Scientific Games, a leading provider of lottery games and technology, has announced an exclusive partnership with Warner Bros. Discovery Global Themed Entertainment to bring the popular TV series GAME OF THRONES to digital and retail lottery games. This multi-year agreement grants Scientific Games limited worldwide rights to the iconic brand, allowing them to create innovative GAME OF THRONES branded player experiences.
Scientific Games, known for their science-based products that drive maximum proceeds for lottery beneficiary programs, conducted consumer research to assess the popularity of the GAME OF THRONES brand. The results indicated that the series ranked among the top brands suitable for lottery games today.
Scientific Games announces highly anticipated GAME OF THRONES digital and retail lottery games.
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Kyle Rogers, Vice President of North American Instant Products for Scientific Games, expressed excitement about adding GAME OF THRONES to their licensed properties portfolio. He highlighted the TV series’ massive fanbase and social media following, which has the potential to bring a diverse range of players to the lottery games.
Scientific Games plans to incorporate the GAME OF THRONES brand into their next blockbuster lottery Linked Games, which will be announced soon. They currently offer the largest portfolio of licensed brands in the lottery industry, with over 100 properties for digital and retail games.
The company has a strong track record in organizing Linked Games winners’ events, having produced more than 30 major events that generated nearly $4.8 billion in retail sales to date. Scientific Games provides retail and digital games, technologies, analytics, and services to 130 lotteries worldwide.
With this partnership, lottery players can look forward to GAME OF THRONES-themed instant scratch games, Fast Play games, and digital lottery games. Scientific Games aims to leverage the rich iconography associated with the TV series to create engaging and immersive player experiences across multiple channels.
Overall, this collaboration between Scientific Games and Warner Bros. Discovery Global Themed Entertainment brings together two industry leaders to deliver an exciting gaming experience for fans of GAME OF THRONES and lottery players alike.
GAME OF THRONES and all related characters and elements © & ™ Home Box Office, Inc. (s23)
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