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Crayola to Double its Family Attraction Venues Over Next Five Years

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EASTON, Pa., Sept. 15, 2022 /PRNewswire/ — Crayola‘s crayon pack just got a lot bigger! This week, the creativity icon announced a new licensing agreement with BrightColors, LLC. Working with its partner, Kingsmen Xperience, Inc., BrightColors will open a minimum of five new Crayola Experience venues over the next five years, doubling the attraction brand’s presence in the U.S.

Crayola Experience has been a family destination for creative play for more than 25 years.It has five successful operations—ranging from 20,000 to 60,000 square feet—located in Pennsylvania, Florida, Minnesota, Texas, and Arizona. These immersive attractions entertain more than 1.5 million guests annually with activities inspired by Crayola’s proprietary products and technologies. Popular activities include: naming and wrapping a Crayola crayon, watching how crayons are made, starring in a coloring page, creating melted wax spin art, and more.

Last November, Crayola began actively seeking partners to extend its Location-Based Entertainment footprint domestically and internationally. This multi-venue licensing agreement with the newly formed BrightColors is the first of its kind for Crayola, marking the first step in its global expansion. The partnership will kick off with a joint evaluation of potential mall venues, focusing on family-friendly markets with a strong tourism and/or residential draw. Kingsmen Xperience will work with BrightColors to help source real estate opportunities, manage licensor relations, and provide production and marketing support.

“Today Crayola embarks on an expansion effort with a best-in-class partner who shares our ideals, and is equally dedicated to high quality guest experiences,” said Warren Schorr, Crayola Senior Vice President Business Development, Global Licensing & Experiences. “BrightColors’ management have a proven track record not only in creating memorable attractions, but also in providing guests the highest level of service in operations. They are the perfect complement to the standards already established for Crayola Experience.” 

“We have been providing guests with engaging, people-pleasing experiences for decades. As we researched potential existing concepts with our colleagues at Kingsmen, all other attractions paled in comparison to the guest offering at Crayola Experience,” said Robin Turner, President & Managing Director of BrightColors LLC, and founder of the highly successful WonderWorks chain. “In discussions with Crayola, we recognized we held a shared vision and we are excited by the potential this partnership has in the expansion of Crayola Experience.”

Source: Crayola

oking for an entertainment experience that transcends the ordinary? Look no further than STM Daily News Blog’s vibrant Entertainment section. Immerse yourself in the captivating world of indie films, streaming and podcasts, movie reviews, music, expos, venues, and theme and amusement parks. Discover hidden cinematic gems, binge-worthy series and addictive podcasts, gain insights into the latest releases with our movie reviews, explore the latest trends in music, dive into the vibrant atmosphere of expos, and embark on thrilling adventures in breathtaking venues and theme parks. Join us at Looking for an entertainment experience that transcends the ordinary? Look no further than STM Daily News Blog’s vibrant Entertainment section. Immerse yourself in the captivating world of indie films, streaming and podcasts, movie reviews, music, expos, venues, and theme and amusement parks. Discover hidden cinematic gems, binge-worthy series and addictive podcasts, gain insights into the latest releases with our movie reviews, explore the latest trends in music, dive into the vibrant atmosphere of expos, and embark on thrilling adventures in breathtaking venues and theme parks. Join us at [insert website URL] and let your entertainment journey begin! https://stmdailynews.com/category/entertainment/

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Senior Pickleball Report

Meet Kim Kesner: Get Ready for an Exciting Episode of People of Pickleball Podcast!

Pickleball fans, tune in to a new podcast episode featuring Kim Kesner. Discover her journey, achievements, and insights on the evolving pickleball scene.

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Kim Kesner
Check out the latest podcast episode.

Hey, pickleball enthusiasts! Get ready for a thrilling new episode of the “People of Pickleball” podcast, where host Mike “Sleeves” Sliwa sits down with the incredible Kim Kesner from the National Pickleball League’s Kansas City Stingers. This episode promises an engaging mix of athletic journey insights, strategic discussions, and personal stories that will inspire every pickleball lover out there.

Meet Kim Kesner

Kim Kesner is not your average pickleball player. Hailing from Denver, Colorado, she boasts a rich history of athletic accomplishments. From college volleyball and softball to becoming a pivotal player in the pickleball world, Kim’s sporting history provides a unique perspective on the game. She’s known for her never-give-up attitude on the court, whether she’s playing singles or doubles.

Achievements and Accolades

In 2023 alone, Kim has clinched 3 gold medals, 3 silver, and 1 bronze medal. Her prowess on the court earned her a 4th place finish at the US Open in the women’s division and a commendable 5th place in mixed doubles at Nationals. Last year, she bagged the prestigious APP Most Improved Player award and made waves with her highly viewed match against Anna Leigh Waters.

The Personal Side of Kim

Beyond pickleball, Kim wears many hats. She’s a dedicated chiropractor and acupuncturist who owns a practice in Denver with her husband, Chad Kesner. The duo is also proud parents to their son, Cole, a rising star in chemical and biomedical engineering and a college football player at South Dakota School of Mines. When not on the court or at her clinic, Kim loves engaging in outdoor activities like dirt biking, snowmobiling, and hiking. Her passion for helping others also sees her treating Lou Gehrig’s disease patients in her free time.

Podcast Highlights

In this episode, listeners can expect an insightful conversation as Mike Sliwa delves into Kim’s entry into pickleball, her thoughts on the evolving game, and the significance of being part of a 50+ professional league. Kim shares her reflections on the rapid growth of pickleball, changes in game tactics, and the joy of playing alongside legends like her Stingers partner, Jen Dawson.

Whether you’re a seasoned player or new to the game, this podcast episode is a treasure trove of strategies, personal anecdotes, and professional growth tips. It’s a celebration of the vibrant community and dynamic spirit that defines pickleball.

Watch the full episode.

Be sure to tune in to “People of Pickleball” to catch all the action and inspiration. This episode with Kim Kesner is not one to miss!

Kim Kesner

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Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/

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Beverages

SHUT UP! Ocean Spray® Introduces Mean Girls x Zero Sugar Collaboration in Celebration of the Film’s 20th Anniversary

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Teams up with Rajiv Surendra to Just Add Cran™ to Kevin G’s memorable rap and releases limited-edition pink packaging

BOSTON /PRNewswire/ — Today, Ocean Spray Cranberries, Inc., is announcing an exciting collaboration with Paramount Consumer Products to celebrate the 20th anniversary of the iconic film and pop-culture phenomenon Mean Girls with the launch of Mean Girls x Ocean Spray® Ocean Spray® Zero Sugar Cranberry and Mixed Berry Juice Drinks. Cranberry juice cocktail had a cameo in the original film – and it did have sugar, despite what Regina thought. But now 20 years later, just like the stars of the movie have evolved, Ocean Spray has too, with the introduction of Ocean Spray® Zero Sugar Juice Drinks to its product line up. It has zero sugar and no artificial sweeteners – just fierce flavor. 

Ocean Spray teams up with Rajiv Surendra to Just Add Cran™ to Kevin G’s memorable rap and releases limited-edition pink packaging

To celebrate, Ocean Spray teamed up with Rajiv Surendra, known for his iconic role as Kevin G and his infamous rap in Mean Girls, to reimagine it with zero sugars given. You can check out Rajiv’s bold, refreshed and a touch tart, Zero Sugars Given rap here.

“I’m grateful for fans’ continued love of the movie 20 years later and partnering with Ocean Spray to recreate the talent show rap was such a blast from the past,” said Rajiv Surendra. “Happy Mean Girls Day, everybody, and remember don’t ever let the haters stop you from doing your thang!”

Mean Girls x Ocean Spray Zero Sugar Juice Drink Cranberry and Mixed Berry flavors are available for a limited-time in-store and online nationwide at most major retailers including Walmart, Kroger and Publix for $3.65. Made with bold flavor from real fruit juice, 0 grams of sugar, and naturally sweetened with stevia, it serves as an excellent source of Vitamin C, with flavor as fresh as Surendra’s lyrics.

“Working with Rajiv and Paramount to launch our new limited-edition Mean Girls x Zero Sugar bottle has been an exciting experience,” said Trinh Le, VP of Next Generation Beverages and Omni-Channel Marketing at Ocean Spray®. “We pride ourselves in offering consumers a portfolio of choice and this partnership has been a fun and inventive way of not only spotlighting our Zero Sugar line but reminding consumers how far we’ve come in twenty years.” 

clear drinking glass with red juice. Mean Girls x Ocean Spray® Ocean Spray® Zero Sugar Cranberry and Mixed Berry Juice Drinks
Photo by Daria Andrievskaya on Pexels.com

Mean Girls x Ocean Spray® Ocean Spray® Zero Sugar Cranberry and Mixed Berry Juice Drinks

On October 3rdMean Girls Day, Ocean Spray will be providing free samples of Ocean Spray Zero Sugar Juice Drink with the limited-edition packaging around New York’s Union Square.

To learn more, visit us at OceanSpray.com and check out our socials on InstagramXTikTokPinterestYouTube and Facebook.

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ABOUT OCEAN SPRAY
 In 1930, Ocean Spray was founded by three maverick farmers – bonded by bold cranberry love. Since then, we’ve grown into a vibrant global agricultural cooperative, built on the strength of roughly 700 family farmers in the United States, Canada, and Chile. Together, we’ve worked to preserve the family farming way of life for nearly 100 years, and for generations to come. Today, our cranberries show up in more than a thousand deliciously nourishing products in over 100 countries worldwide. United by passion and purpose, Ocean Spray is committed to trailblazing the power of the mighty cranberry through its offbeat taste and uncanny nutrition to feed better, happier lives for all. Born Tart. Raised Bold. ™

About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products’ portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.

SOURCE Ocean Spray Cranberries, Inc.

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/food-and-drink/

Looking for an entertainment experience that transcends the ordinary? Look no further than STM Daily News Blog’s vibrant Entertainment section. Immerse yourself in the captivating world of indie films, streaming and podcasts, movie reviews, music, expos, venues, and theme and amusement parks. Discover hidden cinematic gems, binge-worthy series and addictive podcasts, gain insights into the latest releases with our movie reviews, explore the latest trends in music, dive into the vibrant atmosphere of expos, and embark on thrilling adventures in breathtaking venues and theme parks. Join us at STM Entertainment and let your entertainment journey begin! https://stmdailynews.com/category/entertainment/

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Entertainment

Exploring the Impact of Black Women in Politics: “Dear America, A Letter From Black Women” Documentary

“Dear America, A Letter From Black Women” is a documentary highlighting Black women’s role in U.S. politics, aiming to mobilize 100,000 Black women to vote.

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A Letter From Black Women

I want to bring to your attention an important upcoming documentary that focuses on a significant yet often underrepresented aspect of American politics: the role of Black women. The film, titled “Dear America, A Letter From Black Women,” is part of The Dear America Project and aims to highlight the contributions of Black women in shaping political landscapes throughout U.S. history.

Project Ready, the nonprofit organization behind this initiative, is embarking on a national tour featuring short film pre-screenings accompanied by panel discussions and special guests. The goal of this campaign is ambitious—securing pledges from 100,000 Black women to commit to voting in what is shaping up to be a historic election.

The timing of this documentary could not be more relevant. As we navigate a pivotal moment in our political history, especially with a Black woman running for president, the film’s exploration of Black women’s narratives is crucial. Shennell Barnes-McCloud, the CEO of Project Ready, states, “This film not only amplifies silenced voices but also serves as a call to action to mobilize our community.” This gives the project a sense of urgency in encouraging civic engagement.

“Dear America” promises to be a crucial commentary on the experiences of Black women, featuring voices from various scholars, activists, and changemakers such as Hill Harper, Dr. Martin Luther King III, and LaTosha Brown. The documentary aims to bring to light the untold stories that often define the struggles for rights and justice faced by Black women throughout history.

The tour will make stops in cities including Chappaqua, Durham, Newark, Atlanta, and New Orleans, creating opportunities for community engagement and discussion. For those interested in exploring the pivotal roles of Black women in America’s political narrative, the screenings will offer a platform for reflection and conversation.

As a film enthusiast, I am looking forward to the insights this documentary will provide regarding the historical and contemporary significance of Black women in politics. It’s an important topic that deserves more attention, especially during this historic election season.

If you are interested in attending a screening, you may want to keep an eye on Project Ready’s website for RSVP details as more locations are announced.

“Dear America: A Letter From Black Women” is an insightful project that holds the potential to both inform and inspire action. For those of you looking for ways to engage with important civic initiatives this election season, this documentary represents a noteworthy opportunity.

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To RSVP for a showing, please click here.

About Project Ready

Project Ready works to close the opportunity gaps and improve life outcomes by powering communities through civic engagement. First started in 2018 as a grassroots advocacy organization to increase voter turnout, Project Ready has since expanded its focus to include issues related to social justice, public health, and educational inequities. Visit https://www.projectreadynj.org/.

About Dear America, A Letter from Black Women

In a world where the voices of Black women have often been marginalized and silenced, “Dear America, A Letter from Black Women” is a powerful call to action and a testament to the enduring strength and resilience of Black women. This documentary film and social impact campaign shines a light on the untold stories of Black women, from their centuries-long battle for democracy to their continued fight against the rising threats to the future of our nation. The “Dear America” project is about more than just a film – it’s a movement. It’s about Black women rising up, claiming their rightful place at the forefront of the struggle for justice and equality, and demanding a future that reflects their values, their strength, and their unwavering determination. This election season, the “Dear America” project is mobilizing Black women and allies across the nation to not just vote, but to take a stand.

The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.

https://stmdailynews.com/category/the-bridge

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  • Lynette Young

    Lynette Young is a passionate writer and blogger, sharing insights on livable cities, urbanism, and transportation. As an experienced mom, she captures the essence of community through her engaging stories. View all posts blogger/ writer


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