Blog
Demanding Respect For Your Business!
The Business
I originally posted this on the former TNCN blog site back in 2021, but it is still very relevant today.
This is my first blog post in a long while. Today, I would like to talk about demanding respect for your business, in whatever you do. Whether you are running a blog, or podcast, creating apps, craft beer, food, or even if you are mowing lawns. Whatever it is you are doing, this is your business, and your reputation, your blood, sweat, and tears got you some level of success to this point.
From my standpoint, any success that I have had with TNC.Network I can attribute some of it to help from my family and friends. My friends care about my business, are concerned about its failure and champion its success.
More than likely, your friends do respect your business, and at least understand how your business integrity and reputation are valuable and important to your company’s future and treat it as such.
There are, however, times when this is not the case. A person who claims to be a friend and doesn’t have your business’s best interest at heart.
Thinking about the work you put into your business, you’ve also considered this, your company’s branding. This shows your hard work and dedication. With your branding, you have successfully and deservedly earned the trust of your clientele.
If you are running a media business like a blog, podcast, or a video channel and you are dealing with sponsors, or you are receiving products to review, movie or theater passes, or you are getting press passes to cover special events, it means that these venues and companies are entrusting you and your brand with their success.
With that said, let’s circle back to friendship and respecting your business or brand. Running TNC Network, I worked hard on branding and the blog’s reputation. When someone entrusts me with their branding, it is important to treat it with the respect they deserve, with integrity and professionalism.
Let’s focus on press passes. Covering events for TNC Network, I occasionally get press passes for events, which means that the venue is entrusting my news-blog to cover the event professionally and as a member of the press. It is not, however, an avenue for someone to just enter for free or act like a fake VIP and take advantage of the situation. Also, while at the event, we must follow the rules, no matter what you think about them or dislike them.
In 2018, I had an incident happen within our company where the person who was supposedly representing us at a local event purposely didn’t follow the rules. As a result, we are now seemingly blacklisted from getting press passes from that venue. Lesson learned. Good friends understand how important your company’s reputation is to its brand.
I learned a lot from that incident, and it made me rethink how I issue press passes within the company for coverage. I now take much more care in vetting the people who will represent the company. Press passes are not given for personal benefit; they are a symbol of the company’s trust and reputation. Good friends realize that and respect the importance of maintaining professional boundaries and upholding the company’s standards.
Furthermore, I believe that demanding respect for your business extends beyond just managing press passes or handling sponsorships. It includes how you interact with employees, clients, and even competitors. Consistently demonstrating professionalism and integrity in all aspects of your business fosters a culture of respect that can be felt by everyone who interacts with your brand.
So, whether you’re just starting out or have been in business for years, remember that your reputation is one of your most valuable assets. Protect it fiercely, demand respect for your hard work, and surround yourself with people who understand and appreciate the importance of your business’s integrity. In the long run, this will contribute not only to your success but also to the satisfaction and loyalty of everyone involved with your business.
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