Connect with us

Automotive

LEXUS ELECTRIFIES FANS IN NEW MARVEL STUDIOS’ ‘BLACK PANTHER: WAKANDA FOREVER’ CAMPAIGN FOR FIRST-EVER BATTERY ELECTRIC VEHICLE, THE LEXUS RZ 450E

Published

on


Danai Gurira and Dora Milaje Star in the Anthony Leonardi III-Directed Ad

PLANO, Texas /PRNewswire/ — Quick thinking, a spear and the all-new, very agile, 2023 Lexus RZ 450e is all you need when you’re the formidable Dora Milaje, evading with a host of villainous pursuers. Marvel Studios fans and car enthusiasts can buckle up and take a ride with the squad of Wakandan warriors as Lexus debuts its marketing campaign, including a long-form video, “An Electric Future,” featuring the luxury brand’s first-ever battery electric vehicle. The marketing campaign marks Lexus’ third collaboration with a Marvel Studios property ahead of the release of Marvel Studios’ “Black Panther: Wakanda Forever,” in theaters November 11.

LEXUS ELECTRIFIES FANS IN NEW MARVEL STUDIOS’ ‘BLACK PANTHER: WAKANDA FOREVER’ CAMPAIGN FOR FIRST-EVER BATTERY ELECTRIC VEHICLE, THE LEXUS RZ 450E

While the Lexus LC 500 Convertible and the Lexus GX make appearances in the actual film, the 90-second collaboration video takes viewers on an exhilarating ride in the first-ever Lexus RZ 450e. Set in the Marvel Cinematic Universe with members of Wakanda’s all-female Royal Guard, the Dora Milaje, led by General Okoye (played by Danai Gurira), the audience follows the elite trio as they nimbly navigate pursuers in the Lexus RZ  – a luxurious, technologically advanced vehicle fit for everyone.

“By returning to our successful relationship with Marvel Studios for the highly anticipated sequel to ‘Black Panther’ we are taking this collaboration to another level,” said Vinay Shahani, Lexus vice president of marketing. “The technology, creativity, and imagination we encounter in the futuristic nation of Wakanda is a natural fit for the sustainable, global society Lexus envisions with the introduction of our most advanced vehicle ever, the fully-electric RZ 450e, further extending our electrified vehicle portfolio.”

“The power, elegance, and future-forward vision of the Lexus brand aligns perfectly with the Black Panther franchise. We couldn’t be happier to team up with Lexus once again to bring an action-packed story and supporting 360 campaign to life,” said Mindy Hamilton, Senior Vice President of Global Partnership Marketing at The Walt Disney Company.

Lexus’ collaboration with Marvel Studios and the ad creation is being led by Lexus’ agency of record for Black, Hispanic and LGBTQ+ audiences, Walton Isaacson. The commercial was directed by Anthony Leonardi III, an award-winning, fourth-generation filmmaker who is no stranger to Marvel or Lexus having been involved with Marvel Studios’ “Avengers: Endgame” and the Lexus “Parking Spot” ad in support of Marvel Studios “Eternals.”

Advertisement

“I hope people watch the ad and feel like they are in a great movie. For each Lexus spot, I treat the vehicle like a character, so like a Marvel character, the RZ 450e is the hero. It is the star,” said Leonardi. “I hope viewers feel like they are along for the ride.”

“An Electric Future” will be featured in an integrated marketing campaign, with placements across a variety of media platforms including broadcast, digital, advanced TV and social channels. The campaign will also be supported through several noteworthy media partnerships.

For more information, visit www.lexus.com/WakandaForever.

About Lexus:

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and one F performance model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

www.facebook.com/lexus
www.twitter.com/lexus
www.youtube.com/LexusVehicles 
www.instagram.com/lexusus 
https://www.pinterest.com/lexususa

Advertisement

Note to Editors: Lexus product information and images are available online via our news media website https://pressroom.lexus.com/

About Marvel Studios’ Black Panther: Wakanda Forever

In Marvel Studios’ “Black Panther: Wakanda Forever,” Queen Ramonda (Angela Bassett), Shuri (Letitia Wright), M’Baku (Winston Duke)Okoye (Danai Gurira) and the Dora Milaje (including Florence Kasumba), fight to protect their nation from intervening world powers in the wake of King T’Challa’s death. As the Wakandans strive to embrace their next chapter, the heroes must band together with the help of War Dog Nakia (Lupita Nyong’o) and Everett Ross (Martin Freeman) and forge a new path for the kingdom of Wakanda. Introducing Tenoch Huerta as Namor, king of a hidden undersea nation, the film also stars Dominique Thorne, Michaela Coel, Mabel Cadena and Alex Livanalli. “Black Panther: Wakanda Forever,” directed by Ryan Coogler and produced by Kevin Feige and Nate Moore, opens in U.S. theaters Nov. 11, 2022. 

SOURCE Lexus

Advertisement

Automotive

Blue Compass RV Kicks Off Nationwide Rebrand Redesign With Blue Compass RV Tampa

Published

on

Blue Compass RV Tampa marks the first step in a rollout of renovations for all locations across the US to now feature unified branding and logos

FORT LAUDERDALE, Fla. /PRNewswire/ — Blue Compass RV, one of the nation’s largest providers of sales, service, and protection products to the recreational vehicle market, celebrates their recent rebrand by beginning a series of store transitions throughout 2023, kicking off with rebrand of Blue Compass RV Tampa (previously RV One Superstores Tampa).

Blue Compass RV Executive Team Cuts the Ribbon at Blue Compass RV Tampa
Blue Compass RV Executive Team Cuts the Ribbon at Blue Compass RV Tampa
Blue Compass RV Tampa marks the first step in a rollout of renovations for all locations across the US to now feature unified branding and logos
Blue Compass RV Tampa marks the first step in a rollout of renovations for all locations across the US to now feature unified branding and logos

After rebranding the company in late 2022, Blue Compass RV will begin the outfitting and rebranding of its impressive portfolio of over 100 dealerships across the country. With the goal of having each dealership included seamlessly under the Blue Compass RV umbrella, each store location will receive both an interior and exterior upgrade to boast the new name and logo of Blue Compass RV.

“We are on the heels of our rebrand announcement and cannot wait to begin showcasing the unified Blue Compass RV brand to our consumers,” says Blue Compass RV Founder, CEO and President, Jon Ferrando. “We are excited to kick off our rollout of nationwide rebrands in 2023 with the rebranding of our flagship store in the Tampa market here in our company’s home state of Florida at the same time of the Florida RV Supershow one the largest RV shows of the year.”

Blue Compass RV Tampa, one of the top performing dealerships in the country has won numerous awards as the top selling Jayco motorized dealers year after year. The ribbon cutting event unveiling the new Blue Compass RV store branding took place on January 17 at the Blue Compass RV Tampa store.

The updated branding consists of a blue-hued logo, featuring a sun-drenched landscape of mountains accessible by a road of possibilities – best seen through a vehicle purchased at a Blue Compass RV location. Rolling out to over 100 stores throughout 2023, RV customers will be treated to an elevated store experience that directly reflects the Blue Compass RV brand.

Advertisement

To learn more about Blue Compass RV, please visit: https://www.bluecompassrv.com

Blue Compass RV

Blue Compass RV is a leading recreational vehicle retail company in the United States with a focus on providing an outstanding experience for recreational vehicle customers in new and used sales, service and parts, and customer financial services. RV Retailer has over 100 RV stores in 33 states: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Idaho, Indiana, Iowa, Kansas, Kentucky, Michigan, Missouri, Montana, Nevada, New Hampshire, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, and Wyoming. Regional store brands include: RV One Superstores, Motor Home Specialist, ExploreUSA, Floyd’s RV, Harper’s Camperland, Sonny’s Camp-N-Travel, Cousins RV, Camper Clinic, RV Outlet USA, Lifestyle RVs, Family RV Group, Northgate RV, Tom’s Camperland and Blue Dog RV, which sell a wide range of new and used RV brands with thousands of RVs in inventory.

Blue Compass RV has a great management team led by founder Jon Ferrando, Founder, Chief Executive Officer and President. Jon Ferrando was instrumental in building America’s largest automotive retailer from start-up to over $20 billion in revenue. Blue Compass RV’s leadership team has over 250 years of automotive and RV retail industry experience.

SOURCE Blue Compass RV

Advertisement
Continue Reading

Automotive

Electric vehicles helping drivers to reduce their bills

Published

on

  • 90% of vehicle-owning US households could reduce their bills as well as their carbon footprint by switching to electric vehicles. 
  • 85 million households could halve their transport bills by going electric compared to just 25 thousand households if they switched to newer, gasoline-fuelled cars. 
  • Adopting an electric vehicle would more than double the number of US households with low transport costs, spending less than 2% of their annual income on transport fuels. 

Newswise — Drivers in Washington, California, and New York are set to see the greatest reductions in transport costs and greenhouse gas emissions due to a combination of cleaner power grids and low electricity prices in comparison to gasoline prices, among other factors.  

Over 90% of vehicle-owning US households could slash their greenhouse gas emissions as well as their transport costs by switching to electric vehicles. A study maps the change in annual income spent on transport fuels for vehicle-owning US households upon adopting electric vehicles.  

US households are highly dependent on private vehicles, with over 80% of journeys taken via personal cars. These journeys are not only bad for the environment and public health, but they are also expensive: around 67% of US households are currently considered to have medium-to-high travel costs, spending greater than 2% of their annual income on transportation. 

“Joshua Newell, co-author of the study and Professor of Environment and Sustainability at the University of Michigan, says: “As the need for decarbonisation becomes increasingly urgent, it is crucial that we identify where and how we can reduce greenhouse gas emissions, starting with assessing the long-term affordability of electric vehicles. Our results show that not only are electric cars better at reducing greenhouse gas emissions, but in most cases, they are cheaper to run too.” 

Study evaluates the cost-effectiveness of switching to electric vehicles in comparison to new gasoline-fuelled vehicles, for different regions across the United States. The results show that 71% of US drivers could halve their transport bills by going electric. In comparison, just 0.02% of drivers would see the same reduction in fuel costs by switching to newer, gasoline-fuelled cars. 

Moreover, the team found that adopting an electric vehicle would more than double the number of US households with low transport costs, spending less than 2% of their annual income on transport fuels. Nationwide, this equates to over 80% of vehicle-owning households. 

“Our research contributes to the topic of energy justice, ensuring participation in the energy system is equitable, affordable, and accessible for all. We are hopeful that this study will inform people on where significant, affordable reductions in greenhouse gas emissions can be made. For the majority of people, the ongoing fuel cost of electric vehicles will be even lower than adopting newer, more efficient gasoline vehicles. However, the prominent differences across the nation emphasize the need for a regional approach to electric vehicle transitions,” concludes Jesse Vega-Perkins, lead author of the study. 

Source: Institute of Physics (IOP) Publishing

Advertisement

https://iopscience.iop.org/article/10.1088/1748-9326/aca4e6

https://stmdailynews.com/category/science/

Continue Reading

Automotive

Keep Your Car Safer and On the Road Longer

Published

on

(Family Features) For many families, cars are huge, long-term investments second only to homes. Many are looking for ways to keep their cars on the road longer and make them safer to continue to serve their needs for years to come. 

No matter what or where you drive, you can keep your current vehicle looking and performing its best – and even update it to make it safer – with these tips inspired by eBay Motors’ Parts of America tour, a cross-country tour exploring unique car cultures across America.

Choose the Right Tires
If it’s time to trade your tires in, take the time to learn what options are available for your vehicle. For those in fair weather states, summer performance tires offer the best possible fuel efficiency all year round. Families living in milder states with occasional snow may consider all-season tires that trade efficiency for safety on a variety of surfaces. Finally, when it comes to driving in a winter wonderland, there is no substitute for specialized rubber and tread patterns – purchase a dedicated set of snow tires to ensure you’re safe all winter long. No matter your situation, a new set of tires can maximize safety and extend the life of your car.

New Look, New Ride
One way to breathe new life into your ride is to take it to the next level aesthetically. With enthusiast communities growing around nearly every make and model of vehicle, it’s easy to find parts to make your vision a reality. One of the most eye-catching additions is a new set of wheels, and there are thousands of brands, styles and sizes to choose from for every car. The addition of front, side and rear aerodynamics kits, such as front splitters or rear spoilers, can give any ride that athletic look. Upgrading stock headlight and taillight units – many fitted with high-visibility LEDs – has never been easier.

Upgrade Your Tech
Safety and creature comforts alike can add to your enjoyment of your vehicle, even if you’ve been driving it for several years. Many cars can be updated with the latest and greatest features available in new rides, including high-tech infotainment equipped with digital assistants, front and rear cameras, parking sensors, blind spot warning and even collision avoidance systems. As families look to extend their cars’ lifespans, these technology upgrades can make driving comfortable and safer.

Power and Performance
While looks and tech can bring new experiences to your car, no change has quite the same impact as improving its performance. Options abound for those looking to improve the power and handling of their ride, such as replacing the exhaust system, lowering springs, adding a coilover kit or conducting a full suspension replacement.

Find Purpose-Built Parts
Whether you’re an amateur DIY-er looking to maintain and make small upgrades to your vehicle or an expert looking to make bigger modifications, finding parts and accessories that fit your vehicle is crucial. From hard-to-find performance modifications to made-to-fit cosmetic accessories, eBay Motors offers parts and accessories for nearly any vehicle, skillset and project. The app offers an entire catalog of inventory with 122 million live parts listings at any given time, giving auto enthusiasts the ability to purchase from an expansive inventory from the convenience of a smartphone. What’s more, features like Buy It Now, My Garage and Fitment Finder enable users to easily search parts and accessories, verify the items fit their vehicle and make immediate purchases for what they need.

Advertisement

Skip the Wait
The global supply chain continues to recover from disruptions that have stretched back several years, and many customers are feeling the strain when it comes time to upgrade, maintain or repair their vehicles. Some shops around the country are quoting waiting times of several months just to have the right part delivered for service. However, families can find relief and get their car back on the road quicker by looking online to source their much-needed parts. In fact, many technicians work with customers to have parts delivered directly to their shop from online sources to expedite and simplify the process.

Auto enthusiasts can find more helpful tips, tricks and resources at ebaymotors.com.


SOURCE:
eBay Motors

Continue Reading

Subscribe to the SPR Newsletter

DON’T MISS A DINK

Be the first to know when the latest episode of Sleeve's Senior Pickleball Report is released on YouTube and more...

We don’t spam! Read our privacy policy for more info.

Advertisement pet, pets, dog, dogs, supplements, Pawlife, Pawlife Pets, dog health, dog treats, all natural, wellness product, dog supplements, all-natural
Advertisement

Want more stories 👋
News you Can Use, "THIS MOMENT!"

Sign up to receive awesome articles directly to your inbox, every month.

We don’t spam! Read our privacy policy for more info.

Advertisement

The Latest from TNC Network: TNC Network News

Trending

%d bloggers like this: