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PEPSI® UNVEILS NEW ‘PEPSI MUSIC LAB’ – A PLATFORM FOR ASPIRING MUSIC ARTISTS TO ACCELERATE THEIR PATH TO STARDOM

Pepsi to Provide Performance Opportunities, Media Support, Personalized Coaching, and Mentorship Sessions for Class of ’22-’23, with Support from Industry Experts Laurieann Gibson, Lenny S, LaRussell and Director X

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Pepsi to Provide Performance Opportunities, Media Support, Personalized Coaching, and Mentorship Sessions for Class of ’22-’23, with Support from Industry Experts Laurieann Gibson, Lenny S, LaRussell and Director X

PURCHASE, N.Y. /PRNewswire/ — Today, Pepsi announced the new Pepsi Music Lab, an annual academy committed to shining a spotlight on the next generation of superstars by removing music industry barriers. With the brand’s deep history in music and supporting up-and-coming artists, Pepsi Music Lab aims to foster talent career growth and provide developing artists with new performance opportunities, mentorship and coaching, brand-building workshops, professional content capture, radio amplification and more.

PEPSI® UNVEILS NEW ‘PEPSI MUSIC LAB’ – A PLATFORM FOR ASPIRING MUSIC ARTISTS TO ACCELERATE THEIR PATH TO STARDOM

After unveiling the concept last year with a pilot program, Pepsi Music Lab has evolved into a full scale, multi-service platform in year two, committing to an array of opportunities and services for the rising stars that have been handpicked to headline the Class of ’22-’23. The brand enlisted UnitedMasters – an operating system for independent creators that opens up doors no one else can, getting artists’ music on TV shows, movies, commercials, games, and digital media – to help identify the talented, dedicated, and diverse musicians across a variety of genres, styles, and regions nationwide that now join the Pepsi music legacy as part of Pepsi Music Lab.

The Class of ’22-’23 is comprised of 12 aspiring artists from across the country including five who were contestants on “Becoming A Popstar,” co-produced by Pepsi, MTV and TikTok. Pepsi is also bringing Samy Hawk, the winner of “Becoming A Popstar,” into the Pepsi Music Lab family to continue supporting his career through new performance and brand partnership opportunities.

Pepsi Music Lab Class of ’22-’23 Artists

  • AKINYEMI, Rap – New York, New York
  • Amira Unplugged, Multi-genre – Stone Mountain, Georgia
  • Brian V., Pop – New York, New York
  • Cain Lofton, Multi-genre – Chicago, Illinois
  • GODBY, Rap – Washington, DC
  • Kbthesinger, Hip-Hop – St. Louis, Missouri
  • Lexie Hayden, Country – Nashville, Tennessee
  • Lynnea M, Pop – Los Angeles, California
  • NOHEMY, Latin Pop-Urban – Bayamon, Puerto Rico
  • Oompa, Hip-Hop – Boston, Massachusetts
  • SERGIO, Pop/Latino – Redwood City, California
  • Tarik, Hip-Hop – Scottsdale, Arizona

The yearly program will kick off with the Pepsi Music Lab bootcamp in New York City from October 25 – 27 where the artists will get the opportunity to learn from industry experts including:

  • Laurieann Gibson, who will provide artists with performance coaching and choreography lessons, teaching them how to engage with audiences on-stage.
  • LaRussell, who will advise artists on personal brand-building, social media, and marketing.
  • Lenny S, who will discuss how to leverage visual storytelling, connections, and collaboration as tools to amplify an artist’s overall vision.
  • Director X, who will teach each artist how to make meaningful, entertaining, and boundary-pushing visual content.

In addition to a once-in-a-lifetime coaching and mentorship experience, all 12 artists will walk away from the bootcamp with headshots captured by Lenny S, a sizzle reel, and more. Leveraging the Pepsi brand’s long and storied heritage in music and entertainment, the artists’ partnerships with Pepsi will continue throughout the year with performances, event appearances and strategic programming to amplify their exposure and grow their careers.

“Pepsi is a brand that has a proven global track record for minting music superstars and shaping some of the most iconic moments in music and pop culture. Now, we are excited to shine a spotlight on the next generation of artists with our new Pepsi Music Lab platform” said Todd Kaplan, Chief Marketing Officer – Pepsi. “By removing barriers within the music industry, we can provide these talented artists with the resources, knowledge, exposure, and connections to help accelerate their growth as musicians and further enable their success – it will truly make a positive impact on the futures of the artists we believe will push the industry forward.”

“Pepsi has a long history of helping great artists break through, reshaping pop culture and leaving an unforgettable impression on all of us,” said Steve Stoute CEO & Founder of UnitedMasters. “Now in partnership with UnitedMasters, Pepsi is empowering the next generation of creators, helping them hone their craft and develop their talent so that they can generate the next big moment. Connecting independent artists to a brand with this rich legacy is the formula for creating a new future of music.” 

For the second year in a row, Pepsi will also be hosting a two-day virtual summit with renowned music industry experts for aspiring artists all over the country to listen and learn.

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For more information and updates on Pepsi Music Lab, visit PepsiMusicLab.com and follow along on @pepsi on Twitter, Instagram, TikTok and Facebook.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on TwitterInstagramFacebook, and LinkedIn @PepsiCo.

About UnitedMasters

Launched in 2017 by Translation founder and music industry veteran Steve Stoute, UnitedMasters provides a new industry alternative for over 1.5 million independent artists. UnitedMasters gives artists access to premium music distribution services, a suite of tools to help them directly connect with fans, and opportunities for unique partnerships with some of the world’s biggest brands. The UnitedMasters platform enables artists to operationalize their independence and maximize their creative and economic potential while allowing them to maintain full ownership over their master recording rights.

SOURCE PepsiCo Beverages North America

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Daily News

Spotify Price Increase: What to Know About Higher Music Download Service Fees

“Spotify raises prices for music download services, introducing new features and tiers. The music keeps playing, with an enhanced listening experience!”

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photo of woman wearing white headphones. "Image: Spotify logo with a price tag overlay, representing the price increase for their music download services."
Photo by Sound On on Pexels.com


Music streaming giant Spotify has shaken up the industry once again with its recent announcement of raising prices for its music download services. In this blog post, we will explore the details of the price increase, its potential impact, and the new features Spotify plans to introduce. Let’s dive in!

The Price Changes:
According to a Bloomberg report, Spotify will be increasing prices in the United States, as well as in various international markets. Individual plans are anticipated to rise by approximately $1 per month, while family plans will see a $2 increase. These changes come as Spotify aims to better serve its diverse user base.

New Pricing Tiers and Features:
In addition to the price hike, Spotify plans to introduce new pricing tiers and services. One exciting possibility is the inclusion of a higher audio quality option. Audiophiles and music enthusiasts will likely appreciate the enhanced listening experience this feature brings forth.

The Reason Behind the Price Increase:
As technology and licensing costs continue to rise, it’s no surprise that Spotify must adjust its pricing to ensure sustainability and continue offering a top-notch music streaming experience. The company consistently seeks to strike a delicate balance between providing affordable access to music and fair compensation for artists.

Impact on Users:
While any price increase can be an unwelcome change, it is crucial to consider the value Spotify brings to the table. With millions of songs at your fingertips, personalized playlists, and groundbreaking algorithms that recommend music you’ll love, the platform remains an extraordinary resource for music lovers.

Alternatives to Consider:
If the price increase has you rethinking your music streaming subscription, it’s important to remember that there are several other streaming services available in the market. Platforms like Apple Music, Amazon Music, and YouTube Music all offer unique features and vary in pricing. It’s worth exploring these alternatives to determine which one aligns best with your needs and budget.

The Bigger Picture:
As digital music consumption continues to evolve, it’s essential to recognize the efforts Spotify makes to support artists and drive the music industry forward. Despite the increase in pricing, Spotify remains committed to nurturing talented musicians, ensuring a platform for creativity, and connecting artists with their fans.

Ultimately, Spotify’s pricing adjustment reflects the constant evolution of the music streaming landscape. While price increases are never easy to digest, it is vital to appreciate the immense value Spotify provides to millions of users worldwide. As Spotify rolls out these changes and introduces new features, we can look forward to an even better music streaming experience. So, open your playlist, turn up the volume, and let the music continue to inspire and uplift you on Spotify!

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Lifestyle

Unforgettable Nights and Musical Delights at Atlantis Paradise Island!

Experience musical magic at Atlantis Paradise Island with Christina Aguilera on July 13th! Unforgettable moments await! #AtlantisParadiseIsland

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Atlantis Paradise Island, a beacon of luxury and entertainment nestled in the heart of the Caribbean, has once again set the stage for an unforgettable experience. This time, the resort is thrilled to announce the arrival of seven-time GRAMMY® Award-winning singer-songwriter Christina Aguilera to grace the shores of Casuarina Beach on Saturday, July 13th. Patrons can anticipate a mesmerizing performance filled with Aguilera’s signature hits like “Beautiful,” “Fighter,” and “Dirrty,” promising an evening of musical magic under the starlit Bahamian sky.

Discover the Magic of Atlantis Paradise Island
ATLANTIS PARADISE ISLAND ANNOUNCES GRAMMY® AWARD-WINNING ARTIST CHRISTINA AGUILERA TO HEADLINE MUSIC MAKING WAVES CONCERT ON SATURDAY, JULY 13TH

The Music Making Waves series, a cornerstone of the renowned “Atlantis: LIVE” platform, is gearing up to kick off its latest season with a bang. Global icon Janet Jackson is set to ignite the stage in April, setting the tone for what promises to be a stellar lineup of musical sensations throughout the year. Atlantis, known for curating top-tier entertainment, has consistently brought an eclectic mix of global stars to its stage over the last 25 years. From Bruno Mars and Lady Gaga to Justin Bieber and Taylor Swift, the resort has been a magnet for music lovers from around the world.

“Atlantis Paradise Island is the epitome of entertainment in the Caribbean, offering a platform for live performances and unparalleled experiences for both travelers and the community,” remarked Audrey Oswell, the President and Managing Director of Atlantis Paradise Island. The anticipation is palpable as the resort eagerly awaits the arrival of Christina Aguilera and her legion of fans for what promises to be a concert experience like no other.

Tickets for this exclusive event go on sale starting March 14th, providing music enthusiasts with a range of seating options from bronze to diamond, catering to every preference and budget. To enhance the concert experience further, Atlantis ensures convenience by offering complimentary round-trip shuttle service from its hotels to Casuarina Beach. Additionally, guests can revel in the festivities knowing that designated parking near the concert village is free for all attendees. Not only will guests be treated to an evening of musical enchantment, but a portion of the concert proceeds will also be directed towards the Atlantis Blue Project Foundation, a nonprofit organization dedicated to the preservation of sea species and their habitats throughout the Bahamas and the Caribbean.

As the countdown begins to this musical extravaganza, Atlantis Paradise Island stands as a beacon of excellence in the realm of entertainment and hospitality. With a commitment to crafting unforgettable experiences, the resort continues to redefine the boundaries of luxury and excitement for its patrons. For more information on Atlantis Paradise Island and its upcoming events, visit www.atlantisbahamas.com and prepare to embark on a journey of music, magic, and memories that will last a lifetime.

Just a moment while I rewrite the text for you.

“Tickets for the concert will be available for purchase starting Thursday, March 14th at www.atlantislive.com or by phone at 1-800-ATLANTIS. Early bird prices range from $139 for bronze seating to $349 for diamond seating. All guests can enjoy complimentary round-trip shuttle service from Atlantis’ hotels to Casuarina Beach, and designated parking is available near the concert village free of charge. A portion of the concert earnings will be donated to the Atlantis Blue Project Foundation, a nonprofit 501(c)3 organization dedicated to preserving sea species and their habitats in the Bahamas and surrounding Caribbean seas.”

For more information on Atlantis Paradise Island, please visit www.atlantisbahamas.com.

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From the press release on PRNewswire

About Atlantis Paradise Island:
Atlantis Paradise Island, a lush, oceanside resort located on Paradise Island in the Bahamas, is a dynamic destination and offers visitors bold multimillion-dollar renovations, exciting new partnerships, and reimagined guest experiences. Bahamian culture and the spirit of its beloved team members are the heart and soul of this iconic legendary resort. Atlantis’ immersive programming connects guests to the rich history, art, people, food, and festivities of the Bahamas while remaining dedicated to sustainability and environmental conservation.

Home to Aquaventure, one of the world’s largest waterparks, the 141-acre waterscape of thrilling slides and river rides features 14 pools and five miles of white sand beaches. Atlantis is also home to the largest open-air marine habitat in the world, with over 65,000 aquatic animals from 250 species making their home in natural ocean-fed lagoons and habitats, including Dolphin Cay, the unparalleled marine animal conservation and education center created to provide guests with a once-in-a-lifetime opportunity to learn more about some of nature’s most fascinating mammals.

Atlantis has five unique lodging options: the grand, iconic newly renovated towers of The Royal, the family-friendly ambiance at The Coral, water-side villas at Harborside Resort, all-suite luxury accommodations at The Cove and residential-style living at The Reef.

Guests can choose from an impressive collection of over 40 restaurants, bars, and lounges with celebrity chef culinary masterpieces, including Fish by José Andrés, Nobu by Nobu Matsuhisa and Paranza by Michael White. With its unrivaled meeting and convention space and the well-appointed Atlantis Marina overlooking Marina Village, the Atlantis experiences are endless and unique to each traveler. Additional resort amenities include the tranquil Mandara Spa, a newly opened tennis and pickleball center, indoor and outdoor regulation basketball courts, a 500-seat movie theater, Atlantis Kids Adventures (AKA) for children ages 3-12, a gaming arcade, CRUSH- a teen nightclub, Jokers Wild comedy club, an award-winning 18-hole golf course designed by Tom Weiskopf, the renowned and newly redecorated Atlantis Casino, and an array of luxury and boutique duty-free shopping.

For more information and reservations, please visit atlantisbahamas.com

About Atlantis Blue Project Foundation:

Founded in 2005, Atlantis Blue Project Foundation (ABPF) is a nonprofit 501(c)(3) foundation dedicated to saving sea species and their extraordinary habitats throughout the Bahamas and surrounding Caribbean seas. Through scientific research, education, and community outreach, the Foundation fosters the preservation and conservation of coral reefs, sea turtles, sharks, manatees, cetaceans, and their Bahamian ecosystems.

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For more information about Atlantis Blue Project Foundation, please visit blueprojectatlantis.org.

About Christina Aguilera:

Christina Aguilera is a multiple Grammy Award-winning singer-songwriter renowned for her powerful voice and hit songs. Throughout her career, she has sold more than 75 million records worldwide. Aguilera has achieved five No. 1 singles on the Billboard Hot 100 chart making her the third female artist, and fourth overall, to top the chart over three consecutive decades (1990s, 2000s, and 2010s). She has won seven Grammy Awards, including two Latin Grammy Awards -with the most recent being the 2022 Latin Grammy Award for Best Traditional Pop Vocal Album on behalf of AGUILERA, her second Spanish-language album. In 2021 she received the inaugural Music Icon Award at the People’s Choice Awards, followed by the Spirit of Hope Award at the 2022 Billboard Latin Music Awards and the Advocate for Change Award at the 2023 GLAAD Media Awards. Aguilera continues to use her voice for good, having served as global spokesperson for Yum! Brands’ World Hunger Relief effort since 2009 and has helped raise over $150 million for the World Food Program and other hunger relief agencies, in addition to raising awareness for various social conversations around domestic violence and LGBTQ+ equality. Aguilera is currently headlining a new show in Las Vegas at Volatire at The Venetian Resort, and is the Co-Founder of Playground, a sexual wellness lifestyle brand launched in 2022. She continues to be represented by Roc Nation and imPRint. www.christinaaguilera.com

SOURCE Atlantis, Paradise Island

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actors & performers

Justice Served: Conviction in the Murder of Run-DMC’s Jam Master Jay

“Justice prevails as Karl Jordan Jr. and Ronald Washington are convicted for the murder of hip-hop legend Jam Master Jay after two decades.”

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Two men have been convicted of murder in the death of Run-DMC star Jam Master Jay. The brazen 2002 shooting left investigators at a loss for nearly two decades. (Feb. 27) AP Photo

More than two decades after the tragic killing of hip-hop legend Jam Master Jay, justice has finally been served. On Tuesday, a jury convicted Karl Jordan Jr. and Ronald Washington of the murder of the influential DJ, putting an end to one of the hip-hop world’s most enduring mysteries.

The murder of Jam Master Jay, born Jason Mizell, shocked the music community in 2002. Alongside Run-DMC, he played a pivotal role in bringing hip-hop to the mainstream with hits like “It’s Tricky” and a reimagining of Aerosmith’s “Walk This Way.” Despite initial struggles in solving the case, the recent conviction has brought closure to Mizell’s family, friends, and fans.

The trial shed light on the events leading to Mizell’s untimely death, revealing a web of revenge, greed, and jealousy. Testimony indicated that Mizell, facing financial difficulties, had become involved in the drug trade to support his loved ones. However, a failed drug deal ultimately led to his tragic demise.

Witnesses, including former studio aides and business managers, provided crucial testimony linking Jordan and Washington to the murder. Their accounts, alongside incriminating statements made by the accused, played a significant role in securing the guilty verdict.

Despite the defense’s efforts to challenge witness credibility and memory, the jury found Jordan and Washington guilty of the heinous crime. The emotional response from both the convicted men and Mizell’s family members underscores the impact of this verdict on all involved.

The conviction marks a significant milestone in closing a chapter of uncertainty and pain for those affected by Jam Master Jay’s loss. As the hip-hop community reflects on this verdict, Mizell’s legacy as a pioneering DJ and advocate for anti-drug messages continues to shine through, reminding us of the enduring impact of his contributions to music and culture.

Source: Associated Press

https://apnews.com/article/jam-master-jay-run-dmc-murder-trial-4b49f009dc6ac9dc78d99a9dba79fc91

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