EASTON, Pa., Sept. 15, 2022 /PRNewswire/ — Crayola‘s crayon pack just got a lot bigger! This week, the creativity icon announced a new licensing agreement with BrightColors, LLC. Working with its partner, Kingsmen Xperience, Inc., BrightColors will open a minimum of five new Crayola Experience venues over the next five years, doubling the attraction brand’s presence in the U.S.
This multi-venue licensing agreement is the first of its kind for Crayola.Tweet
Crayola Experience has been a family destination for creative play for more than 25 years.It has five successful operations—ranging from 20,000 to 60,000 square feet—located in Pennsylvania, Florida, Minnesota, Texas, and Arizona. These immersive attractions entertain more than 1.5 million guests annually with activities inspired by Crayola’s proprietary products and technologies. Popular activities include: naming and wrapping a Crayola crayon, watching how crayons are made, starring in a coloring page, creating melted wax spin art, and more.
Last November, Crayola began actively seeking partners to extend its Location-Based Entertainment footprint domestically and internationally. This multi-venue licensing agreement with the newly formed BrightColors is the first of its kind for Crayola, marking the first step in its global expansion. The partnership will kick off with a joint evaluation of potential mall venues, focusing on family-friendly markets with a strong tourism and/or residential draw. Kingsmen Xperience will work with BrightColors to help source real estate opportunities, manage licensor relations, and provide production and marketing support.
“Today Crayola embarks on an expansion effort with a best-in-class partner who shares our ideals, and is equally dedicated to high quality guest experiences,” said Warren Schorr, Crayola Senior Vice President Business Development, Global Licensing & Experiences. “BrightColors’ management have a proven track record not only in creating memorable attractions, but also in providing guests the highest level of service in operations. They are the perfect complement to the standards already established for Crayola Experience.”
“We have been providing guests with engaging, people-pleasing experiences for decades. As we researched potential existing concepts with our colleagues at Kingsmen, all other attractions paled in comparison to the guest offering at Crayola Experience,” said Robin Turner, President & Managing Director of BrightColors LLC, and founder of the highly successful WonderWorks chain. “In discussions with Crayola, we recognized we held a shared vision and we are excited by the potential this partnership has in the expansion of Crayola Experience.”
DISNEY100: THE EXHIBITION – DISNEY REVEALS 23 ARTIFACTS TO BE SHOWCASED AT THE FRANKLIN INSTITUTE AS THE COUNTDOWN TO THE WORLD PREMIERE BEGINS
The exhibition, celebrating 100 years of The Walt Disney Company, opens February 18, 2023, at Philadelphia’s Franklin Institute
THESE “CROWN JEWELS” FROM FAVORITE DISNEY STORIES WILL BE ON DISPLAY FOR FANS
TO ENJOY AND INCLUDE THE HOCUS POCUS SPELL BOOK, BB-8 PUPPET,
BLACK PANTHER COSTUME AND MORE
PHILADELPHIA /PRNewswire/ — In celebration of the one-month countdown to the world premiere of Disney100: The Exhibition, D23: The Official Disney Fan Club has unveiled 23 “Crown Jewels” from the Walt Disney Archives vault of treasures that will be on display when the exhibition opens February 18, 2023, at The Franklin Institute in Philadelphia. From live-action to animation and Disney Parks to a galaxy far, far away, the 23 items showcase a taste of the wonderful world of stories that will highlight the legacy of The Walt Disney Company at the exhibition, such as:
- Carousel Horse used by Julie Andrews in Mary Poppins (1964)
- Genie Maquette from Aladdin (1992)
- Digital Painting from Frozen (2013)
- Concept Drawing of Disneyland by artist Herb Ryman
- First Order Stormtrooper Armor from Star Wars: The Last Jedi (2017) and Star Wars: The Rise of Skywalker (2019)
A full list of the artifacts can be found below.
Disney100: The Exhibition invites guests to step into their favorite Disney stories across ten galleries throughout a 15,000-square-foot exhibit space featuring innovative and immersive technology. The Walt Disney Archives spent the past five years curating a collection of more than 250 rarely seen original artworks, artifacts, costumes, props, and other memorabilia for the exhibition celebrating 100 years of The Walt Disney Company. The vast majority of objects are from the Walt Disney Archives, with a selection of artwork from the Walt Disney Animation Research Library, Walt Disney Imagineering Art Library, and Pixar Living Archives, as well as props and costumes on loan from Marvel Studios.
The full list of the 23 artifacts, revealed in advance of the February 18 world premiere at The Franklin Institute, includes:
- Story Script Page from Steamboat Willie (1928)
- Visual Development Art for Alice in Wonderland (1951), created by artist and Disney Legend Mary Blair*
- Concept Drawing of Disneyland by artist and Disney Legend Herb Ryman, graphite on paper (1953)*
- Nautilus Special Effects Filming Model for 20,000 Leagues Under the Sea (1954)
- Engineer Mickey Mouse used by Walt Disney on Opening Day of Disneyland, 1955
- Disneyland® Park Jungle Cruise Attraction Vehicle Model used by Walt Disney, “A Trip Through Adventureland/Water Birds” – Disneyland (TV, 1956)
- Prop Storybook featured in Sleeping Beauty (1959)
- Clean-up Animation for Sleeping Beauty (1959), created by artist and Disney Legend Marc Davis*
- Carousel Horse from Mary Poppins (1964), used by Disney Legend Julie Andrews
- Visual Development Art for The Little Mermaid (1989), created by artist and Disney Legend Glen Keane*
- Genie Maquette for Aladdin (1992), created by artist Kent Melton
- Spell Book from Hocus Pocus (1993), used by Disney Legend Bette Midler
- Mater Maquette for Cars (2006), created by artist Jerome Ranft
- East High School Yearbook from High School Musical 3: Senior Year (2008)
- Visual Development Art Digital Painting for The Princess and the Frog (2009), created by artist Sue Nichols
- Visual Development Art Digital Painting for Frozen (2013), created by artist Julia Kalantarova
- BB-8 Puppet used in Star Wars: The Force Awakens (2015), Star Wars: The Last Jedi (2017), and Star Wars: The Rise of Skywalker (2019)
- Captain America Shield used in Captain America: Civil War (2016)
- Lumière Production Model for Beauty and the Beast (2017)
- First Order Stormtrooper Armor from Star Wars: The Last Jedi (2017) and Star Wars: The Rise of Skywalker (2019), designed by Michael Kaplan and Glyn Dillon
- Black Panther Costume from Black Panther (2018)
- Cinderella Castle Model for Magic Kingdom® Park at Walt Disney World® Resort
- Attraction Vehicle from Matterhorn Bobsleds at Disneyland Park
*Reproduction of the original
Photos of the newly released objects can be found here.
Disney100: The Exhibition opens on February 18, 2023, and runs through August 27, 2023. Tickets are timed and dated, and advance ticket purchase is strongly recommended. For information on purchasing tickets, please visit www.fi.edu.
Disney100: The Exhibition is created and curated by the Walt Disney Archives and Semmel Exhibitions. The Franklin Institute is proud to present and play host to the world premiere of Disney100: The Exhibition in the Nicholas and Athena Karabots Pavilion and the Mandell Center. PECO, the Premier Corporate Partner of the Franklin Institute, is the Local Presenting Sponsor of the exhibition, and PNC is the Associate Sponsor.
About The Franklin Institute
Located in the heart of Philadelphia, The Franklin Institute is a renowned and innovative leader in science and technology learning and a dynamic center of activity. As Pennsylvania’s most visited museum, it is dedicated to creating a passion for learning about science by offering access to hands-on science education. For more information, visit www.fi.edu.
About the Walt Disney Archives
For more than 50 years, the Walt Disney Archives has carefully safeguarded the most treasured items from The Walt Disney Company’s history, including original scripts, movie props and costumes, Walt Disney’s correspondence and script notes, theme park artifacts, merchandise, millions of archival photographs, and many of Walt’s personal effects. Founded by Disney Legend Dave Smith in 1970, the Walt Disney Archives is a vital resource for every part of Disney, as well as an important research center for Disney scholars, researchers, and writers. The Archives also shares its countless pieces with Disney fans everywhere through its exhibitions and close association with D23: The Official Disney Fan Club.
About Semmel Exhibitions
Semmel Exhibitions creates exhibitions, which travel worldwide, and hosts international exhibitions in Germany, Austria, and German-speaking Switzerland. Semmel Exhibitions is a division of Semmel Concerts Entertainment, the large German live entertainment producer. Since Semmel Exhibitions started touring its exhibitions TUTANKHAMUN – HIS TOMB AND HIS TREASURES; THE DISCOVERY OF KING TUT; and most recently, MARVEL: UNIVERSE OF SUPER HEROES and SPIDER-MAN: BEYOND AMAZING – THE EXHIBITION, they have reached an audience of more than seven million people worldwide and built a strong international network within museums, science centers, cultural venues, and the creative industries. More information at semmel-exhibitions.com.
SOURCE The Franklin Institute
Disneyland Resort Celebrates Disney100 with Grand Opening of Mickey & Minnie’s Runaway Railway, New Nighttime Spectaculars, ‘Magic Happens’ Parade and More
- Dazzling celebration honors 100th anniversary of The Walt Disney Company with décor, food and beverages, merchandise and more
- New entertainment and attractions debut Jan. 27: Mickey & Minnie’s Runaway Railway, ‘World of Color – ONE’ and ‘Wondrous Journeys’ nighttime spectaculars and platinum décor
- Coming later in 2023: ‘Magic Happens’ parade returns, reimagined Mickey’s Toontown reopens and new hotel developments debut
ANAHEIM, Calif., Jan. 27, 2023 /PRNewswire-HISPANIC PR WIRE/– The Walt Disney Company marks its 100th anniversary in 2023, and the Disneyland Resort will celebrate the milestone with new experiences and entertainment, décor, specialty treats and more throughout the year, beginning Jan. 27, 2023. Disney100 celebrates Disney storytellers, creators and fans around the world who, together, spark the magic and wonder of Disney. This celebration will bring new experiences with beloved Disney characters along with heartwarming new stories to delight guests and audiences around the globe.
While Disney Parks around the world will commemorate the 100th anniversary, the heart of the celebration is rooted at the Disneyland Resort. The festivities at The Happiest Place on Earth begin on Jan. 27 with the grand opening of Mickey & Minnie’s Runaway Railway and the debut of all-new nighttime spectaculars by Disney Live Entertainment: “World of Color – ONE” and “Wondrous Journeys.” More magic will arrive throughout 2023, including the return of the “Magic Happens” parade on Feb. 24, reopening of Mickey’s Toontown on March 8 and new developments at the Hotels of the Disneyland Resort coming later this year. Disneyland Resort cast members will be among the first to experience select offerings with special #DisneyCastLife opportunities.
“We are excited to bring this milestone celebration to life right here at The Happiest Place on Earth,” said Disneyland Resort President Ken Potrock. “For generations of families and fans around the world who have made Disney a part of their lives, this will be a once-in-a-lifetime opportunity to enjoy all-new experiences with beloved Disney characters, our caring cast and our amazing storytelling throughout the year.”
New attractions and entertainment celebrate Disney stories
All-new experiences debuting on Jan. 27 immerse guests in beloved Disney stories and draw inspiration from the history of The Walt Disney Company.
The all-new, family-friendly attraction Mickey & Minnie’s Runaway Railway makes its Disneyland Park debut. Inside the El CapiTOON Theater in Mickey’s Toontown, Mickey & Minnie’s Runaway Railway transports guests into the wacky and unpredictable cartoon world of Mickey Mouse and Minnie Mouse, where they board a train engineered by Goofy and embark on a zany, out-of-control adventure with surprising twists and turns.
To experience Mickey & Minnie’s Runaway Railway, guests will be required to join the complimentary virtual queue*, which is accessible only via the Disneyland app.** Upon its grand opening, there will not be a standby line for this attraction. The virtual queue enrollment times will be twice daily, at 7 a.m. and 1 p.m. PT. More information on the virtual queue system is available at Disneyland.com. Guests may also get quicker entry to this attraction with the purchase of an individual Lightning Lane arrival window, subject to availability.
“World of Color – ONE” at Disney California Adventure Park celebrates the storytelling legacy started by Walt Disney a century ago, illustrating how a single action, like a drop of water, creates a ripple that can grow into a wave of change. Featuring a new original song, “Start a Wave,” this new nighttime spectacular brings some of the most courageous, loving and inspiring characters to life in new ways. This is the first Disneyland Resort nighttime spectacular to feature characters, music and moments from Walt Disney Animation Studios, Pixar Animation Studios, the Avengers and Star Wars in the same production.
Guests will be able to access viewing areas for “World of Color – ONE” through the virtual queue* system available only via the Disneyland app. Distribution for the complimentary virtual queue will begin at noon, daily, subject to availability. More information is available at Disneyland.com. If the virtual queue reaches capacity, guests can check in with a cast member at the Paradise Bay viewing area shortly before “World of Color – ONE” begins for walk-up viewing options. Joining the virtual queue is not required, but it is highly recommended as walk-up viewing options for each performance are available on a first-come, first-served basis.
“Wondrous Journeys” at Disneyland Park features nods to every Walt Disney Animation Studios film over the last century and a new song, “It’s Wondrous.” Filled with artistry, music, storytelling and heart, the nighttime spectacular builds upon the park’s state-of-the-art projection effects to turn Main Street, U.S.A., Sleeping Beauty Castle, the façade of “it’s a small world” and the Rivers of America into an artist’s canvas. On select nights, “Wondrous Journeys” goes even bigger with the addition of sparkling fireworks.
MagicBand+ builds another dimension of storytelling to “World of Color – ONE” and “Wondrous Journeys,” with dancing lights and vibrations synchronized to both spectaculars.
A new exhibit, The Disney Gallery Presents: Disney 100 Years of Wonder, will be on display at Disneyland Park. Inspired by Walt’s vision for Disneyland to be where his films come to life in the real world, the exhibit pays tribute to Disney films that became Disneyland Resort attractions, park experiences that later inspired Disney films and the rich traditions they both share. Guests will see artwork created by original Disney animators for some of Walt’s early films, alongside artwork concepted by original Disney Imagineers to recreate those stories in the park – in addition to an animator’s desk, a model of a multi-plane camera and more.
Disney100 offerings at The Happiest Place on Earth
Disneyland Park, Disney California Adventure Park, Downtown Disney District and the Hotels of the Disneyland Resort will be adorned in platinum-infused décor – including platinum statues and medallions scattered across the resort. Later in 2023, MagicBand+ will interact with and add more dazzle to select décor.
Walt Disney’s original Sleeping Beauty Castle will be dressed in elegant platinum banners and bunting, accented by a magnificent cabochon, two majestic water fountains in the surrounding moat and a wishing star shining on the tower above. At Disneyland Park, Mickey Mouse, Minnie Mouse and their pals will don new, sparkling outfits designed to reflect the optimism and creativity that are at the heart of everything Disney.
Guests can savor a century of magic through more than a dozen specialty food and beverage items, such as the platinum trifle and old-fashioned cream soda, and novelties like the Disney100 Mickey Mouse sipper and platinum Mickey Mouse balloon bucket.
Disney fans can also bring the magic home with commemorative Disney100 merchandise and collectibles released throughout the year, including the Disney100 Platinum Celebration Collection, special MagicBand+ designs, collectible medallions and pressed pennies.
The Disney100 celebration extends to the Downtown Disney District with platinum décor, fun photo opportunities and special menu items at select dining locations.
More magic to come in 2023
The “Magic Happens” parade makes its highly anticipated return to Disneyland Park on Feb. 24. Led by Mickey Mouse and his pals, the daytime spectacular celebrates moments of magic from Walt Disney Animation Studios and Pixar Animation Studios films as they are brought to life with grand-scale floats, artistic costumes and an energetic musical score.
Mickey & Minnie’s Runaway Railway will be joined by additional new experiences and returning favorites when the reimagined Mickey’s Toontown reopens on March 8, 2023. The beloved land will feature more play activities and attractions than ever before, in addition to grassy play spaces for guests of all ages to unwind. Interactive play areas such as CenTOONial Park, Goofy’s How-To-Play Yard and Donald’s Duck Pond create more opportunities for families and young children to play together inside Disneyland Park, and guests will be able to enjoy classics like Mickey’s House, Minnie’s House and Roger Rabbit’s Car Toon Spin once again.
In the spring, guests are invited to experience seasonal offerings and returning fan-favorite events at the Disneyland Resort. Disney California Adventure Park is ringing in the Year of the Rabbit with the Lunar New Year celebration through Feb. 15, and the Disney California Adventure Food & Wine Festival returns March 3 through April 25.
Alongside the Disney100 anniversary celebration, the Hotels of the Disneyland Resort will debut new developments later this year. Disney’s Paradise Pier Hotel will become Pixar Place Hotel, which weaves the artistry of Pixar into a comfortable, contemporary setting. The Villas at Disneyland Hotel – a new, 344-room tower – will immerse guests in decades of animated classics through a blend of contemporary designs and timeless artworks inspired by Disney Legends.
Splash Mountain at Disneyland is Closing… What’s next?
As Splash Mountain closes, it will undergo a transformation into Tiana’s Bayou Adventure, a whimsical attraction inspired by The Princess and the Frog.
Splash Mountain is a log ride at Disneyland and Tokyo Disneyland. It was formerly located in Walt Disney World’s Magic Kingdom before closing in January 2023. The ride is based on the animated sequences of the 1946 Disney film Song of the South. Although there are variations in the story and features between the two locations, each installation begins with a peaceful outdoor float-through that leads to indoor dark ride segments, with a climactic steep drop into a “briar patch” followed by an indoor finale. The drop is 52.5 feet.
In June 2020, it was announced that the U.S. versions of the ride would be receiving a new theme based on Disney‘s 2009 film The Princess and the Frog. The new ride, which will be titled Tiana’s Bayou Adventure, is scheduled to open at Disneyland and Magic Kingdom in late 2024. The Magic Kingdom version of Splash Mountain closed on January 23, 2023. The closing date for the Disneyland version has yet to be announced. (wikipedia)
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