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Savoring the Spirit of New York: Bulleit Frontier Whiskey Celebrates “The New New York” During Tribeca Festival

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NEW YORK, June 14, 2023 /PRNewswire/ — Last night, Bulleit Frontier Whiskey presented the latest chapter of the Bulleit Pioneer Project — its multi-year commitment to championing and amplifying those breaking new ground in culture. This time around Bulleit joined forces with long-standing partners Tribeca Festival and UnitedMasters to spotlight New York’s creative talent. “The New New York” event brought together emerging pioneers spanning film, music, food, and drink — hailing from across the five New York boroughs — during the Tribeca Festival weeklong festivities.

Within the diverse pool of talent on show, six promising filmmakers from New York — all nominees of the Tribeca Festival First Time Filmmakers award — were given the spotlight to present new work within the expansive Chelsea Factory venue.

Bulleit proudly sponsors the Best New Director Award at the Tribeca Festival, which recognizes the outstanding achievements of first-time filmmakers venturing into uncharted creative territory. This event comes days after Bulleit featured the filmmakers in full-page ads across local New York newspapers, providing them with notable exposure.

Sounds of The Five Boroughs
The event came alive in the Chelsea Factory — a space committed to providing New Yorkers with a platform for connection, inspiration, and joy. Building on its relationship with independent artist platform, UnitedMasters, Bulleit celebrated the impact that New York has had on music by giving the microphone to emerging talent from across the city, including Brandon Blue, Liana Banks, and Tosh Alexander. Alongside this, DJs from each borough, including Turbz from Brooklyn, Venus X from Manhattan, and Krystal Vega from Manhattan, took to the decks.

“New York City is synonymous with pushing cultural boundaries and spearheading new art forms. Its creative spirit and the abundance of talent living and working here, make it an undeniable cultural force,” said Sophie Kelly, Sr. Vice President of Whiskeys at Diageo North America.

“Bulleit and Tribeca Festival share a long-standing relationship built on their mutual dedication to creativity, innovation and the celebration of exceptional voices. For our fifth year together, we’re solidifying the dedication expressed in the Bulleit Pioneer Project initiated last year. This is why we decided to showcase and support the visionaries who shape the cultural landscape of the world’s most vibrant creative hub – New York.”

Flavors of The Five Boroughs
“The New New York” also showcased five bars, each expertly curated and hosted by mixologists from different boroughs — Genesis Cruz from Manhattan, Natali Claros-Ospina from Brooklyn, Andria Rodriquez from The Bronx, Brian Ipuz from Queens and Jimmy Colvil from Staten Island. Each mixologist crafted a cocktail inspired by the unique essence and flavors of their area.

A curated menu inspired by the distinct flavors of the five boroughs included Pork Belly Bao Buns representing Manhattan, Lentil Falafel for Queens, Mini Chopped Cheese sliders inspired by The Bronx, Mini Jamaican Beef Patties for Brooklyn, and Caprese skewers symbolizing Staten Island.

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In alignment with Bulleit’s ongoing planet-first commitment, the event was created with the environment in mind from end to end.

Cara Cusumano, Festival Director & VP, Programming, Tribeca Festival added:
“The inception of the Tribeca Festival marked a pivotal moment in revitalizing New York’s economic and cultural landscape in the wake of the World Trade Center attacks. Fueled by creativity, the festival injected fresh energy into the city, serving as a powerful symbol of resilience. Now, after 22 years, it is inspiring to come together once more and commemorate the creativity, strength, and profound cultural impact that New York continues to embody through this extraordinary event.”

Kicking off 100-Hour Commitment
The evening commenced with the first act of the 100-Hour Commitment — a groundbreaking initiative dedicated to fostering growth and collaboration between emerging artists and renowned talent from UnitedMasters. Local talent were granted one hour of invaluable guidance and expertise from esteemed mentors such as J, Ivy (GRAMMY award winning spoken word poet), Joel Leon (performer and director), Clintn Lord (rapper), and Chaucer Barners (CMO of UnitedMasters).

“Raw talent gets you a long way in this industry, but longevity can only come from the wisdom gained through experience. What excites me about the 100 Hour Commitment is the chance to sit with bright, emerging artists and impart them with the insights to navigate this space and the tools to combine their talent with the business savvy needed for long-term success,” said Chaucer Barnes, Chief Marketing Officer of UnitedMasters Inc.

Bulleit and UnitedMasters are now poised to launch a comprehensive summer-long program, extending mentorship opportunities to aspiring artists seeking to advance their craft.

This builds on the success of previous Pioneer Project endeavors, such as The Remix Challenge in late 2022—a search for gifted wordsmiths vying for a coveted mentoring session with the esteemed J. Ivy—and the unveiling of a compelling short film featuring his poignant spoken word composition entitled “A Toast To The Times” in February of the current year.

About Bulleit Frontier Whiskey
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double Gold medal for Bulleit 10-Year Old and Gold Medals for Bulleit Bourbon and Bulleit Rye at the 2021 San Francisco World Spirits Competition. In 2017, Bulleit celebrated its 30th anniversary with the opening of a new, state-of-the-art distillery located in Shelbyville, KY. Constructed with a focus on sustainable practices including natural habitat protection, water conservation and local ingredient sourcing, BDC received the Highly Commended award for Sustainable Distillery of the Year at the 2020 Icons of Whisky Awards from Whisky Magazine. In 2019, a Visitor’s Centre at the Bulleit Distilling Co. in Shelbyville opened to share our modern, technological and sustainable approach to making great whiskey. In 2021, Diageo opened its first carbon-neutral whiskey distillery in Lebanon, KY with Bulleit being the first and leading brand being produced at the site. supplementing existing production at the Bulleit Distilling Co. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.

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About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About the Tribeca Festival
The Tribeca Festival, presented by OKX, brings artists and diverse audiences together to celebrate storytelling in all its forms, including film, TV, music, audio storytelling, games, and XR. With strong roots in independent film, Tribeca is synonymous with creative expression and entertainment. Tribeca champions emerging and established voices, discovers award-winning talent, curates innovative experiences, and introduces new ideas through exclusive premieres, exhibitions, conversations, and live performances.

The Festival was founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff in 2001 to spur the economic and cultural revitalization of lower Manhattan following the attacks on the World Trade Center. The annual Tribeca Festival will celebrate its 22nd year from June 7–18, 2023 in New York City.

In 2019, James Murdoch’s Lupa Systems bought a majority stake in Tribeca Enterprises, bringing together Rosenthal, De Niro, and Murdoch to grow the enterprise.

About UnitedMasters
Launched in 2017 by Translation founder and music industry veteran Steve Stoute, UnitedMasters provides a new industry alternative for over 1.5 million independent artists. UnitedMasters gives artists access to premium music distribution services, a suite of tools to help them directly connect with fans, and opportunities for unique partnerships with some of the world’s biggest brands. The UnitedMasters platform enables artists to operationalize their independence and maximize their creative and economic potential while allowing them to maintain full ownership over their master recording rights.

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SOURCE Bulleit Frontier Whiskey

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Beverages

The Original Donut Shop® Unites Coffee and Chocolate Lovers with New TWIX™ Flavored Coffee

The coffee brand stacks flavors on flavors to reimagine the endless possibilities of everyday coffee

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BURLINGTON, Mass. and FRISCO, Texas, Sept. 21, 2023 /PRNewswire/ — The Original Donut Shop® Coffee today announced its latest flavor innovation, The Original Donut Shop® TWIX K-Cup® pods, inspired by the iconic chocolate cookie bars. Coffee lovers can unwrap a little sweetness everyday with this new flavor, now available nationwide.

Consumers will be delighted by this new light roast coffee inspired by the twice-as-nice flavor of TWIX® cookie bars with the creamy milky chocolate, gooey caramel and touches of the toasted shortbread sweetness – making it a classic treat for any occasion.

The Original Donut Shop® TWIX™ K-Cup® pods

“As we enter the fall season, sweet, cozy treats are top of mind and we’re thrilled to now offer consumers a new way to enjoy the beloved TWIX cookie bars,” said Becky Opdyke, Senior Vice President, Coffee Marketing at Keurig Dr Pepper, Inc. “Gen Z coffee drinkers drive consumption of flavored coffee, more so than all other age cohorts1, so continuing to identify inventive ways for our target consumers to indulge in new varieties that push the boundaries of everyday coffee is a top priority for our brand.”

The Original Donut Shop® TWIX K-Cup® pods deliver a tasty twist on the classic medium roast coffee with the new dynamic flavor combination. Compatible with any brewer from the Keurig® portfolio, each K-Cup® pod is filled with the freshest ground coffee and brews a great-tasting cup, every time.

The delicious The Original Donut Shop® TWIX light roast is now available at every major retailer, both online and in-store. To learn more about The Original Donut Shop® Coffee, visit www.keurig.com/content/theoriginaldonutshop and follow @theoriginaldonutshop on Instagram, @OriginalDonutShop on Facebook and @origdonutshop on X.

ABOUT KEURIG DR PEPPER, INC.
Keurig Dr Pepper, Inc. (KDP) is a leading beverage company in North America, with annual revenue of more than $14 billion and approximately 28,000 employees. KDP holds leadership positions in liquid refreshment beverages, including soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company’s portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Canada Dry®, Clamato®, CORE®, Green Mountain Coffee Roasters®, Mott’s®, Snapple®, and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company’s Drink Well. Do Good. corporate responsibility platform is focused on the greatest opportunities for impact in the environment, its supply chain, the health and well-being of consumers and with its people and communities. For more information, visit www.keurigdrpepper.com.

ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world. 

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Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $45 billion in annual sales, we produce some of the world’s best-loved brands including Ben’s Original, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M’s®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD, BLUEPEARL, Linnaeus and VCA – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing.

For more information about Mars, please visit www.mars.com. Join us on FacebookTwitterInstagramLinkedIn and YouTube.

1 National Coffee Association – 2022 National Coffee Data Trends Generational Report

SOURCE Keurig Dr Pepper

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Beverages

Mooala Launches Simple Line, Offering Three-Ingredient Organic Almondmilk & Oatmilk

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DALLAS /PRNewswire/ — Mooala, the fastest-growing organic plant-based milk brand in the U.S., today launched its Simple line, the first-ever three-ingredient, organic, shelf-stable line of plant-based milk. Mooala Simple is available in Almond and Oat varieties and contains no gums, oils or additives. Six-packs are available on Amazon for $36.99 and are an additional $2 off for a limited time. Health-minded consumers will pay just over $6 for a single 32 oz carton, making Mooala Simple the best value-quality combination for organic plant-based milks on the market.


Mooala Launches Simple Line, Offering Three-Ingredient Organic Almondmilk & Oatmilk

“Consumers are reading labels carefully – they are demanding fewer ingredients in addition to organic ingredients; we created Mooala Simple as an elevated product line to address both needs,” said Mooala CEO, Jeff Richards. “Our plant-based milks have always been organic, which has countless health and environmental benefits, and our new Simple line consists of only three ingredients: filtered water, organic oats or almonds and sea salt.”

All of Mooala’s family-friendly plant-based milks and creamers are certified USDA-organic, which means they are never made with GMOs, herbicides, preservatives or toxic chemicals, and places strong emphasis on regenerative farming. In addition to being organic, the Simple line is paving the way by also having no gums, fillers or oils and what’s even better: they taste delicious.

Richards added, “We’ve been a leader in organic, plant-based milks since the beginning and are excited to offer consumers an additional option that further broadens our family of better-for-you products. Just give the carton a shake and you’ll fall in love with how rich and creamy ‘simple’ can be.”

For hi-res images of the milks, click here. For more information about Mooala’s Simple Line or its other organic products, visit mooala.com. To purchase Mooala Simple varieties, visit the Mooala Store on Amazon.

About Mooala

Based in Dallas, Tex., Mooala is a leading maker of USDA-organic, plant-based milks and creamers. In just a few short years, Mooala has become the number one branded organic almondmilk in the U.S. and is widely esteemed for its line of bananamilks, which are nut-free and dairy-free. Mooala makes it so you never have to sacrifice yummy flavor for quality, healthy products, and vice versa. Mooala, ranked No. 1,600 of the 2022 Inc. 5000 list of growing businesses, is sold in premier store banners like Whole Foods, Kroger, Costco, Publix, Walmart, HEB and Aldi. For more information, visit mooala.com.

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SOURCE Mooala

   

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Beverages

Cava Discovery Week Celebrates Spain’s Signature Sparkling Wine in NYC

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NEW YORK /PRNewswire/ — Cava Discovery Week, presented by Cava’s regulatory board D.O. Cava, will make its triumphant return to New York City end of September with a sparkling celebration of unparalleled elegance and quality. This year’s event takes place September 29-October 10, and promises a week filled with indulgent experiences, exclusive promotions, and innovative events dedicated to Cava, Spain’s signature sparkling wine.


Cava Discovery Week New York

For nine consecutive days, over 25 renowned restaurants, wine bars, and retailers spanning across Manhattan, Brooklyn, and beyond will participate in this exquisite showcase of Cava, with limited-time promotions, tasting flights, handcrafted Cava cocktails, delectable food and Cava pairings, and engaging in-person events.

Sparkling wine enthusiasts are invited to discover and delight in Cavas de Guarda Superior by the glass and by the bottle at their favorite restaurants, featuring some of the D.O.’s most esteemed producers: Alta AlellaAvinyóBodegues Sumarroca, Caves VilarnauCodorníuGiró RibotJuvé & CampsMata I Coloma SLParés BaltàRoger GoulartSegura Viudas, and Vins El Cep. While no special reservations are required to enjoy the various Cava Discovery Week offerings, patrons are encouraged to check availability and hours of operation in advance at participating dining establishments.

This year’s roster of Cava Discovery Week partners encompasses some of the city’s most celebrated names in the culinary and wine scene, including establishments such as 390 SocialClayColonia VerdeComodoContentoCopake Wine WorksCorkbuzz (Chelsea), Despaña Fine Foods & Tapas CaféDespaña Vinos y MásDon CevicheGarys WineLa CavaTxikitoLa VaraSaint Julivert FisherieMason JarMercado Little SpainSocarrat Paella BarThe Lodge at WoodlochThe Grape CollectiveSOMM TimeTomiño Taberna GallegaSalinas, and Zwann Gray’s Wine Club. For a full list of partner offerings, available for a limited time, visit: cava.wine/en/cava-discovery-week-new-york/partners.

“New York’s extraordinary restaurant scene allows us to discover the exciting versatility of Cava alongside a variety of global cuisines,” says Patrícia Correia, director of communications for D.O. Cava. “This Cava Discovery Week, we are excited for New Yorkers to discover the many Cava and food pairing experiences on offer across the city and beyond.”

In addition to the in-house promotions curated by each participating partner, there will be a dynamic lineup of activities tailored for both trade and consumer audiences led by U.S.-based Cava ambassadors and educators. Highlights include:

  • Cava: People, Place, and Process—Tuesday, October 3, 11:00 a.m.-1:00 p.m. This trade and media masterclass at Corkbuzz Union Square will feature an educational masterclass led by a dynamic panel of industry experts including Mary Gorman-McAdams MW, Mike DeSimone, Spanish wine reviewer for Wine Enthusiast Magazine, and Madeline Maldonado, beverage director at Mercado Little Spain. A walk-around reception will follow with an opportunity to taste a broader range of Cavas paired with various dishes and bites provided by Corkbuzz. To request an invitation, please send email to [email protected].
  • Ceviche Cooking Class with Cava—Wednesday, October 4, 6:00 p.m.–8:00 p.m. Don Ceviche, located in the city’s vibrant Essex Market, will host a culinary encounter led by Chef Lenin Costas and sommelier Sara Jimenez, Somm in the City, to explore Cava’s versatility and range of styles, and how well they pair with the authentic flavors of Peruvian cuisine.
  • Cava Takeover at The Lodge at Woodloch—Thursday, October 5-Sunday, October 8. The 4-star resort and spa will host a curated series of Cava-inspired educational events led by Somm in the City Sara Jimenez. Events will be offered exclusively to Woodloch guests and will include Sips and Fizz by the Firepit and Farm to Table Dinner with Cava. The restaurant menu will feature a Spanish Spritz all week long.

The success of Cava
In testament to its escalating appeal and growing popularity, Cava achieved a remarkable feat in 2022. A staggering 249 million bottles were sold globally, marking an impressive surge of 4.58% from the previous year. Notably, the domestic market witnessed an even more notable spike, with an impressive 13.5% increase, resulting in the sale of 77 million bottles.

For more information about partner establishments, wineries, and events, please visit cava.wine/en/cava-discovery-week-new-york. Follow what’s happening and join the conversation on social media using hashtag #cavaweek.

For additional information, please contact Katie Canfield of O’Donnell Lane at 530-720-1138 or by email at [email protected].

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About D.O. Cava
With a presence in over 100 countries, D.O. Cava boasts more than 70% of international sales among Spanish D.O.s. Comprising 370 associated wineries, D.O. Cava presents a collection of sparkling wines that perfectly complement diverse culinary experiences. Crafted using the traditional method, these wines are characterized by their commitment to origin, land, and sustainability.

Web: Cava.wine 
Facebook: facebook.com/do.cava  
Instagram: instagram.com/Cava.do 
Twitter: twitter.com/DO_Cava
YouTube: youtube.com/c/doCava

SOURCE D.O. Cava

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