The Picklr, North America’s premier indoor pickleball facility, closed 2023 with 154 new locations across 23 states. Revenue surged by 144%, with 292% more members and top clubs generating $1,200,000 AUV at 42% EBITDA.
The Picklr, North America’s fastest-growing indoor pickleball facility, ended 2023 with 154 new locations signed across 23 states, with more than 1,800 new courts being built over the next few years. Image Source PR Newswire, Picklr
In Q3-Q4, revenue soared by 43% due to unique memberships and national campaigns. “Picklr Your City” campaign, featuring Katy Perry, garnered 10M+ social media impressions and $1.4 million in earned media.
The “beat a pro” contest at F1’s United States Grand Prix and the new brand anthem “Winner Stays On” further boosted brand visibility, with over 1.5M views on social media.
The new executive team, including COO Jonathan Fornaci and Chief Brand Officer James Hurlock, has steered The Picklr’s remarkable growth through strategic partnerships and marketing.
CEO Jorge Barragan expressed excitement for 2024, citing the exceptional growth, new franchises, and expanded team as rewarding achievements.
The Picklr offers a vibrant pickleball experience with state-of-the-art facilities, professional coaching, and community engagement. For franchise opportunities, visit https://thepicklr.com/franchise/ or follow them on social media for updates and contests.
SOURCE The Picklr
