Molson Coors has introduced a limited-edition flavor of Vizzy Hard Seltzer, Orange Cream Pop, as part of its “Flavor for Every Vibe” campaign. The new flavor is a playful twist on the classic orange cream soda, and will be available nationwide in mid-May for a limited time this summer. The “Flavor for Every Vibe” campaign celebrates Vizzy’s vibrant, dual-flavored combinations and how it brings good vibes no matter the occasion. The campaign will feature never-before-seen TV ads, a packaging refresh, and out-of-home advertising.
According to Joy Ghosh, VP of above premium flavor at Molson Coors, the “Flavor for Every Vibe” campaign embodies everything that drinkers love about Vizzy, which is the brand’s ability to bring bold flavor for every occasion. The campaign was produced by Rethink and will be featured in Vizzy’s 360° marketing plan, including social media content, on-site event activations, and a partnership with the Professional Pickleball Association.
Vizzy’s packaging will also receive a refresh, highlighting the bold flavors and distinct vibes of each of the brand’s vibrant, dual-flavored variety packs. The new packaging will feature four variety packs: Vibrantly Tropical, Refreshingly Berry, Sparkling Mimosa, and Tangy Lemonade.
Molson Coors is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and produces some of the most beloved and iconic beer brands. The company’s portfolio includes Coors Light, Miller Lite, Blue Moon Belgian White, and Vizzy Hard Seltzer, among others.
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