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Can you trust companies that say their plastic products are recyclable? US regulators may crack down on deceptive claims
Keurig was fined for falsely claiming its K-Cup pods were recyclable. Many plastic items labeled recyclable end up as waste. The FTC is revising guidelines to clarify recyclability claims.
Patrick Parenteau, Vermont Law & Graduate School
Plastic is a fast-growing segment of U.S. municipal solid waste, and most of it ends up in the environment. Just 9% of plastic collected in municipal solid waste was recycled as of 2018, the most recent year for which national data is available. The rest was burned in waste-to-energy plants or buried in landfills.
Manufacturers assert that better recycling is the optimal way to reduce plastic pollution. But critics argue that the industry often exaggerates how readily items can actually be recycled. In September 2024, beverage company Keurig Dr Pepper was fined US$1.5 million for inaccurately claiming that its K-Cup coffee pods were recyclable after two large recycling companies said they could not process the cups. California is suing ExxonMobil, accusing the company of falsely promoting plastic products as recyclable.
Environmental law scholar Patrick Parenteau explains why claims about recyclability have confused consumers, and how forthcoming guidelines from the U.S. Federal Trade Commission may address this problem.
Why do manufacturers need guidance on what ‘recyclable’ means?
Stating that a product is recyclable means that it can be collected, separated or otherwise recovered from the waste stream for reuse or in the manufacture of other products. But defining exactly what that means is difficult for several reasons:
- Different U.S. states have different recycling regulations and guidelines, which can affect what is considered recyclable in a given location.
- The availability and quality of recycling infrastructure also varies from place to place. Even if a product technically is recyclable, a local recycling facility may not be able to accept it because its equipment can’t process it.
- If no market demand for the recycled material exists, recycling companies may be unlikely to accept it.
https://www.youtube.com/embed/RwppgbZwrpg?wmode=transparent&start=0 Most plastic goods that consumers put in their recycle bins aren’t recycled, despite the “chasing arrow” label. Critics say manufacturers have deceived the public to avert plastic bans.
What is the Federal Trade Commission’s role?
Public concern about plastic pollution has skyrocketed in recent years. A 2020 survey found that globally, 91% of consumers were concerned about plastic waste.
Once plastic enters the environment, it can take 1,000 years or more to decompose, depending on environmental conditions. Exposure through ingestion, inhalation or in drinking water poses potential risks to human health and wildlife.
The Federal Trade Commission’s role is to protect the public from deceptive or unfair business practices and unfair methods of competition. Every year, it brings hundreds of cases against individuals and companies for violating consumer protection and competition laws. These cases can involve fraud, scams, identity theft, false advertising, privacy violations, anticompetitive behavior and more.
The FTC publishes references called the Green Guides, which are designed to help marketers avoid making environmental claims that mislead consumers. The guides were first issued in 1992 and were revised in 1996, 1998 and 2012. While the guides themselves are not enforceable, the commission can use them to prove that a claim is deceptive, in violation of federal law.
The guidance they provide includes:
- General principles that apply to all environmental marketing claims
- How consumers are likely to interpret claims, and how marketers can substantiate these claims
- How marketers can qualify their claims to avoid deceiving consumers
The agency monitors environmentally themed marketing for potentially deceptive claims and evaluates compliance with the FTC Act of 1914 by reference to the Green Guides. Marketing inconsistent with the Green Guides may be considered unfair or deceptive under Section 5 of the FTC Act.
Courts also refer to the Green Guides when they evaluate claims for false advertising in private litigation.
Currently, the Green Guides state that marketers should qualify claims that products are recyclable when recycling facilities are not available to at least 60% of consumers or communities where a product is sold.
How is the agency addressing recyclability claims?
The FTC is reviewing the Green Guides and issued a request for public comment on the guides in late 2022. In May 2023, the agency convened a workshop called Talking Trash at the FTC: Recycling Claims and the Green Guides.
This meeting focused on the 60% processing threshold for recyclability claims. It also addressed potential confusion created by the “chasing arrows” recycling symbol, which often identifies the type of plastic resin used in a product, using the numbers 1 through 7.
Many critics argue that consumers may see the symbol and assume that a product is recyclable, even though municipal recycling programs are not widely available for some types of resins. Other labels use a version of the symbol for products such as single-use grocery bags that aren’t accepted in most curbside recycling programs but can be dropped off at designated stores for recycling.
The FTC has sought public comments on specific characteristics that make products recyclable. It also has asked whether unqualified recyclability claims should be made when recycling facilities are available to a “substantial majority” of consumers or communities where the item is sold – even if the item is not ultimately recycled due to market demand, budgetary constraints or other factors.
What are companies and environmental advocates saying?
Organizations representing environmental interests, recycling businesses and the waste and packaging industries have offered numerous suggestions for updating the Green Guides. For example:
- The U.S. Environmental Protection Agency urged the FTC to increase its threshold for recyclability claims beyond the current 60% rate. The EPA said that products and packaging “should not be considered recyclable without strong end markets in which they can reliably be sold for a price higher than the cost of disposal.” It also recommended requiring companies’ recyclability claims to be reviewed and certified by outside experts.
- The Consumer Brands Association, which represents the U.S. Chamber of Commerce, the Plastics Industry Association and other commercial interests, called for more research into public understanding of environmental marketing claims. To help companies avoid making deceptive advertising claims, it urged the FTC to provide more detailed explanations, with examples of acceptable marketing.
- The Association of Plastic Recyclers encouraged the FTC to increase enforcement against deceptive unqualified claims of both recyclability and recycled content. It recommended providing stronger, more prescriptive guidance; publicizing specific examples from the marketplace of deceptive representations; and sending warning letters when companies appear to be making unsubstantiated claims. It also asked the FTC to maintain its current recyclability claim threshold at 60% and to update the Green Guides again within five years instead of 10.
- A coalition of environmental groups, including Greenpeace USA and the Center for Biological Diversity, urged the commission to codify the Green Guides into binding rules. They also argued that for goods that require in-store drop-off, companies should have to prove that processors can capture and recycle at least 75% of the material.
The FTC has not set a date for publishing a final version of the revised Green Guides. All eyes will be on the agency to see how far it is willing to go to police recycling claims by manufacturers in this $90 billion U.S. industry.
Patrick Parenteau, Professor of Law Emeritus, Vermont Law & Graduate School
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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MALMÖ, Sweden /PRNewswire/ — Guided by the vision of creating a better everyday life for the many people, Ingka Group, the largest IKEA retailer, is stepping up efforts to support customers with low price while ensuring long-term growth. In many IKEA markets around the world*, the price of restaurant meals will be halved Monday through Friday, and children will eat for free.
With hundreds of millions of guests visiting IKEA restaurants every year, the company aims to inspire a better everyday life through food that is healthier, more sustainable, and affordable. As part of ongoing investments in the in-store experience, Ingka Group is introducing this price drop to help people stretch their budgets, nourish their families, and find a little more joy.
For example, in France, the price of lunch for a family of four, which includes two hot-meals with meatballs for adults and two meals for kids, will cost EUR 6.96 instead of EUR 19.9. In addition, all restaurant guests will receive a EUR 5 voucher to use in-store.
“Food has always been very important for IKEA, and we wanted to enable even more people to enjoy our restaurant offer while exploring our home furnishing range,” says Tolga Öncü, Ingka Retail Manager (COO) at IKEA Retail (Ingka Group). “Securing the lowest possible price for our products is always our utmost goal, and this is even more important in today’s times of economic uncertainties and cost-of-living pressures.”
At the same time, IKEA is refreshing its food offer with new dishes inspired by Asian flavours, expanding affordable, healthy options for customers.
“We always look for ways to bring more variety to our food offer, especially with new plant-based options,” says Lorena Lourido Gomez, Global Food Manager, IKEA Retail (Ingka Group). “We will soon launch our very first falafel, adding this popular food to our restaurants and, later, to our Swedish Food Markets. Good quality, low price, and making a positive difference for the planet – those ingredients remain a guiding star for our food business.”
Heading toward the end of FY25, IKEA remains focused on helping customers make the most of their finances while delivering value through both food and home furnishing.
*Austria, Canada, China, Denmark, France, Germany, Italy, Netherlands, Poland, Portugal, South Korea, Sweden, Switzerland, UK.
www.ingka.com/newsroom/latest-news
SOURCE IKEA
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Automotive
Slate Auto’s $20K EV Truck Dream Collapses Under Trump’s “Big Beautiful Bill”
Slate Auto’s sub-$20K electric pickup is no more—Trump’s new bill kills the EV tax credit that made the price possible.
Image Credit: Slate Auto
The Affordable EV Dream, Derailed
Slate Auto made waves in early 2025 by announcing an electric pickup truck with a revolutionary promise: a starting price under $20,000. With a minimalist, modular design and direct-to-consumer sales model, the company hoped to disrupt the industry by delivering a rugged, no-frills EV that everyday drivers could actually afford.
But that promise may now be broken.
In July 2025, the newly passed “Big Beautiful Bill” from President Donald Trump eliminated the $7,500 federal EV tax credit, a cornerstone of Slate’s pricing model. And as of now, Slate has quietly removed its sub-$20K price claims, signaling a dramatic shift in its market positioning.
What Was the Original Plan?
Slate Auto’s vision was simple:
Base price of the pickup: ~$25,000 Subtract $7,500 tax credit → final cost: $17,500 Optional bolt-on accessories and upgrades for customization
This formula positioned the Slate truck as a compelling solution for tradespeople, students, rural drivers, and eco-conscious buyers seeking low-cost alternatives to gas trucks.
What Changed?
The Trump administration’s “Big Beautiful Bill,” passed in July 2025, includes a provision that eliminates all federal EV tax credits starting September 30, 2025. That means:
No more $7,500 off at the point of sale Budget EVs like Slate’s are left to float—or sink—on their true retail pricing EV industry analysts warn of broader slowdowns in adoption
For Slate, it means their truck is no longer “America’s first under-$20K EV pickup.” Instead, the expected price now ranges from $25,000 to $27,500, and could rise to $35K with add-ons—putting it closer to competitors like the Ford Maverick Hybrid and Chevy Equinox EV.
The Fallout
This change hits hard for Slate, which built its brand on simplicity and accessibility. Without the tax credit:
Entry-level customers are priced out Preorder holders may cancel based on unexpected price hikes Market differentiation is weakened, as affordability was Slate’s primary value proposition
Meanwhile, critics argue the rollback of tax credits slows EV adoption at a critical time in the climate fight. Environmental groups and consumer advocates are already pushing back, saying the bill disproportionately hurts low- and middle-income Americans who were just beginning to consider electric vehicles.
What’s Next for Slate?
Slate says it still plans to begin production in late 2026, but without the EV credit, it must rework its pricing strategy and value offering. Possibilities include:
Offering fewer standard features Creating stripped-down fleet or worksite models Lobbying for state-level incentives to offset federal losses
Whether these changes will be enough to keep Slate competitive remains to be seen.
Final Thoughts
The electric vehicle space is undergoing seismic shifts, and the demise of the federal EV tax credit is likely to create ripple effects across the industry. For Slate Auto, the dream of a sub-$20K EV pickup may be over—but if they can pivot wisely, the company could still carve out a niche in the fast-evolving electric truck market.
Visit Slate Auto: https://www.slate.auto/en
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astronomy
A New Interstellar Visitor: Meet 3I/ATLAS, the Third Object from Beyond Our Solar System
Astronomers have discovered 3I/ATLAS, only the third known interstellar object to enter our solar system—here’s what we know so far.
A Cosmic Rarity: Another Visitor from the Stars
In an exciting development for astronomers and space enthusiasts alike, scientists have confirmed the discovery of a new interstellar object—officially named 3I/ATLAS—currently passing through our solar system. This marks only the third known object from another star system to visit us, following the mysterious ‘Oumuamua in 2017 and the icy 2I/Borisov in 2019.
The object was first detected on July 1, 2025, by the ATLAS telescope in Chile. Initially cataloged as A11pl3Z, further analysis confirmed that its speed and orbital trajectory are hyperbolic—meaning it’s not bound by the Sun’s gravity and is merely passing through, just like its rare predecessors.
What Do We Know About 3I/ATLAS?
Origin: The object’s interstellar origin is confirmed by its high velocity—traveling at around 60 km/s (37 miles per second)—and its hyperbolic orbit. Composition: Unlike ‘Oumuamua, which sparked debate due to its lack of a visible tail, 3I/ATLAS appears to be a comet, exhibiting a faint coma and short dust tail. Size: The comet’s nucleus could be as large as 10 kilometers (6 miles) across, though dust and debris around it may be inflating those estimates. Distance from Earth: It will come no closer than 150 to 240 million miles, posing no threat to our planet. Visibility: It’s currently about 420 million miles from the Sun and will reach its closest approach (perihelion) around October 29–30, 2025. After briefly disappearing behind the Sun, it may reappear for additional observation in December.
@stmblog 🚨 A comet from another star system is flying through our solar system right now! 🌠 Meet 3I/ATLAS — only the 3rd interstellar object ever seen! 👽✨ SpaceTok 3IATLAS Oumuamua Interstellar ScienceTok AstronomyFacts DidYouKnow CosmicVisitor #STMDailyNews https://stmdailynews.com/a-new-interstell…our-solar-system/ ♬ original sound – STMDailyNews – STMDailyNews
Why Interstellar Objects Matter
Interstellar objects are not just celestial curiosities—they are time capsules carrying information about the environments where they formed, likely in entirely different star systems. Their compositions, movements, and structures give scientists rare glimpses into the diversity of planetary building blocks in our galaxy.
‘Oumuamua puzzled scientists with its unusual shape and lack of comet-like activity, while 2I/Borisov looked more like a traditional comet. Now, 3I/ATLAS gives us another chance to compare and contrast these space travelers and deepen our understanding of how solar systems form and evolve.
Eyes on the Sky
Though faint and fast-moving, 3I/ATLAS is already being tracked by observatories around the world. With modern telescopes and tools that weren’t available even a decade ago, astronomers are optimistic about gathering unprecedented data on this rare visitor.
Whether you’re a seasoned stargazer or a casual cosmic tourist, it’s thrilling to know that something from another solar system is soaring through our cosmic backyard—reminding us of the vastness and wonder of the universe.
Sources:
Reuters: Newly Spotted Comet is Third Interstellar Object The Guardian: Mystery Object Likely from Beyond Our Solar System AP News: Astronomers Track Third Interstellar Visitor
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Forgotten Genius Fridays is a weekly collection of short videos and articles dedicated to inventors, innovators, scientists, and creators whose impact changed the world—but whose names were often left out of the textbooks.
From life-saving inventions and cultural breakthroughs to game-changing ideas buried by bias, our series digs up the truth behind the minds that mattered.
Each episode of The Knowledge runs 30–90 seconds, designed for curious minds on the go—perfect for YouTube Shorts, TikTok, Reels, and quick reads.
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