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Total Fandemonium: VELO Shares The Love For McLaren Formula 1 Team Fans On- And Off- The Track



LONDON /PRNewswire/ —  At this year’s FORMULA 1 HEINEKEN DUTCH GRAND PRIX 2022, VELO in partnership with The McLaren F1 Team, are shining a spotlight on motorsport fans with the launch of a bespoke love-inspiring branding design on The McLaren F1 Team’s car. Diving deeper into the unexpected world of fans, this exciting reveal sparks the beginning of a new and inspiring content series by VELO and The McLaren F1 Team, where they uncover the unique stories of The McLaren F1 Team fans and their unwavering love of motorsport.

Total Fandemonium: VELO Shares The Love For McLaren Formula 1 Team Fans On – And Off – The Track

The fan-focused design will feature the word ‘LOVE’ on both sidepods made up of names and messages from fans of The McLaren F1 Team around the world, placing them at the heart of elite motorsport – on the car as it races around the track. Driven by racing legends Daniel Ricciardo and Lando Norris, the bespoke ‘LOVE’ lettering will debut in a country known for its culture of love – The Netherlands – at the FORMULA 1 HEINEKEN DUTCH GRAND PRIX 2022, where the host country’s orange ‘fan-army’ meet McLaren’s papaya ‘fan-army’ for a brightly-coloured race weekend.

Selected through a global competition which pulled in 2,700 entries, the ‘LOVE’ lettering includes the names and messages of 95 fans from multiple countries, ethnicities, and backgrounds, highlighting the growing diversity of motorsport fans. Messages from the fans include “Viva La Papaya” from Andrew. The launch is part of VELO’s new campaign, LOVE THE UNEXPECTED, which is all about celebrating motorsport fans and their unexpected stories. Tapping into the constantly changing face of motorsport fandom, VELO and The McLaren F1 Team are championing the love and passion fans have for the sport on a global scale. The series will uncover the untold tales of fans of The McLaren F1 Team and their exciting stories, delighting them with new ways to experience the sport.

John Beasley, Group Head of Brand Building, BAT, comments: “We wanted to do something different and unexpected that celebrated our love for the fans whose passion and energy fuels the sport. With the support of our partnership with The McLaren F1 Team, we’ve offered fans a unique opportunity to see their name race around the track in front of the global motorsport fanbase. This is just one example of VELO’s passion to deliver unexpected experiences for fans, and we want to continue to celebrate those that make the sport what it is today. By uncovering their passion and drive for motorsports and the ways in which they celebrate it, our fan-focused videos showcase the exceptional world of motorsport fans and their captivating stories of love for the sport.”

Lou McEwen, Executive Director, Brand & Creative, The McLaren F1 Team, comments: “Fans are at the heart of every sport, but motorsport fandom is like no other. Through the partnership with VELO, we have placed fans firmly on the focal point of motorsport, the car, and have championed their captivating stories with our fan-focused videos. The bespoke ‘LOVE’ lettering is the first time that fans and their messages have been featured on the car and we are proud to celebrate some of McLaren’s greatest supporters.”

Launching from 22nd September, VELO and The McLaren F1 Team’s Love the Unexpected content series will begin to release the fan stories – from the weird to the wonderful – highlighting the love these fans have for the sport that is driving the new face of elite motorsport culture. The fans include:

  • MATTHEW POAT – Minutes away from the Silverstone Circuit, Matthew Poat aka Racing Chocs, creates bespoke motorsport-themed chocolates. Matthew has combined his love of motorsport and The McLaren F1 Team with his passion for chocolate, creating a bespoke career as a chocolate engineer. VELO and Matthew will dive into the delicious world of chocolate, uncovering Matthew’s creative flair and talent for creating racing-themed sweet treats inspired by The McLaren F1 Team
  • ALEX CREES – Having lived in Indonesia for 10 years everything revolves around Alex’s crazy adventurous lifestyle. From watching at the Spanish GP on board a boat under the stars at 3am in Alor, East Indonesia – to watching the Monaco GP from Komodo whilst hiking a mountain, nothing stops Alex from watching his passion and supporting The McLaren F1 Team. VELO and Alex will reveal the extreme lengths he’ll go to, to get his motorsport fix and some of the weirdest places he’s cheered on The McLaren F1 Team – from shark-infested waters to the edge of a volcano

To discover more about the fan stories head over to the Instagram pages of VELO and The McLaren F1 Team.

Notes to Editors:

About BAT
BAT is a leading, multi-category consumer goods business with a purpose to build A Better Tomorrow™ by reducing the health impact of its business through offering a greater choice of enjoyable and less risky products for adult consumers.

The company continues to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit. BAT encourages those who would otherwise continue to smoke to switch completely to scientifically-substantiated, reduced-risk alternatives*†. In order to deliver this, BAT is transforming into a truly consumer-centric multi-category consumer products business.

BAT’s ambition is to have 50 million consumers of its non-combustible products by 2030 and to generate £5billion of New Categories revenue by 2025. BAT has set stretching ESG targets including achieving carbon neutrality for Scopes 1 & 2 by 2030 and eliminating unnecessary single-use plastic and making all plastic packaging reusable, recyclable or compostable by 2025.

BAT employs over 52,000 people and operates in over 175 countries. The BAT Group generated revenue of £12.87 billion in the first half of 2022 and profit from operations of £3.68 billion.

The company’s Strategic Portfolio is made up of its global cigarette brands and a growing range of reduced-risk*† New Category tobacco and nicotine products and traditional non-combustible tobacco products. These include vapour, tobacco heating products, modern oral products including tobacco-free nicotine pouches, as well as traditional oral products such as snus and moist snuff. In the first half of 2022, we had 20.4 million consumers of our non-combustible products, a rise of 2.1 million on full year 2021.


*Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.

† Our products as sold in the US, including Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are subject to Food and Drug Administration (FDA) regulation and no reduced-risk claims will be made as to these products without FDA clearance.

About McLaren Racing
McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966, since then McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.

The team competes in the FIA Formula 1 World Championship with Lando Norris and Daniel Ricciardo, the NTT INDYCAR Series with Arrow McLaren SP drivers Pato O’Ward and Felix Rosenqvist, and the Extreme E Championship with Emma Gilmour and Tanner Foust. McLaren will compete in Season Nine of the FIA Formula E World Championship in 2022/23.

McLaren was the first F1 team to be awarded the Carbon Trust Standard in 2010 and has retained it since on a bi-annual basis, most recently in February 2021. The team was also the first in F1 to be given the FIA Sustainability Accreditation Award at a three-star level in 2013 as part of the FIA Environmental Certification framework, before becoming a signatory to the UN Sports for Climate Action Commitment in 2021.



Rod is a blogger, writer, filmmaker, photographer, daydreamer who likes to cook. Rod produces and directs the web series, CUPIC: Diary of an Investigator. He is also the editor, producer and administrator of TNC Network.

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Senior Pickleball Report




The Dink Pickleball, the source for pickleball stories, news, tips, gear reviews, and more, is now accepting votes from across the sport’s community for annual Dink Awards.

For the first time, the industry’s 3 major leagues (APP, PPA, MLP) plus its governing body (USAP) will partner to recognize the sport’s most accomplished players, figures, events, and media influencers.

AUSTIN, Texas /PRNewswire/ — The Dink has teamed up with pickleball’s premier organizations to create the “People’s Choice Awards of pickleball,” where fans vote to honor and celebrate the professionals, organizations, and creators who are paving the way for pickleball’s continued explosion onto the mainstream.

Introducing: The Dink Awards, in partnership with The PPA Tour, Major League Pickleball, The APP Tour, USA Pickleball, The PicklePlay App and Selkirk.

The Dink Awards, in partnership with The PPA Tour, Major League Pickleball, The APP Tour, USA Pickleball, The PicklePlay App and Selkirk, is now accepting votes to honor those propelling the sport into the mainstream.

This year, The Dink is happy to announce new categories featuring prize grants up to $2,000.

Categories include:

  • Women’s Player of the Year
  • Men’s Player of the Year
  • Ava Lee Women’s Most Improved Player – $1000 Grant
  • Selkirk Labs Men’s Most Improved Player – $1000 Grant
  • Selkirk Sport Content Creator of the Year – $2000 Grant
  • Rookie of the Year
  • Senior Women’s Player of the Year
  • Senior Men’s Player of the Year
  • Match of the Year
  • Trailblazer of the Year
  • Best Pickleball Podcast
  • PPA Tour Scrappiest Pro
  • Best On-Court Antics
  • Best Dressed
  • Selkirk TV Best On-Air Personality
  • Fan Favorite
  • Next Gen Player of the Year
  • Event of the Year

Community members may visit to cast their votes.

“It was important to us that we bring together all of pickleball’s major organizations to recognize those making an impact, both on and off the court. There are so many amazing people and organizations fueling pickleball’s unprecedented growth. It’s time we recognize them. The Dink Awards aim to do so in a big way.” – Thomas Shields, founder, The Dink

“The APP is proud to support The Dink Awards. The team at The Dink do an awesome job of promoting the sport we love, and giving fans the chance to recognize the people who are helping fuel the incredible growth of pickleball is the right thing to do. We wish every nominee the best of luck!” – Tom Webb, APP Tour (Association of Pickleball Professionals) CMO.

“We are so very proud of the players who have made pickleball what it is today – a bona fide professional sport, a community and lifestyle, and a buzzword for active, addictive, healthy fun,” said Connor Pardoe, Commissioner and CEO of the Carvana PPA (Professional Pickleball Association) Tour. “The People’s Choice Awards of Pickleball is just another symbol of how far our sport has come over the last few years, and we are thrilled to be able to recognize some of our pros’ accomplishments in the space.”

The Dink Pickleball would like to thank Invisible Narratives ( for their help with this year’s Dink Awards hype video, available here.


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Renaissance ClubSport Launches ‘Live Life Better’ Campaign



The upscale Orange County fitness resort rings in the new year with a commitment to fitness, wellness, mental health and a free $350 new member package offered for a limited time with signup.

ALISO VIEJO, Calif. /PRNewswire/ — Renaissance ClubSport, Aliso Viejo’s premier fitness resort, has officially rolled out their new ‘Live Life Better’ campaign for 2023. The all-inclusive club offers opportunities to level up both your mental and physical health for a life well experienced. ‘Live Life Better’ kicks off with an exciting free ($350 value) new member package that is only available for a limited time. The incentive includes 2 personal training sessions, a sports lesson, free smoothie and more. The extensive property at ClubSport has a robust array of services that offer something for the entire family, including 3 hours of child care daily for family memberships.

Renaissance ClubSport Website

Feel better, be better, and live life better

“Living better is about empowering our guests, elevating their fitness potential and giving a renewed sense of purpose for the new year.” says Heather Stanek, Vice President/General Manager at ClubSport. “This is not about the usual new year new me commitment, but rather being comfortable with who you are and making small, smart choices to level up throughout the year. We are confident that our top tier classes and facilities will bring not only positive change, but a lot of fun during your “glow up” process.”

Throughout 2022 ClubSport underwent a massive renovation, which includes a 5,000 sq/ft performance training space (The Edge), new Pickleball courts and an upgraded Formula3 studio for boutique fitness classes, within their 100,000 square feet of fitness offerings. ClubSport recently added Jiu Jitsu classes for kids on top of the multiple other daily classes available for members including yoga, HIIT, and so much more.


Reach new physical goals with ClubSport led fitness classes, personal trainers, swim in the lap pool and even warm up with a nice game of basketball or racquetball. Improve mental health with a visit to the R Spa, mind/body classes, indoor sauna, steam room and hot tubs. Plus enjoy social activities including wine tasting, sound baths, live music or one of their new monthly Life Hack Series workshops designed to eliminate life’s frustrations in simple and uncomplicated ways to live life better. Many guests enjoy reconnecting with friends over lunch at their on-site restaurant.

ClubSport is the place where you can experience life better with loved ones, your kids, and yourself. Access to The Edge, Pickleball, and all classes are available daily and are included for all members and overnight guests of their 174-room boutique hotel. ClubSport is located at 50 Enterprise, Aliso Viejo, CA 92656 and more on the gym can be found at

About Renaissance ClubSport:

ClubSport isn’t just another fitness club – we are a fitness resort. One of the largest health clubs in Orange County, our studio-style classes include HIIT, yoga, group training, and more! Our state-of-the-art equipment, dedicated staff, and outstanding amenities provide a unique environment where members can enjoy fitness, relaxation, and recreation.

First opened 2008, ClubSport is an all-in-one gym experience that is easily accessible from the 73 toll road and is a quick drive from exits off the 5 and 405 freeways. ClubSport is available to those with a membership and to hotel guests during their stay. The club is open Monday-Friday from 5am to 10pm and Saturday-Sunday from 6am to 10pm. To take a peek at ClubSport and for membership information please visit

SOURCE Renaissance ClubSport


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Top Ranked Pro Discusses Pickleball’s Future!



Eva Welsher, one of the top ranked pros on the woman’s side of senior pickleball, shares her insight on our ever changing game!

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  • Top Ranked Pro Discusses Pickleball’s Future!
    Eva Welsher, one of the top ranked pros on the woman’s side of senior pickleball, shares her insight on our ever changing game! Eva’s Sponsors Engage Paddles PB 1965 Air Insoles Advertisement Merch link and affiliate […]
  • A Passion for Pickleball is The Kitchen’s Recipe for Success
    AUSTIN, Texas, Jan. 24, 2023 /PRNewswire/ — Jared Paul and Jason Aspes are childhood friends and former advertising and social media professionals who have taken their passion for pickleball and turned it into an incredibly successful business. In 2020, as the Covid pandemic closed […]
  • Top 10 Pro Player Discusses New Pickleball League!
    Jose Derisi chats with us about all things Pickleball! Engage Pickleball Dinkers Pickleball!/Lessons National Pickleball League Here is our PCKL discount link…We have code PBREPORT15 setup for 15% off for your audience! Advertisement Mike can get […]
  • USA Pickleball Responds To Potential PaddleGATE Repeat!
    Are professional players playing with the same paddles as amateurs? Links SPR video on US Open PaddleGATE SPR video on PB&J Pickleball Ernie Medina, Jr bio… About Carl Schmits… About Mark Peifer… Advertisement No […]
  • Is USA Pickleball Doing Their Job?
    Are professional players playing with the same paddles as amateurs? Sleeve’s explores the recent controversy of PaddleGate and what’s going on today. Links: LinksNo Man’s Land blog SPR video on US Open PaddleGATE SPR video on PB&J Pickleball Visit […]
PCKL is offering a discount to you, the viewers of Sleeve’s SPR… Use code PBREPORT15 for 15% off!

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