Entertainment
Bad Bunny Set to Make History at Apple Music Super Bowl LX Halftime Show
Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show on February 8, 2026, at Levi’s Stadium, marking a historic moment for Latin music. Industry leaders praise his cultural impact and global influence. The event promises to deliver an unforgettable performance, celebrating Bad Bunny’s significance in today’s music scene.
Last Updated on January 2, 2026 by Daily News Staff
Global superstar will take center stage at Levi’s Stadium in February 2026
The NFL, Apple Music, and Roc Nation dropped major news this week that’s sending shockwaves through the music and sports worlds: three-time GRAMMY® Award-winning artist Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show on February 8, 2026, at Levi’s Stadium in Santa Clara, California.
A Historic Moment for Latin Music
For Bad Bunny, this isn’t just another performance—it’s a cultural milestone. The Puerto Rican sensation expressed the profound significance of this opportunity in his own words:
“What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
The announcement represents a watershed moment for Latin music on the world’s biggest stage, with Bad Bunny becoming one of the first Latin artists to solo headline the Super Bowl Halftime Show.
Industry Leaders Weigh In
Shawn “JAY-Z” Carter, whose Roc Nation serves as strategic entertainment advisor for the performance, praised Bad Bunny’s impact: “What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”
Jon Barker, the NFL’s SVP of Global Event Production, highlighted why Bad Bunny is the perfect fit for this moment: “Bad Bunny represents the global energy and cultural vibrancy that define today’s music scene. As one of the most influential and streamed artists in the world, his unique ability to bridge genres, languages, and audiences makes him an exciting and natural choice.”
Oliver Schusser, Apple’s Vice President of Music, Sports and Beats, emphasized the artist’s cultural impact: “Few artists embody that intersection [of music and culture] more perfectly and authentically than Bad Bunny. His music has not only broken records but has elevated Latin music to the center of pop-culture.”
Tune In to the Special Announcement
Apple Music Radio is celebrating the news with a special Halftime Headliner broadcast featuring Zane Lowe, Ebro Darden, and surprise guests. The show aired Monday, September 29th at 9:30am ET across Apple Music Radio platforms.
What to Expect
The Apple Music Super Bowl LX Halftime Show will be produced by DPS, with Roc Nation and Jesse Collins serving as executive producers and Hamish Hamilton directing. The performance will air on NBC during Super Bowl LX, bringing Bad Bunny’s explosive stage presence and genre-defying music to an audience of millions.
A Winning Tradition
The Apple Music Super Bowl Halftime Show has become synonymous with excellence, racking up multiple Emmy wins in recent years. The Apple Music Super Bowl LIX Halftime Show starring Kendrick Lamar became the most-watched Super Bowl Halftime Show ever, earning four Emmy nominations and winning Outstanding Music Direction. Previous shows featuring Usher, Rihanna, and the legendary lineup of Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar have collectively earned dozens of nominations and awards.
With Bad Bunny’s proven track record of delivering unforgettable performances and his massive global fanbase, the Apple Music Super Bowl LX Halftime Show is shaping up to be one of the most anticipated musical events of 2026.
Mark your calendars for February 8, 2026—this is one performance you won’t want to miss.
What are your thoughts on Bad Bunny headlining the Super Bowl? Will you be tuning in? Let us know in the comments below, and follow Apple Music on social media for more updates as we get closer to game day.
Related Links
Official Announcements & Streaming:
Follow the Conversation:
- Apple Music on Instagram
- Apple Music on TikTok
- Apple Music on X (Twitter)
- Apple Music on YouTube
- Apple Music on Facebook
- Apple Music on Snapchat
More Super Bowl Halftime Content:
- Kendrick Lamar’s Record-Breaking Super Bowl LIX Performance
- Usher’s Super Bowl LVIII Halftime Show Highlights
- Rihanna’s Historic Super Bowl LVII Return
- The Evolution of the Super Bowl Halftime Show
Explore Bad Bunny:
- Bad Bunny on Apple Music
- Bad Bunny’s GRAMMY Wins and Nominations
- The Rise of Latin Music in Pop Culture
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