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“Never Lose Your Edge” in the All-New Lexus RX

Taking the road less traveled, going off script, challenging convention… no matter your turn of phrase, the feeling is the same. We’re all looking for ways to shake things up and keep life exciting. That desire to avoid complacency is the idea behind the marketing campaign “Never Lose Your Edge” for the all-new 2023 Lexus RX, debuting today.



Marketing campaign for Lexus’ best-selling vehicle explores the road less traveled

PLANO, Texas /PRNewswire/ — Taking the road less traveled, going off script, challenging convention… no matter your turn of phrase, the feeling is the same. We’re all looking for ways to shake things up and keep life exciting. That desire to avoid complacency is the idea behind the marketing campaign “Never Lose Your Edge” for the all-new 2023 Lexus RX, debuting today.

“Never Lose Your Edge” in the All-New Lexus RX

“‘Never Lose Your Edge,’ represents our relentless pursuit to improve the RX with each generation, while also reflecting the hardworking, successful and thoughtful RX driver,” said Vinay Shahani, vice president, Lexus marketing. “The diverse and multifaceted campaign strategy is designed to highlight the vehicle’s bold design, intuitive technology, and performance-driven electrification through thoughtful activations and collaborations that allow us to connect directly with RX drivers.”

The campaign, designed to reach and resonate with a broad spectrum of consumers, contains ads with unique expressions of the “Never Lose Your Edge” theme.

  • Unfollow – Created for the entire marketplace, plays on the universal appeal of “The Wizard of Oz.” What if Dorothy had ignored the advice to “follow the yellow brick road” and took the road less traveled instead? Like the all-new 2023 RX, “Unfollow” reimagines what is possible with a modern interpretation of one of the most celebrated films of all time.
  • Quiet Night – The technologically advanced and stylish all-new RX serves as the perfect companion to a Black visionary in his quest to pen his legacy on his own terms.
  • Radio Duel – A recognition of the multifaceted, ever-evolving nature of the Hispanic community, reflected by the intuitive technology found in the all-new RX.
  • Extra – A proud celebration of what makes the LGBTQ+ community and the all-new RX truly unique.
  • Drive Within Us – Starring Daniel Dae Kim and his real-life son Zander Kim—in the first time they’ve shared the screen—the spot celebrates the completely redesigned RX by paying homage to previous generations while looking forward to the future.
  • See the Future – The past can inspire the future as evidenced by the thoughtful improvements found in the all-new RX and our star’s modern day interpretation of traditional wardrobe. The ad stars former Miss Great Britain, Preeti Desai, and features a sherwani and sari created by acclaimed designer, Bibhu Mohapatra.

The RX media campaign aims to educate and inspire shoppers to never lose their edge by spotlighting 27 personalities and influencers across fashion, sports, fitness and culinary. It also represents Lexus’ largest investment in audio to date. With this campaign, Lexus will introduce several new media partners, many of which are diversity-owned. Five custom media programs will roll out over the coming months, including:

  • Amazon Ads and Whole Foods Market – Together with Amazon Ads, Lexus is creating custom on-demand video content for Fire TV viewers featuring Culinary Masters Ludo Lefebvre and Dean Fearing preparing delicious tailgating foods with ingredients from Whole Foods Market. The videos will integrate the all-new 2023 RX 350h. Whole Foods Market customers will be able to taste the recipes, meet the chefs and experience the RX 350h in person at pop-up tailgate events at Whole Foods Market stores in Glendale, CA (10/7 with Ludo Lefebvre) and the Domain in Austin, TX (10/15 with Dean Fearing). 
  • Spartan Race – In a first-ever partnership with Spartan Race, Lexus will sponsor custom video content that will highlight a diverse range of people in the Spartan community who push themselves to never lose their edge. Lexus will also be positioned in front of Spartans throughout their race experience via on-site branding and an experiential touch point: the Lexus Discomfort Zone. This IRL experience will ask Spartans to push their limits by trying challenges such as a cold plunge and compression recovery.
  • Well+Good – As the exclusive wellness media partner, Well+Good is working with Lexus RX to provide a premium immersive destination about longevity that includes talent-led custom video featuring the RX.

More than 20 years ago, Lexus defined the luxury crossover segment with the launch of the first RX. While maintaining the qualities that made it successful, the 2023 RX also offers a highly diverse powertrain portfolio encompassing Lexus Electrified variants, as well as the Lexus-first DIRECT4 all-wheel drive system on the all-new RX 500h F SPORT Performance AWD. And, for the first time ever, a plug-in hybrid electric (PHEV) variant will be available.

For more information on the 2023 RX, visit www.lexus.com/newRX.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, two F performance models and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.





Nissan Reveals Retro-Inspired Hardbody Edition to Their 2024 Frontier Truck Lineup

Nissan unveils 2024 Frontier with retro-inspired Hardbody Edition, combining nostalgia and modernity in a rugged truck lineup.



Nissan has always been known for its rugged and reliable trucks, and the 2024 Nissan Frontier continues that tradition. This fall, Nissan is set to release their highly anticipated new Frontier, showcasing a blend of modern technology and retro-inspired design. One particular edition that stands out is the Hardbody Edition, paying homage to the iconic Nissan Hardbody pickup trucks of the 1980s. This limited-edition package is sure to capture the hearts of truck enthusiasts across generations. Let’s dive into the exciting features and details of the 2024 Nissan Frontier lineup.

The Frontier Hardbody Edition:
The 2024 Frontier Hardbody Edition embodies the spirit of Nissan’s 1980s truck heritage. Available exclusively on the Frontier SV Crew Cab 4×4, this edition features a range of design elements that harken back to the original Hardbody pickup. The retro-inspired decals, heritage-styled 17-inch wheels, all-terrain tires, sport bar, and black exterior trim create a distinctive and eye-catching appearance. Priced at $3,890, the Hardbody Edition adds a touch of nostalgia to the Frontier’s lineup.

Enhanced Features and Grades:
In addition to the Hardbody Edition, the 2024 Frontier offers an array of features and grades to cater to various customer preferences. The new SL grade on Crew Cab models combines luxurious elements such as LED lighting, leather-appointed seating, and a Fender® 10-speaker audio system. This highly equipped midsize truck reflects Nissan’s commitment to meeting the demands and desires of its customers.

Upgraded NissanConnect® Services:
Nissan has also enhanced the connectivity and convenience features of the 2024 Frontier. The available NissanConnect® Services now come with a three-year trial, providing an extended period for customers to experience the benefits. This telematics feature integrates with the MyNISSAN smartphone app and offers functions like remote door lock/unlock, remote engine start/stop, vehicle health reports, emergency calling, and Nissan Skill for Amazon Alexa®. These advanced features further enhance the Frontier’s appeal in the modern era.

Versatility and Customization:
The 2024 Nissan Frontier offers a wide range of options to suit individual needs. With various bed lengths, drivetrain configurations, and grades, shoppers can customize their Frontier according to their requirements. Whether it’s the PRO-X and PRO-4X models designed for off-road adventures or the King Cab and Crew Cab variants with different bed lengths, the Frontier provides versatility and flexibility for every kind of truck enthusiast.

Pricing and Availability:
Nissan has announced the Manufacturer’s Suggested Retail Prices (MSRP) for the 2024 Frontier, starting at $29,770 for the base Frontier S King Cab 4×2. The pricing varies depending on the model, trim, and drivetrain configuration. Interested buyers can visit the Nissan website or local dealerships for detailed pricing information.

With the introduction of the 2024 Nissan Frontier and the special Hardbody Edition, Nissan pays tribute to its rich truck heritage while incorporating modern features and design elements. The Frontier’s combination of ruggedness, technology, and customization options make it an appealing choice for truck enthusiasts. Whether you’re nostalgic for the 1980s Hardbody trucks or seeking a well-equipped midsize truck for your adventures, the 2024 Nissan Frontier is worth considering. Stay tuned for the release of this exciting lineup and experience the perfect blend of retro charm and contemporary innovation.

Source: Nissan

A Nostalgic Footnote:

When I was a young man fresh out of my teenage years and eager to explore the world, I remember seeing the new Nissan Hardbody truck being introduced. It was during a late winter day in 1986 in Southern California when my Dad, who owned a Datsun truck himself, took his vehicle for servicing at Gardena Nissan. It was there that I stumbled upon a stack of brochures and picked one up to read while we waited for Dad’s truck to be serviced. I remember telling my Dad that I would soon own one of these trucks, and by May of the following year, 1987, I indeed purchased a sleek, black E model.


Have you had a chance to read the article in Road & Track?: https://www.roadandtrack.com/news/a45140451/2024-nissan-frontier-hardbody-edition/

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Hyundai 2024 Santa Cruz: Best Urban Pickup by Cars.com

“Hyundai’s 2024 Santa Cruz named Best Urban Pickup by Cars.com, blending adventure with practicality.”



Hyundai’s 2024 Santa Cruz has been named the Best Urban Pickup by Cars.com in their Pickup Truck Buying Guide. The Santa Cruz impressed Cars.com’s editors with its ability to combine adventure and practicality, as well as its range of desirable features. Ricky Lao, the director of product planning at Hyundai Motor America, expressed gratitude for the recognition and emphasized the brand’s commitment to innovative design, powerful drivetrains, driver convenience, and advanced safety features.

The 2023 Hyundai Santa Cruz Night Edition photographed in Irvine, Calif., Aug. 18, 2022.

According to Aaron Bragman, Cars.com’s Detroit Bureau Chief, the Hyundai Santa Cruz is the ideal truck for urban environments. Its sleek and compact design, lockable hard-top tonneau cover, and comfortable ride make it a dream for city dwellers. Additionally, its Surround View Monitor makes parallel parking on narrow city streets a breeze.

To receive a Cars.com Top Pick designation, vehicles must demonstrate solid fuel economy, capability, and value. For pickup trucks, payload and towing capacities are also considered. Moreover, practical attributes that cater to family needs are taken into account, as many pickups are used for this purpose.

Cars.com Inc. is a leading automotive marketplace platform that connects car shoppers with sellers through digital solutions. Hyundai Motor America focuses on “Progress for Humanity” and offers a technology-rich lineup of cars, SUVs, and electrified vehicles to U.S. consumers. In 2022, Hyundai’s dealers sold over 724,000 vehicles in the U.S., with a significant portion produced at Hyundai Motor Manufacturing Alabama. For more information, visit www.HyundaiNews.com.

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Source: Hyundai

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2024 Nissan Sentra: Refreshed Styling & Premium Features at $20,630

“Discover the 2024 Nissan Sentra with refreshed styling, improved fuel economy, and premium features starting at $20,630.”



Introducing the 2024 Nissan Sentra: Fresh Style and Enhanced Features at an Affordable Price

Nissan has unveiled the refreshed 2024 Sentra, and it’s better than ever. With updated styling, improved fuel economy, and additional premium features, the new Sentra is ready to impress. Starting at just $20,630, this compact sedan offers great value for money.

One of the first things you’ll notice about the 2024 Sentra is its striking design. The front fascia has been reshaped, featuring a new interpretation of Nissan’s iconic V-motion grille. The headlights have been updated, and there’s a new 16-inch alloy wheel design. For those seeking a sportier look, the SR grade boasts red SR badges, a new 18-inch alloy wheel design, and dark chrome trim for the V-motion grille.

Under the hood, the Sentra is equipped with a smooth and responsive 2.0-liter inline-four engine. Combined with a new Xtronic CVT and the integration of Idle Stop Start technology, the Sentra delivers improved fuel efficiency. The S and SV grades achieve an impressive EPA-rated 30 mpg city, 40 mpg highway, and 34 mpg combined, while the SR grade gets 30 mpg city, 38 mpg highway, and 33 mpg combined.

Safety is a top priority for Nissan, and the 2024 Sentra comes equipped with Nissan Safety Shield 360 as standard across all grades. This comprehensive suite of active safety technologies includes features such as Automatic Emergency Braking with Pedestrian Detection, Blind Spot Warning, Rear Cross Traffic Alert, Lane Departure Warning, High Beam Assist, and Rear Automatic Braking.

In terms of premium features, the SV Premium Package now includes an eight-speaker Bose Premium Audio system, Intelligent Around View Monitor, and exterior mirror turn signal indicators. These additions make the package even more appealing to Sentra buyers.

With a starting price of $20,630, the 2024 Nissan Sentra offers a range of options and upgrades to meet individual preferences. Whether you opt for the S, SV, or SR grade, you’ll find a sedan that combines style, efficiency, and advanced safety features.

To learn more about the 2024 Nissan Sentra and explore its full specifications, photos, and videos, visit the official Nissan website. Stay connected with Nissan through their social media channels on Facebook, Instagram, Twitter, LinkedIn, and YouTube for the latest updates on their products, services, and commitment to sustainable mobility.


Read the original press release: Sporty refresh and new technology for 2024 Nissan Sentra

Source: NISSAN Motors

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