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Margaritaville Joins Major League Pickleball As Title Sponsor Branding The League ‘MLP By Margaritaville’

MLP will collaborate with global leading lifestyle brand to elevate the live experience for fans, players and MLP events nationwide

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MLP will collaborate with global leading lifestyle brand to elevate the live experience for fans, players and MLP events nationwide

ORLANDO, Fla. /PRNewswire/ — Major League Pickleball and Margaritaville today announced title sponsorship of the fast-growing professional pickleball league, branding the league as “MLP by Margaritaville.” This marks a seminal moment for the sport with one of the largest commercial deals ever for MLP, adding a world class partner to elevate the live experience for fans and players.

Margaritaville will play a large part in the branding and strategy of on-site fan activations and immersive entertainment, bringing a Margaritaville state of mind to the MLP community at tournaments nationwide. Tonight kicks off the 2023 campaign for MLP with the airing of the MLP Premier Level draft at 9:00pm EST live on Tennis Channel.

“I am happy to be in the same boat with MLP,” said Jimmy Buffett. “The first time I played pickleball, I was hooked. Fun has always been a part of life to me and I think of pickleball as the perfect ratio of work to play. We can’t wait to bring this partnership to life for MLP players and fans. See you on the court. Fins Up, Paddles Up!”

Margaritaville has been connected to pickleball and a driving force behind the growth of the sport in the travel and hospitality space for over five years. The brand has more than 30 dedicated courts across their lodging locations, with enthusiastic residents always on the courts at the brand’s Latitude Margaritaville active-living communities in Daytona Beach, FL; Hilton Head, SC; and Watersound, FL.

“We take pride in our longstanding support of the sport through multi-faceted event sponsorships and the growing number of courts at our lodging destinations,” said John Cohlan, CEO of Margaritaville. “It’s exciting to be part of pickleball’s continued success and evolution, so we look forward to keeping the momentum going with Major League Pickleball and the league’s one-of-a-kind events and impressive collection of team owners, players, and executives.”

Margaritaville has collaborated with various integrations and tournaments, including serving as the title sponsor of the USA Pickleball National Championships since 2018, the Powered by partner of the US Open in Naples since 2017, and as the Official Lodging Partner of the PPA. A line of Margaritaville pickleball paddles and gear is also available through HEAD, a leading sports equipment company.

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“Since the inception of MLP, the league has been deliberate about bringing on partners who unlock new strategies and opportunities for us as a league,” said MLP Founder and Chairman, Steve Kuhn. “As we continue to innovate the live experience for partners, fans, and players, there is no better partner than Margaritaville. Their brand is certainly a lifestyle and we can’t wait to bring the Margaritaville experience to MLP events in 2023 and beyond.”

This week, MLP unveiled a dynamic league format for 2023 including 24 teams featuring high profile ownership groups, two seasons with major events across the U.S., a promotion and relegation system, and expanded prize money up to $5M. This made MLP the first major American professional sports league to implement a promotion and relegation system by introducing top-tier MLP Premier Level and upstart MLP Challenger Level with teams competing in two 3-event seasons to solidify their spot in the top Level.

For more information visit: MLP and Margaritaville.

About Major League Pickleball

Major League Pickleball (MLP) is the premier team league and the standard-bearer for the fastest-growing sport in the United States. MLP is committed to perpetuating the sport’s larger role in society and permeating every facet of pickleball’s business, marketing, and community relations. With iconic team owners, a co-ed team format, an innovative draft, easy to understand scoring, groundbreaking broadcast quality, and the highest prize money events in pro pickleball, MLP’s goal is to elevate and grow the sport in everything it does. For more information on Major League Pickleball, visit MajorLeaguePickleball.net and follow Major League Pickleball on FacebookTwitterInstagramTikTok and YouTube.

About Margaritaville

Margaritaville, a state of mind since 1977, is a global lifestyle brand inspired by Jimmy Buffett, whose songs evoke a passion for tropical escape and relaxation.

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Margaritaville features over 25 lodging locations and over 20 additional projects in the pipeline positioned across a variety of full-service and boutique hotel and resort brands, branded real estate, premium RV destinations, and gaming properties, all complemented by an extensive suite of food and beverage concepts, including Margaritaville Restaurant, award-winning JWB Prime Steak and Seafood, 5 o’Clock Somewhere Bar & Grill, and LandShark Bar & Grill. Inspired hotel brands with high-quality institutional partners include Margaritaville Hotels & Resorts, Compass by Margaritaville, Margaritaville Beach House, Margaritaville St. Somewhere, and the all-inclusive product, Margaritaville Island Reserve. Further elevating experiences, Margaritaville’s branded real estate includes Latitude Margaritaville, “55 and better” active adult brand; Margaritaville Cottages, Villas and Residences; One Particular Harbour Margaritaville; and Margaritaville Vacation Club by Wyndham.

The newest brand additions to Margaritaville’s properties includes the rapidly-growing Camp Margaritaville RV Resorts and Margaritaville at Sea, which debuted in 2022 with its first ship, Margaritaville at Sea Paradise. Additionally, consumers can escape every day through a collection of lifestyle products including apparel, footwear, frozen concoction makers, home décor, a satellite radio station, and more.

More than 20 million travelers and consumers every year change their latitude and attitude with Margaritaville. For more information, visit www.margaritaville.com and follow Margaritaville on FacebookTwitter and Instagram.

SOURCE Margaritaville

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  • Michael J Sliwa

    Over the past few years, Mike has become an insane pickleballer (pickler), fortunately for the senior 50+ crowd he started his show, Sleeve’s Senior Pickleball Report. He spends the rest of his time speaking on social justice and spending time with his beautiful wife, Karen, and enjoying simple living in his ger/yurt. View all posts

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Over the past few years, Mike has become an insane pickleballer (pickler), fortunately for the senior 50+ crowd he started his show, Sleeve's Senior Pickleball Report. He spends the rest of his time speaking on social justice and spending time with his beautiful wife, Karen, and enjoying simple living in his ger/yurt.

Senior Pickleball Report

Sleeves Tells Us The Best Way to Begin a Pickleball Point!

The Senior Pickleball Report emphasizes the importance of preparation for consistent performance in pickleball. It offers resources and updates for the senior pickleball community.

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Our latest episode of the Senior Pickleball Report

To gain consistency we must look at what we do and how we prepare prior to a point being played.

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Dreambreaker: A Pickleball Story Premieres April 11 on truTV

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Senior Pickleball Report

Fifty Dollar D.I.Y. Pickleball Court?

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The latest chapter of the Senior Pickleball Report presented to you by Mike Sleeves Sliwa…

https://stmdailynews.com/sleeves-senior-pickleball-report/

Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game.

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Unmasking the Deception: The $300 Million Fraud Case Surrounding Arizona Athletic Grounds

Randy and Chad Miller face serious fraud charges after allegedly defrauding investors out of $300 million in their failed sports complex, revealing a cautionary tale for investors.

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In a tale that intertwines ambition with deceit, the shocking story of Randy and Chad Miller, the father-son duo behind what was once touted as the largest sports and entertainment complex in the United States, has taken a dark turn. Opening the sprawling Bell Bank Park—which boasts an impressive 194 fields and courts—in East Mesa just three years ago, the Millers had big dreams. But now, they find themselves embroiled in a federal indictment that claims they defrauded investors out of nearly $300 million.

A Grand Vision Becomes a Nightmare

The original vision for the sports complex, which has since been rebranded as Arizona Athletic Grounds, was ambitious. Randy Miller, the mastermind behind the project, had long dreamed of creating a hub for sports and entertainment that would attract families, athletes, and fans from across the nation. After years of planning and investment, the facility finally opened its doors, seemingly fulfilling a lifelong dream.

However, dreams of grandeur have turned into a nightmare, as the Millers face serious allegations of using the facility as a front for an elaborate fraud scheme. With the company declaring bankruptcy in 2023—reporting debts of a staggering $366 million—investors and stakeholders are left reeling.

The Allegations: A Web of Fraud and Deceit

According to the federal indictment, Randy and Chad Miller allegedly enriched themselves at the expense of investors, using funds raised from municipal bonds for personal luxuries rather than for the intended purpose of constructing and operating the sports complex. The FBI claims they employed fraudulent documents and misrepresented the financial viability of the project to lure in unsuspecting investors.

From lavish purchases of luxury vehicles to alleged misappropriation of funds for personal expenses, their actions paint a picture of greed and entitlement. Not only did the Millers reportedly pay themselves significantly beyond disclosed salaries, but they also misled investors with false financial projections and forged documentation purporting to show interest from customers.

A Cautionary Tale for Investors

This case serves as a cautionary tale about the complexities of investing in large-scale projects. The Millers poured their aspirations into the Arizona Athletic Grounds but masked disappointing financial realities with misleading projections and falsified documents. The initial feasibility study performed in 2016 indicated the project would generate significantly lower revenues than anticipated—a warning sign that went ignored in pursuit of ambition.

In a staggering twist, the project opened to a far cry from its projected success, generating less than $28 million in its first year compared to the nearly $96 million touted to investors. With bankruptcy filings showing that investors recouped a paltry sum of less than $2.5 million from their $284 million investment, many are left to ponder how their trust could be so easily manipulated.

Legal Ramifications and Future Implications

As the case unfolds, Randy and Chad Miller are facing severe legal consequences, including charges for wire fraud, securities fraud, and aggravated identity theft. If convicted, they could spend decades in prison, a sobering reality for the once-celebrated entrepreneurs. The U.S. Securities and Exchange Commission is also pursuing parallel action, further complicating matters for the Millers.

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This incident not only reflects the pitfalls that entrepreneurs can face but also highlights the responsibilities of investors to conduct thorough due diligence before committing funds to any venture. The tale of the Millers serves as a stark reminder of the importance of integrity, transparency, and community trust in business practices.

Conclusion

As this saga continues to unfold, the story of the Arizona Athletic Grounds serves as a reflection on ambition gone awry. It’s a stark reminder that behind every grand vision lies the essential need for honesty and ethical conduct. The community of East Mesa, once hopeful for a thriving sports destination, now faces the challenge of moving forward, learning from the past, and rebuilding trust in local business ventures. We can only hope that the lessons from this cautionary tale resonate not just within the realm of sports and entertainment but across all industries that forge the backbone of our economy.

Related link:

https://www.themesatribune.com/news/300m-mesa-sports-park-fraud-alleged/article_44c8a2cb-900d-42c7-a737-2e5a03c5ee88.html

Get the latest updates and information on the rapidly growing sport of pickleball, which is specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game.

https://sleeves-spr.com/

https://stmdailynews.com/the-fate-of-lucky-supermarkets-in-socal/

The fate of Lucky Supermarkets in SoCal

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