Food and Beverage
Cracker Jack: The Classic American Snack Food That Stands the Test of Time
Cracker Jack is a quintessential American snack food that has been enjoyed for over a century. It was invented and first produced in 1896 by Rueckheim Bros. & Eckstein, a Chicago-based popcorn and confectionery company. The snack food is a combination of caramel-coated popcorn and peanuts, and it comes packaged with a small toy or prize inside.
The snack food quickly gained popularity and became a staple at ballparks and other sporting events thanks to its association with baseball. The famous song “Take Me Out to the Ballgame” even contains the line, “Buy me some peanuts and Cracker Jack”.
Cracker Jack’s success led to the registration of its name and slogan in 1896, and it is considered by some food historians to be the first-ever junk food. The snack food’s packaging has seen many changes over the years, but it has always featured Sailor Jack and his dog Bingo on the front.
In 1997, Frito-Lay acquired the Cracker Jack brand from Borden, and it has been marketed by the company ever since. In 2016, Frito-Lay announced that they would no longer be including a small toy or prize inside the package. Instead, a QR code is now included on the package, which can be scanned to download a baseball-themed game.
Despite this change, Cracker Jack remains a beloved snack food in the United States. It is often enjoyed at baseball games, as well as at home while watching movies or as a nostalgic treat. Its distinctive flavor and packaging have made it an American icon, and it continues to be a popular snack food to this day.
https://en.wikipedia.org/wiki/Cracker_Jack
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