MIAMI /PRNewswire/ — The sports and fitness world is abuzz with the rise of pickleball, America’s fastest-growing sport. With a surge in participants reaching 8.9 million in just one year, the question arises for fitness centers and commercial real estate properties: Is it time to join the movement?
Pickleball courts are sprouting up in diverse locations, from shopping malls to unused warehouses, signifying its universal appeal. Reports suggest an investment of $900 million could be needed to satisfy the current demand for 25,000 additional courts across the United States.
Navigating the Pickleball Phenomenon: To Add or Not to Add to Your VenueTweet
“The rise of pickleball is a testament to the sport’s broad appeal,” notes I. Yvan Miklin, President & CEO of Aquila. “It’s not just about adding a new sport – it’s about creating a vibrant community and fostering a multi-generational space for health and wellness.”
Facilities are finding that integrating pickleball courts is a relatively low-cost endeavor with high returns. Utilizing underutilized spaces such as rooftops, parking lots, and old office spaces, the sport caters to a vast age demographic, with significant participation from those aged 18 to 34.
The benefits are clear: Pickleball attracts diverse age groups, is easy to play and set up, and makes excellent use of underutilized areas, be they indoor or outdoor. Yet, there are considerations before implementing this new offering. Space requirements, potential noise complaints, and the necessity for an efficient scheduling system are among the few challenges to anticipate. The growth of pickleball presents an enticing prospect for businesses looking to expand their offerings.
However, weighing the pros and cons is crucial for a successful integration into any service lineup. With careful planning and strategic implementation, pickleball can be more than a sport; it can be an investment in a healthier, more active future.
To learn about adding pickleball to your offerings read Aquila’s latest article: In a Pickle: The Pros and Cons of Adding Pickleball to Your Offerings
A pioneering force in workplace health and wellness solutions, Aquila boasts 29 years of prowess in designing, developing, and managing workplace amenities, fitness services, and wellbeing engagement. The Aquila model also provides demonstrable ROI through data gathering and reporting.
John McEnroe, Drew Brees Join Pickleball Pros to Prove How Quiet The OWL Pickleball Paddles Really Are
First USA Pickleball Quiet Category-certified paddle reduces noise by 50 percent while raising the bar on paddle performance
CHICAGO /PRNewswire/ — OWL Sport recently unveiled the first USA Pickleball Quiet Category-certified paddle proven to reduce noise by 50 percent. Today, tennis legend John McEnroe and former NFL quarterback Drew Brees took to the court alongside top pickleball pros to showcase how quiet the OWL paddle technology is while demonstrating the paddle’s elite performance capabilities.
“I think the OWL paddle technology is going to revolutionize the game of pickleball,” said John McEnroe, OWL Sport ambassador and 17-time Grand Slam tennis champion. “Unlike me, it is quiet but like me the OWL really performs and you know how much I like to win!”
Pickleball has recently been the source of noise issues in sound-sensitive locations across the country given the distinct staccato ‘pop’ sound the ball makes on impact. USA Pickleball created the Quiet Category to reduce the sport’s sound output by recognizing pickleball products that help diminish acoustic output during play without negatively impacting performance. The OWL is the first paddle on the market that delivers a hertz level below 600 and a decibel level below 80, delivering a 50% reduction in total noise profile.
To help prove the sound reduction to pickleball enthusiasts, OWL Sport popped up a court in a place synonymous with being quiet – the Refectory at Chelsea Square, originally built to house the General Theological Seminary – to prove that the OWL paddle can be used to play whenever, wherever. McEnroe and Brees dinked around with pickleball pros and players of all levels highlighting the various features of the the OWL paddle, including its vibration dampening layers for arm and elbow comfort, balanced ‘anti-head heavy’ construction for effortless maneuverability and proprietary Acoustene™ sheath. While the pair might be known for their athletic abilities and accolades in other sports, the pickleball craze is spreading to all corners of the globe and converting professional athletes everywhere to elite pickleball players.
“It’s no secret I am an avid fan and Pickleball player. Being newly acquainted with the OWL paddle, I can say I’ve really enjoyed playing with it” said Super Bowl champion and Super Bowl MVP quarterback, Drew Brees. “It’s a silent killer on the court, and I highly recommend it for players of all skill levels. I think you’ll be pleasantly surprised by the difference it makes.”
Not only is the OWL paddle receiving attention for its performance capabilities and ability to silence the competition while solving the noise issue, it’s also being lauded for its sleek packaging and unique customer purchasing experience (with more exciting products including apparel to come).
“I’m amazed at how well the OWL paddle plays – I couldn’t believe the shots I was able to hit. It feels so comfortable on my arm and my elbow, giving me the ability to play better and longer.” said Jessica Warren, former D1 tennis player and top APP pro player. “For me as a pickleball pro, I’m not as concerned about noise. I play with the OWL because it is the best playing paddle I’ve ever hit. I can confidently say that anyone who plays with the OWL will instantly improve their game.”
The OWL paddles are now available for order at owlpaddle.com, and players (and bystanders) should expect to see more rules and regulations set in place by HOAs and parks mandating their use. The OWL paddles are available in four SKUs to meet all players’ needs.
ABOUT OWL SPORT
OWL Sport was created by a group of people who had a problem to solve: they wanted to play pickleball when they wanted, where they wanted and without having to worry about noise complaints. Much like nature has created the perfect predator of the skies, OWL’s unmatched team of engineers have perfected an elite version of the pickleball paddle that not only reduces sound output by 50%, but also provides players with a best-in-industry performance paddle for all skill levels. OWL paddles are currently the only pickleball paddles on the market that are USA Pickleball Quiet category-compliant. OWL Sport plans to continue its advancement of the racket sports industry through a relentless and meticulous commitment to innovation and superior playability. For more information, visit owlsport.com.
ABOUT USA PICKLEBALL
USA Pickleball is the National Governing Body (NGB) for the sport of pickleball in the United States. Its mission is to promote the development and growth of the sport while sanctioning events and providing annual members with premier tournaments, educational opportunities, player rankings, official rules and other exclusive benefits. USA Pickleball is a nonprofit 501(c)(3) corporation that is governed and operated by a Board of Directors and a national office staff, who provide the guidance and infrastructure for the continued expansion of the sport.
SOURCE OWL Sport
Joyful Thanksgiving: Celebrate and Give Thanks!
Celebrate Thanksgiving with joy and gratitude, as we come together to give thanks for all the blessings in our lives.
Wishing you all a Happy Thanksgiving! As we gather with loved ones to express gratitude and share a meal, let’s take a moment to appreciate the blessings in our lives. It’s a time to reflect on the goodness that surrounds us and cherish the moments of joy and togetherness. Whether you’re celebrating with family, friends, or even virtually, may this Thanksgiving be filled with warmth, love, and laughter. Let’s remember to extend kindness and lend a helping hand to those in need, spreading the spirit of gratitude and generosity. Enjoy the holiday and create beautiful memories. Happy Thanksgiving!
WILSON’S ‘GIFT OF GAME’ CELEBRATES SPORT THROUGH THE SPIRIT OF THE SEASON
Wilson’s holiday giveback focuses on enabling access to play at the YMCA; Special event for NYC kids to feature surprise athlete appearances
NEW YORK /PRNewswire/ — With the holiday season upon us, Wilson Sporting Goods Co., the world’s leading manufacturer of high-performance sports equipment, apparel and accessories, will be celebrating the “Gift of Game” by partnering with YMCA of the USA (Y-USA), the national resource office for the 2,500+ YMCAs across the country, to enable access to play for kids of all skill levels and backgrounds.
“At Wilson®, we believe the spirit of the holiday season is about so much more than just the traditional exchange of presents. That’s why we’re encouraging our global sport community to give the ‘Gift of Game’ this year,” said Amanda Lamb, Global Vice President of Brand at Wilson. “Shared experiences in sport offer a unique opportunity to build bonds, foster camaraderie and enable access to play in a way that is truly representative of the holiday season.”
Wilson and its global sport community will give the “Gift of Game” to YMCA kids across the country through a donate and match program online and in-stores from mid-November through the end of the year. Consumers will have the opportunity to add $1, $3 or $5 to their order at checkout to be donated to the Y. Wilson, in year three of its national partnership with Y-USA, will match up to $25,000 in customer donations.
Money raised through Wilson’s “Gift of Game” donation will benefit local YMCAs in 20 key markets around the U.S. Funding will be used to provide more Y scholarships, enabling access to play by subsidizing more membership and youth sports fees for under-served kids in 2024.
As a celebration of the “Gift of Game” campaign, Wilson will host a day of play with New York City kids at the La Central YMCA in the Bronx on Saturday, Dec. 2. Each attendee will receive a Y membership, have the chance to experience different sports throughout the event and leave with special holiday gifts from Wilson. The participating kids will also get to interact with athletes and special guests expected to make surprise-and-delight appearances.
For holiday shoppers looking to give the “Gift of Game,” Wilson offers an assortment of best-in-class equipment across a variety of sport categories, including basketball, football, tennis, pickleball, golf, baseball and more, as well as Wilson’s iconic sportswear collection, featuring technical apparel for both men and women. Follow along @Wilson and visit Wilson.com for more information.
Chicago, USA-based Wilson Sporting Goods Co., part of Amer Sports Group, is the world’s leading manufacturer of high-performance sports equipment, apparel, footwear and accessories. The Company brings more than a century of innovation, history and heritage across many sports including Racquet Sports, Baseball, Softball, Football, Basketball, Volleyball, Soccer and Golf. The brand also offers Wilson Sportswear inclusive of lifestyle and performance apparel for all to live like an athlete. Leveraging player insights to create products that push equipment and apparel innovation into new territories, Wilson empowers athletes at every level to perform at their best. Visit www.wilson.com for more information.
About the Y
Driven by its founding mission, the Y has served as a leading nonprofit committed to strengthening community for more than 175 years. The Y empowers everyone, no matter who they are or where they’re from, by ensuring access to resources, relationships and opportunities for all to learn, grow and thrive. By bringing together people from different backgrounds, perspectives and generations, the Y’s goal is to improve overall health and well-being, ignite youth empowerment and demonstrate the importance of connections in and across 10,000 communities nationwide. Learn more at ymca.org.
SOURCE Wilson Sporting Goods
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