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Omnifilm Entertainment Eyes Rapid International Expansion of its Fitness Streaming Platform and Secures Federal Funding

Vancouver-based production company leverages industry leading platform and Government investment to expand into the US

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Vancouver-based production company leverages industry leading platform and Government investment to expand into the US

VANCOUVER, BC /CNW/ – Omnifilm Entertainment, the award-winning independent Canadian television and film production company, announced today its recent Canadian Audio-Visual Certification Office (CAVCO) certification and the receipt of funding through the Government of Canada’s Creative Export Canada (CEC) Program, a highly competitive program that supports Canadian cultural organizations. The certification and funding will enable Omnifilm to propel the expansion of its subscription-based fitness channel, Movement by NM, in the US and beyond, while continuing to enhance the platform.  

Movement by NM offers a library of premium fitness classes across disciplines including dance, HIIT, boxing, kickboxing, and yoga, as well as content that explores the power of movement. Led by elite trainers, the on-demand app guarantees to help people feel more confident in their bodies through movement practices that are accessible, inclusive and positive. Features like personalized plans foster encouragement for all members, no matter where they are in their fitness journey.

“While we have quietly been growing a strong Canadian subscriber base, our vision for Movement by NM is global. The CEC grant enables us to gain a foothold in the immense online fitness market that is thriving in the US, ” says Co-Founder and Managing Director Amanda June Giannakos. She continues, “Our classes are designed for people short on time who want impactful, stream-from-anywhere workouts that have a personal training session feel, and we’re looking forward to connecting with the US audience.”

With the global online fitness market expected to reach $79B by 2026, Movement by NM brings a uniquely Canadian, creative expression to the genre, showcasing homegrown talent and artists, and content that reflects the diversity of Canada. In addition to foundational classes, subscribers to the platform can also access inspiring stories and documentaries. Through Omnifilm’s recent CAVCO certification, the platform can now trigger tax credits and private funding, offering new avenues for financing and distributing Canadian content worldwide.

Original productions from Movement by NM include the short documentary, The Adaptive Athlete, which follows acclaimed Canadian athlete Leo Sammarelli, and the Your Turn and On Movement series, which profile individuals and their movement stories. Recent acquisitions include the 2022 Oscar-winning short documentary The Queen of Basketball, executive-produced by NBA legends Stephen Curry and Shaquille O’Neal, and Precious Leader Woman, an award-winning film about world-renowned Canadian snowboarder Spencer O’Brien.

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“The CEC funding allows us to leverage Omnifilm’s decades of experience in producing premium wellness content and our extensive distribution capabilities to propel Movement by NM to the forefront of online fitness,” says Gabriela Schonbach, Omnifilm Partner & Executive Producer. “The Movement by NM brand is an extension of Omnifilm’s mission to make and distribute meaningful, premium content and we look forward to inspiring people to move.”

Omnifilm is one of 29 organizations across Canada to receive funding from CEC, which equips businesses and organizations with the tools to export their content globally.

For more information about Omnifilm, visit www.omnifilm.com, and for more information about Movement by NM, visit www.movementbynm.com

This project has been made possible in part by the Government of Canada.

About Omnifilm Entertainment

Founded in Vancouver, Canada in 1979, Omnifilm Entertainment is a vertically integrated content company covering development, production and post-production, delivery, and distribution of their brands on both traditional television and digital/VOD platforms. Omnifilm provides turn-key production services to companies seeking an experienced, accomplished and quality-driven partner on the ground in British Columbia and elsewhere in Canada.

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About Movement by NM

Movement by NM is a subscription-based fitness platform where members can stream premium classes and programs led by elite teachers, as well as inspiring stories and documentaries. A division of Omnifilm Entertainment, Movement by NM launched in Vancouver, Canada, in 2020, by mother-daughter duo Gabriela Schonbach and Amanda June Giannakos. The on-demand app produces instructional classes, programs and content that explores the intersection of art, fitness, and everyday life. Available anytime, from anywhere on the @movementbynm channel and app, subscriptions are $15/monthly or $99/annually.

SOURCE Omnifilm Entertainment

Sports

Leadline, Inc. Announces Multi-Year Partnership With PGA Tour Player Keith Mitchell

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Mitchell debuted the Leadline brand at the Sony Open in Hawaii.

NAPLES, Fla. (Newswire.com) – Leadline Inc. (“Leadline”), a top-of-funnel talent acquisition software company, announced a partnership with PGA Tour player Keith Mitchell.

As part of the sponsorship, Mitchell, a Chattanooga, Tennessee, native and a University of Georgia graduate, will be seen wearing the Leadline logo at PGA Tour events throughout the year, which started at the Sony Open in Hawaii.

“Keith’s commitment to excellence and approach on and off the course aligns with our company culture and ambitions as we look to make talent acquisition simple for our customers and partners,” said Anthony Socci, Chief Executive Officer of Leadline. “This sponsorship goes beyond our logo on Keith’s shirt—it’s about enhancing our relationships with our clients, partners, and prospects in new and exciting ways.”

As Leadline’s first-ever sponsorship of an athlete, the multi-year relationship illustrates the synergy of both parties as they represent high performance and innovation in the pursuit of success in their respective fields. Mitchell will participate in Leadline corporate events, serve as a brand ambassador, and provide Leadline with unique access to exclusive PGA Tour events.

“I am honored and excited to represent the Leadline brand and the mutual values we share,” said Mitchell. “I’ve recently learned of all the new activities and opportunities in the labor market after spending time with the Leadline team. While companies continue to face challenges with respect to hiring, it’s great to partner with an emerging, innovative leader like Leadline.”

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About Leadline Inc.

Leadline Inc. (www.getleadline.com) is a leading software company that is building innovative products to help businesses accelerate their time to hire, while also supporting hiring professionals to ultimately be more productive and efficient in their daily routines. 

www.getleadline.com

Source: Leadline Inc.

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POLAR AND MOSSY OAK INTRODUCE A NEW LINE OF THE POLAR GRIT X PRO FOR OUTDOOR, SPORTS ENTHUSIASTS

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Polar and Mossy Oak team up to offer the ultimate training, outdoor multisport watch in iconic camouflage patterns

BETHPAGE, N.Y., Jan. 30, 2023 /PRNewswire/ — Polar Electro (www.polar.com), the world leader in personal guidance for fitness, sport, and health, and Mossy Oak (www. mossyoak.com), the leading branded camouflage and outdoor lifestyle company, have announced their collaboration on the Polar Grit X Pro, a premium outdoor multisport watch that is engineered for extreme durability and equipped with superior navigation and training tools. Perfect for outdoor and camping enthusiasts, this premier partnership unites one of the toughest, lightest, and most versatile Polar watches with the iconic look of Mossy Oak camouflage patterns, available in Country DNA and Bottomland.

Polar Grit X Pro

“We are excited to join forces with a household name like Mossy Oak that exemplifies loyalty to the outdoors and their customers,” says Michael Valentino, Senior Director of Consumer & B2B Sales of Polar US. “Now, nature lovers will be able to enjoy the functionality of the Polar Grit X Pro, offering unrivaled training and navigation tools, ultra-long battery life, and durability, matched with classic camouflage patterns that our customers can sport on a camping trip or hiking trail”, he adds.

Polar Grit X Pro features include:

  • Scratch-resistant sapphire glass lens
  • Stainless-steel bezel
  • Military-grade durability
  • Water Resistant Up to 100m (about the height of the Statue of Liberty)
  • Up to 7 days of battery on a single charge
  • Advanced wrist-based heart rate tracking with Polar Precision Prime™
  • Route planning and turn-by-turn guidance powered by komoot
  • Route and elevation profiles
  • Always-on outdoor dashboards, including altimeter, compass, coordinates, weather, and daylight times
  • Automatic sleep tracking and recovery apps

The Mossy Oak enterprise extends across nearly all aspects of the outdoors lifestyle aiming to help people in connecting with the wilderness. Over the years, Mossy Oak has carved a path in the outdoor apparel and gear space through its iconic camouflage patterns that are continuously voted a number one camouflage print in America, now featured in the Polar Grit X Pro.

“Our partnership with Polar was the perfect opportunity to expand our footprint with consumers who not only love exploring the outdoors but also taking care of their health with a deep understanding of wellness and technology,” says Chris Paradise, Senior Vice President Chief Sales Officer, Mossy Oak. “Featuring patterns like Bottomland that launched our brand with Country DNA that highlights the evolution of our versatile prints, really shows how far Mossy Oak has come over the years to now being paired with science-backed technology for the adventurous outdoor lover”, he continues.

The Polar Grit X Pro is priced at $529.95, and will be available in Mossy Oak patterns on January 30, 2023 in major retail stores, as well as online at Polar.com.

ABOUT POLAR

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For over 45 years, Polar has provided guidance for health, sports, and fitness with the world’s best measurement technology and data-driven user insight to help people – from first timers to professional athletes – succeed in their pursuit of a happier and healthier life. Renowned for an unparalleled dedication to science and deep understanding of sports, wellness, and technology, Polar has cemented itself globally within the industry as the go-to partner for anyone looking to discover their true potential. Our award-winning product range includes pioneering sports wearables that work elegantly with Polar training apps and cloud services.

For more information, please visit Polar.com.
Follow Polar on FacebookInstagramTikTokLinkedIn,  and YouTube.

ABOUT MOSSY OAK

Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home to Mossy Oak. For more than 35 years, Mossy Oak has been a leading outdoor lifestyle brand specializing in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts and helping people get closer to nature. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy OakBioLogicCapture ProductionsMOOSE MediaNativ NurseriesNativ LivingGameKeepersGameKeepers KennelsMossy Oak Properties, and Mossy Oak GO. Mossy Oak is the official camouflage of the National Wild Turkey FederationDucks UnlimitedMack’s Prairie Wings, and Bonefish and Tarpon Trust.

Follow Mossy Oak on FacebookTwitterInstagramPinterest, and YouTube.

SOURCE Polar Electro

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Are You Missing the MOST Important Point of Playing Pickleball?

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Sometimes we overlook the most important aspects of this wonderful game.

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