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Harkins BackLot: A New Era of Family Entertainment Opens in North Phoenix
Harkins BackLot debuts its entertainment center in north Phoenix—where bowling, arcade games, food, and sports come together.
Last Updated on July 21, 2025 by Daily News Staff
Harkins Theatres Debuts BackLot: A Bold New Family Entertainment Destination in North Phoenix
Harkins Theatres, a name long synonymous with the big screen, is stepping into an exciting new chapter. The Arizona-based theater chain has officially opened Harkins BackLot, a dynamic 30,000-square-foot entertainment center at The Shops at Norterra in north Phoenix. This innovative venue blends high-tech gaming, interactive bowling, immersive sports viewing, and quality dining—offering something for every member of the family.
What to Expect at BackLot
BackLot is more than just a place to pass the time—it’s a destination designed for experience. Visitors can enjoy:
🎳 12 Spark® Interactive Bowling Lanes: These are no ordinary lanes. With augmented reality projections, LED lighting, and real-time scoring effects, bowling becomes part game, part show. 🎮 Next-Level Arcade & VR: From redemption-style arcade games to full VR immersion like “Godzilla Kaiju Wars VR,” the action never stops. 🍔 Full-Service Restaurant & Bar: The on-site restaurant serves up creative fare like Hangover Burgers, ahi tuna stacks, and craft cocktails, all available on a spacious patio or inside the vibrant dining area. 🏟️ BackLot Arena: Sports fans will love Arizona’s largest cinema-sized sports screen, complete with laser projection and over 60 TVs throughout the facility.
For Parties and Events
Planning a party, team event, or corporate gathering? BackLot features reservable lanes and private rooms—making it the perfect spot for birthdays, family reunions, or just a weekend hangout with friends.
Special Promotions
To celebrate the grand opening, Harkins is offering 25% off bowling, non-alcoholic beverages, food, and Krazy Darts now through the end of July. Plus, get a $5 bonus when you load $20 or more onto an Action! Card for gameplay.
Why It Matters
The launch of Harkins BackLot signals a broader trend in the entertainment industry—moving beyond movies into social entertainment. As traditional moviegoing competes with streaming, venues like BackLot provide a fully immersive, in-person experience that brings people together in ways digital platforms can’t.
Visit BackLot
📍 Location: The Shops at Norterra, I-17 and Happy Valley Road, Phoenix, AZ
🕒 Hours: Daily; visit Harkins.com/BackLot for details
🎟️ Promotions: Through July – 25% off and $5 Action! Card bonus
Whether you’re a bowler, gamer, foodie, or sports fan, Harkins BackLot is quickly becoming Phoenix’s go-to hotspot for family fun and weekend entertainment.
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