Food and Beverage
M&M’S® Captures A Classic Within Its Iconic Colorful Candy Shell; Introducing NEW M&M’S Peanut Butter & Jelly
M&M’S introduces a nostalgic flavor, Peanut Butter & Jelly, featuring berry-flavored chocolate with a peanut butter center, joining their Peanut Butter portfolio. Available nationwide December 2024 in three sizes.
Mars expands upon its iconic peanut butter portfolio with a beloved, nostalgic flavor
NEWARK, N.J. /PRNewswire/ — Today, M&M’S®, proudly a part of Mars, announced its latest treat that puts a comforting twist on a classic favorite: M&M’S Peanut Butter & Jelly. The first new flavor innovation since 2022, the delicious addition features berry flavored bite-sized chocolate treats with a deliciously smooth peanut butter center that will transport fans to the comforting experience of a PB&J sandwich.
M&M’S Peanut Butter & Jelly
“Peanut butter M&M’S have always been a popular flavor with our fans, so we’re excited to double down on their excitement – with a twist,” said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. “Our new M&M’S Peanut Butter & Jelly taps into a cross-generational staple, turning a delicious and comforting snack into a bite-sized treat to be enjoyed and shared.”
Peanut Butter & Jelly is the latest star of M&M’S Peanut Butter portfolio, joining M&M’S Peanut Butter, M&M’S Peanut Butter Minis and M&M’S Peanut Butter Mega, which captures the comforting, smooth flavor into poppable mini and mega sizes for just the right amount of peanut butter punch.
M&M’S Peanut Butter & Jelly will be available at retailers nationwide and online at MMS.com beginning December 2024, in three sizes: Single Size (1.63 oz.), Share Size (2.83 oz.) and Sharing Size Stand Up Pouches (8.6oz).
For more details on M&M’S Peanut Butter & Jelly, visit MMS.com and follow M&M’S on Facebook, X, TikTok and Instagram. To be among the first to know about future brand news, sign up for M&M’S newsletter here
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world.
Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With more than $47 billion in annual sales, we produce some of the world’s best-loved brands including Ben’s Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M’s®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing.
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