Bryan’s easygoing style, adventurous spirit, and love for the outdoors inspired this stylish and rugged collection
KENOSHA, Wis. /PRNewswire/ — Jockey International, Inc. (Jockey), a 146-year-old family-owned company recognized around the world for its premium apparel, today announced the launch of its Jockey Outdoors™ Collection by Luke Bryan, with the style and personality of Bryan stitched into every piece.
The launch of the Jockey Outdoors™ collection brings 146 years of Jockey base-layer expertise outside. In 1876, founder Reverend Samuel T. Cooper began producing quality socks for lumberjacks. Today, after more than a century spent perfecting base layers, Jockey is continuing Reverend Cooper’s legacy of comfort and quality with a collection built for the outdoors.
With the Jockey Outdoors™ collection, men don’t have to sacrifice comfort for performance. Providing more than just protection, you could say these outdoor clothes are a lot like the guys they’re built for: tough on the outside, and soft—but strong—on the inside.
“When my friends at Jockey first brought this up it was an easy yes for me,” said Luke Bryan. “One, they are just a wonderful company with values that align with mine and two, I have always been an advocate for the love of outdoors, so it was a no brainer. Once I got my hands on the product and felt the quality, I became even more fired up for this to show up in the stores.”
Engineered with intelligent layers, premium fabrics and performance technology, the compatible pieces are designed to layer, with seams strategically placed to eliminate bulk and keep him covered. The men’s collection features: long sleeve woven, corduroy and flannel shirts and shackets; a long-sleeve performance fishing shirt with vertical ventilation, rod holder tab on the left chest and a hidden soft microfiber cloth for easy sunglass cleaning; long-sleeve henleys and crews; graphic tees; and convertible, utility, and flannel-lined pants.
“As an avid outdoorsman and already a Jockey brand ambassador, Luke was the perfect fit for this next step for Jockey, allowing us to step back to our roots, incorporate our base layer expertise and develop the Jockey Outdoors Collection, which we think will be a hit with our consumers,” said Mark Fedyk, president and COO, Jockey. “Luke was highly involved in the design and painstaking quality standards of the line. His attention to detail, demand for quality, and expectation of performance and comfort aligned perfectly with our brand pillars. The collection is designed where comfort starts – at your skin – building solutions from the inside-out for greater comfort and performance.”
Through the end of the calendar year, 2022, Jockey will donate a portion* of sales of the Jockey Outdoors™ Collection to support adoptive and foster families across the United States, a cause Jockey has championed since 2005 with the creation of the Jockey Being Family Foundation, Ltd. (JBF).
To support the launch, an expansive marketing campaign is led by advertising agency NitroC including national television ads highlighted by a spot on the CMA Awards, which is to be hosted by Luke Bryan and Peyton Manning.
The Jockey Outdoors™ collection is available now. Step outdoors and experience comfort built from the inside out at Jockey.com/Outdoors, Jockey retail stores, BassPro.com (coming soon), and with additional select retailers in 2023.
* Valid 10.1.2022 thru 12.31.2022. Jockey will donate 1% of the purchase price of all Jockey Outdoors™ products sold at US Jockey store and on Jockey.com to the Jockey Being Family Foundation, Ltd. Purchase is not tax deductible. To learn more, visit Jockeybeingfamily.com.
Founded in 1876, Jockey International, Inc. is a privately held, family-owned company with global headquarters in Kenosha, Wis. Started by Rev. Samuel T. Cooper as a sock company to serve lumberjacks of the day, the company has expanded into one of the most well-known apparel brands around the world. Today, Jockey® products are sold in more than 140 countries. Jockey is committed to quality and innovation, caring for generations of families, and the passionate pursuit to satisfy the human need for comfort. Visit Jockey.com to experience the quality. After all, There’s Only One Jockey.™
About Luke Bryan
Since his debut, Bryan has garnered 29 No. 1 hits and has more RIAA certified digital singles than any other Country artist with 68.5 million. His worldwide global streams are nearly 19 billion and he has sold nearly 13 million albums. His headline concert tours have played sold-out shows for 12 million fans inclusive of 36 stadium concerts, Farm Tours, Spring Break shows, and seven sold-out ‘Crash My Playa’ destination concert events. The Georgia native is currently headlining his “Raised Up Right Tour.” Bryan has won over 50 major music awards including five wins as Entertainer of the Year. Additional awards include six recognitions as a CMT Artist of the Year, NSAI Artist/Songwriter of the Year, the first-ever recipient of the ACM Album of the Decade Award for Crash My Party, seven CMT Music Awards, five Billboard Music Awards, and four American Music Awards—as well as being named Billboard’s Top Country Artist of the 2010s, the Most Heard Artist of the Decade by Country Aircheck, and the Artist Humanitarian Recipient by the Country Radio Broadcasters. On Nov. 9 Luke and NFL superstar Peyton Manning will host “The 56th Annual CMA Awards” live from Nashville’s Bridgestone Arena 8:00-11:00 PM/EST on ABC. In 2023, Luke, Katy Perry and Lionel Richie are back for their sixth season as celebrity judges on ABC’s American Idol.
DARK & LOVELY ANNOUNCES MEAGAN GOOD AS NEWEST BRAND AMBASSADOR
The award-winning actress, bestselling author and producer will be partnering with the brand to promote their leading color range and philanthropic initiative, Building Beautiful Futures
NEW YORK, Jan. 26, 2023 /PRNewswire/ — Last night, Dark & Lovely proudly announced Meagan Good as their latest ambassador at their ‘Making Bold Moves’ event held in support of the brand’s philanthropic initiative, Building Beautiful Futures. The award-winning actress, bestselling author and producer also debuted the return of her signature blonde hair.
“In a world where Black women are often disregarded, Dark & Lovely has always celebrated us. I’m honored to be partnering with this legendary brand to help embolden Black women to authentically walk in their power, dream big and celebrate who they are,” The ‘Harlem’ star stated.
Recognizing the growing “opportunity gap” for young Black women, particularly post-pandemic, Dark & Lovely developed Building Beautiful Futures in 2022 to help bring educational and career equity to Black female college students and young professionals. In 2023, the program will further its commitment to create opportunities for young, Black women and equip them with tools for success through even more masterclasses, scholarships, mentorship opportunities and networking events.
Good’s commitment to uplifting young Black women, approach to taking new challenges head on and enthusiasm for bold, show-stopping looks embodies everything Dark & Lovely stands for. She will serve as an ambassador for the brand’s Fade Resist collection and full product range. She will also help spread awareness about Building Beautiful Futures as it kicks off its second year by lending her voice and time to inspire and support young Black women.
The evening featured BOLD conversations with Good and Digital Creator, DonYé Taylor, moderated by Dark & Lovely’s Marketing Director Tenaj Ferguson. Dark & Lovely and BrainTrust Founders Studio also revealed the winner of their recent pitch competition, Janell Muhammad, Founder and CEO of SelfiēSkín Co. She was awarded a $5,000 grant and a trip to Dark & Lovely’s headquarters in NY to learn what it takes to build and grow a brand.
To learn more on how to:
- Apply For a Building Beautiful Futures Scholarship HERE
- Participate in our Mentorship Program – Follow DARK & LOVELY for our schedule of mentorship masterclasses focused on education, life and career coaching
- Be The Change – Become a Mentor or Mentee and Inspire others by sharing your mentorship story using #DARKANDLOVELYBBF
About Building Beautiful Futures
Building Beautiful Futures is Dark & Lovely’s initiative that helps close the opportunity gap by bringing educational and career equity to Black, female college students and young professionals via scholarships, mentorship and career coaching opportunities. The “opportunity gap” refers to the fact that circumstances in which people are born, such as their race, ethnicity, ZIP code, and socioeconomic status, often determine education and career opportunities. Recognizing the growing opportunity gap for young Black women, Dark & Lovely is committed to creating paths to success for over 1,000 young Black women.
About Dark & Lovely
Dark & Lovely, founded in 1972, was created to help Black women express and embrace their individual styles. As one of the first brands to celebrate the Black consumer, for 50 years Dark & Lovely has been known for offering innovative products and technology made exclusively for Black Women to address their specific beauty needs. As a subsidiary of L’Oréal USA, Dark & Lovely continues to unveil breakthrough hair innovations for women of color. For more information, visit www.darkandlovely.com.
About Meagan Good
Actress, producer, director, author and philanthropist, MEAGAN GOOD is the lead of the hit critically acclaimed Amazon series, “Harlem,” from GIRLS TRIP writer Tracy Olivier, returning for a second season on February 3rd. She will next be seen reprising her role as ‘Super Hero Darla’ in SHAZAM! FURY OF THE GODS, the sequel to the hit DC Comics film which hits theaters worldwide March 14th. The THINK LIKE A MAN star most recently starred opposite Jamie Foxx and Snoop Dogg in Netflix’s DAY SHIFT, and directed the short film BLACK KAREN in partnership with Kevin Hart’s Laugh Out Loud Productions and The Sundance Institute, which premiered at the 2022 Sundance Film Festival. Her breakout role in EVE’S BAYOU earned her critical acclaim for her powerful performance opposite Samuel L. Jackson, and nominations for an NAACP Image Award and Hollywood Reporter Award.
PR Contact: Civic Entertainment Group | [email protected]
SOURCE Dark & Lovely
Angela Bassett to Receive the Distinguished Artisan Award at 2023 MUAHS Gala
Celebrating the 10th Anniversary, MUAHS Awards Slated for Feb. 11, 2023
HOLLYWOOD, Calif. /PRNewswire/ — Make-up Artists & Hair Stylists Guild (MUAHS) announced today that actress, director, and executive producer Angela Bassett will be honored with the 2023 Distinguished Artisan Award. She will accept the honor at the Annual MUAHS Awards, celebrating the 10th Anniversary and presented by Dyson and HASK® Beauty, on Saturday, February 11, 2023, at The Beverly Hilton. The announcement was made today by Julie Socash, President of IATSE Local 706. Bassett is most recently acclaimed for her creative work on Black Panther: Wakanda Forever, for which she has received a Golden Globe Award and a SAG Award nomination, in addition to the hit primetime television drama “9-1-1.”
“Local 706 wishes to show its appreciation to Angela Bassett, who has portrayed amazingly iconic women we can all relate to. She boldly collaborates with her 706 make-up and hair teams to extend their imaginations and develop magical but always relatable characters you will remember forever – from the beloved Queen Ramonda to feisty Tina Turner to Bernadine in Waiting to Exhale. We couldn’t think of a better person to help us celebrate our 10th anniversary,” said Socash.
The Distinguished Artisan Award will celebrate the prolific spectrum of Bassett’s versatile career on screen and television. The award honors talent that has created memorable characters throughout their career, richly enhanced by the consistent collaboration of make-up and hair styling artistry. Previous legendary recipients include Jon Favreau, Eddie Murphy, Johnny Depp, Ryan Murphy, Guillermo del Toro, Sir Patrick Stewart, Melissa McCarthy, Gary Oldman, Christian Bale, and Dick Smith.
Angela Bassett is an actress, director, and executive producer known for captivating, emotionally tinged performances full of dignity in treasured films such as Waiting to Exhale, How Stella Got Her Groove Back, and the Tina Turner biopic What’s Love Got to Do with It, for which she received an Academy Award nomination. She played the beloved Queen Ramonda in Marvel Studios’ Black Panther and Black Panther: Wakanda Forever, for which she recently won a Golden Globe for Best Supporting Actress. She recently wrapped production on the Netflix Originals feature film, Damsel, opposite Millie Bobby Brown.
Her other notable film roles were in Mission: Impossible – Fallout, Malcolm X, Notorious, Green Lantern, Waiting to Exhale, Contact, Music of the Heart, Bumble Bee, Olympus Has Fallen, and London Has Fallen, among many others.
Angela is the recipient of numerous accolades, including two Golden Globe Awards, in addition to nominations for an Academy Award and seven Primetime Emmy Awards, and is the recipient of two SAG Awards, 11 NAACP Image Awards, a coveted star on the Hollywood Walk of Fame and a Black Girls Rock! Icon Award. She was also nominated for a Directors Guild of America Award for her directorial debut of the Whitney Houston biopic Whitney and directed episodes in the popular horror anthology series “American Horror Story.”
Other recent projects include Disney/Pixar’s Academy Award-winning animated feature Soul, for which she lent her melodious voice for the character, Dorothea Williams; feature films Otherhood and Gunpowder Milkshake from Netflix; and The Flood from National Geographic, for which she received an Emmy nomination for Outstanding Narrator. Bassett was also nominated for two Emmys for performances in “The Imagineering Story: The Happiest Place on Earth” and for “A Black Lady Sketch Show.” Additional stellar credits include “The Rosa Parks Story,” “American Horror Story” and “Master of None.” Bassett began producing and starring as an LAPD patrol sergeant in the drama series “9-1-1.”
Apple Original Films announced the documentary feature, Number One on the Call Sheet: Black Leading Women in Hollywood, to be directed by Shola Lynch with Bassett and Halle Berry on board as executive producers and will debut globally on AppleTV+. She was recently honored by Glamour’s Women of the Year Awards and received a Critics Choice Documentary Award for Best Narration of Good Night Oppy and the Critics’ Choice Celebration of Black Cinema & Television Career Achievement Award.
Angela and her husband, Courtney B. Vance, are the principals of their production company, Bassett Vance Productions, which has a partnership with Paramount’s MTV Entertainment Group’s development program for BIPOC and women filmmakers. Their first project “One Thousand Years of Slavery” aired in February 2022 on the Smithsonian Channel.
The 10th Anniversary MUAHS Awards will be hosted by Melissa Peterman. As previously announced, Oscar and Emmy-winning make-up artist Steve La Porte (Beetlejuice, Star Trek 3: The Search for Spock) and Emmy-winning hair stylist Josée Normand (Star Trek: Voyager, Die Hard) will receive the prestigious Lifetime Achievement Awards. Emmy -winning make-up artist Fred C. Blau Jr. (The Illustrated Man, Tattoo) joins Emmy-winning hair stylist Judy Crown (Seinfeld, Murphy Brown) as recipients of the esteemed Vanguard Awards.
The 10th Annual MUAHS Awards are proudly sponsored by Presenting Level: Dyson, HASK® Beauty; Premier Level: Nigel Beauty; Platinum Level: BigMack Trailers, IATSE Local 798, LeMieux Skin Care, Olaplex; Gold Level: QMS Medicosmetics; Silver Level: Cinema Secrets, Date My Make-up, Floral Street, IATSE, Moonplay Cosmetics, Premiere Products, Inc, RCMA Makeup, Skin Illustrator, Skindinavia; Gift Bag Sponsors: Ardell, Beauty Blender, Benefit Cosmetics, Brush Off, Charlotte Tilbury, Cinema Secrets, Date My Make-up, Elemis, HASK® Beauty, Haus Labs, ICONIC London, Kiss New York Professional, Lisa Eldridge, LeMieux Skin Care, Lumify®, Moonplay Cosmetics, Olaplex, OMNIA® Brushes, RCMA Makeup, Red by Kiss, Saint Jane, SeSpring Skin Care, Skindinavia, Wrinkles Schminkles; Media Sponsors: The Hollywood Reporter, Variety, SHOOTonline, Discover Hollywood, The Powder Group.
Returning as producers of this year’s MUAHS Awards (#MUAHSawards) are IngleDodd Media and Erick Weiss of Honeysweet Creative. Further inquiries regarding the MUAHS Awards should be directed to Sue Cabral-Ebert at [email protected].
SOURCE Make-up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706)
MYAVANA Debuts The Future of Hair Care at CES With New AI-Driven Hair Analysis Technology For The Hair Care Industry
LAS VEGAS /PRNewswire/ — Global consumers are set to benefit from a new scientific hair analysis tool that provides personalized hair care recommendations by beauty tech company, MYAVANA.
MYAVANA’s scientific, personalized hair care system is revolutionary for consumers and haircare professionals alike.Tweet
Until now, consumers who wanted to know the best products to purchase for their hair care regimen have relied on the 1A to 4C curl pattern chart to determine their hair type. The challenge, however, is that many consumers can’t identify their correct hair type, nor do they fit into just one category of hair types and hair needs. MYAVANA is building the future of hair care with its innovative hair analysis technology that takes Andre Walker’s Hair Typing System a step further by identifying the unique combination of textures and types that a person has, introducing a Unique HairID and digital hair profiles for every consumer. This solves a very complex experience for the textured hair community sparked by the natural hair movement over the past decade. MYAVANA also offers a Hair Strand Analysis Kit, often referred to as “23&me for your hair” which offers a comprehensive healthy hair care plan by physically analyzing consumer’s hair strands in a lab to identify the hair’s condition, comprised of its porosity, elasticity, density, and overall health. Virtual consultations and education are also provided by their team of Healthy Hair Experts comprised of cosmetologists, trichologists, and dermatologists.
With a mission to transform the hair industry through science & technology, MYAVANA offers personalized hair care guidance through a combination of patented AI technology and customized hair care regimens. The company’s state-of-the-art hair analysis tool allows users to take a close-up image of their hair to access a scientific analysis of the strands and intelligently determine the right products to use. The tool’s image classifier AI, coupled with other filtration steps, provides a response that identifies the user’s unique hair type and texture, then matches it with the most compatible products in the market. An integrated AI Layer detects whether the user has any combination of Straight, Wavy, Curly, Coily, or Kinky hair type and Fine, Medium, or Coarse hair texture, including the percentage combination of each. This solves a frustrating problem for those with multiple textures that follow a mostly trial and error process. After this, it passes on the attributes to a recommendation engine to suggest the best products, ingredients, and regimens for their hair type and texture combination. At CES, MYAVANA also debuted their Amazon Alexa skill, following participation in the Black Founders Build With Alexa program, and showcased their B-B dashboards providing real-time data and analytics on the hair care market.
Computer Scientist and Beauty Innovator, Candace Harris is the Co-Founder and CEO of MYAVANA, recognized as the pioneer of personalized hair care in 2016 on the Forbes 30 Under 30 List and saluted as this generation’s “Madame CJ Walker of Tech”. She blends her technology expertise with the cosmetology expertise of hair industry veteran Robin D. Groover who serves as Chief Hair Officer of the company, and recognized by generations of women for her extraordinary commitment to transformative chemical-free hair styling, inventions, and services. Over the years, MYAVANA has collaborated with several brands and recently launched a global partnership with Unilever, licensing its personalized hair care technology with its first Enterprise partner, expanding its reach to over 6 million visits per year on SheaMoisture.com. “It’s been an incredible opportunity to join forces with a market leader in this industry and innovate the hair care experience to better serve our personal hair needs and goals,” Harris says.
“We are so proud to partner with MYAVANA to combine the world of technology and hair education with quality products from SheaMoisture designed with Black haircare in mind,” says Taydra Mitchell Jackson, Chief Marketing Officer at SheaMoisture. “SheaMoisture is steadfast in its commitment to encouraging and investing in Black women entrepreneurs, especially through initiatives that promote STEM opportunities, to further promote economic growth within the Black community and work towards closing the racial wealth gap”.
The MYAVANA hair analysis tool premiered as a feature in the SheaMoisture Live Experience at the Afro Hair & Beauty Live event in London and Natural Hair Academy in Paris last year and will continue its reach into global markets. MYAVANA’s scientific, personalized hair care system has been revolutionary for consumers and haircare professionals alike. Consumers have hailed the company’s strand analysis kit as educational, a hair care game changer and a self-esteem booster, with over 76% purchasing their recommended products and over 90% achieving successful results with their hair.
MYAVANA will launch its B-B Hair & Beauty Network at the International Beauty Show in New York this March to deploy it’s technology and retail it’s hair analysis kits through salons, retailers, beauty supply stores, and other hair product e-commerce companies, including a dedicated focus on professional education, training professional stylists on natural hair care techniques, and re-educating the market on healthy hair care practices.
Techturized Inc. (dba MYAVANA) is a global Black-owned, women-led beauty tech company that analyzes hair strands to recommend personalized hair care regimens. With over 50,000 customers and subscribers worldwide, MYAVANA is the first AI system to recognize textured, multicultural hair. Their recommendation methodology is scientifically proven for all hair challenges and hair care needs, and is trusted by some of the biggest brands, including Sephora, Unilever, and Amazon. MYAVANA was engineered by Computer Scientist Candace Mitchell Harris and has been featured by Forbes, TechCrunch, Inc. Magazine, Buzzfeed, SXSW, Black Enterprise, CNN, CNBC, ESSENCE, EBONY, BET, Marie Claire, WWD, MSNBC, Naturally Curly, The Real, and Business Insider. For more information, visit MYAVANA.com.
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