Community
Governor Newsom Signs AB 1511: A Landmark Step for Ethnic and Community Media in California
Governor Newsom signed AB 1511, requiring state agencies to prioritize ethnic and community media for advertising budgets, enhancing support for California’s diverse populations and promoting inclusivity.
SACRAMENTO, Calif. — In a significant effort to support the state’s rich tapestry of ethnic and community media, Governor Gavin Newsom has officially signed Assembly Bill 1511 (AB 1511) into law. Authored by Assemblymember Miguel Santiago (D-Los Angeles), this legislation mandates state agencies to develop strategic plans aimed at increasing advertising spending within media outlets that serve California’s diverse populations.
The Latino Media Collaborative sponsored the bill, which aims to create a sustainable financial foundation for these crucial media organizations. “California’s ethnic and community media are essential to keeping our diverse populations informed through independent journalism,” said Arturo Carmona, President of the Latino Media Collaborative. “This law ensures that state advertising investments will go where they are needed most.”
AB 1511
AB 1511 requires all state agencies engaged in marketing or outreach to prioritize ethnic and community media when allocating their advertising budgets. With more than 300 ethnic media outlets operating throughout California, the legislation seeks to address the long-standing challenges these organizations face due to underutilization of government resources and evolving advertising models.
Regina Brown Wilson, Executive Director of California Black Media, praised the law, recognizing the invaluable role local, independent, and Black news outlets play in the state’s communication landscape. “Our publications have an indispensable role in the communication infrastructure of our great state,” she emphasized.
The new law is not merely a financial lifeline; it’s also a strategic initiative designed to improve public outreach to historically underserved communities. As Sandy Close, Executive Director of Ethnic Media Services (EMS), articulated, “AB 1511 ensures that all public information and engagement reaches the state’s diverse and underserved communities in coordination with their trusted messengers.”
The legislation includes accountability measures, requiring state agencies to submit annual reports on their progress in increasing investments in ethnic media. The Department of General Services has been tasked with creating a reporting template by December 1, 2025, to ensure transparency and effectiveness. These provisions will remain in effect until July 1, 2028, institutionalizing the commitment to ethnic media for the foreseeable future.
Martha Diaz Aszkenazy, Publisher of the San Fernando Valley Sun/el Sol Newspaper, expressed optimism about the bill’s potential impact. “Display ads are the lifeblood of community newspapers,” she said. “The passage of AB 1511 creates a win-win for both ethnic media and the state. But this is just the beginning—we need more investment to ensure these essential platforms stay strong.”
As California navigates its complex landscape of cultural and ethnic diversity, AB 1511 signifies a proactive approach to ensuring that all voices are heard and represented in the media. As Julian Do, co-director of EMS, concluded, “It’s a powerful recognition that California’s future is best served when everyone is informed and included in public issue conversations at all levels.”
With this landmark legislation, California is setting a precedent for how states can leverage advertising dollars to strengthen ethnic media, foster community engagement, and bridge the information gap that often separates diverse populations from critical resources and public discourse. The road ahead is still long, but AB 1511 marks a crucial step toward a more equitable media landscape in the Golden State.
Related links for more information about AB 1511:
https://digitaldemocracy.calmatters.org/bills/ca_202320240ab1511
SOURCE Latino Media Collaborative
The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.
https://stmdailynews.com/category/the-bridge