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PepsiCo Launches Its Historically Better Tour: Powered by Pepsi Stronger Together and Doritos® SOLID BLACK to Celebrate the Best of HBCU Culture and Talent

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The Multi-Campus Tour Kicks Off at the National Battle of The Bands in Houston, Texas, Celebrates Black Excellence and Inspires the Next Generation of Black Leaders

PURCHASE, N.Y. /PRNewswire/ — Music, sports, community, food, and culture are the hallmarks of HBCUs and this year, PepsiCo is bringing its Historically Better platform back to celebrate, elevate, and engage students as they get ready for a new year.

Kicking off at the start of HBCU football season at the National Battle of the Bands, PepsiCo launches Historically Better: Powered by Pepsi Stronger Together and Doritos SOLID BLACK, a multi-campus tour to empower and celebrate multi-generational Black changemakers.

Kicking off at the start of HBCU football season at the National Battle of the Bands, Historically Better: Powered by Pepsi Stronger Together and Doritos SOLID BLACK is a multi-campus tour that empowers and celebrates multi-generational Black changemakers. The nearly four-month tour will hit a variety of stops and culminate at the SWAC Championship game.

“With Historically Better, our goal is to utilize the power of PepsiCo’s diverse brand portfolio to address inequity and level the playing field for HBCU students with an end-to-end experience that inspires them by celebrating Black excellence in all its forms,” said Derek Lewis, PepsiCo, President, Multicultural. “Our breadth of programming demonstrates our commitment to HBCUs across our brands and is designed to benefit students, alumni, and fans alike. We’re creating access to career opportunities, spotlighting cultural changemakers and entrepreneurs, and engaging with HBCU students at every step.”

The program complements PepsiCo’s larger Racial Equality Journey commitments, a five-year, more than $400 million investment to increase Black representation at PepsiCo, support and elevate Black businesses and voices, and economic opportunity in Black communities. Programming will come to life across our REJ three pillars of people, business, and community, including:

  • People – On-Campus Recruitment at HBCUs:
    • Creating an opportunity for HBCU talent who are the next generation of Black corporate leaders, from interns to executives, to engage with PepsiCo through on campus recruitment events. These efforts aim to support PepsiCo’s Racial Equality Journey goal to increase Black managerial representation to 10% by 2025.
  • Business – Elevating Black Voices and Businesses with Doritos SOLID BLACK and Pepsi Dig In:
    • Celebrating the connection between music, food, and the community, Doritos SOLID BLACK will highlight culture-driving Black Changemakers and HBCU alumni through music-led consumer activations, featuring Doritos SOLID BLACK Changemaker DJ Mr. Rogers.
    • Pepsi Dig In will continue its rallying call for people to double down on supporting Black-owned restaurants, as well as its invitation for Black restaurateurs to tap into a variety of resources, mentorship and training made possible by PepsiCo. Students are invited to support Black-owned restaurants at HBCU tailgates across the country by enjoying their delicious food and refreshing beverages, while also nominating them for Pepsi Dig In’s Black Restaurants Deliver program — a free 8-week consulting program designed to work directly with Black-owned restaurants by providing the know-how and financial resources to level-up their digital and delivery presence.
  • Community – Inspiring the Next Generation of HBCU Students:
    • Pepsi Stronger Together is bringing students from Ohio’s Saint Martin de Porres High School marching band to the largest stage of HBCU culture: the National Battle of the Bands on August 27th. By funding their participation, Pepsi Stronger Together is investing in the Cleveland-based students to help them represent the only non-local high school participating in the Step and Stroll event and providing the youth access and exposure to HBCU educators and students.
    • Throughout the tour, Pepsi Stronger Together and Doritos SOLID BLACK will spotlight the HBCU campus DJs, who will receive on-site support and coaching from celebrity DJs, including DJ Mr. Rogers, as well as provide financial support to help them pursue their dreams in the entertainment industry while they are in school.

Fans can follow @pepsistrongertogether #HistoricallyBetter for more information on the Historically Better tour and recruitment efforts as updates are released closer to event dates.

About Pepsi Stronger Together
Pepsi Stronger Together (PST) is a national initiative to empower and engage communities around the country by providing tailored programming and resources that bring people together. It was conceived with the idea that now, more than ever, we must foster a sense of connection and belonging, starting by investing locally. Launched in May of 2020 in response to the COVID-19 pandemic – PST engaged its network of partners in the South to shine a spotlight on essential front-line workers in a variety of industries. Since then, PST has expanded its reach and impact through a variety of partnerships and initiatives, including partnerships with NBA teams, community leaders, and environmental and charitable organizations.   

Driven by the PepsiCo positive (pep+) vision to catalyze positive change for people and the planet, Pepsi Stronger Together is continually evolving to respond to the cultural moment and meet the needs of communities across the United States. Stay up to date and learn how to engage at http://www.pepsistrongertogether.com.  Follow us on Facebook, Instagram and Twitter @pepsistrongertogether. 

About Doritos
Doritos believes there’s boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of many Frito-Lay North America brands – the $19 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, and on Twitter http://www.twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com.

SOURCE PepsiCo Beverages North America

Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art.

Entertainment

DoorDash Will DoorDash Stuff From All the Big Game Ads to One Lucky Viewer

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DoorDash will DoorDash stuff from all the Big Game ads to one lucky viewer.

SAN FRANCISCO /PRNewswire/ — Today, DoorDash (NASDAQ: DASH), the leading local commerce platform, unveiled its plans to engage fans on Sunday, February 11th with a first-of-its-kind sweepstakes that shows how consumers can get just about anything on DoorDash. Timed to football’s biggest event, DoorDash will DoorDash stuff from all the commercials – awarding one lucky winner with items advertised throughout the duration of the game.* From cars to snacks to desserts, self-care products and even tax service, DoorDash will give it all away. Just crack the code during DoorDash’s Big Game commercial for a chance to obtain it all.

DoorDash Super Bowl trailer teaser.

You heard that right: DoorDash is delivering big for the Big Game.

Head to doordash-all-the-ads.com, to see the growing list of prizes as DoorDash “ads them to the cart.” The grand prize winner can expect to see cars, gifts and goodies from multiple beloved brands airing ads during the Big Game like Doritos Dinamita®, Dove, Kia, MTN DEW® Baja Blast®, M&M’S®, OREO Cookies, Popeyes, REESE’s Peanut Butter Cups, Starry™, and many, many, many, many more!

“DoorDash was founded 10 years ago with a simple mission: grow and empower local economies. What started out as connecting consumers with their favorite local restaurants has transformed into a multi-category marketplace where you can get pretty much anything from your local neighborhood delivered – from food, to flowers, alcohol, retail items, and more – straight to your door,” said Kofi Amoo-Gottfried, CMO, DoorDash. “We believe there’s no better way to showcase what’s possible with DoorDash than literally delivering all the Big Game ads to one lucky winner.”

With its wide selection of retail partners, consumers can find nearly 2 million products on the DoorDash app – from clothing and makeup to household essentials. Now, more than 99% of DoorDash’s monthly consumers in the U.S. have access to a non-restaurant retailer on the DoorDash marketplace app.

Enter DoorDash’s biggest sweeps during football’s biggest event.

Here’s how to enter:

  1. Bookmark www.doordash-all-the-ads.com and tune in to the game on February 11th.
  2. Watch the DoorDash commercial to crack the code and enter it at www.doordash-all-the-ads.com.
  3. Hold your breath, press ‘submit now’ and keep your fingers crossed.

Your Door to More.

Today’s announcement marks DoorDash’s third time advertising in the Big Game and quickly follows the launch of its new brand platform, ‘Your Door to More.’ By showcasing how DoorDash provides convenient access to restaurants, grocery and retail stores, pet and beauty supplies and more, the new platform underscores DoorDash’s mission to grow and empower local economies and make the best of every neighborhood available to consumers on-demand.

The :30 Big Game spot was created in partnership with Wieden+Kennedy Portland and Emmy-Nominated director, Mike Diva, best known for his video shorts on SNL. Laurence Fishburne’s iconic voice is featured throughout the work. The multi-layered 360 campaign also includes external partnerships with more than a dozen brands, 24/7 social engagement, teasers and DoorDash’s first-ever Dashspondent Lonnie IIV, a larger than life personality, who will report on the entire experience every step of the way. For more information, head to www.doordash-all-the-ads.com.

*Terms & Conditions.

*NO PURCHASE NECESSARY. Begins 2/11/24 at 3:30 pm PT & ends 2/11/24 at 11:59 pm PT. Open to legal US residents physically residing in the 50 United States or DC who are 21+ years of age at the time of entry. Void where prohibited. Msg & data rates may apply. Sponsor: DoorDash, Inc. For full details, see Official Rules at www.doordash-all-the-ads.com. Prize depictions are for illustrative purposes only. Prizes will be awarded after winner verification. Actual prize subject to Sponsor’s discretion & depends on ads, featured products (excluding restricted product categories) & availability.

SOURCE DoorDash

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G.O.A.T. Bowl I Registration Open to 4 Additional Pickleball Teams

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LAS VEGAS /PRNewswire/ — Paradise PB Events and G.O.A.T. Paddle, the high performance pickleball company created by and for top players and those who want to compete like them, today announced the expansion of G.O.A.T. Bowl I tournament play in Las Vegas to 24 teams and said that registration remains open for four additional teams. Individual players or teams can go to https://www.paradisepb.com/event-details-registration/g-o-a-t-bowl-i to register online. Players who register individually will be assigned to the final teams assembled by G.O.A.T. Bowl I’s organizers. This amateur competition is part of a full day of pickleball festivities set for Friday, Feb. 9, at Life Time Green Valley.

In addition, G.O.A.T. Bowl I named Oso Pickleball as the official ball sponsor and added Dunkin‘ to the line-up of event supporters. G.O.A.T. Bowl I is produced by Paradise PB Events and presented by Pacira BioSciences’ ZILRETTA®. Additional event sponsors are G.O.A.T. PaddleCousins Maine LobsterSweet Las VegasMoneyBall TourG.O.A.T. Pickleball Las VegasVocation Jewelry Service and PN Medical/The Breather.

“Interest in our inaugural G.O.A.T. Bowl has been over the top from all parts of the pickleball community,” said Ryan Reader, CEO and co-founder of Paradise PB and G.O.A.T. Paddle. “With the high demand for participation we increased the draw to 24 teams and look forward to packing the beautiful Life Time outdoor facility. Players and fans will appreciate not only the caliber of match play, they will enjoy our food truck line-up, tailgate party, skills challenge and festival atmosphere. The opening ceremony is set for 10 a.m. and will feature a kick-off message from Commissioner Rod Woodson, participation by the Green Valley High School Gators cheerleaders, and a National Anthem performance by Carnell “Golden Pipes” Johnson. We will recognize many sports celebrities on site as well as introduce our G.O.A.T. Team Elite members, Alexa Schull and Rachael James, two up-and-comers on the PPA and APP pro tours. This will be pickleball’s big event before professional football’s big game in Las Vegas.”

In G.O.A.T. Bowl I, 24 teams of four players will compete in single-elimination, multi-game rounds. For each round, teams will put on the court two players each to battle in four back-to-back doubles games to 21 points, with a win by one point required and points earned every rally. The team that wins three games wins the match and advances to the next round. In the event of a tie with each team winning two games, the teams will play a special 21-point G.O.A.T. Bowl Tiebreaker.

G.O.A.T. Paddle’s USAPA-approved paddles and pickleball gear are available for purchase online with free shipping. Visit www.goatpaddle.com to purchase the G.O.A.T. Performance paddle and other gear, connect with the G.O.A.T. team members and keep up on the latest developments. Join the G.O.A.T. Paddle community on social media by following the company on Instagram at www.instagram.com/goatpaddle, Facebook at www.facebook.com/goatpaddle, TikTok at www.tiktok.com/@goatpaddle and Threads at www.threads.net/@goatpaddle. Contact G.O.A.T. Paddle via email at support@goatpaddle.com.

About Pacira BioSciences
Pacira BioSciences, Inc. (Nasdaq: PCRX) is committed to providing a non-opioid option to as many patients as possible to redefine the role of opioids as rescue therapy only. The company is also developing innovative interventions to address debilitating conditions involving the sympathetic nervous system, such as cardiac electrical storm, chronic pain, and spasticity. Pacira has three commercial-stage non-opioid treatments: EXPAREL® (bupivacaine liposome injectable suspension), a long-acting local analgesic currently approved for infiltration, fascial plane block, and as an interscalene brachial plexus nerve block for postsurgical pain management; ZILRETTA® (triamcinolone acetonide extended-release injectable suspension), an extended-release, intra-articular injection indicated for the management of osteoarthritis knee pain; and ioveraº®, a novel, handheld device for delivering immediate, long-acting, drug-free pain control using precise, controlled doses of cold temperature to a targeted nerve. To learn more about Pacira, including the corporate mission to reduce overreliance on opioids, visit www.pacira.com.

About ZILRETTA®
On Oct. 6, 2017, ZILRETTA (triamcinolone acetonide extended-release injectable suspension) was approved by the U.S. Food and Drug Administration as the first and only extended-release intra-articular therapy for patients confronting osteoarthritis (OA)-related knee pain. ZILRETTA employs proprietary microsphere technology combining triamcinolone acetonide – a commonly administered, short-acting corticosteroid – with a poly lactic-co-glycolic acid (PLGA) matrix to provide extended pain relief. The pivotal Phase 3 trial on which the approval of ZILRETTA was based showed that ZILRETTA significantly reduced OA knee pain for 12 weeks, with some people experiencing pain relief through Week 16. Learn more at www.zilretta.com.

SOURCE G.O.A.T. Paddle

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Entertainment

Amateur Pickleball’s Big Game, G.O.A.T. Bowl I, Announces Format and Schedule for Friday, Feb. 9, in Las Vegas

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LAS VEGAS  /PRNewswire/ — Paradise PB Events and G.O.A.T. Paddle, the high performance pickleball company created by and for top players and those who want to compete like them, today announced the format and schedule for G.O.A.T. Bowl I, an amateur tournament and full day of pickleball festivities set for the outdoor courts at Life Time Green Valley on Friday, Feb. 9.  


In G.O.A.T. Bowl I, 20 teams of four players will compete in single-elimination, multi-game rounds. For each round, teams will put on the court two players each to battle in four back-to-back doubles games to 21 points, with a win by one point required and points earned every rally. The team that wins three games wins the match and advances to the next round. In the event of a tie with each team winning two games, the teams will play a special 21-point G.O.A.T. Bowl Tiebreaker.

Players should register in advance online. Individual discounted registration is available now through Feb. 2. Players can go to https://www.paradisepb.com/event-details-registration/g-o-a-t-bowl-i and enter a coupon code of SUPERBOWL100X at check-out to receive $100 off the $199 standard registration fee. Players who register individually will be assigned to teams by the G.O.A.T. Bowl organizers. Teams that register can enter a coupon code of GOATBOWLCHAMPS at check-out to receive $600 off the $796 standard registration fee.               

  The schedule for G.O.A.T. Bowl I is:

 9 a.m.-9:45 a.m.: On-site player check-in; All competitors will receive an event program, swag bag that includes a new paddle from G.O.A.T. Paddle, tailgate party ticket and ZILRETTA® Skill Shot competition ticket.

10 a.m.: G.O.A.T. Bowl I kick-off following the National Anthem and welcome from Commissioner Rod Woodson

Noon-2 p.m.: Lobster roll tailgate party with food, drinks and music  

1 p.m.: ZILRETTA® Skill Shot competition

3 p.m.: Semifinals round

4 p.m.: Final round on the ZILRETTA® Championship Court (to be live-streamed)

4:30 p.m.: G.O.A.T. Bowl I trophy presentation (to be live-streamed)  

“We’re counting down to G.O.A.T. Bowl I and welcome players at all levels to join us in Las Vegas,” said Ryan Reader, CEO and co-founder of Paradise PB and G.O.A.T. Paddle. “This one-day event will have the right combination of pickleball competition, food and fun with what is the fastest-growing sport in the U.S. Also, we’re proud to have a true football G.O.A.T, Rod Woodson, as our commissioner. And we know other celebrities who love pickleball will join us, including Miss California 2023, Sabrina Lewis, along with some current and former pro football players. Lastly, we’re appreciative to our line-up of G.O.A.T. Bowl I sponsors for helping us to make this inaugural event happen.”

G.O.A.T. Bowl I is produced by Paradise PB Events and presented by Pacira BioSciences’ ZILRETTA®. Additional event sponsors are G.O.A.T. PaddleCousins Maine LobsterSweet Las VegasMoneyBall TourG.O.A.T. Pickleball Las VegasVocation Jewelry Service and PN Medical/The Breather.

G.O.A.T. Paddle’s USAPA-approved paddles and pickleball gear are available for purchase online with free shipping. Visit www.goatpaddle.com to purchase the G.O.A.T. Performance paddle and other gear, connect with the G.O.A.T. team members and keep up on the latest developments. Join the G.O.A.T. Paddle community on social media by following the company on Instagram at www.instagram.com/goatpaddle, Facebook at www.facebook.com/goatpaddle, TikTok at www.tiktok.com/@goatpaddle  and Threads at www.threads.net/@goatpaddle. Contact G.O.A.T. Paddle via email at support@goatpaddle.com.     

About Pacira BioSciences
Pacira BioSciences, Inc. is committed to providing a non-opioid option to as many patients as possible to redefine the role of opioids as rescue therapy only. The company is also developing innovative interventions to address debilitating conditions involving the sympathetic nervous system, such as cardiac electrical storm, chronic pain, and spasticity. Pacira has three commercial-stage non-opioid treatments: EXPAREL® (bupivacaine liposome injectable suspension), a long-acting local analgesic currently approved for infiltration, fascial plane block, and as an interscalene brachial plexus nerve block for postsurgical pain management; ZILRETTA® (triamcinolone acetonide extended-release injectable suspension), an extended-release, intra-articular injection indicated for the management of osteoarthritis knee pain; and ioveraº®, a novel, handheld device for delivering immediate, long-acting, drug-free pain control using precise, controlled doses of cold temperature to a targeted nerve. To learn more about Pacira, including the corporate mission to reduce overreliance on opioids, visit www.pacira.com.

About ZILRETTA®
On Oct. 6, 2017, ZILRETTA (triamcinolone acetonide extended-release injectable suspension) was approved by the U.S. Food and Drug Administration as the first and only extended-release intra-articular therapy for patients confronting osteoarthritis (OA)-related knee pain. ZILRETTA employs proprietary microsphere technology combining triamcinolone acetonide – a commonly administered, short-acting corticosteroid – with a poly lactic-co-glycolic acid (PLGA) matrix to provide extended pain relief. The pivotal Phase 3 trial on which the approval of ZILRETTA was based showed that ZILRETTA significantly reduced OA knee pain for 12 weeks, with some people experiencing pain relief through Week 16. Learn more at www.zilretta.com.

SOURCE G.O.A.T. Paddle

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