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Caitlin Clark, Christine Brennan and how racial stereotypes persist in the media’s WNBA coverage

The “Caitlin Clark effect” has driven record growth in the WNBA, yet Clark’s rookie season ended prematurely, revealing racial tensions and media biases impacting Black athletes’ representation and coverage.

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Caitlin Clark
Indiana Fever guard Caitlin Clark, right, scrambles for a loose ball against Connecticut Sun guard DiJonai Carrington during a game on Aug. 28, 2024. Brian Spurlock/Icon Sportswire via Getty Images

Molly Yanity, University of Rhode Island

The “Caitlin Clark effect,” or the impact on women’s basketball from a ponytailed rookie phenomenon from America’s heartland, is real: The 2024 WNBA season shattered viewership, attendance and merchandise sales records.

Clark, however, didn’t get a chance to compete for a league title.

The Connecticut Sun eliminated Clark’s team, the Indiana Fever, in the first round of the playoffs with a two-game sweep, ending her record rookie-of-the-year campaign.

And it may be just the latest chapter in a complicated saga steeped in race.

During the first game of the series, the fingers of Sun guard DiJonai Carrington hit Clark in the eye as Carrington followed through on a block attempt of a Clark shot.

During the next day’s media availability, USA Today columnist Christine Brennan recorded and posted an exchange between herself and Carrington.

In the brief clip, the veteran sports writer asks Carrington, who is Black, if she purposely hit Clark in the eye during the previous night’s game. Though Carrington insisted she didn’t intentionally hit Clark, Brennan persisted, asking the guard if she and a teammate had laughed about the incident. The questions sparked social media outrage, statements from the players union and the league, media personalities weighing in and more.

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Hit the pause button here.

As a longtime sports writer who has covered the WNBA – and as a journalism scholar who studies women’s sports and fandom – I’ll concede that Brennan’s line of questioning seems, on its face, like business as usual in sports journalism.

After all, haven’t most baseball fans seen a scribe ask a pitcher if he intentionally beaned a batter?

But Brennan’s questions were not asked in a vacuum. The emergence of a young, white superstar from the heartland has caused many new WNBA fans to pick sides that fall along racial lines. Brennan’s critics claim she was pushing a line of questioning that has dogged Black athletes for decades: that they are aggressive and undisciplined.

Because of that, her defense of her questions – and her unwillingness to acknowledge the complexities – has left this professor disappointed in one of her journalistic heroes.

Brennan and much of the mainstream sports media, particularly those who cover professional women’s basketball, still seem to have a racial blind spot.

The emergence of a Black, queer league

When the WNBA launched in 1997 in the wake of the success of the 1996 Olympic gold-medal-winning U.S. women’s basketball team, it did so under the watch of the NBA.

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The NBA set out to market its new product, in part, to a white, heterosexual fan base.

The plan didn’t take hold.

While the league experienced fits and starts in attendance and TV ratings over its lifetime, the demographic makeup of its players is undeniable: The WNBA is, by and large, a Black, queer league.

In 2020, the Women’s National Basketball Players Association reported that 83% of its members were people of color, with 67% self-reporting as “Black/African-American.” While gender and sexual identity hasn’t been officially reported, a “substantial proportion,” the WNBPA reported, identify as LBGTQ+.

In 2020, the league’s diversity was celebrated as players competed in a “bubble” in Bradenton, Florida, due to the COVID-19 pandemic. They protested racial injustice, helped unseat a U.S. senator who also owned Atlanta’s WNBA franchise, and urged voters to oust former President Donald Trump from the White House.

Racial tensions bubble to the surface

In the middle of it all, the WNBA has more eyeballs on it than ever before. And, without mincing words, the fan base has “gotten whiter” since Clark’s debut this past summer, as The Wall Street Journal pointed out in July. Those white viewers of college women’s basketball have emphatically turned their attention to the pro game, in large part due to Clark’s popularity at the University of Iowa.

Money is also pouring into the league through a lucrative media rights deal and new sponsorship partners.

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While the rising tide following Clark’s transition to the WNBA is certainly lifting all boats, it is also bringing detritus to the surface in the form of racist jeers from the stands and on social media.

After the Sun dispatched the Fever, All-WNBA forward Alyssa Thomas, who seldom speaks beyond soundbites, said in a postgame news conference: “I think in my 11-year career I’ve never experienced the racial comments from the Indiana Fever fan base. … I’ve never been called the things that I’ve been called on social media, and there’s no place for it.”

Echoes of Bird and Magic

In “Manufacturing Consent,” a seminal work about the U.S. news business, Edward Herman and Noam Chomsky argued that media in capitalist environments do not exist to impartially report the news, but to reinforce dominant narratives of the time, even if they are false. Most journalists, they theorized, work to support the status quo.

In sports, you sometimes see that come to light through what media scholars call “the stereotypical narrative” – a style of reporting and writing that relies on old tropes.

Scholars who study sports media have found that reporters routinely fall back on racial stereotypes. For example, coverage of Black quarterbacks in the NFL as less intelligent and more innately gifted would go on to hinder the progress of Black quarterbacks.

Man in green jersey shoots a basketball over the outstretched hand of man in yellow jersey.
Magic Johnson defends a shot by Larry Bird during the 1985 NBA Finals. Bob Riha, Jr./Getty Images

In Brennan’s coverage of the Carrington-Clark incident, there appear to be echoes of the way the media covered Los Angeles Lakers point guard Magic Johnson and Boston Celtics forward Larry Bird in the 1980s.

The battles between two of the sport’s greatest players – one Black, the other white – was a windfall for the NBA, lifting the league into financial sustainability.

But to many reporters who leaned on the dominant narrative of the time, the two stars also served as stand-ins for the racial tensions of the post-civil rights era. During the 1980s, Bird and Magic didn’t simply hoop; they were the “embodiments of their races and living symbols of how blacks and whites lived in America,” as scholars Patrick Ferrucci and Earnest Perry wrote.

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The media gatekeepers of the Magic-Bird era often relied on racial stereotypes that ultimately distorted both athletes.

For example, early in their careers, Bird and Johnson received different journalistic treatment. In Ferrucci and Perry’s article, they explain how coverage of Bird “fit the dominant narrative of the time perfectly … exhibiting a hardworking and intelligent game that succeeded despite a lack of athletic prowess.” When the “flashy” Lakers and Johnson won, they wrote, it was because of “superior skill.”

When they lost to Bird’s Celtics, they were “outworked.”

Framing matters

Let’s go back to Brennan.

Few have done more for young women in the sports media industry than Brennan. In time, energy and money, she has mentored and supported young women trying to break into the field. She has used her platform to expand the coverage of women’s sports.

Brennan defended herself in a lengthy interview on the podcast “Good Game with Sarah Spain”:

“I think [critics are] missing the fact of what I’m trying to do, what I am doing, what I understand clearly as a journalist, asking questions and putting things out there so that athletes can then have an opportunity to answer issues that are being discussed or out there.”

I don’t think Brennan asking Carrington about the foul was problematic. Persisting with the narrative was.

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Leaning into racial stereotypes is not simply about the language used anymore. Brennan’s video of her persistent line of questioning pitted Carrington against Clark. It could be argued that it used the stereotype of the overly physical, aggressive Black athlete, as well.

At best, Brennan has a blind spot to the strain racism is putting on Black athletes today – particularly in the WNBA. At worst, she is digging in on that tired trope.

A blind spot can be addressed and seen. An unacknowledged racist narrative, however, will persist.

Molly Yanity, Professor and Director of Sports media and Communication, University of Rhode Island

This article is republished from The Conversation under a Creative Commons license. Read the original article.

The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.

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Beverages

Pop, soda or coke? The fizzy history behind America’s favorite linguistic debate

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‘I’ll have a coke – no, not Coca-Cola, Sprite.’ Justin Sullivan/Getty Images
Valerie M. Fridland, University of Nevada, Reno With burgers sizzling and classic rock thumping, many Americans revel in summer cookouts – at least until that wayward cousin asks for a “pop” in soda country, or even worse, a “coke” when they actually want a Sprite. Few American linguistic debates have bubbled quite as long and effervescently as the one over whether a generic soft drink should be called a soda, pop or coke. The word you use generally boils down to where you’re from: Midwesterners enjoy a good pop, while soda is tops in the North and far West. Southerners, long the cultural mavericks, don’t bat an eyelash asking for coke – lowercase – before homing in on exactly the type they want: Perhaps a root beer or a Coke, uppercase. As a linguist who studies American dialects, I’m less interested in this regional divide and far more fascinated by the unexpected history behind how a fizzy “health” drink from the early 1800s spawned the modern soft drink’s many names and iterations.

Bubbles, anyone?

Foods and drinks with wellness benefits might seem like a modern phenomenon, but the urge to create drinks with medicinal properties inspired what might be called a soda revolution in the 1800s.
Drawing of hexogonal soda fountain with three visible spouts.
An 1878 engraving of a soda fountain. Smith Collection/Gado via Getty Images
The process of carbonating water was first discovered in the late 1700s. By the early 1800s, this carbonated water had become popular as a health drink and was often referred to as “soda water.” The word “soda” likely came from “sodium,” since these drinks often contained salts, which were then believed to have healing properties. Given its alleged curative effects for health issues such as indigestion, pharmacists sold soda water at soda fountains, innovative devices that created carbonated water to be sold by the glass. A chemistry professor, Benjamin Stillman, set up the first such device in a drugstore in New Haven, Connecticut, in 1806. Its eventual success inspired a boom of soda fountains in drugstores and health spas. By the mid-1800s, pharmacists were creating unique root-, fruit- and herb-infused concoctions, such as sassafras-based root beer, at their soda fountains, often marketing them as cures for everything from fatigue to foul moods. These flavored, sweetened versions gave rise to the linking of the word “soda” with a sweetened carbonated beverage, as opposed to simple, carbonated water. Seltzer – today’s popular term for such sparkling water – was around, too. But it was used only for the naturally carbonated mineral water from the German town Nieder-Selters. Unlike Perrier, sourced similarly from a specific spring in France, seltzer made the leap to becoming a generic term for fizzy water.
Black and white photo of the interior of a drug store, with various health remedies sold on the right side, and a soda fountain with stools on the left.
Many late-19th-century and early 20th-century drugstores contained soda fountains – a nod to the original belief that the sugary, bubbly drink possessed medicinal qualities. Hall of Electrical History Foundation/Corbis via Getty Images

Regional naming patterns

So how did “soda” come to be called so many different things in different places? It all stems from a mix of economic enterprise and linguistic ingenuity. The popularity of “soda” in the Northeast likely reflects the soda fountain’s longer history in the region. Since a lot of Americans living in the Northeast migrated to California in the mid-to-late 1800s, the name likely traveled west with them. As for the Midwestern preference for “pop” – well, the earliest American use of the term to refer to a sparkling beverage appeared in the 1840s in the name of a flavored version called “ginger pop.” Such ginger-flavored pop, though, was around in Britain by 1816, since a Newcastle songbook is where you can first see it used in text. The “pop” seems to be onomatopoeic for the noise made when the cork was released from the bottle before drinking.
A jingle for Faygo touts the company’s ‘red pop.’
Linguists don’t fully know why “pop” became so popular in the Midwest. But one theory links it to a Michigan bottling company, Feigenson Brothers Bottling Works – today known as Faygo Beverages – that used “pop” in the name of the sodas they marketed and sold. Another theory suggests that because bottles were more common in the region, soda drinkers were more likely to hear the “pop” sound than in the Northeast, where soda fountains reigned. As for using coke generically, the first Coca-Cola was served in 1886 by Dr. John Pemberton, a pharmacist at Jacobs’ Pharmacy in Atlanta and the founder of the company. In the 1900s, the Coca-Cola company tried to stamp out the use of “Coke” for “Coca-Cola.” But that ship had already sailed. Since Coca-Cola originated and was overwhelmingly popular in the South, its generic use grew out of the fact that people almost always asked for “Coke.”
Advertisement for orange soda reading 'a soft drink made from real oranges.'
No alcohol means not ‘hard’ but ‘soft.’ Nostalgic Collections/eBay
As with Jell-O, Kleenex, Band-Aids and seltzer, it became a generic term.

What’s soft about it?

Speaking of soft drinks, what’s up with that term? It was originally used to distinguish all nonalcoholic drinks from “hard drinks,” or beverages containing spirits. Interestingly, the original Coca-Cola formula included wine – resembling a type of alcoholic “health” drink popular overseas, Vin Mariani. But Pemberton went on to develop a “soft” version a few years later to be sold as a medicinal drink. Due to the growing popularity of soda water concoctions, eventually “soft drink” came to mean only such sweetened carbonated beverages, a linguistic testament to America’s enduring love affair with sugar and bubbles. With the average American guzzling almost 40 gallons per year, you can call it whatever you what. Just don’t call it healthy.The Conversation Valerie M. Fridland, Professor of Linguistics, University of Nevada, Reno This article is republished from The Conversation under a Creative Commons license. Read the original article.  
The Great American Soda Divide: How Geography Shapes What We Call Our Fizzy Drinks

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The Bridge

Getting More Than You Give: How students can support veterans in their communities

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Support Veterans

(Family Features) For those who have served in the U.S. armed forces, transitioning back to civilian life can be a challenge. However, community support can help make the transition easier for many veterans and provide those who offer that support – particularly young people – with rewarding opportunities and insight. Take, for example, Daniel Finney, who started volunteering at a local Department of Veterans Affairs hospital where his mother worked when he was 13 years old. At first, his mother simply wanted him to learn from the veterans and their experiences, but volunteering changed the trajectory of Finney’s life. He volunteered almost daily for the next 10 years, even inviting his friends to join him at the hospital. From that experience, Finney built valuable skills and chose to pursue a career as a physician’s assistant. “I chose to volunteer at the hospital not only because it was a great opportunity, but because I wanted to give back to our nation’s heroes who I felt were too often overlooked,” Finney said. “In addition, volunteering with dedicated health care professionals allowed me to discover the actual purpose for my current career path.” Not only did Finney reap personal rewards from volunteering and make a real difference in the lives of veterans, he also received tens of thousands of dollars in college scholarship money from DAV (Disabled American Veterans). The organization annually offers $110,000 in scholarships to student volunteers to be used toward accredited higher learning, including universities, colleges, community colleges and vocational schools. 17514 detail image embed1“I look at this scholarship as another door opening up,” Finney said. “This has allowed me to do so many things. One of them is to pay for college. I want to continue to be a civil servant wherever I go. I want to continue to help veterans, whether that’s a part of my job or whether I’m still volunteering. It can be working at a hospital or helping with a food drive for the homeless veteran community. It can be anything. I now have that desire ingrained in me to continue to serve our veterans.” These scholarships are open to students age 21 or younger who have contributed a minimum of 100 cumulative volunteer hours credited through DAV or DAV Auxiliary. Students can be nominated or may apply with the inclusion of an essay on what volunteering for veterans means to them. Learn more at DAVScholarships.org. For students, or anyone interested in giving back, consider a few other ideas for supporting the nation’s veterans. Express Your Gratitude Simply saying “thank you” can go a long way in expressing gratitude to veterans. Whether it’s through a handwritten note, a heartfelt conversation or a public acknowledgment at a community event, showing appreciation can help veterans feel valued and recognized for their service. Raise Awareness for Veterans’ Needs Learning about the challenges veterans face, such as service-related health issues, homelessness and underemployment, then advocating for supportive legislation and programming can go a long way toward improving their situations. For example, Amelia Marcum, another DAV scholarship recipient, developed a Native American veterans resource guide designed to provide veterans with key information about federal, state, community and tribal-based programs. She worked closely with Vietnam veteran and North Dakota state Sen. Richard Marcellais to bring the guide, which is now used by five tribal veterans resource service centers, to fruition. “Volunteering to serve the veteran community has been immensely transformative for me,” said Marcum, a direct descendent of the Turtle Mountain Band of Chippewa Indians. “I discovered a profound sense of purpose in elevating support systems for Native veterans, a community that serves at the highest rates among ethnic groups yet often faces significant challenges in accessing the benefits they rightfully deserve.” Support Veteran-Owned Businesses Many veterans transition into entrepreneurship after their military careers, and your patronage not only helps their businesses thrive, but also puts money back into the local community. Look for veteran-owned businesses or use online directories to find veteran entrepreneurs when searching for specific goods and services.   collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures SOURCE: DAV

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child education

Choose Play Every Day: How to transform everyday activities into playful learning opportunities

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17478 detail intro image (Family Features) Play is a universal language spoken by people of all ages. Through play, children learn to forge connections with others, build a wide range of leadership skills, develop resilience, conquer fears and navigate relationships and social challenges. For babies and toddlers, play is about far more than just having fun; it’s about learning and building important skills, from cognitive and physical to emotional and social abilities. As children get older, play helps reduce stress levels, process difficult emotions, promote problem-solving and build confidence – skills they need to thrive in a rapidly changing world. Despite its importance, play is often undervalued and overlooked due to busy schedules, lack of resources or misconceptions about its benefits. Approximately 4 in 10 children ages 2-4 do not get enough responsive interaction or stimulation at home, based on estimates from UNICEF, and roughly 1 in 8 children under age 5 don’t have toys or playthings at home. To overcome these barriers, it’s essential for parents and caregivers to recognize the value of both structured and unstructured play. Simple, everyday items – like kitchen utensils, cardboard boxes, leaves and stones – can be tools for imaginative play. Setting aside dedicated time for play, even in short intervals, can make a difference. 17478 detail image embed1 In honor of International Day of Play, consider these ideas to turn everyday activities into playful learning opportunities from UNICEF, which recognizes play as an important means to help children by providing access to evidence-based parenting programs and working with governments to prioritize play-based teaching and learning practices in schools and other learning environments.
  • Turn a grocery shopping trip into a scavenger hunt to teach kids about different foods, counting and categorization.
  • Role play or act out different scenarios you read in books or see in movies to help develop social skills and emotional understanding.
  • Make important language connections when getting dressed, such as identifying different articles of clothing and teaching colors.
  • Use bathtime to explore buoyancy and water with floating toys.
  • Play “I spy” while driving in the car or going for a walk around your neighborhood to help kids identify different animals, shapes, colors and elements of nature like trees, clouds and more.
  • Explore the kitchen through tasks such as choosing ingredients, measuring them and keeping time while cooking.
  • Use puzzles and building blocks to help develop problem-solving skills and hand-eye coordination.
  • Stimulate senses and promote fine motor skills through play with materials like sand, water or crafting dough.
  • Make sorting laundry educational by asking children to match socks by color or size, reinforcing their understanding of sorting and categorization.
  • Take turns doing the feeding at snack or mealtimes to build hand-eye coordination.
Find more ways to engage your children in fun, engaging play at unicefusa.org/play.   collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures SOURCE: UNICEF

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