VANCOUVER, BC, June 21, 2022 /PRNewswire/ — Lush Cosmetics just launched a new campaign for Pollinator Week (June 20-26, 2022) on the critical role pollinators play in our food supply and ecosystem, and to draw attention to declining pollinator populations. Leading with the key message “Pollinators Make It Possible“, the campaign is developed in partnership with Pollinator Partnership, to demonstrate the various foods we eat that rely on pollinators.
“This campaign really illustrates the global impact that the world’s tiniest creatures make through their small everyday actions,” says Vicki Wojcik at Pollinator Partnership. “Like pollinators, every human has the power to create massive change through even the most seemingly insignificant action. Pollinators do so much for us, and it’s time we make a difference for them.”
To launch the campaign, Lush emptied its shelves and halted sales at a flagship location to demonstrate the crucial role pollinators play in the fresh ingredients used in Lush products, and reveal the stark reality that pollinators impact 100% of the products the beauty company makes. Click here for a before and after photo capture, and here for timelapse footage.
“We’re launching our campaign during the 2022 Pollinator Week to uplift and support the important work of Pollinator Partnership, at a time when awareness about the impacts of the climate emergency on pollinator populations could not be more critical”, says Carleen Pickard, at Lush Cosmetics. “Between 75% and 95% of all flowering plants need pollination, giving us fruits, vegetables and nuts – and these tiny champions need protection.”
As part of the campaign, Lush is bringing back its limited-edition Rose Butterfly Bath Bomb ($6.95) while supplies last. 100% of the sales price (minus the tax) will raise $150,000 for Pollinator Partnership and other organizations working to protect pollinators.
The campaign will also distribute over 140,000 pieces of non-invasive seeded paper cards, for customers to plant native flowers and increase pollinator habitat. Lush is also hosting free seed bomb making parties in 265 shops across North America on June 25th starting at 12:00pm local time. The Lush shop locator is here. Between the seeded paper and the events, a new habitat the size of almost 32 football fields will be created.
For ‘Pollinators Make It Possible’ campaign photos click here.
About Lush Fresh Handmade Cosmetics:
Lush Fresh Handmade Cosmetics are purveyors of good, clean fun. They offer luxurious and ethical skincare, haircare and bath products, as well as unique gifts filled with fragrant and effective products. 2022 marks Lush’s 27th anniversary of creating innovative cosmetics using fresh fruits and vegetables, the finest essential oils and ingredients that are ethically and sustainably sourced.
About Pollinator Partnership:
Pollinator Partnership’s mission is to promote the health and wellbeing of pollinators, critical to food and ecosystems, through conservation, education, and research. It manages various programs that focus on pollinator health and provide public and private partners with the tools to get involved.
SOURCE Lush Cosmetics
An Elevated Slipper Concept With Built-In Christmas Surprise: ELF x TIME Slippers Collaboration Celebrates 20th Anniversary of Beloved Holiday Film
KINNELON, N.J. /PRNewswire/ — In celebration of the 20th anniversary of Elf, TIME Slippers and Warner Bros. Discovery Global Consumer Products will soon launch limited-edition slippers inspired by Buddy the Elf’s whimsical outfit. The slippers feature a stunning emerald suede upper with a yellow reindeer embossment. A clever touch to the design is a bright red feather tucked into the laces that bear Buddy the Elf’s famous quote, “Treat every day like Christmas.” This sentiment aligns perfectly with TIME Slippers’ brand philosophy of appreciating the minutes and seconds of our lives, no matter how ordinary. Simply slip the feather off and use as holiday décor for years to come.
The collaboration merges the timeless charm of “Elf” with the innovative design of TIME Slippers. These slippers are not just a fashion item, but also a true testament to comfort, featuring a collapsible heel that offers both slip-on convenience and full support. They also have stretch laces, a soft-wool lining, and yoga mat insoles.
“We have one of the most creative teams in the world, and we’re showing it off with this product,” said Ryan Dougherty, Founder of TIME Slippers. “In an industry in which it’s exceedingly difficult to innovate, our team produces exciting comforts that delight customers year after year. We really like to go in for challenging and innovative projects, and I think we’ve proven that the results are worth it when you get it right,” said Dougherty, referring to the detachable feather component that serves as both Christmas décor and a style accessory. “And what better brand and property to work with than Warner Bros. Discovery and Elf? Everything we did together stems from this beautiful, beloved, hilarious film that remains relevant and cherished around the world, even after 20 years.”
The ELF x TIME limited edition slippers will be available exclusively through the TIME Slippers website on November 17th. Orders will begin shipping in early December with delivery guaranteed for Christmas 2023. Only a limited quantity produced, so fans of Elf and TIME Slippers alike are encouraged to act swiftly to secure their pair of these enchanting slippers before they become a collector’s item.
About TIME Slippers
TIME Slippers is an innovative brand that utilizes classic footwear silhouettes but builds them with ultra-soft premium materials, making beautiful designs focused on comfort. For more information about the ELF x TIME collaboration and TIME Slippers, please visit [https://www.timeslippers.com/pages/elf-x-time-slippers] and follow @TIMEslippers on social media.
About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
SOURCE TIME Slippers
FOOT LOCKER UNVEILS NEW GLOBAL PLATFORM – THE HEART OF SNEAKERS
Foot Locker’s Global Holiday Campaign Features NBA Stars Kevin Durant, LaMelo Ball, Anthony Edwards, and Steph Curry, Musician Enisa, and Foot Locker’s Iconic Stripers
NEW YORK /PRNewswire/ — Today, global retailer Foot Locker, part of Foot Locker, Inc. (NYSE:FL), launched The Heart of Sneakers – a new global platform in tandem with its star-studded 2023 holiday campaign.
The Heart of Sneakers celebrates sneaker culture while showing how Foot Locker continues to play an integral role as an originator and leader in the sneaker community. Sneakers are more than shoes, they’re a way of life, and at the center of it all you’ll find Foot Locker – the global home of all things sneakers. Foot Locker’s iconic store associates, known as Stripers, will continue to be the connection between sneakers and the sneaker-passionate. The Heart of Sneakers is an ongoing platform that will weave into all of the brand’s campaigns, online and in-store experiences, community-rooted events, and more moving forward.
“For nearly 50 years, our authentic connection to sneaker culture and our Stripers have been the magic behind Foot Locker,” said Kim Waldmann, Global Chief Customer Officer at Foot Locker. “Through The Heart of Sneakers platform, created with our advertising agency of record, Preacher, we’ll continue to put the heart of our company’s DNA front and center in communities globally, creating an unrivaled experience only found at Foot Locker.”
In tandem with The Heart of Sneakers platform unveil, Foot Locker debuted its star-studded 2023 global holiday campaign just in time for the season of giving. With an incredible roster of NBA talent, Foot Locker cements its leadership position at the center of basketball and sneaker culture. In the campaign, Foot Locker partners alongside Kevin Durant with Nike, LaMelo Ball with PUMA, Anthony Edwards with adidas, Steph Curry with Under Armour, as well as global musician, Enisa, who all tap Foot Locker’s Stripers as their all-star crew to bring “hype for the holidays”. Whether completing an ordinary task, or celebrating a fresh fit, each star knows they can rely on the Stripers to bring the hype and joy this holiday season. Foot Locker’s Stripers continue to be the heart of the shopping experience, as sneaker enthusiasts across the globe have long looked to them as their reliable experts. Consumers will see this high-reach campaign across TV, digital out of home, YouTube, TikTok, Instagram and other social channels throughout the holiday season.
- Light up the holidays with Melo and PUMA here.
- Ant’s Hype Crew with adidas here.
- Get hype for the holidays with Enisa here.
Foot Locker continues to be the destination for all things sneakers, while offering the latest releases and must-haves for kids, teens and adults. Notable brands to shop this holiday season include Nike, Jordan, PUMA, adidas, On, New Balance, Hoka, Under Armour, UGG, Timberland and more – best sellers and trending silhouettes can be found on Foot Locker’s site here.
ABOUT FOOT LOCKER, INC.
Foot Locker, Inc. is a leading footwear and apparel retailer that unlocks the “inner sneakerhead” in all of us. With approximately 2,600 retail stores in 26 countries across North America, Europe, Asia, Australia, and New Zealand, and a franchised store presence in the Middle East and Asia, Foot Locker, Inc. has a strong history of sneaker authority that sparks discovery and ignites the power of sneaker culture through its portfolio of brands, including Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos.
SOURCE Foot Locker, Inc.
Crocs Fans Invited to ‘Give Old Crocs New Life’ with Launch of Retail Takeback Pilot Program
Together with fans, program aims to address fashion waste, help consumers dispose of their old Crocs shoes and extend use of product
BROOMFIELD, Colo. /PRNewswire/ — Crocs (NASDAQ: CROX) is taking steps to further its circularity ambition with the launch of a new Retail Takeback Pilot Program. This program invites consumers to give their old Crocs shoes new life by bringing them into Crocs retail stores in select states. Crocs will then leverage partnerships and product innovation to strive towards giving each pair donated a next use.
Beginning October 27, consumers can bring old Crocs shoes – in any condition – back to all Crocs retail stores in the following 10 states: Colorado, Georgia, Illinois, Michigan, Massachusetts, Minnesota, Ohio, Pennsylvania, Virginia, and Wisconsin.
Each participating store will be equipped with a designated collection box, making it easy for fans to drop in their old shoes. While supplies last, participants can also collect a free limited-edition “Crocs Saver” Jibbitz™ charm as a thank you for partnering with Crocs to responsibly repurpose old shoes.
“We’re excited to take this next step on our path toward innovating for a circular economy and a better future for footwear,” shared Deanna Bratter, Vice President, Global Head of Sustainability, Crocs, Inc. “This pilot program aims to address both environmental and social challenges faced by the fashion industry when it comes to product waste. Together with our fans, we can unlock innovation and partnerships to effectively reduce waste, reuse our materials, keep shoes out of landfills, and help people in need.”
Gently used Crocs shoes received as part of this pilot program will be donated to key partner Soles4Souls, an international non-profit organization whose 4Opportunity program works with partners to create local economic benefit in their communities through entrepreneurship and jobs. Well-loved pairs collected through this pilot that may be unwearable will be repurposed and reimagined, giving the materials another use, for example through upcycling into new Crocs shoes.
As an organization focused on innovating for a circular economy and a better future for footwear, the launch of this Pilot Program is the next extension of efforts taken in material innovation, biobased Croslite™ integration, industry coalitions, and community partnerships focused on driving toward a more circular economy. Later phases of this pilot aim to scale and expand the Retail Takeback Program to all U.S. Crocs retail and online stores.
“Our responsibility extends beyond the sale of our product. We want to keep Crocs products in use for as long as possible,” added Deanna.
To learn more about Crocs circularity ambitions, visit https://investors.crocs.com/esg/ to view the 2022 Crocs Comfort Report.
About Crocs, Inc.:
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company’s brands include Crocs and HEYDUDE, and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.
SOURCE Crocs, Inc.
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