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Crayola to Double its Family Attraction Venues Over Next Five Years

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EASTON, Pa., Sept. 15, 2022 /PRNewswire/ — Crayola‘s crayon pack just got a lot bigger! This week, the creativity icon announced a new licensing agreement with BrightColors, LLC. Working with its partner, Kingsmen Xperience, Inc., BrightColors will open a minimum of five new Crayola Experience venues over the next five years, doubling the attraction brand’s presence in the U.S.

Crayola Experience has been a family destination for creative play for more than 25 years.It has five successful operations—ranging from 20,000 to 60,000 square feet—located in Pennsylvania, Florida, Minnesota, Texas, and Arizona. These immersive attractions entertain more than 1.5 million guests annually with activities inspired by Crayola’s proprietary products and technologies. Popular activities include: naming and wrapping a Crayola crayon, watching how crayons are made, starring in a coloring page, creating melted wax spin art, and more.

Last November, Crayola began actively seeking partners to extend its Location-Based Entertainment footprint domestically and internationally. This multi-venue licensing agreement with the newly formed BrightColors is the first of its kind for Crayola, marking the first step in its global expansion. The partnership will kick off with a joint evaluation of potential mall venues, focusing on family-friendly markets with a strong tourism and/or residential draw. Kingsmen Xperience will work with BrightColors to help source real estate opportunities, manage licensor relations, and provide production and marketing support.

Crayola

“Today Crayola embarks on an expansion effort with a best-in-class partner who shares our ideals, and is equally dedicated to high quality guest experiences,” said Warren Schorr, Crayola Senior Vice President Business Development, Global Licensing & Experiences. “BrightColors’ management have a proven track record not only in creating memorable attractions, but also in providing guests the highest level of service in operations. They are the perfect complement to the standards already established for Crayola Experience.” 

“We have been providing guests with engaging, people-pleasing experiences for decades. As we researched potential existing concepts with our colleagues at Kingsmen, all other attractions paled in comparison to the guest offering at Crayola Experience,” said Robin Turner, President & Managing Director of BrightColors LLC, and founder of the highly successful WonderWorks chain. “In discussions with Crayola, we recognized we held a shared vision and we are excited by the potential this partnership has in the expansion of Crayola Experience.”

Source: Crayola

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Tech

T-Mobile, MeetMo, and NantStudios Win Prestigious 2025 Lumiere Award for Revolutionary Las Vegas Grand Prix Formula One Fan Experience

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MeetMo
Radiant Images 360° 12K plate capture vehicle.

The world of motorsports just took a giant leap into the future! Excitement is in the air as T-Mobile, MeetMo, and NantStudios have clinched the illustrious 2025 Lumiere Award for Best Interactive Experience from the Advanced Imaging Society. This accolade is in recognition of their pioneering immersive video experience for fans at the celebrated Las Vegas Grand Prix!

A Game-Changing Experience

Imagine being able to step into a race track from the comfort of your own home, enveloped in a 360-degree augmented reality tour of the circuit, all captured in breathtaking 12K footage. Thanks to this remarkable collaboration, fans can now enjoy a race experience like never before, made possible by a spectacular fusion of 5G technology, virtual production, and artificial intelligence.


“By combining T-Mobile’s 5G Advanced Network Solutions with our real-time collaboration technology, we’ve created an immersive experience that brings fans closer to the action than ever before,” expressed Michael Mansouri, CEO of Radiant Images and MeetMo. His enthusiasm is shared by many, as this innovative project is seen as a quantum leap forward in the way motorsports are experienced.

The Technical Marvel Behind the Magic

Highlighting their technological finesse, the project transformed over 1.5TB of data into a stunningly interactive experience in mere hours—a feat that previously would have taken months. The journey began at the NantStudios headquarters in Los Angeles, where more than 10 minutes of ultra-high definition, immersive sequences were blended with telemetry and driver animation data captured tirelessly by Radiant Images’ crews in Las Vegas.

The astounding speed and efficiency were primarily powered by T-Mobile’s robust 5G infrastructure, allowing for rapid data transfers back and forth, ensuring seamless integration into the interactive app that fans could access. Chris Melus, VP of Product Management for T-Mobile’s Business Group, proudly remarked, “This collaboration broke new ground for immersive fan engagement.”

The Power of 5G

The integration of T-Mobile’s advanced network solutions turned the Las Vegas Grand Prix into a case study of innovation. With real-time capture and transmission capabilities utilizing Radiant Images’ cutting-edge 360° 12K camera car, production crews were able to capture immersive video feeds and transmit them instantaneously over the 5G network. This meant remote camera control and instant footage reviews, drastically cutting production time and resources.

Moreover, the seamless AR integration—thanks to the creative minds at NantStudios and their work with Unreal Engine—allowed the blending of virtual and real-world elements. Fans were treated to augmented reality overlays displaying real-time data, such as dashboard metrics and telemetry, all transmitted through the reliable 5G network.

Future of Fan Engagement

As Jim Chabin, President of the Advanced Imaging Society, eloquently noted, the remarkable work at the Las Vegas Grand Prix has set new standards for interactive sports entertainment. The recognition given to this innovative team underscores their commitment to pushing the envelope in immersive experiences.

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Gary Marshall, Vice President of Virtual Production at NantStudios, also highlighted the project’s importance: “This recognition underscores NantStudios’ legacy of pioneering real-time VFX and virtual production achievements, reaffirming our position as a leader in modern virtual production.”

F1 Las Vegas Grand Prix Fan Experience – Drive the Las Vegas Grand Prix Strip Circuit

The 2025 Lumiere Award is not just a trophy; it symbolizes the melding of creativity and technology in a way that elevates the fan experience to new heights. The collaboration between T-Mobile, MeetMo, and NantStudios exemplifies a thrilling future where motorsports become more accessible, engaging, and immersive. It’s a thrilling time to be a fan, and the development teams behind this innovation have truly set a new standard for content creators everywhere.

With such defining moments in sports entertainment, we can’t help but wonder what spectacular innovations lie ahead. Buckle up; it’s going to be a wild ride!

About the Companies

MeetMo
MeetMo.io is revolutionizing how creative professionals collaborate by combining video conferencing, live streaming, and AI automation into a single, intuitive platform. With persistent virtual meeting rooms that adapt to users over time, our platform evolves into a true collaborative partner, enhancing creativity and productivity. For more information please visit: https://www.meetmo.io

Radiant Images
Radiant Images is a globally acclaimed, award-winning technology provider specializing in innovative tools and solutions for the media and entertainment industries. The company focuses on advancing cinema, immersive media, and live production. https://www.radiantimages.com

T-Mobile
T-Mobile US, Inc.(NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and indisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Mint Mobile. For more information please visit: https://www.t-mobile.com

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NantStudios
NantStudios is the first real time-native, full-service production house; re-imagined from the ground up to deliver exceptional creative results through next generation technologies like Virtual Production. For more information please visit: https://nantstudios.com

SOURCE MeetMo

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Community

Blizzard Entertainment Raises Over $2 Million for CureDuchenne: A Tribute to Community and Legacy

Blizzard Entertainment and World of Warcraft players raised over $2 million for CureDuchenne, honoring Mats Steen, a devoted player lost to Duchenne muscular dystrophy, while promoting awareness and community support.

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CureDuchenne,

In a remarkable display of unity and compassion, Blizzard Entertainment® and the gaming community of World of Warcraft® have come together to raise over $2 million for CureDuchenne, a nonprofit dedicated to finding a cure for Duchenne muscular dystrophy (DMD). Inspired by the poignant documentary “The Remarkable Life of Ibelin,” the initiative has touched hearts and changed lives, honoring the legacy of the late Mats Steen, a devoted player known as Ibelin.

Honoring Mats Steen’s Legacy

Mats Steen, a young man from Norway, was diagnosed with Duchenne muscular dystrophy at a young age, a condition that steals muscle strength, leading to severe physical limitations and, tragically, premature death. Mats lost his life at just 25, but his journey didn’t end there; his story is one of connection, joy, and community. Through World of Warcraft, Mats discovered a vibrant world filled with friendships and adventures that transcended his physical challenges.

His family, upon his passing, uncovered the wealth of community and connection that the game provided him—a life filled with support and laughter that they had never fully appreciated. In remembrance of Mats, players worldwide adopted a limited-edition in-game pet, a fox named Reven, with all proceeds supporting the critical work of CureDuchenne.

The Impact of the Fundraising Campaign

The response from the gaming community has been nothing short of extraordinary. The opportunity to adopt Reven provided players a chance to honor Mats’ legacy while contributing to a noble cause. The campaign not only garnered significant financial support—$2 million to date—but also raised awareness about Duchenne muscular dystrophy, a condition that affects around 300,000 individuals globally.

According to Debra Miller, Founder and CEO of CureDuchenne, this partnership has been a breakthrough. “Not only has it raised critical funds for research,” she said, “but it has also generated awareness for Duchenne muscular dystrophy. The World of Warcraft community has demonstrated that gaming can be a powerful force for good.”

A Community United

The success of this fundraising initiative emphasizes the strength of the community and the impact that gaming can have in addressing real-world issues. The World of Warcraft community rallied together, showcasing the power of connection and shared purpose. The campaign reached across borders and time zones, allowing players from diverse backgrounds to unite in support of a common cause.

Holly Longdale, Executive Producer of World of Warcraft, expressed gratitude for the community’s generosity. “Your kindness helps enable the incredible work of CureDuchenne and honors the deeply impactful life of Mats Steen. We invite everyone to continue supporting CureDuchenne and to carry on Ibelin’s legacy with compassion and joy.”

The Future of Duchenne Research

The funds raised are critical for advancing research efforts aimed at finding treatments and improving care for those living with Duchenne muscular dystrophy. CureDuchenne is committed to accelerating research initiatives and to supporting families affected by this progressive disease. Their work includes funding early-stage scientific research, enhancing patient care, and providing educational resources to families.

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CureDuchenne’s mission is clear: to bring treatments to everyone affected by this relentless disease, regardless of their financial status or geographical location. As the organization continues its vital work, the funding from the Blizzard partnership will play a crucial role in driving groundbreaking research forward.

The collaboration between Blizzard Entertainment and the World of Warcraft community serves as a shining example of how gaming can transcend entertainment to become a force for social good. The $2 million raised for CureDuchenne is more than a financial contribution; it symbolizes a tribute to personal legacy and a community united by purpose.

As we remember Mats Steen and cherish the friendships forged in virtual worlds, let us continue to advocate for those living with Duchenne muscular dystrophy. Together, we can harness the power of community and gaming to drive change, support vital research, and ultimately, help find a cure. If this campaign inspires you, consider supporting CureDuchenne or participating in similar initiatives within the gaming community to make a difference. For more information on how to contribute, visit CureDuchenne.

About Blizzard Entertainment, Inc.
Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which Microsoft acquired (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

SOURCE CureDuchenne

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Movie and television Reviews

Cinematic Nostalgia: Revisiting “Duel,” the Ultimate Road Rage Film

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Duel

As I look back on the countless movies that have shaped my cinematic experience, one brave offering leaps to mind: Duel (1971), directed by the then-unknown Steven Spielberg. Having seen it for the first time just six years after its release, it struck an immediate chord with me—not merely as a film but as an immersive adventure during long, winding motorhome road trips down those nostalgic two-lane highways. After all, what’s a road trip without a bit of fear and exhilaration?

A Thrilling Premise

Duel is an unassuming yet masterful thriller, and it transports us into the boots of David Mann (portrayed by Dennis Weaver), a traveling salesman who becomes a reluctant protagonist in a deadly game of cat and mouse with an unseen truck driver in rural California. The movie begins innocently enough, but as Mann encounters a dilapidated Peterbilt, it transforms into a relentless chase that epitomizes the essence of road rage. The artful way Spielberg captures anxiety, frustration, and fear elevates Duel from a simple story to an engaging psychological thriller.

Duel (1971) Final chase sequence

Relatable Tensions

As a fan of action-packed thrillers with heart-pounding car chases, I can’t help but revel in the film’s extraordinary use of vehicles as its main characters. The timeless duel between Mann and the monstrous truck illustrates a primal struggle of man vs. machine. Who hasn’t felt that rush of adrenaline while driving, especially when faced with reckless drivers? The movie resonates deeply with anyone who has ever been on the road, creating a unique connection that persists even after more than five decades.

The cinematography, predominantly shot on location in California, adds to its authenticity, and those dusty roads remind me of childhood summers spent on family road trips. Spielberg’s direction couples beautifully with Richard Matheson’s intelligent screenplay, which coaxes tension from every frame. What’s brilliant about this film is how it manages to elevate an ordinary incident into an epic survival story.

Sound and Fury

One of the film’s most compelling features is its minimalistic approach to sound. The absence of dialogue amplifies the eeriness and tension. The growl of the truck engine serves as a character in itself, conveying menace and power without uttering a word. Spielberg’s ability to utilize sound and silence strategically keeps viewers on the edge of their seats—a technique that would define his future projects.

From the pulse-quickening moments where Mann finds himself sandwiched between track and truck, to the visceral final confrontation, every scene is carefully crafted to maintain suspense. The artistry in storytelling is evident as the viewer is left guessing about the truck driver’s motives—an enigma that intensifies the film’s allure.

Timeless Legacy

Duel is not just a thrill ride; it has left an indelible mark on cinema and continues to influence filmmakers today. Spielberg’s take on road rage feels timeless, and the film’s status as a coveted cult classic attests to its lasting power. Critics laud it as one of the greatest television movies ever made, and it proudly sits in the annals of American film history.

This masterclass in suspense is more than just a movie; it’s a nostalgic experience that can turn a road trip into a thrilling escapade—even if you’re just driving to the grocery store. As I reflect on this film, I must highlight that it’s a testament to the art of storytelling; a simple narrative framework, developed with supreme direction and compelling visuals, can create anxious anticipation and excitement.

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Final Thoughts

Ultimately, Duel still resonates with viewers who appreciate its raw intensity, thrilling car and truck chases, and the fear of being prey in the vast, open roads. I wholeheartedly believe it stands the test of time, and if I were to rate it, it would earn a perfect 5 out of 5 stars in my book. A classic that perfectly encapsulates action, drama, and innovation in filmmaking, Duel remains an unforgettable ride that sparks both nostalgia and adrenaline, even fifty years later. If you haven’t seen it yet, rev up your engines and experience this cinematic gem—you won’t regret it!

Related links:

Duel ( Wikipedia)https://en.wikipedia.org/wiki/Duel_(1971_film)

Duel ( IMDb) https://www.imdb.com/title/tt0067023

Looking for an entertainment experience that transcends the ordinary? Look no further than STM Daily News Blog’s vibrant Entertainment section. Immerse yourself in the captivating world of indie films, streaming and podcasts, movie reviews, music, expos, venues, and theme and amusement parks. Discover hidden cinematic gems, binge-worthy series and addictive podcasts, gain insights into the latest releases with our movie reviews, explore the latest trends in music, dive into the vibrant atmosphere of expos, and embark on thrilling adventures in breathtaking venues and theme parks. Join us at STM Entertainment and let your entertainment journey begin! https://stmdailynews.com/category/entertainment/

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