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Why is Halloween starting so much earlier each year? A business professor explains

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Last Updated on October 30, 2025 by Daily News Staff

Halloween products for sale in West Covina, Calif.
A display of Halloween products for sale in West Covina, Calif., on Sept. 10, 2025. Frederic J. Brown/Getty Images

Jay L. Zagorsky, Boston University

Halloween is a fun, scary time for children and adults alike – but why does the holiday seem to start so much earlier every year? Decades ago, when I was young, Halloween was a much smaller affair, and people didn’t start preparing until mid-October. Today, in my neighborhood near where I grew up in Massachusetts, Halloween decorations start appearing in the middle of summer.

What’s changed isn’t just when we celebrate but how: Halloween has evolved from a simple folk tradition to a massive commercial event. As a business school professor who has studied the economics of holidays for years, I’m astounded by how the business of Halloween has grown. And understanding why it’s such big business may help explain why it’s creeping earlier and earlier.

The business of Halloween

Halloween’s roots lie in a Celtic holiday honoring the dead, later adapted by the Catholic Church as a time to remember saints. Today it’s largely a secular celebration – one that gives people from all backgrounds a chance to dress up, engage in fantasy and safely confront their fears.

That broad appeal has fueled explosive growth. The National Retail Federation has surveyed Americans about their Halloween plans each September since 2005. Back then, slightly more than half of Americans said they planned to celebrate. In 2025, nearly three-quarters said they would – a huge jump in 20 years.

And people are planning to shell out more money than ever. Total spending on Halloween is expected to reach a record US$13 billion this year, according to the federation – an almost fourfold increase over the past two decades. Adjusting for inflation and population growth, I found that the average American will spend an expected $38 on Halloween this year – up from just $18 per person back in 2005. That’s a lot of candy corn.

Candy imports show a similar trend. September has long been the key month for the candy trade, with imports about one-fifth higher than during the rest of the year. Back in September 2005, the U.S. imported about $250 million of the sweet stuff. In September 2024, that figure had tripled to about $750 million.

This is part of a larger trend of Halloween becoming a lot more professionalized. For example, when I was a kid, it wasn’t unusual for households to pass out brownies, candied apples and other homemade treats to trick-or-treaters. But because of safety concerns and food allergies, for decades Americans have been warned to stick to mass-produced, individually wrapped candies.

The same shift has happened with costumes. Years ago, many people made their own; today, store-bought costumes dominate — even for pets.

Why Halloween keeps creeping earlier

While there’s no definitive research establishing why Halloween seems to start earlier each year, the increase in spending is one major driver.

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Halloween items are seasonal, which means no one wants to buy giant plastic skeletons on Nov. 1. As total spending grows, retailers order more inventory, and the cost of storing ever-larger amounts of unsold items until the next year becomes a bigger consideration.

Once a season’s commercial footprint becomes large enough, retailers begin ordering and displaying merchandise long before it’s actually needed. For example, winter coats start appearing in stores in early fall and are typically gone when the snow starts falling. It’s the same with Halloween: Retailers put out merchandise early to ensure they’re not stuck with unsold goods once the season is over.

They also often price strategically – charging full price when items first hit the shelves, appealing to eager early shoppers, and then marking down prices closer to the holiday. This clears shelves and warehouses, making room for the next upcoming shopping season.

Over the past two decades, Halloween has become an ever-bigger commercial holiday. The growth in people enjoying the holiday and the increase in spending has resulted in Halloween becoming one giant treat for businesses. The big trick for retailers is preventing this holiday from starting before the Fourth of July.

Jay L. Zagorsky, Associate Professor Questrom School of Business, Boston University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

https://stmdailynews.com/%f0%9f%93%9c-who-created-blogging-a-look-back-at-the-birth-of-the-blog/

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Lifestyle

How to reduce gift-giving stress with your kids – a child psychologist’s tips for making magic and avoiding tears

Reduce gift-giving stress with kids: A child psychologist shares practical rules for stress-free gift giving with kids—how many gifts to give, what holds attention, and how to avoid holiday tears.

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Last Updated on January 9, 2026 by Daily News Staff

Reduce gift-giving stress with kids: A child psychologist shares practical rules for stress-free gift giving with kids—how many gifts to give, what holds attention, and how to avoid holiday tears.
’Tis the season … for gift-buying stress. Photo by Ryan Miller/Invision/AP

How to reduce gift-giving stress with your kids – a child psychologist’s tips for making magic and avoiding tears

Angela J. Narayan, University of Denver As a child, I loved being the center of attention. So it was a problem when my baby brother was born a day before my birthday. For years, I would beg my parents for a birthday gift “one day early.” My laid-back brother remembers thinking, “I don’t care about presents. Just give her mine!” As an associate professor and child psychologist at the University of Denver who studies child development and parenting, I’ve come to learn about these types of challenges associated with gift giving. The holidays, while a magical time, can also be stressful. Society places an expectation on parents to buy gifts, regardless of their financial circumstances, and children themselves often feel a variety of complex emotions. How children react to getting presents is partially linked to temperament, which is the variety of ways that children experience, perceive and interact with the world. Temperament is the precursor to personality – some people are introverts, while others are extroverts. Temperament is partially heritable. That means an introverted parent who feels social pressure to buy many gifts for their shy and easily overwhelmed child may be inadvertently causing stress. Faced with this holiday conundrum, I’m often asked questions like “Is there a magic number of gifts to give my kids?” or “What gifts will hold my child’s attention the longest?” While there isn’t an easy answer to either question, these tips and tricks can help parents be more thoughtful and intentional about gift giving, especially for children who are young.

The age rule

Young children cannot focus on a lot of things at once. A good rule of thumb is that a 1-year-old can focus only on one thing at a time. A 2-year-old can maybe focus on two things at most, and a 3-year-old maybe three things, and so on. Stop at five. Very few children actually need more than five gifts, so feel free to go lower.

The attention rule

I have often searched for the magical gift that will keep my children occupied for hours, and so far I haven’t found it. What I have found is that my children – ages 5 and 7 – get excited about the things that I get excited about. So I try to buy things that I think are fun. Ask yourself what you would like to play with if you got to be a child again. I bet your children would be eager to join you in those things.

The games rule

Card and board games are great gifts, often inexpensive, fun for many ages – excepting babies, of course – and capable of holding attention for a long time. Plus, they usually don’t take up much storage space. I love giving my kids games that are not only fun but also teach them helpful skills. Collaborative games for preschoolers and early school-age children like the Fairy Game and Outfoxed teach problem-solving, teamwork and early reasoning skills. Games for elementary-age children, such as Sorry and Battleship, teach kids how to manage difficult situations, like not always being in the lead, being a good sport even if you’re behind, and losing gracefully. Timeless card games like Uno and Memory, and newer ones like Sleeping Queens and Exploding Kittens, are great for using working memory, thinking flexibly, persisting and strategizing. Most importantly, playing games together supports positive family time, which is an excellent antidote to stress, bad moods or boredom.

The pressure rule

Imagine the holiday experience through the eyes of each of your children. Some children relish receiving gifts, like I did. Others, however, may feel self-conscious, overwhelmed by the sensory overload – all the textures, commotion and bright colors, not to mention people staring at them. The elements of surprise combined with the unspoken social pressure to be gracious and well regulated are challenging for any young child. We expect small children to contain their excitement, delay gratification and react positively to the surprise. And then come up with a polite response. These are all complex requests, rarely directly or explicitly taught. It’s no wonder that many children show negative emotions, have tantrums, or even just say, “I’m tired!” during holiday celebrations. That’s why beyond the precise nature of “the perfect gift,” we shouldn’t lose sight of what we should be doing. And that is investing in togetherness and helping kids learn skills like being patient and taking turns, strengthening memory capacities, planning ahead, not giving up, and that being a team player will pay off later. These skills pave the way for longer sustained attention, focus and concentration, as well as confidence. My 7-year-old is becoming a skillful chess player because we have taught him the rules and strategy and helped him practice. Maybe this is the real magical gift – not the purchase itself, but the decision to invest in time with your child early. Angela J. Narayan, Associate Professor, Clinical Child Psychology Ph.D. program, University of Denver This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Lifestyle

Easy Ideas for Post-Holiday Organizing

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Last Updated on January 6, 2026 by Daily News Staff

Easy Ideas for Post-Holiday Organizing

Easy Ideas for Post-Holiday Organizing

(Family Features) After the last present has been gifted and guests have said their farewells, it’s tempting to settle in for some rest to recuperate from the hectic pace of the holidays. However, if you take time to tidy up after all those good tidings, you can relax with a free conscience. One especially daunting aspect of post-holiday cleanup is the wrapping supplies and decor. Consider these tips to stash your holiday goodies safely away until next year:
  • Take inventory of your wrapping supplies. Note how many boxes, bags and rolls of paper you have. Affix a note to the container where you store these items to give yourself an idea of what you’ll need so you can start stocking up early for anything you depleted this year.
  • Invest in a gift wrap storage container. They come in many shapes and sizes ranging from hard plastic bins that resemble trash cans to soft-sided bags with zippers and plenty of pockets inside. Look for a model that allows for storing the wrapping materials you favor, be it bags, bows or simply paper. After the holidays, many of these items are steeply discounted, providing an opportunity to stock up for next year.
  • For your decor, get organized by grouping similar items or collecting all the pieces for a single room. Packing things away with a system in mind can make bringing it all out next year easier and protect your treasured decorations. Remember to label your storage boxes so you know which box contains what next year.
Once you’re done, reward yourself with a cup of hot cocoa and curl up with a new book or movie while enjoying a relaxing end to the merriest of seasons. Find more tips for managing the holiday season at eLivingtoday.com.   Photo courtesy of Unsplash   collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures SOURCE: Family Features

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Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

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Stories of Change

The Holiday Spirit Matters But So Does What Happens After

The Holiday Spirit: Holiday generosity is powerful, but community needs don’t end when the decorations come down. Learn practical ways to give back year round—volunteering, donating, sharing skills, and supporting causes you believe in—with help from United Way.

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The Holiday Spirit Matters — Why Giving Back Should Last All Year

The Holiday Spirit Matters — Why Giving Back Should Last All Year

(Family Features) During the holiday season, many people feel a renewed sense of generosity. It’s a time when communities come alive with food drives, toy collections, volunteer events and donation campaigns – all fueled by the spirit of giving. While this seasonal energy can be powerful, the need it responds to doesn’t fade when the decorations come down. Giving back is not only essential during the holidays; it’s also the foundation of stronger, more resilient communities year round. People in nearly every community face challenges – whether it’s affording holiday presents or meeting basic needs like food, rent and utilities. For many families, current economic strains are forcing them to make tough decisions like sacrificing necessities or depleting savings to create moments of holiday joy. 17756 detail embed2This is a time to rally support and help neighbors in need. Right now, many community members who didn’t previously need help are seeking support.  Acts of generosity large and small help close gaps and strengthen communities. When individuals and businesses give their time, resources and talent, they can help ensure everyone has a fair chance to not only survive but thrive. Communities rely on nonprofit organizations like United Way – one of the oldest and largest organizations committed to tackling local challenges and mobilizing communities to improve lives. With a presence in nearly 99% of communities across the U.S., the organization recognizes the power of giving and relies on seasonal and year-round generosity to deliver food and housing assistance, youth programs, mental health support, disaster recovery and more. This holiday season and beyond, to assist your community consider taking actions such as: Volunteering Offering your time is one way to make a real change in your community while helping build a more resilient future for all. What’s more, research shows the personal benefits of volunteering, such as reduced feelings of isolation, loneliness and risk of depression. Whether it’s a community event, ongoing support or in-person activities, making a difference for others feels good. Donating Sharing your financial resources can play a vital role in helping communities thrive. Your donation can help put food on the table for families in need, support kids who are struggling or provide mental health services to the most vulnerable individuals. Remember, your gift of any size combines with the gifts of others and builds stronger, more resilient communities. Sharing Expertise or Talent Generosity can take many forms. Making a difference isn’t just about time and money; it can also mean sharing skills or knowledge, and even social networks to bolster charitable efforts. Giving back builds a shared sense of responsibility. It reminds people that strong communities don’t happen by accident – they’re created through connection, compassion and collective action. Supporting Causes You Believe In Every community faces their own unique, pressing challenges and almost everyone has a cause that’s close to their hearts. Identify organizations working to advance those causes and make a plan to support them. Find opportunities to support your community this holiday season and make generosity a year-round tradition at unitedway.org/local. collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures SOURCE: United Way
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Stories of Change: People Making a Difference

Discover inspiring stories of changemakers making a positive impact. Explore videos and articles of people tackling today’s biggest challenges with action and hope. Visit: https://stmdailynews.com/stories-of-change/

STM Daily News is a multifaceted podcast that explores a wide range of topics, from life and consumer issues to the latest in food and beverage trends. Our discussions dive into the realms of science, covering everything from space and Earth to nature, artificial intelligence, and astronomy. We also celebrate the amateur sports scene, highlighting local athletes and events, including our special segment on senior Pickleball, where we report on the latest happenings in this exciting community. With our diverse content, STM Daily News aims to inform, entertain, and engage listeners, providing a comprehensive look at the issues that matter most in our daily lives. https://stories-this-moment.castos.com/


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