News
Can you trust companies that say their plastic products are recyclable? US regulators may crack down on deceptive claims
Keurig was fined for falsely claiming its K-Cup pods were recyclable. Many plastic items labeled recyclable end up as waste. The FTC is revising guidelines to clarify recyclability claims.
Patrick Parenteau, Vermont Law & Graduate School
Plastic is a fast-growing segment of U.S. municipal solid waste, and most of it ends up in the environment. Just 9% of plastic collected in municipal solid waste was recycled as of 2018, the most recent year for which national data is available. The rest was burned in waste-to-energy plants or buried in landfills.
Manufacturers assert that better recycling is the optimal way to reduce plastic pollution. But critics argue that the industry often exaggerates how readily items can actually be recycled. In September 2024, beverage company Keurig Dr Pepper was fined US$1.5 million for inaccurately claiming that its K-Cup coffee pods were recyclable after two large recycling companies said they could not process the cups. California is suing ExxonMobil, accusing the company of falsely promoting plastic products as recyclable.
Environmental law scholar Patrick Parenteau explains why claims about recyclability have confused consumers, and how forthcoming guidelines from the U.S. Federal Trade Commission may address this problem.
Why do manufacturers need guidance on what ‘recyclable’ means?
Stating that a product is recyclable means that it can be collected, separated or otherwise recovered from the waste stream for reuse or in the manufacture of other products. But defining exactly what that means is difficult for several reasons:
- Different U.S. states have different recycling regulations and guidelines, which can affect what is considered recyclable in a given location.
- The availability and quality of recycling infrastructure also varies from place to place. Even if a product technically is recyclable, a local recycling facility may not be able to accept it because its equipment can’t process it.
- If no market demand for the recycled material exists, recycling companies may be unlikely to accept it.
https://www.youtube.com/embed/RwppgbZwrpg?wmode=transparent&start=0 Most plastic goods that consumers put in their recycle bins aren’t recycled, despite the “chasing arrow” label. Critics say manufacturers have deceived the public to avert plastic bans.
What is the Federal Trade Commission’s role?
Public concern about plastic pollution has skyrocketed in recent years. A 2020 survey found that globally, 91% of consumers were concerned about plastic waste.
Once plastic enters the environment, it can take 1,000 years or more to decompose, depending on environmental conditions. Exposure through ingestion, inhalation or in drinking water poses potential risks to human health and wildlife.
The Federal Trade Commission’s role is to protect the public from deceptive or unfair business practices and unfair methods of competition. Every year, it brings hundreds of cases against individuals and companies for violating consumer protection and competition laws. These cases can involve fraud, scams, identity theft, false advertising, privacy violations, anticompetitive behavior and more.
The FTC publishes references called the Green Guides, which are designed to help marketers avoid making environmental claims that mislead consumers. The guides were first issued in 1992 and were revised in 1996, 1998 and 2012. While the guides themselves are not enforceable, the commission can use them to prove that a claim is deceptive, in violation of federal law.
The guidance they provide includes:
- General principles that apply to all environmental marketing claims
- How consumers are likely to interpret claims, and how marketers can substantiate these claims
- How marketers can qualify their claims to avoid deceiving consumers
The agency monitors environmentally themed marketing for potentially deceptive claims and evaluates compliance with the FTC Act of 1914 by reference to the Green Guides. Marketing inconsistent with the Green Guides may be considered unfair or deceptive under Section 5 of the FTC Act.
Courts also refer to the Green Guides when they evaluate claims for false advertising in private litigation.
Currently, the Green Guides state that marketers should qualify claims that products are recyclable when recycling facilities are not available to at least 60% of consumers or communities where a product is sold.
How is the agency addressing recyclability claims?
The FTC is reviewing the Green Guides and issued a request for public comment on the guides in late 2022. In May 2023, the agency convened a workshop called Talking Trash at the FTC: Recycling Claims and the Green Guides.
This meeting focused on the 60% processing threshold for recyclability claims. It also addressed potential confusion created by the “chasing arrows” recycling symbol, which often identifies the type of plastic resin used in a product, using the numbers 1 through 7.
Many critics argue that consumers may see the symbol and assume that a product is recyclable, even though municipal recycling programs are not widely available for some types of resins. Other labels use a version of the symbol for products such as single-use grocery bags that aren’t accepted in most curbside recycling programs but can be dropped off at designated stores for recycling.
The FTC has sought public comments on specific characteristics that make products recyclable. It also has asked whether unqualified recyclability claims should be made when recycling facilities are available to a “substantial majority” of consumers or communities where the item is sold – even if the item is not ultimately recycled due to market demand, budgetary constraints or other factors.
What are companies and environmental advocates saying?
Organizations representing environmental interests, recycling businesses and the waste and packaging industries have offered numerous suggestions for updating the Green Guides. For example:
- The U.S. Environmental Protection Agency urged the FTC to increase its threshold for recyclability claims beyond the current 60% rate. The EPA said that products and packaging “should not be considered recyclable without strong end markets in which they can reliably be sold for a price higher than the cost of disposal.” It also recommended requiring companies’ recyclability claims to be reviewed and certified by outside experts.
- The Consumer Brands Association, which represents the U.S. Chamber of Commerce, the Plastics Industry Association and other commercial interests, called for more research into public understanding of environmental marketing claims. To help companies avoid making deceptive advertising claims, it urged the FTC to provide more detailed explanations, with examples of acceptable marketing.
- The Association of Plastic Recyclers encouraged the FTC to increase enforcement against deceptive unqualified claims of both recyclability and recycled content. It recommended providing stronger, more prescriptive guidance; publicizing specific examples from the marketplace of deceptive representations; and sending warning letters when companies appear to be making unsubstantiated claims. It also asked the FTC to maintain its current recyclability claim threshold at 60% and to update the Green Guides again within five years instead of 10.
- A coalition of environmental groups, including Greenpeace USA and the Center for Biological Diversity, urged the commission to codify the Green Guides into binding rules. They also argued that for goods that require in-store drop-off, companies should have to prove that processors can capture and recycle at least 75% of the material.
The FTC has not set a date for publishing a final version of the revised Green Guides. All eyes will be on the agency to see how far it is willing to go to police recycling claims by manufacturers in this $90 billion U.S. industry.
Patrick Parenteau, Professor of Law Emeritus, Vermont Law & Graduate School
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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Food and Beverage
Diva Fam Inc. Announces Voluntary Recall of True Sea Moss “Sea Moss Gel Superfood” Products Due to Possible Health Risk
Diva Fam Inc. is recalling all True Sea Moss Sea Moss Gel Superfood flavors nationwide due to missing pH/temperature records and potential botulism risk.
Diva Fam Inc.. announced a voluntary recall of all lots and flavors of its True Sea Moss brand Sea Moss Gel Superfood due to a lack of required regulatory authorization and temperature monitoring records for pH-controlled food products, according to a company statement released January 9, 2026.
The company said the recall applies to products manufactured prior to January 9, 2026. The manufacture date (MFD) is indicated on the can lid in MM/YYYY format.
Why the products are being recalled
Diva Fam said the recall is related to missing required regulatory authorization and temperature monitoring records for certain pH-controlled food products. The company noted that pH-controlled foods that are not manufactured in accordance with applicable regulatory requirements may present a potential risk of microbial growth, including organisms that can produce toxins associated with botulism.
Botulism is a rare but serious illness that can affect the nervous system. Symptoms may include general weakness, dizziness, double vision, difficulty speaking or swallowing, and, in severe cases, difficulty breathing or muscle weakness.
Diva Fam said no illnesses or adverse health events have been reported in connection with the products subject to this recall to date.
Where the products were sold
The affected products were distributed nationwide through select retail locations, online via https://truеsеamоss.cоm/, and other distribution channels, according to the company.
Recalled products (all flavors, all lots)
The recall includes all flavors and sizes and batch numbers of True Sea Moss brand Sea Moss Gel Superfood packaged in 16 FL OZ (473 mL) glass jars, manufactured prior to January 9, 2026.
Recalled flavors and UPCs
| Flavor | UPC |
|---|---|
| Mango | 5065006235875 |
| Pineapple | 5065006235288 |
| Wildcrafted | 5065006235073 |
| Apple and Cinnamon | 5065006235776 |
| Elderberry | 5065006235189 |
| Passion Fruit | 5061033691882 |
| Blue Spirulina and Raspberry | 5065006235813 |
| Strawberry | 5065006235271 |
| Cherry | 5061033691264 |
| Mango and Pineapple | 5065006235301 |
| 5 Blends in 1 | 5061033690052 |
| Soursop | 5061033691875 |
| Lemon Pie | 5061033691271 |
| Orange | 5061033692926 |
How the issue was identified
The company said the matter was identified during a California Department of Public Health inspection that raised questions regarding regulatory authorization and related production records for certain distributed products. Diva Fam said it is cooperating fully with regulatory authorities and initiated the voluntary recall to ensure regulatory alignment.
The company said the recall is being conducted with the knowledge of the U.S. Food and Drug Administration.
What consumers should do
- Discontinue use of the affected product.
- Follow the instructions provided by the place of purchase regarding product return or disposal.
- Contact the company for additional information (details below).
Consumer and media contact
Consumers seeking additional information may contact:
- Email: support@divafam.com
- Phone: (818) 751-3882
- Hours: Monday through Friday, 9:00 a.m. – 5:00 p.m. Pacific Time
Source: Diva Fam Inc. (PRNewswire, Jan. 9, 2026)
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Economy
6 Wild Truths About America’s 2025 Spending Habits: Fetch Reveals Surprising Consumer Trends
The Fetch Finds Report reveals that in 2025, Americans balanced hard work with self-care, reflecting a mix of discipline and indulgence. Notable trends included a resurgence in meat sales, increased dining out, a focus on organization, and a rise in comfort-related purchases.
The Fetch Finds Report reveals a year of hustle, comfort, and delightfully chaotic shopping carts
Americans in 2025 were a study in contradictions. We hit the gym but also hit the couch. We decluttered our homes while filling our carts. We powered through demanding days with energy gels and powered down with weighted blankets and candles.
That’s the picture painted by Fetch’s first-ever full-year Fetch Finds Report, which analyzed more than $179 billion in consumer transactions. With 12 million receipts submitted daily, the data tells a story that’s equal parts discipline and indulgence—a snapshot of a nation trying to balance the hustle with some much-needed comfort.
6 Wild Truths About America’s 2025 Spending Habits: Fetch Reveals Surprising Consumer Trends
The Six Spending Surprises of 2025
1. The Meatless Revolution Has Expired
Remember when plant-based everything was the future? In 2025, Americans said “thanks, but no thanks” and brought meat back to the table. Fresh beef sales jumped 13%, pork climbed 12%, while refrigerated plant-based alternatives dropped 11%. Despite rising grocery costs, consumers chose the real deal over the meatless alternatives.
2. America’s Eating Out—and Sushi’s on a Roll
Even with tighter budgets, dining out surged. And the big winner? Sushi, with a massive 45.6% increase in trip growth. Mexican restaurants saw a respectable 13.9% bump, and pizza grew 6.7%. But sushi absolutely dominated the dining-out conversation this year.
3. Endurance Nutrition Takes a Victory Lap
Energy chews and gels jumped 27.4% in 2025. Whether Americans were actually running marathons or just trying to survive Monday morning meetings, endurance nutrition became a go-to for powering through demanding days.
4. The Great American Declutter Hit Overdrive
Self-care became shelf-care. Household storage bags surged 55.8%, charging valets climbed 37%, and cleaning gloves rose 13.4%. Getting organized wasn’t just about tidiness—it became an act of wellness. A clean space, a clear mind.
5. Protein Moved into the Pantry
Protein isn’t just for gym bros anymore. Everyday staples got a protein makeover:
- Protein-labeled breakfast cereals: +69.8%
- Protein granola: +45.9%
- Protein dry pasta: +35.4%
Consumers wanted their regular foods to work harder, turning breakfast and dinner into opportunities to fuel up.
6. America Powered Down and Got Comfortable
Comfort became the ultimate status symbol. Loungewear sales soared 218%, weighted blankets climbed 45%, and candles rose 20%. After all that hustle, Americans made winding down a priority—and they weren’t shy about investing in it.
What This Tells Us
The Fetch Finds Report captures something real about 2025: Americans were navigating a shifting economy with a mix of practicality and self-care. We pushed hard during the day and gave ourselves permission to relax at night. We organized our homes, fueled our bodies with protein, and treated ourselves to sushi dinners and cozy nights in.
“Fetch sees what others can’t: how people actually spend based on billions of purchases,” said Jacob Grocholski, Vice President of Analytics at Fetch. “This year, we saw a chaotic mix of discipline and indulgence that defined how people navigated 2025.”
About the Data
The findings come from Fetch, America’s Rewards App, which captures billions of spending transactions annually using AI and machine learning. With more than 6 million five-star reviews and users submitting 12 million receipts daily, Fetch has unmatched visibility into what consumers actually buy—at the item level, across every channel and retailer.
Want the full breakdown? Read the complete Fetch Finds Report for all the details on America’s 2025 spending habits.
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News
CES 2026: The Exhibitors and Moments That Stood Out for Entertainment + Tech Fans
CES 2026 delivered big entertainment-tech moments—from Sony Honda’s AFEELA to streaming, smart glasses, AI PCs, and robots that stole the show.
CES 2026 (Jan. 6–9 in Las Vegas) didn’t feel like a “future tech” show as much as a “right now” show. The big shift: AI wasn’t treated like a standalone product category anymore. It was the invisible layer powering everything from streaming discovery to robots that can actually do work.
For STM Daily News readers who live in the overlap of Entertainment and Tech, here are the exhibitors and trends that stood out most—plus why they matter beyond the show floor.
1) Sony Honda Mobility (AFEELA): The car as a rolling entertainment platform
Sony Honda Mobility’s AFEELA presence reinforced a direction CES keeps leaning into: the next generation of vehicles is competing as much on software and in-cabin experience as it is on horsepower.
What made it stand out:
- AFEELA represents the “car as a connected device” idea taken seriously—where the cabin becomes a screen-first, service-driven environment.
- It’s a clean example of how mobility and entertainment are merging: navigation, safety, personalization, and media all living in one interface.
2) Netflix + Amazon Prime Video + Roku + Xumo: Streaming is evolving into ecosystems
CES 2026’s Content & Entertainment story wasn’t about “who has the most subscribers.” It was about streaming as an ecosystem: bundling, ad-supported growth, and smarter discovery.
What made it stand out:
- CES highlighted how streaming platforms are pushing beyond simple libraries into bundles, premium originals, and integrated experiences.
- FAST (free ad-supported streaming TV) continues to gain traction, and device/platform players are positioning themselves as the front door.
3) Dolby: The quiet power behind the best-looking, best-sounding experiences
Dolby isn’t always the flashiest booth, but it consistently shows up as the tech that makes everything else feel “premium.”
What made it stand out:
- In a year where screens, XR, and immersive venues are everywhere, audio and imaging standards are the difference between “cool demo” and “wow.”
- Dolby’s relevance keeps growing as entertainment moves across phones, living rooms, cars, and wearables.
4) Meta + XREAL: Smart glasses keep inching toward mainstream
Wearables at CES 2026 weren’t just about steps and sleep. The momentum was in smart glasses and AR—especially as generative AI voice interfaces make hands-free use feel more natural.
What made it stand out:
- CES noted smart/AR glasses evolving with features like real-time translation, recording, and AI voice interfaces.
- For entertainment fans, this is where “watching” and “doing” start to blend—live overlays, creator tools, and new ways to capture experiences.
5) Samsung + LG + TCL: Screens are still the show’s main stage
Even in an AI-everywhere year, CES still belongs to display tech. Big brands kept proving that TVs aren’t just TVs—they’re hubs for gaming, streaming, smart home control, and ambient experiences.
What made it stand out:
- Display leaders continue to set the tone for how entertainment is consumed at home.
- The conversation is shifting from specs to experience: personalization, AI-powered recommendations, and multi-device continuity.
6) NVIDIA + AMD + Lenovo: The “AI PC” era is no longer theoretical
CES 2026 made it clear that the next wave of consumer computing is built around on-device AI. That matters for creators, editors, and anyone who lives in content.
What made it stand out:
- CES highlighted AI’s move from “digital transformation” to “intelligent transformation,” including edge/enterprise and physical AI in robotics.
- AMD’s CES keynote emphasized AI across devices from PCs to data centers, underscoring how quickly this is becoming standard.
7) Unitree + Richtech Robotics + Hyundai: Robots were the surprise crowd-pleaser
If CES 2026 had a “you had to see it” category, it was robotics. Not just novelty bots—machines built for real environments.
What made it stand out:
- CES framed robotics as “physical AI,” where generative AI and simulation training help robots learn faster than traditional programming.
- Humanoid robots, in particular, are moving from single-task demos toward more collaborative assistant roles.
The big takeaway for STM Daily News readers
CES 2026 wasn’t about one killer gadget. It was about convergence:
- Entertainment is becoming more interactive, more personalized, and more portable.
- Cars are becoming screens.
- Wearables are becoming interfaces.
- Robots are becoming the next “device category” people actually want to watch.
And underneath it all: AI is becoming less of a headline and more of the operating system for modern life.
Here’s a list of what stood out to us at CES 2026:
- Sony Honda Mobility (AFEELA): The car as a rolling entertainment platform
- Netflix + Amazon Prime Video + Roku + Xumo: Streaming is evolving into ecosystems
- Dolby: The quiet power behind the best-looking, best-sounding experiences
- Meta + XREAL: Smart glasses keep inching toward mainstream
- Samsung + LG + TCL: Screens are still the show’s main stage
- NVIDIA + AMD + Lenovo: The “AI PC” era is no longer theoretical
- Unitree + Richtech Robotics + Hyundai: Robots were the surprise crowd-pleaser
Sources
- CES press release recap and exhibitor/topic highlights (Jan. 9, 2026): https://www.ces.tech/press-releases/ces-2026-the-future-is-here
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