Business and Finance
Market leader in International Beauty Retail and Distribution in India, Baccarose launches a fragrance series in collaboration with HRX by Hrithik Roshan
Baccarose, a leading player for luxury beauty products in India, announces its collaboration with HRX, India’s first homegrown fitness brand – jointly owned by Hrithik Roshan and Exceed Entertainment.
The Partnership will see a strategic alliance & collaboration effort to drive the locker room strategy for HRX franchise
MUMBAI, India /PRNewswire/ — Baccarose, a leading player for luxury beauty products in India, announces its collaboration with HRX, India’s first homegrown fitness brand – jointly owned by Hrithik Roshan and Exceed Entertainment. HRX & Baccarose have joined hands to co-create the fragrance line through extensive research and feedback, incorporated via their respective market analysis and insights.
Being a leading player for luxury beauty products in India, Baccarose aspires to widen its horizon by appropriately applying the expertise of its core brands team and to create its very own portfolio of Licensee brands in association with top Indian brands in the fashion, fitness, music and lifestyle industry.
The scents outline the ethos of both brands as they launch a range of EDTs and Deodorants for the GEN Z and Millennials who thrive on always smelling good, and not just from AM to PM. It may be the gym or any other physical activity; the idea is to always stay on top of their fitness and freshness game.
The HRX FRAGRANCE crafted by Baccarose Perfumes includes 4 EDTs and 4 Deodorants for men: Escape, Charge, Extreme and Edge. The women’s range will see 2 EDTs and 2 Deodorants: Impact and Power. The range is created for a diverse group of fitness, sports and active enthusiasts, the health conscious individuals & generally all those who have a keen interest to look and feel good throughout the day in the midst of all their activities. This strategic collaboration aims to extend the usage amongst the HRX loyalists & their communities.
On the new launch, Mr. Afsar Zaidi, Co-founder and CEO at HRX, says, “HRX is an extremely customer-centric brand and has established itself as a solid homegrown brand with a quality ecosystem of products. As a brand-led by innovation, we recognize the needs of sports and fitness enthusiasts. Our Partnership with Baccarose was very thoughtful as we share similar values and ethos. We wanted to create fragrances with a feel-good factor, uncompromised looks, and a long-lasting effect. Keeping this in mind, we have produced a range of fresh and sporty fragrances for men and women.”
Biju Antony, CEO & Executive Director, Baccarose Perfumes and Beauty Products Pvt Ltd, says, “Baccarose, being a leader in the luxury beauty industry is now looking at collaborating with various Indian brands & celebrities to help develop the beauty industry locally & have a rich portfolio of our own creations in beauty brands and HRX, being a homegrown fitness brand is a great brand to partner with. Today, in strategizing to build the identity of all our brands, we focus heavily on innovative marketing plans, leverage our long-standing relationships with various partners and keep strengthening our large distribution network.”
THE FRAGRANCE –
HRX Men’s Range:
HRX Escape EDT and Deo –
Escape from HRX is a Citrus Aquatic fragrance which has refreshing top notes of lemon, rosemary, bergamot, neroli and pineapple, that are coupled with aromatic heart notes of jasmine, cyclamen, oak moss and coriander. A melange of masculine woody notes of musk, cedar, oakmoss, sandalwood, cardamom, tonka bean, Brazilian rose wood ensure that the fragrance is fresh yet sophisticated.
HRX Charge EDT and Deo –
Charge from HRX with Aquatic EDT has top notes of bergamot, mint and lime that are instantly refreshing. An intriguing combination of guaiac wood, lavender and rose combine with sophisticated notes of musk, tonka and moss to create a long-lasting fragrance that lingers for hours.
HRX Extreme EDT and Deo –
Extreme from HRX is a fragrance that combines irresistible notes of marine, grapefruit and mandarin orange with a captivating combo of jasmine and bay leaf. A smoky-woody base note of ambergis, guaiac wood, oak moss and patchouli anchors the fragrance and will take one’s confidence to the next level.
HRX Edge EDT and Deo –
Edge from HRX with an aromatic-woody fragrance is perfect for the guy who wants it all. Spicy pink pepper and clary sage meet bergamot, Haitian vetiver and leather to create a smooth, sophisticated fragrance that’s distinctly masculine. A delectable base composed of notes of ambroxan, akigalawood, Indonesian patchouli leaf and cacao pod will ensure one is smelling great while living their best life.
HRX Women’s Range:
HRX Impact EDT and Deo –
Beautiful things happen when citrus meets floral. HRX Impact is a feminine fragrance which contains fresh marine and green accords that meet a floral bouquet of lily of the valley, mirabelle and freesia for a beautiful match. A classic combination of amber and woody notes will ensure a sophisticated smell all day long.
HRX Power EDT and Deo –
HRX Power is the ultimate floral-fruity fragrance that combines juicy peaches, green apple and black currant with sumptuous rose, jasmine and musk. A seductive trio of musk, woods and patchouli anchors the fragrance and ensures one is smelling great all day long.
THE PACKAGING –
HRX activewear fragrance bottles are crafted to perfection to uplift and galvanize one’s mood. The men’s range will be available in vibrant colours like orange, aqua blue, grey and black, while the women’s range will see fresh summer colours like tangerine orange and neon green-blue.
Price & Availability –
Male Line – Escape, Charge, Extreme, Edge
EDT (100ML) – Rs. 1900
Deo (250ML) – Rs. 449
Female Line – Impact, Power
EDT (100ML) – Rs. 1900
Deo (150ML) – Rs. 349
Available on
Ecom: Myntra + Flipkart Exclusive
Offline: Pantaloons and Health & Glow