Sports
Total Fandemonium: VELO Shares The Love For McLaren Formula 1 Team Fans On- And Off- The Track
LONDON /PRNewswire/ — At this year’s FORMULA 1 HEINEKEN DUTCH GRAND PRIX 2022, VELO in partnership with The McLaren F1 Team, are shining a spotlight on motorsport fans with the launch of a bespoke love-inspiring branding design on The McLaren F1 Team’s car. Diving deeper into the unexpected world of fans, this exciting reveal sparks the beginning of a new and inspiring content series by VELO and The McLaren F1 Team, where they uncover the unique stories of The McLaren F1 Team fans and their unwavering love of motorsport.
The fan-focused design will feature the word ‘LOVE’ on both sidepods made up of names and messages from fans of The McLaren F1 Team around the world, placing them at the heart of elite motorsport – on the car as it races around the track. Driven by racing legends Daniel Ricciardo and Lando Norris, the bespoke ‘LOVE’ lettering will debut in a country known for its culture of love – The Netherlands – at the FORMULA 1 HEINEKEN DUTCH GRAND PRIX 2022, where the host country’s orange ‘fan-army’ meet McLaren’s papaya ‘fan-army’ for a brightly-coloured race weekend.
Selected through a global competition which pulled in 2,700 entries, the ‘LOVE’ lettering includes the names and messages of 95 fans from multiple countries, ethnicities, and backgrounds, highlighting the growing diversity of motorsport fans. Messages from the fans include “Viva La Papaya” from Andrew. The launch is part of VELO’s new campaign, LOVE THE UNEXPECTED, which is all about celebrating motorsport fans and their unexpected stories. Tapping into the constantly changing face of motorsport fandom, VELO and The McLaren F1 Team are championing the love and passion fans have for the sport on a global scale. The series will uncover the untold tales of fans of The McLaren F1 Team and their exciting stories, delighting them with new ways to experience the sport.
John Beasley, Group Head of Brand Building, BAT, comments: “We wanted to do something different and unexpected that celebrated our love for the fans whose passion and energy fuels the sport. With the support of our partnership with The McLaren F1 Team, we’ve offered fans a unique opportunity to see their name race around the track in front of the global motorsport fanbase. This is just one example of VELO’s passion to deliver unexpected experiences for fans, and we want to continue to celebrate those that make the sport what it is today. By uncovering their passion and drive for motorsports and the ways in which they celebrate it, our fan-focused videos showcase the exceptional world of motorsport fans and their captivating stories of love for the sport.”
Lou McEwen, Executive Director, Brand & Creative, The McLaren F1 Team, comments: “Fans are at the heart of every sport, but motorsport fandom is like no other. Through the partnership with VELO, we have placed fans firmly on the focal point of motorsport, the car, and have championed their captivating stories with our fan-focused videos. The bespoke ‘LOVE’ lettering is the first time that fans and their messages have been featured on the car and we are proud to celebrate some of McLaren’s greatest supporters.”
Launching from 22nd September, VELO and The McLaren F1 Team’s Love the Unexpected content series will begin to release the fan stories – from the weird to the wonderful – highlighting the love these fans have for the sport that is driving the new face of elite motorsport culture. The fans include:
- MATTHEW POAT – Minutes away from the Silverstone Circuit, Matthew Poat aka Racing Chocs, creates bespoke motorsport-themed chocolates. Matthew has combined his love of motorsport and The McLaren F1 Team with his passion for chocolate, creating a bespoke career as a chocolate engineer. VELO and Matthew will dive into the delicious world of chocolate, uncovering Matthew’s creative flair and talent for creating racing-themed sweet treats inspired by The McLaren F1 Team
- ALEX CREES – Having lived in Indonesia for 10 years everything revolves around Alex’s crazy adventurous lifestyle. From watching at the Spanish GP on board a boat under the stars at 3am in Alor, East Indonesia – to watching the Monaco GP from Komodo whilst hiking a mountain, nothing stops Alex from watching his passion and supporting The McLaren F1 Team. VELO and Alex will reveal the extreme lengths he’ll go to, to get his motorsport fix and some of the weirdest places he’s cheered on The McLaren F1 Team – from shark-infested waters to the edge of a volcano
To discover more about the fan stories head over to the Instagram pages of VELO and The McLaren F1 Team.
Notes to Editors:
About BAT
BAT is a leading, multi-category consumer goods business with a purpose to build A Better Tomorrow™ by reducing the health impact of its business through offering a greater choice of enjoyable and less risky products for adult consumers.
The company continues to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit. BAT encourages those who would otherwise continue to smoke to switch completely to scientifically-substantiated, reduced-risk alternatives*†. In order to deliver this, BAT is transforming into a truly consumer-centric multi-category consumer products business.
BAT’s ambition is to have 50 million consumers of its non-combustible products by 2030 and to generate £5billion of New Categories revenue by 2025. BAT has set stretching ESG targets including achieving carbon neutrality for Scopes 1 & 2 by 2030 and eliminating unnecessary single-use plastic and making all plastic packaging reusable, recyclable or compostable by 2025.
BAT employs over 52,000 people and operates in over 175 countries. The BAT Group generated revenue of £12.87 billion in the first half of 2022 and profit from operations of £3.68 billion.
The company’s Strategic Portfolio is made up of its global cigarette brands and a growing range of reduced-risk*† New Category tobacco and nicotine products and traditional non-combustible tobacco products. These include vapour, tobacco heating products, modern oral products including tobacco-free nicotine pouches, as well as traditional oral products such as snus and moist snuff. In the first half of 2022, we had 20.4 million consumers of our non-combustible products, a rise of 2.1 million on full year 2021.
*Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.
† Our products as sold in the US, including Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are subject to Food and Drug Administration (FDA) regulation and no reduced-risk claims will be made as to these products without FDA clearance.
About McLaren Racing
McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966, since then McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.
The team competes in the FIA Formula 1 World Championship with Lando Norris and Daniel Ricciardo, the NTT INDYCAR Series with Arrow McLaren SP drivers Pato O’Ward and Felix Rosenqvist, and the Extreme E Championship with Emma Gilmour and Tanner Foust. McLaren will compete in Season Nine of the FIA Formula E World Championship in 2022/23.
McLaren was the first F1 team to be awarded the Carbon Trust Standard in 2010 and has retained it since on a bi-annual basis, most recently in February 2021. The team was also the first in F1 to be given the FIA Sustainability Accreditation Award at a three-star level in 2013 as part of the FIA Environmental Certification framework, before becoming a signatory to the UN Sports for Climate Action Commitment in 2021.
SOURCE VELO
PHOENIX /PRNewswire/ — It was just a matter of time before the fastest growing sport, pickleball, became America’s most popular export. A new era has begun. Pickleball Kingdom, the nation’s premier and largest entity of indoor pickleball facilities, has just become the world’s first international indoor pickleball franchise company
Pickleball Kingdom has signed a deal with Franchise India Group, the leading company in the world of bringing US brands into the Middle East. Their agreement will lead to Pickleball Kingdoms initially opening in Dubai, India, and Abu Dhabi, with the rest of the UAE to follow.
Founder and CEO of Pickleball Kingdom, Ace Rodrigues exclaimed, “This is a dream come true. Global expansion was part of the plan from day one, and now we’re here. Currently we have 140+ locations in queue in the United States. With this partnership, we will double that number almost overnight. And this is just the beginning.”
Chairman of Franchise India Group, Gaurav Marya added, “Pickleball is taking the world by storm and Pickleball Kingdom is leading that charge. We’re excited to partner with them and head up this international expansion.”
Franchise India Group is now accepting applications from interested parties to participate in this global movement as franchisees. Venus Barak, CEO of FranGlobal explained, “We are looking for seasoned businesspeople who understand the value of having first market mover advantage. We will have these key stakeholders in place for each territory that we open.”
Pickleball has seen a growth rate of over 224% over the last three years, resulting in an estimated 36.5M pickleball players in the United States alone. And remarkably, 45% of them say they plan on playing more pickleball over the next year, according to YouGov. Universally, the biggest complaint against pickleball is that there aren’t enough courts to meet the demand to play…
Enter Pickleball Kingdom’s franchise model. These climate controlled, indoor facilities offer lessons, leagues, tournaments, parties, team building events, and refreshments. Members and visitors have the option to reserve courts or participate in open play sessions.
Rob Streett, Pickleball Kingdom’s COO, stated, “Partnering with Franchise India Group gives us the immediate scale and reach to maximize our brand’s immediate entry and impact in the Middle East. We have been very methodical and intentional with our growth. This is just phase one of our expansion plan.”
CEO Ace Rodrigues concluded, “The time has come. This is our entry onto the international stage. We will be in every country in the world inside of 5 years. One of our value statements is, ‘Pickleball is good for you physically, socially, and spiritually.’ I can’t wait to hear, ‘Welcome to the Kingdom!’ spoken in every language on the planet! Teammates, get ready, the Kingdom is coming!”
SOURCE Pickleball Kingdom
Sports
New York City’s Largest Indoor Pickleball Destination Opens in THE PENN DISTRICT on April 15th as Life Time Expansion Continues
NEW YORK /PRNewswire/ — As New Yorkers’ passion for pickleball and all things wellness continues to grow, Life Time (NYSE: LTH), is bringing an entirely new experience to office workers, commuters and neighborhood residents in the heart of THE PENN DISTRICT, with the opening of Life Time PENN 1 on April 15.
The completion of the 54,000-square-foot luxury athletic club transforms the street level experience of the recently redeveloped 2.5-million-square-foot PENN 1 office tower with the debut of seven, street level pickleball courts – the most in New York City – along with the unveiling of a massive space for Life Time’s exclusive Alpha, GTX, and UltraFit signature group training programs. The pickleball courts are available for reservations for open play, mixers, leagues, clinics and tournaments and the training space will offer more than 50 classes weekly by the city’s top coaches and personal trainers.
“Life Time continues to gain tremendous momentum across Manhattan and Brooklyn because of our incredible people, programs and places, including this new iconic destination at PENN 1,” said Parham Javaheri, Chief Property Development Officer and President of Club Operations. “The transformation of The PENN DISTRICT has been exhilarating to watch under the expertise of Vornado Realty Trust and brings Life Time to a whole new level in New York. We’re proud to be the wellness anchor for this entire area.”
The opening of the pickleball and training space complements Life Time’s thriving Class Collection boutique studios with nearly 60 classes offered weekly, and a functional training floor featuring state-of-the-art cardio and strength-based equipment, and dedicated spaces for recovery, relaxation and stretching with Life Time’s Dynamic Personal Training team. Members also have access to luxurious dressing rooms with saunas showers, plush amenities and complimentary lockers, and a juice bar with Life Time’s proprietary nutritional products. In total, the club covers a portion of three floors of the office tower.
As part of the redeveloped 55-story building, which sits directly atop Penn Station and serves global office tenants, Life Time is readily accessible to hundreds of thousands of daily commuters, visitors and locals alike.
“Life Time PENN 1 is a core piece of our vision for The PENN DISTRICT as a vibrant and welcoming community powered by the highest-quality amenities and operators,” said Glen Weiss, Executive Vice President of Office Leasing and Co-Head of Real Estate at Vornado. “From health and wellness options to an array of dining selections and inspired social spaces, The PENN DISTRICT offers residents, commuters, and visitors endless ways to come together, day and night and we’re thrilled Life Time Pickleball is a part of it.”
Life Time at PENN 1 is located at 250 West 34th Street and is open Monday through Friday from 6 a.m. to 9 p.m. and Saturday and Sunday from 7 a.m. to 7 p.m. It’s open for anyone to join with a Signature Membership or a Premier Membership, which includes pickleball. Both include access to all Life Time destinations nationwide and in Canada. Day passes are also available.
For additional information, visit lifetime.life/PENN1.
In addition to the completion at PENN 1, Life Time continues to grow its presence in New York City with plans to open Life Time Atlantic Avenue on April 19. Additional planned locations include The Brooklyn Tower and Park Avenue South.
Life Time debuted in 2016 with Life Time Sky (605 W. 42nd Street). Since then, the Company has opened at the Ocean Residence in Battery Park (1 West Street); in the former New York Health & Racquet clubs at 23rd Street (Between 5th and 6th), NoHo (62 Cooper Sq.), and Midtown (110 W. 56th Street); the One Wall Street development (29 New Street), and at Front & York in Brooklyn (168 Front St., Brooklyn). Life Time’s opened its first permanent indoor pickleball courts in Manhattan at Life Time Sky in February 2023.
About Life Time®
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 170 athletic country clubs across the United States and Canada. The health and wellness pioneer also delivers a range of healthy way of life programs and information via its complimentary Life Time Digital app. The Company’s healthy living, healthy aging, healthy entertainment communities and ecosystem serve people 90 days to 90+ years old and is supported by a team of more than 37,000 dedicated professionals. In addition to delivering the best programs and experiences through its clubs, Life Time owns and produces nearly 30 of the most iconic athletic events in the country.
About Vornado Trust Realty
Vornado is a fully integrated real estate investment trust (“REIT”) with a portfolio of premier New York City office and retail assets and the developer of the new PENN DISTRICT. While concentrated in New York, Vornado also owns the premier assets in both Chicago and San Francisco. Vornado is a real estate industry leader in sustainability, with over 27 million square feet of LEED-certified buildings and over 23 million square feet at LEED Gold or Platinum.
SOURCE Life Time, Inc.
seniors
VISTA RESIDENTIAL PARTNERS RECEIVES CITY OF PALM BEACH GARDENS APPROVAL FOR NEW LUXURY 221 UNIT MULTIFAMILY DEVELOPMENT
PALM BEACH GARDENS, Fla. /PRNewswire/ — On April 4, 2024, Vista Residential Partners, a national multifamily development firm headquartered in Atlanta, GA received the City of Palm Beach Gardens, Fla., approval for a luxury 221-unit multifamily development, to be known as Gardens Vista Apartments.
Located at the intersection of Central and Victoria Falls Boulevards, Gardens Vista will sit on 16 acres of the more than 50-acre tract of land known as Cimarron Cove. The community is in the heart of Palm Beach Gardens and lies within 0.5 miles of I-95, and less than 1.5 miles from PGA Blvd and Gardens Mall.
The Mediterranean-style complex will include 131 one-bedroom, 72 two-bedroom, and 18 three-bedroom apartments. Community amenities feature two pickleball courts, resort style swimming pool, more than one acre of walking trails, spacious gym, interactive game room, golf simulators, co-working space, 24/7 package concierge, vehicle charging stations, and a dog park. Designed by Niles Bolton Associates, the apartments will include stainless steel appliances, 9-foot ceilings, wood plank flooring, in-unit washer and dryers, and much more.
Vista has agreed to include 10% of its units to comply with the City’s workforce housing requirement. This aligns with Vista’s corporate commitment to provide workforce housing with attainable rents for those who want to live, work, and play in a well-planned community with modern units and top of the line amenities.
According to Vista’s CEO, Eduardo de Guardiola, the approval is the culmination of a two year effort and collaboration between Vista and its consultants, which include Urban Design Studio, Kimley Horn & Associates, Niles Bolton Architects, all of whom worked extensively and alongside the City’s Planning and Zoning Staff to create a development plan that won unanimous approval from the City’s staff and City Council, as well as its neighboring homeowner association.
About Vista Residential Partners: Vista Residential Partners was founded in 2000 by Eduardo de Guardiola, an industry veteran with over 30 years of experience in multifamily investments. Headquartered in Atlanta, Georgia, Vista Residential Partners has 9 regional offices nationwide with a focus on the acquisition, development, and construction of multifamily and mixed-use communities. Its development pipeline consists of over 5,500 units nationwide, having an aggregate value in excess of $1.5 Billion Dollars.
Media Contact: Natalie de Guardiola, ndg@vistarp.com
SOURCE Vista Residential Partners
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