Cleveland Cavaliers and ARound Introduce ‘Cavs ARcade’

Augmented Reality Experience for NBA Playoffs Home and Away Game Watch Parties

The Cleveland Cavaliers have partnered with ARound, a next-generation fan engagement platform, to introduce “Cavs ARcade” during the 2023 NBA Playoffs. This shared AR experience will allow fans to digitally interact with the basketball court, fellow fans in the FieldHouse, and witness real-time effects on the Cavs giant video screen through mass multi-user gaming, 3D player personalities, real-time effects, and more. This marks the first NBA team to introduce shared AR, opening up an entirely new playing field for Cavs fans to feel closer to the game, the players, and the energy of the venue. The ARound Stadium app, available on iOS and Android, powers Cavs ARcade.

ARound has partnered with its first NBA team, the Cleveland Cavaliers, to launch “Cavs ARcade” for the NBA Playoffs.Tweet

The initiative includes new, custom features, and effects to enhance the fan’s gameday experience, such as the AR Chain-Shot Contest, where fans can showcase their grit and determination in the thrilling AR Chain-shot basketball contest, with nightly points leaders awarded Cavs jerseys, autographed merchandise, and more as they compete with fellow fans in this interactive, skill-based challenge. Additionally, CAVS ARcade introduces a stadium-wide multiplayer Wine and Gold ‘Landslide’ game, allowing Cavs fans to rally behind their team colors in a high-energy blend of friendly competition and team spirit. The experience will also bring beloved mascots Sir CC and Moondog to life in stunning AR on fans’ phones and stadium videoboards, alongside captivating visual effects that transform the game atmosphere into an unforgettable, interactive experience.

The CAVS ARcade experience will persist throughout the Cleveland Cavaliers playoff journey both during home games as well as away game watch parties, ensuring fans can enjoy these groundbreaking AR experiences and heightened engagement for the entire season. The Cavs are exploring new ways to engage their fanbase and enhance their interactions with the team, and this latest partnership with ARound is a prime example of their commitment to innovation.

ARound is a first-of-its-kind stadium-level shared augmented reality platform, part of the Stagwell Marketing Cloud, and is a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive, and shared experiences with fellow fans across the venue. Unlike other AR products that offer isolating, singular experiences, ARound’s massive multi-user AR redefines what it means to be part of a connected fan experience. The platform was the winner of Stagwell’s annual innovation competition, which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.

In conclusion, this partnership between the Cleveland Cavaliers and ARound has brought a unique experience to fans during the 2023 NBA Playoffs. This shared AR experience will open up new opportunities for fans to interact digitally with the basketball court, fellow fans in the FieldHouse, and witness real-time effects on the Cavs giant video screen through mass multi-user gaming, 3D player personalities, real-time effects, and more. This initiative sets an example for other NBA teams to explore new ways to engage their fanbase and enhance their interactions with the team.

Cavs ARcade is powered by the ARound Stadium app on iOS and Android.

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