Consumer Corner
Wanna Go Wednesdays: Southwest Airlines’ Affordable Spontaneous Getaways
Wanna Go Wednesdays: Southwest Airlines’ weekly program offers low fares on last-minute getaways, turning Wednesdays into a day of adventure!
Once upon a time in the year 2024, Southwest Airlines launched a new program called “Wanna Go Wednesdays” to offer low fares on last-minute trips. This exciting initiative aimed to give customers a reason to look forward to Wednesdays and book spontaneous getaways at affordable prices.
Jennifer Bridie, the Vice President of Marketing Communications & Strategy at Southwest Airlines, stated, “Customers have a whole new reason to look forward to the weekdays. Wanna Go Wednesdays is a new weekly program that allows Customers to book the latest low fares on routes that are still available for last-minute bookings. We think this is a great way to highlight some spontaneous travel destinations at low fares for our Customers.”
Customers eagerly awaited each Wednesday, knowing that Southwest Airlines would release a new batch of low fares on their website. It became a weekly ritual for travel enthusiasts, who would wake up early to visit Southwest.com and discover the latest deals for their next adventure.
The first “Wanna Go Wednesdays” on May 1, 2024, showcased some enticing sample fares and routes. For instance, customers could fly as low as $69 one-way nonstop between Las Vegas and Long Beach, California. Other examples included fares as low as $89 one-way nonstop between Denver and Phoenix, as well as between Dallas (Love Field) and New Orleans. Additionally, customers could find fares as low as $109 one-way nonstop between Baltimore/Washington (BWI) and Detroit, or between Atlanta and Orlando.
The program received an overwhelmingly positive response from customers. Travelers who had previously thought last-minute trips were out of their budget suddenly found themselves exploring new destinations at affordable rates. It added an element of excitement and spontaneity to their travel plans, encouraging them to embrace their wanderlust and take advantage of the great deals offered by Southwest Airlines.
As the program gained popularity, Southwest Airlines made it a priority to constantly update their website with new and enticing fares. They understood that customers loved the thrill of discovering last-minute deals and were committed to making “Wanna Go Wednesdays” a cherished tradition.
For customers, Wednesdays became synonymous with adventure. They eagerly anticipated the new destinations and affordable fares that Southwest Airlines would reveal on their website each week. From spontaneous trips to beautiful beaches and vibrant cities, to unexpected visits with loved ones, “Wanna Go Wednesdays” opened up a world of possibilities for travelers everywhere.
Southwest Airlines had indeed made Wednesdays a little more fun with their innovative program. They had successfully transformed the midweek blues into a time filled with excitement and wanderlust. And so, the “Wanna Go Wednesdays” tradition continued to bring joy and adventure to the lives of countless travelers around the world.
Visit https://Southwest.comcom each Wednesday for the latest low fares.
ABOUT SOUTHWEST AIRLINES CO.
Southwest Airlines Co. is a highly regarded and acclaimed airline that operates in 11 countries with 121 airports. Established in 1971, their goal has been to make air travel accessible and affordable for everyone. They have the highest number of nonstop flights within the United States. Headquartered in Dallas, Southwest Airlines is known for its employee-centric culture and has a remarkable track record of not resorting to involuntary furloughs or layoffs. With over 74,000 employees, they prioritize delivering exceptional hospitality, resulting in a loyal customer base of over 137 million in 2023. This approach has contributed to their industry-leading profitability for 47 consecutive years. Southwest Airlines is committed to serving communities worldwide and has a mission to achieve net zero carbon emissions by 2050. They have established near-term targets and a three-pillar strategy to attain their environmental goals. For more information, visit Southwest.com/citizenship to learn about their community-centric initiatives, and Southwest.com/planet to understand their efforts towards sustainability.
SOURCE Southwest Airlines Co.