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KFC Chicken Sandwiches Unlock Exclusive Diablo® IV In-Game Rewards for a Limited Time

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Purchase any finger lickin’ good KFC Chicken Sandwich to access up to five in-game rewards

LOUISVILLE, Ky. /PRNewswire/ — Kentucky Fried Chicken® is making its KFC Chicken Sandwich even more craveable with a spicy new promotion tied to the highly anticipated new Diablo® IV video game. Now through 7/2*, customers who purchase any KFC Chicken Sandwich (classic or spicy, including combo options) on the KFC app or KFC.com will be eligible to unlock exclusive in-game rewards** in one of the most anticipated video games of the year. The exclusive in-game rewards include up to five battle cosmetics in KFC’s signature red and white brand colors, with each piece of equipment representing one Diablo class, to help gamers show off their style.

The KFC Chicken Sandwich is made up of a quarter-pound, double-breaded, Extra Crispy™ all-white meat chicken breast filet with crunchy, thick pickles, a freshly toasted buttery brioche bun and the perfect amount of the Colonel’s real mayo (classic) or the Colonel’s spicy sauce (spicy). Each sandwich is prepared when ordered, so it is served hot every time.

To develop its best chicken sandwich ever back in 2021, KFC’s food innovation team tested pickles with eight variations of thickness and collaborated with six different bakeries on more than 10 recipes to find the best ingredients to go along with KFC’s crispy, crunchy fried chicken.  

“As the fried chicken experts, we’ve set the standard in the fried chicken sandwich game,” said Nick Chavez, CMO, KFC U.S. “Now fans of Diablo IV can feed their hunger for both our best chicken sandwich ever and exclusive in-game rewards.”

“Everyone loves a good food promotion, and KFC chicken hits the mark just right for exploring Sanctuary,” said Rod Fergusson, general manager of Diablo. “Adventurers will want to be sure to get these fried-tastic cosmetics to be ready to charge into the Diablo IV launch weekend.”

In March, KFC and Blizzard Entertainment kicked off their collaboration by offering customers the chance to preview Diablo IV during a Beta weekend by purchasing a KFC Double Down Sandwich. Now launching on June 6, Diablo IV is the next installment in the genre-defining video game series and invites players to join the fight against evil.

This next campaign highlights the delicious dilemma KFC fans face when choosing between the classic or spicy fried chicken sandwiches, delighting gamer audiences by begging the question, “Would you do anything for a spicy Kentucky Fried Chicken sandwich?”

To unlock the exclusive in-game rewards, customers need to create a KFC account on the KFC app or KFC.com and sync their KFC account to their Diablo IV Battle.net® account, which will automatically unlock the first reward. Customers can then unlock up to four additional rewards by purchasing the qualifying menu items on the KFC app or KFC.com only during the promotional period (one sandwich order unlocks one new reward). The status of unlocked rewards can be found at KFC.com/Diablo.

After placing orders for the KFC Chicken Sandwich on KFC.com or the app using Quick Pick-Up, customers can head to their local KFC and avoid the line, park in a dedicated VIP parking spot and go inside where their chicken sandwich will be hot and ready, waiting on KFC’s Quick Pick-Up shelf.

KFC has a background in the gaming world, including a 2019 dating simulator where players were challenged to impress an animated Colonel Sanders in their adventures in culinary school. KFC fans in Brazil can also unlock Diablo IV rewards in their markets through similar promotions.

*KFC account and Battle.net account creation required. Must purchase sandwich between 5/29 and 7/2 through KFC account on kfc.com or the KFC app – NOT in-restaurant. Battle.net sync required to unlock rewards – available starting 5/30. Diablo IV sold separately. One reward per purchase. Maximum of 5 rewards per account. Only U.S. orders eligible. Must be 18 or older. Canceled order not eligible. Digital ordering available at participating locations. While supplies last. Diablo and Battle.net are registered trademarks of Blizzard Entertainment, Inc. in the U.S. and other countries. See KFC.com/Diablo for more information.

**Rewards are timed exclusive content until at least July 31, 2023.

About KFC
KFC Corporation, based in Louisville, Ky., has been serving joy through its Original Recipe® fried chicken and finger lickin’ good food since 1952. KFC’s Original Recipe represents the unmistakable taste of KFC – the top-secret, unique blend of 11 herbs & spices that was perfected by Colonel Harland Sanders and is still used today. Beyond bucket meals and homestyle sides, KFC specialties include KFC Chicken Nuggets, the KFC Chicken Sandwich in spicy and classic, Extra Crispy Tenders, KFC Famous Bowls®, KFC Mac & Cheese Bowls, Pot Pies and Secret Recipe Fries. There are over 28,000 KFC restaurants in more than 150 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on FacebookTwitterInstagram and TikTok.

About Blizzard Entertainment, Inc.
Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

SOURCE Kentucky Fried Chicken

Beverages

Introducing Bikini Island: A Spirits-Based, Ready-to-Drink Canned Cocktail with Nuclear Flavor

Party Like It’s the End of the World with Four Explosive Flavors and only 100 Calories per Can

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LOUISVILLE, Ky. /PRNewswire/ — Bikini Island has now landed, and it’s here to deliver nuclear flavor! The new line of ready-to-drink cocktails contains 5% ABV and just 100 calories per can. Launching with four refreshingly bold flavors, Bikini Island offers consumers a better-for-you RTD that features real spirits and explosive taste.

Bikini Island will launch in select markets mid-April, and nationwide later this year, retailing at $19.99 for a Variety Pack of eight canned cocktails featuring four explosive flavors: Citrus Charge – vodka based, Blue Razz Explosion – vodka base, Watermelon Blast – tequila based, and Nuclear Pineapple – rum based.

With the spirits-based RTD category growing 55% in the last year alone, consumers are showing a clear preference for premiumization in addition to seeking out full-flavor (IWSR, 2023). There is an opportunity in the better-for-you space with current options lacking excitement and flavor. Consumers want the real deal with spirits-based products and when picking something off the shelves, however, they’re often forced to pick between great tasting flavor or lower calorie option – until now.

“Consumers are leading more health-conscious lifestyles, but that doesn’t mean they want to sacrifice fun or flavor,” said Don Deubler, CEO of Atomic Brands. “We saw a unique opportunity to capitalize on the white space and set out to do the seemingly impossible for consumers: create a low cal, spirits-based RTD that still packs a ton of nuclear flavor.”

“Aside from new items representing the largest share of sales within the RTD category, we know multipacks are shown to increase consumer’s average annual spend and trips to stores over 2x” said Deubler. “Bikini Island is an explosive brand and we’re excited to see the response!”

Inspired by the historical events at Bikini Island in the 1940’s and 50’s that led the world into the atomic and nuclear era, Bikini Island Cocktail Company is now bringing the seltzer world into explosive nuclear flavors at 100 calories a can.

Party Like It’s The End Of The World – Follow Us On Instagram: @drink_bikini_island

ABOUT ATOMIC BRANDS
The privately-owned Chicago-based Atomic Brands was founded in 2006 with a focus on creating products that people want with exceptional and uncompromised quality. With a portfolio of products including the award-winning artisan canned cocktail, Monaco Cocktails, the premium coffee-flavored whiskey, Kentucky Coffee and Bikini Island, Atomic Brands is committed to continually developing high-quality innovations across several drinking and lifestyle occasions. For more information, please visit atomic-brands.com

SOURCE Atomic Brands

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Foodie News

Limited-Time Offer: Dive into Fallout’s World with Grubhub’s Nuka-Blast Burger!

“Grubhub debuts the Nuka-Blast Burger Meal to celebrate the series premiere of Fallout on Prime Video. Spice up your meal and join the Fallout universe!”

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"Grubhub Nuka-Blast Burger Meal - Spice up your meal and join the Fallout universe with this limited-edition dining experience. Order now on Grubhub."

Calling all Fallout fans! Get ready to immerse yourself in the post-apocalyptic universe like never before. Grubhub is delighted to announce the launch of the limited-edition Nuka-Blast Burger Meal to coincide with the highly-anticipated series premiere of Fallout on Prime Video. This exclusive dining experience offers a unique blend of spice and flavor, allowing fans to indulge in the Fallout atmosphere while enjoying a delicious meal. Read on to discover all the exciting details!

The Nuka-Blast Burger Meal:
Prepare your taste buds for an explosive burst of flavor with the Nuka-Blast Burger Meal. This special package includes the Nuka-Blast Burger, a side of fries, and the iconic Nuka-Cola Victory SPECIAL RELEASE from Jones Soda. Designed to pay homage to the Nuka-World theme park before the Great War, Grubhub has crafted a meal that captures the essence of the Fallout universe.

The Nuka-Blast Burger itself is a mouth-watering creation filled with zest and heat. Featuring Calabrian chilis, fire-roasted jalapeño peppers, cayenne spices, and a specially crafted spicy dipping sauce made with ghost chili peppers, this burger guarantees to bring the heat. Accompanied by a serving of perfectly cooked fries, this meal balances the spice with a classic favorite. Wash it all down with the refreshing Nuka-Cola Victory SPECIAL RELEASE peach mango soda, the ultimate thirst-quencher for any Fallout fanatic.

“Tune In & Takeout” Series:
The Nuka-Blast Burger Meal is an integral part of Prime Video and Grubhub’s ongoing “Tune In & Takeout” series. This collaboration enhances your viewing experience by offering food pairings and promos that perfectly complement your favorite shows and movies on Prime Video. Over the years, Grubhub has delivered exclusive experiences for its subscribers, including popular titles such as The Marvelous Mrs. Maisel, The Summer I Turned Pretty, Candy Cane Lane, and Shotgun Wedding. Now, they’re bringing the Fallout universe to the table, giving fans an extraordinary way to engage with their favorite series.

Ordering Details:
To get your hands on the Nuka-Blast Burger Meal, simply place your order through Grubhub. Priced at $12 (before taxes, tips, and fees), this exclusive meal will be available for delivery on April 11 until supplies last. Please note that orders are limited to select areas in New York City and Los Angeles, and there is a limit of one meal per customer. Don’t miss out on this unforgettable dining experience!

Grubhub+ Trial Membership:
Prime members in the U.S. can enjoy additional benefits and rewards by signing up for a Grubhub+ trial membership, free for one year, through amazon.com/grubhub. In addition to $0 delivery fees on eligible orders, Grubhub+ members gain access to member-only perks and rewards from thousands of participating restaurants nationwide. Upgrade your dining experience and take advantage of this exciting opportunity.

Full terms and conditions can be found here.

Prime members in the U.S. enjoy savings, convenience and entertainment, all in one single membership. Members in the U.S. can sign up for a Grubhub+ trial membership, free for one year, by visiting amazon.com/grubhub. In addition to $0 delivery fees on eligible orders, Grubhub+ members get access to member-only perks and rewards from thousands of participating restaurants across the country, additional fees apply. For more Grubhub+ details and terms see here.


Grubhub’s partnership with Prime Video has resulted in another extraordinary dining experience with the Nuka-Blast Burger Meal. Celebrate the series premiere of Fallout and transport yourself to the post-apocalyptic world while savoring an incredible meal. The limited-edition Nuka-Blast Burger Meal offers fans a chance to embark on a culinary journey in a way that only Grubhub and Prime Video can deliver. Don’t miss your opportunity to be a part of this explosive adventure!

https://www.multivu.com/players/English/9254451-grubhub-debuts-nuka-blast-burger-meal-fallout-prime-video/

https://stmdailynews.com/category/food-and-beverage/

About Grubhub
Grubhub is part of Just Eat Takeaway.com (LSE: JET, AMS: TKWY), and is a leading U.S. food ordering and delivery marketplace. Dedicated to connecting diners with the food they love from their favorite local restaurants, Grubhub elevates food ordering through innovative restaurant technology, easy-to-use platforms and an improved delivery experience. Grubhub features more than 365,000 restaurant partners in over 4,000 U.S. cities.

About Fallout
Based on one of the greatest video game series of all time from acclaimed developer Bethesda Game Studios, Fallout is the story of haves and have-nots in a world in which there’s almost nothing left to have. Two hundred years after the apocalypse, the gentle denizens of luxury fallout shelters are forced to return to the irradiated hellscape their ancestors left behind—and are shocked to discover an incredibly complex, gleefully weird, and highly violent universe waiting for them. The series comes from Kilter Films and executive producers Jonathan Nolan and Lisa Joy. Nolan directed the first three episodes. Geneva Robertson-Dworet and Graham Wagner serve as executive producers, writers and co-showrunners. The series stars Ella Purnell, Aaron Moten, and Walton Goggins. Fallout will be available in more than 240 countries and territories around the world.

About Prime Video
Prime Video is a one-stop entertainment destination offering customers a vast collection of premium programming in one application available across thousands of devices. On Prime Video, customers can find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies Saltburn, The Lord of the Rings: The Rings of Power, Reacher, The Boys, and AIR; licensed fan favorites Dawson’s Creek and M3GAN; Prime member exclusive Thursday Night Football; and programming from partners such as Max, Crunchyroll and MGM+ via Prime Video Channels add-on subscriptions, as well as more than 450 free ad-supported (FAST) Channels. Prime members in the U.S. can share a variety of benefits, including Prime Video, by using Amazon Household. Prime Video is one benefit among many that provides savings, convenience, and entertainment as part of the Prime membership. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles, including blockbusters such as Barbie and Oppenheimer, via the Prime Video Store, and can enjoy content such as Jury Duty and Bosch: Legacy free with ads on Freevee. Customers can also go behind the scenes of their favorite movies and series with exclusive X-Ray access.

For more info visit www.amazon.com/primevideo.

SOURCE Grubhub

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Foodie News

Tom Cat Bakery Receives BRC Certification in Food Safety

New Achievement Positions Artisan Bakery to Serve Major Restaurant Chains and Retailers.

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NEW YORK /PRNewswire/ — Tom Cat Bakery, New York City’s leading artisan bakery and a pioneer of the artisan bakery movement, is proud to announce its recent achievement of the BRC Grade-A level certification in Food Safety. This certification, awarded by the British Retail Consortium (BRC) and recognized by the Global Food Safety Initiative (GFSI), underscores the bakery’s continued commitment to the highest standards of food safety and quality.

Tom Cat Bakery’s fully baked frozen breads include signature products like their Brioche Cheddar Pullapart Rolls.

This BRC certification not only validates the bakery’s dedication to excellence but also positions it to meet the stringent standards required by large restaurant chains, foodservice operators, and the retail grocery market.

“We are thrilled to achieve the BRC Grade A level certification,” said Peter Sonenstein, Tom Cat’s General Manager. “We’re proud of our team’s hard work and our ongoing efforts to make sure our products meet the highest standards of safety and quality. Getting this certification is part of our plan to grow and serve more customers in more areas.”

Restaurants, sandwich shops, caterers, and hotels in New York City have long counted on Tom Cat Bakery for the finest breads, delivered fresh within hours of being baked. With this new certification, the bakery is poised to explore new retail opportunities and partnerships, ensuring that more people can experience the unmatched quality and taste of Tom Cat Bakery’s offerings.

For more information about Tom Cat Bakery and its products, please visit www.tomcatbakery.com or contact:

About Tom Cat Bakery

Tom Cat Bakery, New York City’s leading artisan bakery has been served on our city’s finest tables for over 35 years. Since 1987, we have been handcrafting fine Italian, European style, and French breads in various shapes, including dinner rolls, buns, baguettes, batards, boules, pullman loaves, and gourmet sandwich rolls. Our breads are baked to order and delivered daily to the New York Metropolitan area. Tom Cat’s bread is on the tables at New York’s Four-Star restaurants, landmark hotels, and leading sandwich chains. To meet the demand of chefs and retailers across the country, Tom Cat also sells fully-baked frozen artisan breads. For more information, visit www.tomcatbakery.com.

SOURCE Tom Cat Bakery

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