Food
Consumer Trust in Responsible Seafood Drives New “Seafood You Can Trust” Campaign
New GlobeScan research shows two-thirds of consumers trust the BAP seafood certification label, prompting the Global Seafood Alliance to launch a 2026 “Seafood You Can Trust” consumer campaign focused on transparency and responsible seafood sourcing.
Last Updated on December 9, 2025 by Daily News Staff
Consumer Trust in Responsible Seafood Drives New “Seafood You Can Trust” Campaign
When two-thirds of consumers say they trust a certification label, that’s not just a marketing win—it’s a mandate for action.
New research from GlobeScan, conducted for the Global Seafood Alliance (GSA), reveals that consumers across five countries are actively seeking responsible seafood options and relying on credible certifications to guide their purchasing decisions. The findings have prompted GSA to launch a new consumer-facing campaign in 2026 centered on a simple but powerful message: “Seafood You Can Trust.”
What Seafood Consumers Really Care About
The survey, which polled at least 1,000 consumers in Canada, France, Spain, the United Kingdom, and the United States, focused on people who had purchased seafood in the last six months or consumed fish in the past year. The goal was to understand what drives seafood purchasing decisions and how certification labels like Best Aquaculture Practices (BAP) influence consumer behavior.
The results paint a clear picture: consumers want seafood that tastes good, is safe to eat, supports their health, and fits their budget. Nearly half of respondents identified safety as a critical factor when choosing farmed seafood, while more than half (53%) said they actively want to avoid products from irresponsible companies.
“It’s encouraging to see consumers recognizing the value of responsible seafood,” said Gayle Chong, principal at GlobeScan. “Credible certification plays a vital role in guiding purchasing decisions and sends a powerful signal to the industry that integrity matters.”
The Trust Factor: Why BAP Certification Resonates
One of the most significant findings from the survey is the level of trust consumers place in the BAP label. Two-thirds of respondents expressed confidence in BAP certification, with Spanish consumers showing the highest trust levels. More than half (53%) said the BAP label would directly influence their decision to buy or eat a seafood product.
This matters because trust is the currency of modern food systems. In an era of supply chain complexity and competing claims about sustainability, consumers need reliable signals to help them make informed choices. When a certification label earns that trust, it becomes more than a marketing tool—it becomes a bridge between responsible producers and conscious consumers.
More than four in ten consumers reported intentionally purchasing eco-labeled fish and seafood products, demonstrating that responsible sourcing isn’t just a niche concern—it’s a mainstream expectation.
Who Do Consumers Trust for Seafood Information?
The survey also explored which sources of information consumers find most credible when it comes to responsible seafood. The top trusted sources were:
- Fishers and fishmongers
- Certification organizations
- Scientists
- Chefs
This ranking reveals something important: consumers value expertise and direct connection. They trust the people who catch and sell seafood, the scientists who study it, the organizations that certify it, and the chefs who prepare it. These are voices with skin in the game—people whose livelihoods and reputations depend on getting it right.
When it comes to reaching consumers with responsible seafood messaging, the research shows that product packaging is the most effective channel. This makes sense—purchasing decisions happen at the point of sale, and clear, trustworthy labeling on the package itself provides information exactly when and where consumers need it.
Introducing the 2026 “Seafood You Can Trust” Campaign
Armed with these insights, GSA is launching a new consumer-facing marketing campaign in 2026 built around the tagline “Seafood You Can Trust.” The phrase was one of the top-chosen taglines by consumers across all surveyed countries—a testament to its clarity and resonance.
“Our chosen campaign tagline, Seafood You Can Trust, was one of the top chosen taglines by consumers across all countries—a simple yet effective message,” said Elise Avallon, GSA’s marketing director. “We look forward to working with retail and food service partners, as well as BAP-certified producers, to bring this campaign to life.”
The campaign will leverage the survey’s findings to meet consumers where they are—on product packaging, through trusted voices, and with straightforward messaging that cuts through the noise. By emphasizing safety, responsibility, and credibility, the campaign aims to make it easier for consumers to choose seafood that aligns with their values.
Why This Matters Beyond Marketing
The GlobeScan survey and the resulting campaign represent more than a branding exercise. They reflect a broader shift in how consumers think about food—not just as fuel or pleasure, but as a choice with consequences.
When consumers say they want to avoid irresponsible companies, they’re expressing a desire for accountability. When they trust certification labels, they’re signaling that third-party verification matters. And when they actively seek out eco-labeled products, they’re voting with their wallets for a food system that prioritizes sustainability alongside taste and affordability.
For producers, retailers, and food service operators, this research offers a roadmap. Consumers are ready to support responsible seafood—they just need clear, credible information to guide their choices. Certifications like BAP provide that clarity, and campaigns like “Seafood You Can Trust” amplify the message.
Getting Involved
GSA recently hosted a webinar providing an overview of the key findings from the GlobeScan study, which is available to view online. The organization is also inviting retail and food service partners, as well as BAP-certified producers, to get involved in the 2026 marketing campaign.
As the seafood industry continues to navigate challenges around sustainability, traceability, and consumer trust, initiatives like this demonstrate that transparency and credibility aren’t just good ethics—they’re good business.
About the Global Seafood Alliance
The Global Seafood Alliance is an international nonprofit organization dedicated to advancing responsible seafood practices through education, advocacy, and third-party assurance. The Best Aquaculture Practices (BAP) certification program is one of the most comprehensive and widely recognized aquaculture certification programs in the world.
Sources:
For more stories about the latest Food and Beverage news, whether it’s locally or globally, visit our Food & Drink section.
Interested in learning more about responsible seafood sourcing? Look for the BAP certification label next time you’re shopping for fish or seafood.
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Food
What Are Comfort Foods—and Why Do We Crave Them?
Comfort foods go beyond taste—they offer emotional reassurance, cultural identity, and nostalgia. Learn why we crave them and how they connect us.
What Are Comfort Foods—and Why Do We Crave Them?
Food & Beverage | The Knowledge Comfort foods are more than just meals—they are emotional touchstones. From a bowl of chicken noodle soup to a plate of mac and cheese, comfort foods provide familiarity, warmth, and reassurance during moments of stress, illness, or nostalgia. While comfort foods vary by culture and personal experience, their purpose is universal: they make us feel grounded, safe, and connected.What Defines Comfort Food?
Although comfort foods differ from person to person, they often share common characteristics:- Familiar and nostalgic – Foods tied to childhood or family traditions
- Warm and filling – Soups, casseroles, stews, and baked dishes
- Emotionally satisfying – Comforting beyond physical hunger
- Rich in carbohydrates or fats – Which can influence mood-regulating chemicals in the brain
The Science Behind Comfort Foods
There is real science behind why comfort foods make us feel better. Carbohydrate-rich foods can increase the production of serotonin, a neurotransmitter that helps regulate mood and promote a sense of calm. Warm foods also play a role. Studies suggest that warmth can enhance feelings of safety and emotional comfort, which may explain why soups, stews, and hot meals are commonly craved during stressful times or colder seasons. In short, comfort foods don’t just satisfy hunger—they support emotional well-being.Comfort Foods Are Cultural
Every culture has its own version of comfort food, shaped by tradition, availability, and shared history:- United States: Mac and cheese, meatloaf, mashed potatoes
- Mexico: Tamales, pozole
- Italy: Pasta, lasagna
- Japan: Ramen, curry rice
- India: Dal with rice
Why We Turn to Comfort Foods
People often crave comfort foods during moments of emotional or physical vulnerability, including:- Stress or anxiety
- Illness or fatigue
- Homesickness
- Major life changes
- Celebrations and family gatherings
More Than a Meal
Comfort food isn’t about indulgence or nutrition alone—it’s about connection. These dishes link us to people, places, and moments that shaped us. That’s why comfort foods endure across generations, cultures, and changing trends. Comfort food doesn’t just feed the body. It feeds the moment.Related Reading
- Why We Crave Comfort Foods – Smithsonian Magazine
- Why Comfort Foods Comfort – Psychology Today
- Why Comfort Foods Make Us Feel Better – Harvard Health
- Comfort Food and Cultural Identity – National Geographic
- The Science Behind Comfort Foods – BBC Future
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social media
The Viral Backlash: How a Chef, a TikTok Influencer, and One Moment Changed a San Francisco Restaurant
TikTok Influencer vs Chef: A viral TikTok confrontation between Chef Luke Sung and a food influencer led to backlash, a restaurant closure, and a major rebrand in San Francisco.
The Viral Backlash: How a Chef, a TikTok Influencer, and One Moment Changed a San Francisco Restaurant
In mid-2025, a San Francisco restaurant found itself at the center of a viral controversy—not because of its food, but because of an interaction between a well-known chef and a TikTok food influencer. The incident sparked a broader conversation about power, professionalism, and the growing influence of social media in the hospitality industry.What Happened at Kis Cafe
The incident involved Chef Luke Sung, a respected name in the Bay Area culinary scene, and a TikTok micro-influencer known online as @itskarlabb. The influencer had been invited to Kis Cafe for a planned promotional collaboration. According to the influencer, during her visit the chef questioned her follower count—around 15,000 at the time—and allegedly implied that her audience was not the “type of people” who would dine at his restaurant. She later described the exchange as humiliating and dismissive. After leaving the restaurant, she shared her experience in a TikTok video. The post quickly went viral, gaining millions of views and triggering a wave of online backlash.The Internet Reacts
Although the influencer initially did not name the restaurant or the chef, internet users quickly identified Kis Cafe. The restaurant’s review pages were flooded with criticism, and the incident became a flashpoint in online discussions about elitism, influencer culture, and accountability. Within days, Kis Cafe issued a public apology and announced that Luke Sung was no longer affiliated with the restaurant in any capacity.Chef Luke Sung Responds
Chef Sung later released a public apology, acknowledging that his behavior was condescending and inappropriate. He stated that there were no excuses for the way he treated the influencer and accepted responsibility for the incident. The apology, however, did little to slow the momentum of public reaction.The Restaurant Closes — and Reopens
Not long after the controversy, Kis Cafe announced it would close. In the months that followed, the space reopened under a new name, Bosque, with new leadership and no involvement from Sung. The rebrand was seen as a clear attempt to move forward and distance the business from the viral episode.The Influencer Effect
Meanwhile, the influencer at the center of the controversy saw her follower count surge dramatically, growing from a modest audience into hundreds of thousands of followers almost overnight. The incident highlighted the real-world impact that even “micro-influencers” can have—and how a single moment, captured and shared, can reshape careers and businesses.Why This Story Matters
This controversy underscored a major cultural shift: social media is no longer separate from real-world industries like dining and hospitality. Online platforms can amplify personal experiences into powerful narratives with lasting consequences. As of early 2026, the restaurant operates under a new identity, the chef has stepped away from the project entirely, and the influencer continues to grow her platform. The episode remains a cautionary tale about professionalism, respect, and the power of digital voices. Get The Knowledge. More stories like this are available at STM Daily News.Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter. https://stmdailynews.com/the-knowledge/
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Food and Beverage
JonnyPops Launches Refreshing New “No Sugar Added with Electrolytes” Mini Frozen Pops
JonnyPops is launching No Sugar Added with Electrolytes mini frozen pops—an organic, dye-free treat with hydration support—coming April 2026.
JonnyPops Launches Refreshing New “No Sugar Added with Electrolytes” Mini Frozen Pops.
JonnyPops Launches Refreshing New “No Sugar Added with Electrolytes” Mini Frozen Pops
A better-for-you frozen treat meets hydration support in a grab-and-go mini format. If you’ve ever reached for something cold after a workout, a long day outside, or when you’re just not feeling 100%, you’re not alone — and JonnyPops says its fans have been telling that story for a while. The Minnesota-based frozen treat brand announced it’s expanding its No Sugar Added Minis lineup with a new option designed to be both refreshing and functional: JonnyPops “No Sugar Added with Electrolytes” mini frozen pops.Fans asked for hydration-friendly pops — JonnyPops listened
According to the company, the new product was inspired by emails and social media comments from customers who were already using JonnyPops as a simple way to cool down and feel a little more hydrated. JonnyPops says consumers shared stories about playing sports in the heat, spending time outdoors, or recovering from an illness — and how a frozen treat with hydration support would be the perfect pop for those moments. That feedback led the brand to add electrolytes to its popular No Sugar Added Minis.What’s inside the new minis
JonnyPops says the new “No Sugar Added with Electrolytes” minis are built around the same standards fans expect from the brand, including:- Organic ingredients
- No artificial dyes
- No added sugar
- Electrolytes for hydration support
- Layered flavors designed for a fun, refreshing bite
When you can find them
JonnyPops says the new minis are expected to hit stores in April 2026. For updates on availability and additional product news, visit www.jonnypops.com and follow JonnyPops on social media.About JonnyPops
JonnyPops’ tagline is “A Better Pop for a Better World!™” and the company says its mission is to make “delicious, magical products” while helping make the world a kinder place. The brand notes its pops are free from artificial dyes, made in a peanut-free facility, and include a kind deed printed on every pop stick. JonnyPops was founded in a St. Olaf College dorm room and sold its first pops at Twin Cities farmers’ markets and local cafes in 2012. Today, the company employs 200+ people, produces its frozen pops in-house, and is sold through major retailers across all 50 states. Learn more at jonnypops.com or follow @jonnypops on Instagram.Media contact
JonnyPops@dkcnews.comAt our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
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