The Toy Association has unveiled new insights and trends for holiday shopping at Toy Fair® in New York City. According to their research, parents are not only buying toys for their kids but also for themselves and other adults, with 89% of parents planning to purchase toys for grown-ups. The trend of “Kidults” is on the rise, with adults of all ages embracing toys and play. Sustainability, diversity, and representation are key themes influencing toy purchasing decisions, and parents are increasingly interested in toys that promote education and skill development. Additionally, toys inspired by movies and nostalgic toys from the past are gaining popularity.
The Toy Association https://www.toyassociation.org//
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