush, vehicles, dolls and activity/discovery. Basic Fun!’s key brands include: LITTLEST PET SHOP, Care Bears, Cutetitos, POUND PUPPIES, TONKA, K’NEX, LITE-BRITE, Mash’ems, Playhut, Arcade Classics and more! For more information, please visit www.BasicFun.com.

ABOUT HASBRO
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.

SOURCE Basic Fun!