Food and Beverage
Chipotle and Strava Partner to Promote Healthy Habits in 2024
Chipotle’s partnership with Strava introduces fitness challenges and rewards for a healthy 2024. Learn more about their exciting collaboration.
Chipotle Mexican Grill is starting 2024 with an exciting announcement. Teaming up with Strava, the renowned fitness community, Chipotle aims to promote and reward healthy habits throughout the year. They’re introducing custom challenges and segments on Strava, offering determined athletes a chance to win free Lifestyle Bowls, fostering a healthy start to the year.
Chipotle is deeply committed to its fitness community, evident from a recent running survey where 7 out of 10 Chipotle consumers who are runners expressed their likelihood to enjoy Chipotle after training. To bring this community together, Chipotle and Strava have created “Chipotle segments” in key markets, offering free Lifestyle Bowls for a year to those achieving Local Legend (LCL) status.
As a testament to their dedication, Chipotle is transforming the second Friday of January into “No Quitters Day,” aiming to help guests maintain healthy habits throughout the month. They are also launching a national streak-based challenge on Strava, rewarding fans who sustain healthy movement habits post-Quitters Day.
Chipotle’s Lifestyle Bowls, designed for various dietary preferences including Whole30®, keto, paleo, gluten free, vegan, and vegetarian, aim to make healthy eating convenient and delicious. To kickstart 2024, they are offering a $0 delivery fee on Lifestyle Bowl orders throughout January.
This partnership between Chipotle and Strava is set to inspire and motivate individuals to prioritize their health and well-being, providing an innovative platform for fitness enthusiasts to engage and compete while enjoying nourishing meals.
SOURCE Chipotle Mexican Grill
