Global icon, Dolly Parton, is set to captivate audiences with a live performance at AT&T Stadium for The Salvation Army’s Red Kettle Kickoff Halftime Show during the Dallas Cowboys Thanksgiving Day game against the Washington Commanders. Airing on CBS, this nationally televised event will mark the official start of The Salvation Army’s 133rd Red Kettle Campaign.
Parton’s performance will feature her biggest hits alongside songs from her highly anticipated Rockstar album, set to release on November 17. With the Thanksgiving Day game drawing 42 million viewers last year, this halftime show has become the most-watched regular season game of the year.
For 27 years, the Cowboys’ halftime show has shed light on the millions in need during the holiday season, rallying support for The Salvation Army’s iconic Red Kettle Campaign, which originated in 1891. Parton expressed her honor in being part of such a meaningful event, emphasizing the importance of supporting neighbors facing difficult times and encouraging everyone to contribute.
Charlotte Jones, executive vice president and chief brand officer for the Dallas Cowboys, praised Parton’s infectious energy and positive spirit, underscoring the impact her music has in inspiring hope. The Red Kettle Campaign is vital in meeting the increasing needs of families across the United States, and The Salvation Army continues to provide essential services, including Christmas gifts, food, shelter, and financial assistance to millions of struggling individuals.
The Salvation Army’s partnership with the Dallas Cowboys and the Gene and Jerry Jones Family Foundation has been instrumental in their mission for nearly three decades. Commissioner Kenneth G. Hodder, national commander of The Salvation Army in the United States, expressed gratitude for the Cowboys’ unwavering support.
Various options are available for those looking to support their neighbors in need, including donating in person at Red Kettles, contributing digitally through platforms like Apple Pay, Google Pay, PayPal, and Venmo, and volunteering for The Salvation Army Angel Tree program. Additionally, donations can be made through Amazon’s Alexa or by texting “KETTLES” to 51555. Each donation directly benefits local communities, providing assistance and hope to those who need it most.
To learn more about how you can help or receive assistance, please visit www.SalvationArmyUSA.org.
SOURCE The Salvation Army
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