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“Never Lose Your Edge” in the All-New Lexus RX

Taking the road less traveled, going off script, challenging convention… no matter your turn of phrase, the feeling is the same. We’re all looking for ways to shake things up and keep life exciting. That desire to avoid complacency is the idea behind the marketing campaign “Never Lose Your Edge” for the all-new 2023 Lexus RX, debuting today.

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Marketing campaign for Lexus’ best-selling vehicle explores the road less traveled

PLANO, Texas /PRNewswire/ — Taking the road less traveled, going off script, challenging convention… no matter your turn of phrase, the feeling is the same. We’re all looking for ways to shake things up and keep life exciting. That desire to avoid complacency is the idea behind the marketing campaign “Never Lose Your Edge” for the all-new 2023 Lexus RX, debuting today.

“Never Lose Your Edge” in the All-New Lexus RX

“‘Never Lose Your Edge,’ represents our relentless pursuit to improve the RX with each generation, while also reflecting the hardworking, successful and thoughtful RX driver,” said Vinay Shahani, vice president, Lexus marketing. “The diverse and multifaceted campaign strategy is designed to highlight the vehicle’s bold design, intuitive technology, and performance-driven electrification through thoughtful activations and collaborations that allow us to connect directly with RX drivers.”

The campaign, designed to reach and resonate with a broad spectrum of consumers, contains ads with unique expressions of the “Never Lose Your Edge” theme.

  • Unfollow – Created for the entire marketplace, plays on the universal appeal of “The Wizard of Oz.” What if Dorothy had ignored the advice to “follow the yellow brick road” and took the road less traveled instead? Like the all-new 2023 RX, “Unfollow” reimagines what is possible with a modern interpretation of one of the most celebrated films of all time.
  • Quiet Night – The technologically advanced and stylish all-new RX serves as the perfect companion to a Black visionary in his quest to pen his legacy on his own terms.
  • Radio Duel – A recognition of the multifaceted, ever-evolving nature of the Hispanic community, reflected by the intuitive technology found in the all-new RX.
  • Extra – A proud celebration of what makes the LGBTQ+ community and the all-new RX truly unique.
  • Drive Within Us – Starring Daniel Dae Kim and his real-life son Zander Kim—in the first time they’ve shared the screen—the spot celebrates the completely redesigned RX by paying homage to previous generations while looking forward to the future.
  • See the Future – The past can inspire the future as evidenced by the thoughtful improvements found in the all-new RX and our star’s modern day interpretation of traditional wardrobe. The ad stars former Miss Great Britain, Preeti Desai, and features a sherwani and sari created by acclaimed designer, Bibhu Mohapatra.

The RX media campaign aims to educate and inspire shoppers to never lose their edge by spotlighting 27 personalities and influencers across fashion, sports, fitness and culinary. It also represents Lexus’ largest investment in audio to date. With this campaign, Lexus will introduce several new media partners, many of which are diversity-owned. Five custom media programs will roll out over the coming months, including:

  • Amazon Ads and Whole Foods Market – Together with Amazon Ads, Lexus is creating custom on-demand video content for Fire TV viewers featuring Culinary Masters Ludo Lefebvre and Dean Fearing preparing delicious tailgating foods with ingredients from Whole Foods Market. The videos will integrate the all-new 2023 RX 350h. Whole Foods Market customers will be able to taste the recipes, meet the chefs and experience the RX 350h in person at pop-up tailgate events at Whole Foods Market stores in Glendale, CA (10/7 with Ludo Lefebvre) and the Domain in Austin, TX (10/15 with Dean Fearing). 
  • Spartan Race – In a first-ever partnership with Spartan Race, Lexus will sponsor custom video content that will highlight a diverse range of people in the Spartan community who push themselves to never lose their edge. Lexus will also be positioned in front of Spartans throughout their race experience via on-site branding and an experiential touch point: the Lexus Discomfort Zone. This IRL experience will ask Spartans to push their limits by trying challenges such as a cold plunge and compression recovery.
  • Well+Good – As the exclusive wellness media partner, Well+Good is working with Lexus RX to provide a premium immersive destination about longevity that includes talent-led custom video featuring the RX.

More than 20 years ago, Lexus defined the luxury crossover segment with the launch of the first RX. While maintaining the qualities that made it successful, the 2023 RX also offers a highly diverse powertrain portfolio encompassing Lexus Electrified variants, as well as the Lexus-first DIRECT4 all-wheel drive system on the all-new RX 500h F SPORT Performance AWD. And, for the first time ever, a plug-in hybrid electric (PHEV) variant will be available.

For more information on the 2023 RX, visit www.lexus.com/newRX.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, two F performance models and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

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SOURCE Lexus

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Nissan Dominates the Best Value New Cars List: A Closer Look at the Kicks, Frontier, and Sentra

Nissan dominates as Kicks, Frontier, and Sentra clinch spots on Cars.com® 2024 Best Value New Cars list, showcasing remarkable value and excellence.

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Image: Nissan Motors USA


In a resounding triumph, Nissan has once again emerged as a leader in the automotive industry by securing coveted spots on the highly esteemed Cars.com® 2024 Best Value New Cars list. This prestigious recognition serves as a testament to Nissan’s unwavering commitment to excellence and delivering exceptional value across their lineup. In this blog post, we will delve into the phenomenal achievements of the 2024 Nissan Kicks, Frontier, and Sentra, as well as the notable recognition received by the Versa SV.

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🌟 Explore Nissan’s award-winning lineup! 🚗✨ #NissanExcellence https://stmdailynews.com/category/consumer-corner/automotive/

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  1. 2024 Nissan Kicks S: Best Value in Subcompact SUV Category
    The 2024 Nissan Kicks S has undoubtedly made its mark as the ultimate subcompact SUV that offers unbeatable value. With its stunning design, remarkable features, and impressive fuel efficiency, the Kicks S showcases a perfect blend of style and practicality. From city streets to off-road adventures, this versatile SUV is a true game-changer.
  2. 2024 Frontier King Cab S 4×2: Best Value in Midsize Pickup Segment
    Nissan’s commitment to excellence shines through with the 2024 Frontier King Cab S 4×2, which has claimed the prestigious title of Best Value in the Midsize Pickup segment. Boasting remarkable performance, durability, and an array of advanced safety features, the Frontier is built to effortlessly conquer any terrain. Whether it’s for work or play, this pickup truck exceeds expectations.
  3. 2024 Sentra S: A Standout Compact Car
    The 2024 Sentra S secures a well-deserved third place in the Compact Car category, further solidifying Nissan’s reputation for crafting outstanding vehicles. With its sleek design, cutting-edge technology, and exceptional fuel efficiency, the Sentra S offers a remarkable driving experience matched with an exceptional value proposition. Embrace the joy of every journey with this impressive compact car.
  4. Honorable Mention: 2024 Nissan Versa SV
    The 2024 Nissan Versa SV receives an honorable mention, highlighting its noteworthy features and outstanding value proposition. With its spacious cabin, advanced safety technologies, and remarkable fuel efficiency, the Versa SV proves to be a reliable companion for everyday adventures.


The recognition earned by the 2024 Nissan Kicks, Frontier, Sentra, and Versa SV on the Cars.com® 2024 Best Value New Cars list showcases Nissan’s dedication to delivering top-notch vehicles that offer exceptional value, unrivaled quality, and remarkable performance. As Nissan continues to push the boundaries of automotive innovation, car enthusiasts can confidently explore these award-winning models with the assurance of a remarkable driving experience. Embrace excellence and discover the best value with Nissan’s impressive lineup of vehicles!

“For further details regarding Nissan’s products, services and their dedication to sustainable mobility, please visit their website.” nissanusa.com. “Feel free to follow Nissan on their social media channels.” FacebookInstagramOpensX (Twitter) and LinkedIn and “Please take a look at all of our newest videos” on YouTube.

https://stmdailynews.com/category/consumer-corner/automotive/

About Nissan Motors

Nissan Motor Co. Ltd. is a multinational car manufacturer based in Yokohama, Kanagawa, Japan. The company sells vehicles under the Nissan, Infiniti, and formerly Datsun brands. Nissan also offers in-house performance tuning products (including cars) under the Nismo and Autech brands. The company’s roots date back to the early 20th century with the Nissan zaibatsu, which is now known as Nissan Group.

Nissan has been a member of the Renault-Nissan-Mitsubishi Alliance since 1999, with Mitsubishi joining in 2016. This partnership is between Nissan and Mitsubishi Motors of Japan, along with Renault of France. As of November 2023, Renault has a 15% voting stake in Nissan, while Nissan holds the same stake in Renault. Additionally, Nissan acquired a 34% controlling stake in Mitsubishi Motors in October 2016.

Nissan ranked as the sixth largest car manufacturer globally in 2017, following Toyota, Volkswagen Group, Hyundai Motor Group, General Motors, and Ford. In the same year, Nissan held the title of the largest car maker in North America. With a revenue of $78 billion in 2022, Nissan secured the ninth spot among the world’s automobile makers and emerged as the leading Japanese brand in China, Russia, and Mexico. As of April 2018, Nissan became the largest electric vehicle (EV) manufacturer worldwide, with over 320,000 all-electric vehicles sold. The Nissan LEAF, the car-maker’s top-selling electric model, claimed the second position in global electric car sales, just behind the Tesla Model 3.

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Refining its Adventure Ready Heritage: Introducing the 2025 Toyota 4Runner

Get ready for the ultimate off-road adventure with the all-new 2025 Toyota 4Runner. It combines heritage, capability, and advanced features.

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For over four decades, the Toyota 4Runner has held a special place in the hearts of North American off-road enthusiasts. Its legendary status as a capable and rugged off-roader is undeniable. Now, with the all-new 2025 Toyota 4Runner, Toyota has raised the bar even higher, combining the vehicle’s iconic heritage with bold new looks, advanced technology, premium materials, and enhanced safety features. Let’s dive into the exciting details of this sixth-generation model and discover why it’s set to captivate adventure lovers yet again.

Built for the Toughest Terrains:
The 2025 Toyota 4Runner is built on Toyota’s tough TNGA-F global truck platform, which it shares with other iconic models like Tacoma, Land Cruiser, Tundra, and Sequoia. This platform boasts a high-strength boxed, steel-ladder frame, multi-link coil rear, and double-wishbone front suspension, providing unbeatable durability and enhanced ride comfort. With its powerful i-FORCE MAX powertrain, the new 4Runner can tow up to an impressive 6,000 pounds.

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Unleash your adventurous side with the 2025 Toyota 4Runner! 🚀 #Toyota4Runner #AdventureReady https://stmdailynews.com/category/consumer-corner/autom

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2025 Toyota 4Runner Refines Adventure Ready Heritage

Evolving Legacy with a Bold New Look:
The design of the all-new 4Runner was spearheaded by the Michigan-based CALTY design team, who drew inspiration from the vehicle’s rich heritage and its association with the Baja desert racing scene. The result is a dynamic and athletic appearance, paying homage to the first and second generations of 4Runners. Design elements such as the legacy “wrap over” quarter glass and the iconic roll-down rear window have been brought back, adding a touch of nostalgia. Inside the cabin, the emphasis was on creating a functional and sophisticated space, with second-row tumble seats enhancing versatility and maximizing cargo floor usage.

Unleashing the Power:
The 2025 4Runner offers two powerful and efficient powertrain options. The i-FORCE engine, a turbocharged 2.4-liter four-cylinder, delivers an impressive 278 horsepower and 317 lb.-ft. of torque, paired with an eight-speed automatic transmission. Additionally, the i-FORCE MAX hybrid powertrain, available on select models, combines a turbocharged 2.4-liter engine with a 48-hp electric motor, creating a total system output of up to 326 horsepower and 465 lb.-ft. of torque – the most powerful powertrain ever offered on a 4Runner.

Unparalleled Off-Road Capability:
The 4Runner has always been synonymous with off-road capability, and the 2025 model takes it to new heights. The introduction of the Stabilizer Bar Disconnect Mechanism enhances suspension articulation, allowing the vehicle to flex while maintaining excellent traction. With up to 32-degree approach and 24-degree departure angles, the 4Runner is prepared to conquer any trail. The available Multi-Terrain Monitor system assists the driver by providing a view of potential hazards displayed on the center screen, further enhancing off-road safety.

An Array of Options:
Toyota expanded the grade offering for the 2025 4Runner to provide customers with more choices than ever before. Nine grades are available, including the new Trailhunter grade, designed specifically for overlanding enthusiasts who seek a turnkey solution for their adventures. The Trailhunter comes equipped with additional off-road enhancements, such as ARB’s Old Man Emu (OME) shocks and a co-designed ARB Roof Rack.

Advanced Technology for a Connected Experience:
The 2025 4Runner features Toyota’s latest technology, including an 8-inch or available 14-inch multimedia touchscreen display compatible with wireless Apple CarPlay® and Android Auto™. The inclusion of Toyota Safety Sense 3.0 as standard ensures that all 4Runner models are equipped with advanced safety features. Additional available features like Blind Spot Monitor, Rear Cross-Traffic Alert, and Road Sign Assist provide peace of mind on and off the road.

Setting a Cleaner Path:
The 2025 4Runner embraces Toyota’s commitment to a carbon-neutral future, featuring a hybrid powertrain option. As part of the Beyond Zero Vision, Toyota is expanding its electrified vehicle lineup. The 4Runner, along with other Toyota models, including the Land Cruiser and Tacoma, contributes to the company’s aim of offering customers diverse options to reduce their carbon footprint.


The 2025 Toyota 4Runner is a testament to Toyota’s dedication to refining an already iconic and adventure-ready vehicle. With its bold new design, enhanced capability, advanced technology, and commitment to sustainability, the 4Runner continues to be a top choice for those seeking thrilling off-road experiences. Prepare to embark on bigger and bolder adventures with the all-new 2025 Toyota 4Runner.

About Toyota
For over 65 years, Toyota (NYSE:TM) has been an integral part of North American culture, dedicated to promoting sustainable mobility through our Toyota and Lexus brands and our extensive network of over 1,800 dealerships.

Toyota has a significant presence in North America, employing over 63,000 people who have played a vital role in designing, engineering, and assembling nearly 47 million cars and trucks. In the near future, Toyota will open its 14th manufacturing plant in North Carolina, which will produce batteries for electric vehicles. As of now, Toyota already offers 27 different options for electrified vehicles, making it the automaker with the most electric vehicles on the road.

For more information about Toyota, visit www.ToyotaNewsroom.com.

Source: Toyota

https://stmdailynews.com/category/consumer-corner/automotive/

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Automotive

Hyundai Santa Fe and Kona Named to Autotrader’s Best New Cars For 2024 List

Hyundai Santa Fe & Kona honored by Autotrader for Best New Cars 2024, setting new standards in style, performance, and practicality.

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The Autotrader’s Best New Cars for 2024 list has recognized the 2024 Hyundai Santa Fe and 2024 Kona SUVs for their exceptional qualities, which include stylish designs, impressive performance, advanced safety features, and practicality. These two models stood out among numerous vehicles in the market and were among the 11 cars, trucks, and SUVs to receive this prestigious acknowledgment. This recognition highlights the outstanding features of both models and reaffirms their position as among the best vehicles in the market.

The Autotrader team evaluated various factors in order to curate their Best New Cars list, including interior comfort, safety and cabin technology, attainability, and driving experience. This comprehensive evaluation process ensures that the chosen vehicles truly excel in all aspects, making them standout choices for consumers. Both the Santa Fe and Kona have proven to exceed expectations in these areas, securing their spots on this coveted list.

Olabisi Boyle, senior vice president of product planning and mobility strategy at Hyundai Motor North America, expressed the company’s pride in receiving this recognition. She stated, “At Hyundai, we are dedicated to listening to customers to craft stylish, well-rounded vehicles tailored to meet the diverse needs of modern drivers with a smart array of ICE and electrified powertrains. This recognition by Autotrader reaffirms Hyundai’s commitment to exceeding customer expectations and enriching their automotive journeys.”

The lineup of Best New Cars for 2024 showcases only the most impressive and innovative vehicles available in the market. Autotrader’s expert editors tested and scored each vehicle to ensure that they go above and beyond to resonate with buyers in their respective segments. Attributes such as interior comfort, build quality, technology, and driving experience were carefully considered in the selection process. As many vehicles are either new or redesigned for 2024, only models that are available for purchase within the next nine months were included in the evaluation.

When it comes to the 2024 Kona, Matt Degen, senior editor at Cox Automotive, shared his impression on the vehicle. He praised its futuristic design and mentioned that it felt familiar, approachable, and even fun when experiencing it from the inside. The Kona has revitalized the subcompact SUV segment with its forward-thinking approach and exceptional value.

Hyundai continues to innovate and cater to the ever-evolving needs of modern drivers. With its range of ICE and electrified powertrains, the company ensures that customers have a variety of choices to suit their preferences and requirements. This commitment to versatility and customer satisfaction has solidified Hyundai’s position as a leader in the automotive industry.

In conclusion, the Hyundai Santa Fe and Kona SUVs have rightfully earned their spots on Autotrader’s Best New Cars for 2024 list. Their outstanding features, performance, and practicality have set them apart from the competition. Whether you’re seeking a spacious and advanced SUV like the Santa Fe or a futuristic and value-packed option like the Kona, Hyundai has proven once again that they deliver exceptional vehicles that enhance the automotive journey for modern drivers.

Autotrader
Autotrader is the most recognized third-party car listings brand, with the most engaged audience of in-market car shoppers. As the foremost authority on automotive consumer insights and expert in online and mobile marketing, Autotrader makes the car shopping experience easy and fun for today’s empowered car shopper looking to find or sell the perfect new, used or Certified Pre-Owned car. Using technology, shopper insights and local market guidance, Autotrader’s comprehensive marketing and retailing solutions allow consumers to build their deal online, and guide dealers to personalized digital marketing strategies that grow brand, drive traffic and connect the online and in-store shopping experience. Autotrader is a Cox Automotive™ brand. Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit http://press.autotrader.com.

Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company’s Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America (in development in Georgia), and several cutting-edge R&D facilities. These operations, combined with those of Hyundai’s 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit www.hyundainews.com.

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Source: Hyundai

https://stmdailynews.com/category/consumer-corner/automotive/

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