Senior Pickleball Report
Margaritaville Joins Major League Pickleball As Title Sponsor Branding The League ‘MLP By Margaritaville’
MLP will collaborate with global leading lifestyle brand to elevate the live experience for fans, players and MLP events nationwide
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MLP will collaborate with global leading lifestyle brand to elevate the live experience for fans, players and MLP events nationwide
ORLANDO, Fla. /PRNewswire/ — Major League Pickleball and Margaritaville today announced title sponsorship of the fast-growing professional pickleball league, branding the league as “MLP by Margaritaville.” This marks a seminal moment for the sport with one of the largest commercial deals ever for MLP, adding a world class partner to elevate the live experience for fans and players.
Margaritaville will play a large part in the branding and strategy of on-site fan activations and immersive entertainment, bringing a Margaritaville state of mind to the MLP community at tournaments nationwide. Tonight kicks off the 2023 campaign for MLP with the airing of the MLP Premier Level draft at 9:00pm EST live on Tennis Channel.
“I am happy to be in the same boat with MLP,” said Jimmy Buffett. “The first time I played pickleball, I was hooked. Fun has always been a part of life to me and I think of pickleball as the perfect ratio of work to play. We can’t wait to bring this partnership to life for MLP players and fans. See you on the court. Fins Up, Paddles Up!”
Margaritaville has been connected to pickleball and a driving force behind the growth of the sport in the travel and hospitality space for over five years. The brand has more than 30 dedicated courts across their lodging locations, with enthusiastic residents always on the courts at the brand’s Latitude Margaritaville active-living communities in Daytona Beach, FL; Hilton Head, SC; and Watersound, FL.
“We take pride in our longstanding support of the sport through multi-faceted event sponsorships and the growing number of courts at our lodging destinations,” said John Cohlan, CEO of Margaritaville. “It’s exciting to be part of pickleball’s continued success and evolution, so we look forward to keeping the momentum going with Major League Pickleball and the league’s one-of-a-kind events and impressive collection of team owners, players, and executives.”
Margaritaville has collaborated with various integrations and tournaments, including serving as the title sponsor of the USA Pickleball National Championships since 2018, the Powered by partner of the US Open in Naples since 2017, and as the Official Lodging Partner of the PPA. A line of Margaritaville pickleball paddles and gear is also available through HEAD, a leading sports equipment company.
“Since the inception of MLP, the league has been deliberate about bringing on partners who unlock new strategies and opportunities for us as a league,” said MLP Founder and Chairman, Steve Kuhn. “As we continue to innovate the live experience for partners, fans, and players, there is no better partner than Margaritaville. Their brand is certainly a lifestyle and we can’t wait to bring the Margaritaville experience to MLP events in 2023 and beyond.”
This week, MLP unveiled a dynamic league format for 2023 including 24 teams featuring high profile ownership groups, two seasons with major events across the U.S., a promotion and relegation system, and expanded prize money up to $5M. This made MLP the first major American professional sports league to implement a promotion and relegation system by introducing top-tier MLP Premier Level and upstart MLP Challenger Level with teams competing in two 3-event seasons to solidify their spot in the top Level.
For more information visit: MLP and Margaritaville.
About Major League Pickleball
Major League Pickleball (MLP) is the premier team league and the standard-bearer for the fastest-growing sport in the United States. MLP is committed to perpetuating the sport’s larger role in society and permeating every facet of pickleball’s business, marketing, and community relations. With iconic team owners, a co-ed team format, an innovative draft, easy to understand scoring, groundbreaking broadcast quality, and the highest prize money events in pro pickleball, MLP’s goal is to elevate and grow the sport in everything it does. For more information on Major League Pickleball, visit MajorLeaguePickleball.net and follow Major League Pickleball on Facebook, Twitter, Instagram, TikTok and YouTube.
About Margaritaville
Margaritaville, a state of mind since 1977, is a global lifestyle brand inspired by Jimmy Buffett, whose songs evoke a passion for tropical escape and relaxation.
Margaritaville features over 25 lodging locations and over 20 additional projects in the pipeline positioned across a variety of full-service and boutique hotel and resort brands, branded real estate, premium RV destinations, and gaming properties, all complemented by an extensive suite of food and beverage concepts, including Margaritaville Restaurant, award-winning JWB Prime Steak and Seafood, 5 o’Clock Somewhere Bar & Grill, and LandShark Bar & Grill. Inspired hotel brands with high-quality institutional partners include Margaritaville Hotels & Resorts, Compass by Margaritaville, Margaritaville Beach House, Margaritaville St. Somewhere, and the all-inclusive product, Margaritaville Island Reserve. Further elevating experiences, Margaritaville’s branded real estate includes Latitude Margaritaville, “55 and better” active adult brand; Margaritaville Cottages, Villas and Residences; One Particular Harbour Margaritaville; and Margaritaville Vacation Club by Wyndham.
The newest brand additions to Margaritaville’s properties includes the rapidly-growing Camp Margaritaville RV Resorts and Margaritaville at Sea, which debuted in 2022 with its first ship, Margaritaville at Sea Paradise. Additionally, consumers can escape every day through a collection of lifestyle products including apparel, footwear, frozen concoction makers, home décor, a satellite radio station, and more.
More than 20 million travelers and consumers every year change their latitude and attitude with Margaritaville. For more information, visit www.margaritaville.com and follow Margaritaville on Facebook, Twitter and Instagram.
SOURCE Margaritaville
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SCOTTSDALE, Ariz. /PRNewswire/ — USA Pickleball, the National Governing Body for the sport of pickleball, today published its annual growth report, containing important industry metrics recorded in 2022.
As the sport continued to expand across the country, USA Pickleball saw its membership increase nearly 30 percent over 2021. The National Governing Body currently has a membership base of nearly 69,000 strong, a major uptick compared to 53,110 in 2021.
Annual Growth Report from USA Pickleball outlines areas of growth, including playing facilities and sanctioned eventsTweet
Some of the highlights include:
- Membership: 68,697 registered USA Pickleball members, an increase of 29.4% over 2021.
- Certified Facilities: The organization’s Places2Play database grew from 9,167 to a total of 10,724 USA Pickleball-registered facilities in North America. This equates to 130 new locations per month, or more than four per day.
- Approved Paddles & Balls: The USA Pickleball Equipment & Evaluation Committee (EEC) and its independent lab tested and approved 525 new paddles and 34 new balls in 2022.
- USA Pickleball Ambassadors: 1,973 dedicated volunteers who actively promote the game at the local level by supporting new programs and facilities.
- Sanctioned Events: USA Pickleball sanctioned 237 tournaments in 2022 compared to 153 in 2021, including USA Pickleball’s own Indoor National Championships, National Championships and the first-ever Diamond Amateur Championship.
- 2022 National Championships: The 2022 Margaritaville USA Pickleball National Championships drew nearly 2,300 amateur players, while the sport’s top professional players competed for $150,000 in prize money, compared to $90,000 in 2021. On November 13, the event also set the record for the largest-ever attendance in the history of the sport at 5,522.
- Facilities Development: USA Pickleball directly supports the development pipeline for over $100M in new facilities, including over 25 Regional- and Sector-level venues.
The full Annual Growth Report can be found at usapickleball.org.
About USA Pickleball:
USA Pickleball is the National Governing Body for the sport of pickleball in the U.S. and provides players with official rules, tournaments, rankings and promotional materials. The mission of USA Pickleball is to promote the development and growth of pickleball in the United States and its territories. The association is a nonprofit 501(c)(3) corporation and governed by a board of directors and professional staff who provide the guidance and infrastructure for the continued growth and development of the sport.
SOURCE USA Pickleball
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We spent the day Major League Pickleball’s Inaugural 20 event in Mesa, Arizona. https://stmdailynews.com/major-league-pickleball-is-the-future-of-the-professional-game/
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Senior Pickleball Report
BARSTOOL SPORTS’ LATEST BRAND, STELLA BLUE COFFEE, NAMED FIRST OFFICIAL & EXCLUSIVE COFFEE PARTNER OF D.C. PICKLEBALL TEAM
WASHINGTON, Jan. 26, 2023 /PRNewswire/ — D.C. Pickleball Team (DCPT), an expansion team of Major League Pickleball (MLP) and D.C.’s newest professional sports team, today announced Stella Blue Coffee, a new brand from Barstool Sports created by Dan “Big Cat” Katz, host of #1 sports podcast Pardon my Take, as its first official and exclusive coffee partner.
DCPT has joined MLP ahead of the 2023 season that begins Thursday, January 26th in Mesa, AZ. Like the other high-profile investor backed teams that have joined MLP, DCPT’s ownership group includes Al Tylis, Sam Porter, Eva Longoria, Justin Verlander, Kate Upton, Rip Hamilton, Shawn Marion, Odell Beckham Jr. and Mesut Ozil.
As a part of the partnership, Stella Blue Coffee’s logo will be prominently displayed on DCPT uniforms. Stella Blue Coffee logo features Katzs’ beloved dog Stella, who was rescued from the PAWS Chicago shelter. Stella Blue Coffee holds great meaning to Dan and his family and provides a way for their dog Stella to live on forever. A portion of proceeds from each sale go to PAWS Chicago.
Stella Blue Coffee is a premium blend of 100% Arabica, Rainforest Alliance Certified coffee beans that Dan hand selected for unrivaled taste. As if D.C. Pickleball Team didn’t have enough energy on the team already, Stella Blue will take it up a notch, with coffee that confidently stands on its own, just as coffee and DCPT should.
“D.C. Pickleball Team is thrilled to partner with such an established and innovative group as Barstool Sports and Stella Blue Coffee,” says Al Tylis, Managing Partner of D.C. Pickleball Team. “This is a historic partnership in our journey to become a household name in pickleball. Together, we look forward to elevating the sport and bringing both the game and coffee to all.”
“We are excited to be a part of the pickleball movement that has swept the nation,” explains Katz. “We appreciate what D.C. Pickleball Team and their ownership group brings to the sports world and are proud to partner with them in their first ever Major League Pickleball season.”
For more information about D.C. Pickleball Team visit www.dcpickleballteam.com and follow on social media:
Twitter – @dc_pickleball
Instagram – @dcpickleballteam
Facebook – @dcpickleballteam
TikTok – @d.c.pickleballteam
About D.C. Pickleball Team:
D.C. Pickleball Team (DCPT) is the newest professional pickleball team to join Major League Pickleball (MLP) ahead of the 2023 season that begins January 26th. DCPT’s ownership group includes Al Tylis, Sam Porter, Eva Longoria, Justin Verlander, Kate Upton, Rip Hamilton, Shawn Marion, Odell Beckham Jr. and Mesut Ozil.
DCPT will play in the Challenger Level in season one and Premier Level in season two. Season one’s roster includes Sam Querrey – 10-time ATP Tour Titleist and ranked 11th in the world in 2018; Stefan Auvergne – exciting new player from France and former competitive tennis player, competitive gamer and race car driver; Shelby Bates – former D1 Tennis Player at Coastal Carolina University; and Monica Paolicelli – former D1 Soccer Player at James Madison.
About Stella Blue Coffee:
At Stella Blue Coffee, we source our 100% Arabica, Rainforest Alliance Certified coffee beans ethically and sustainably from Colombia, Honduras, and Guatemala – some of the richest coffee geographies in the world.Our exclusive blend of premium coffee was hand selected by @BarstoolBigCat himself and is roasted to perfection to deliver unrivaled taste. Stella Blue Coffee offers three delicious roasts: Positive Vibes Light Roast, Big Cat Blend Medium Roast, and Electric Ave Dark Roast. Each roast is available in single serve pods, freshly ground bags or whole bean bags, so you can be your own barista.
Stella Blue Coffee is also committed to joining PAWS Chicago in its mission to save homeless pets. PAWS Chicago (Pets Are Worth Saving) is the Midwest’s largest No Kill animal shelter that has led the reduction of the number of homeless pets killed in Chicago by over 91% since its founding in 1997.
Learn more about Stella Blue Coffee’s delicious new coffee line-up at stellabluecoffee.com
Twitter – @StellaBlueCoff
Instagram – @stellabluecoffee
TikTok – @stellabluecoffee
About Major League Pickleball:
Major League Pickleball (MLP) is the premier team league and the standard-bearer for the fastest-growing sport in the United States. MLP is committed to perpetuating the sport’s larger role in society and permeating every facet of pickleball’s business, marketing, and community relations. With iconic team owners, a co-ed team format, an innovative draft, easy to understand scoring, groundbreaking broadcast quality, and the highest prize money events in pro pickleball, MLP’s goal is to elevate and grow the sport in everything it does. For more information on Major League Pickleball, visit MajorLeaguePickleball.net and follow Major League Pickleball on Facebook, Twitter, Instagram, TikTok and YouTube.
SOURCE D.C. Pickleball Team
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