A Michigan startup backed by Jeff Bezos is challenging the luxury EV market with a no-frills approach that’s capturing nationwide attention

When most people think of electric vehicles, images of Tesla’s sleek Model S or Ford’s high-tech Lightning come to mind – along with their premium price tags. But Slate Auto, a Troy, Michigan-based startup, is taking a radically different approach that’s got 100,000 Americans reaching for their wallets.

The Anti-Luxury EV

Slate’s electric pickup truck starts at just $25,000 to $27,500, making it one of the most affordable EVs ever announced. But here’s the catch – and the genius – behind their strategy: they’re stripping away everything that typically drives up EV costs.

No paint. No stereo system. No touchscreens. Not even power windows.

“We’re building the truck that America actually needs, not the one Silicon Valley thinks we want,” the company’s approach suggests, though they let their product speak for itself.

Backed by Billions, Built for the Masses

Despite its bare-bones approach, Slate Auto isn’t a garage startup. The company has secured approximately $700 million in funding from heavyweights investors including Jeff Bezos, Mark Walter, and Thomas Tull. This financial backing gives them the resources to challenge established automakers while maintaining their commitment to affordability.

The company plans to manufacture their trucks at a former Donnelly factory in Warsaw, Indiana, with production expected to begin in late 2026.

Market Response: 100,000 and Counting

Within just two weeks of opening reservations, Slate collected 100,000 orders at $50 each – generating $5 million in immediate revenue and demonstrating significant pent-up demand for affordable electric vehicles.

This response suggests that while the automotive industry has been focused on premium EVs loaded with features, there’s a massive market of consumers who simply want reliable, affordable electric transportation.

The Customization Philosophy

Slate’s minimalist approach isn’t just about cost-cutting – it’s about empowerment. By delivering a basic platform, they’re enabling customers to customize their trucks according to their specific needs and budgets. Want paint? Add it yourself or have it done locally. Need a sound system? Install exactly what you want.

This philosophy extends the vehicle’s lifecycle, as second and third owners can continue customizing and upgrading, potentially increasing long-term customer satisfaction and resale value.

What This Means for the EV Market

Slate Auto’s approach represents a fundamental shift in EV strategy. While competitors race to add more features, screens, and luxury appointments, Slate is proving that sometimes less really is more.

For communities like Phoenix, where transportation costs significantly impact family budgets, a $25,000 electric truck could be transformative. Small businesses, contractors, and everyday families who’ve been priced out of the EV market suddenly have an entry point.

Slate Auto: Looking Ahead

As Slate moves toward their 2026 production timeline, they face the typical challenges of any automotive startup: scaling manufacturing, maintaining quality, and delivering on promises. However, their reservation numbers suggest they’ve identified a genuine market need that established automakers have overlooked.

The success or failure of Slate’s minimalist approach could reshape how the entire industry thinks about electric vehicles. Are consumers really demanding luxury features, or do they just want affordable, reliable electric transportation?

We’ll be following Slate Auto’s progress closely as they work toward production, bringing you updates on this potentially game-changing approach to electric vehicles.—STM Daily News will continue covering Slate Auto’s development and the broader evolution of affordable electric vehicles. Have thoughts on Slate’s approach? We’d love to hear from our readers about what features matter most in an electric vehicle.

Source: Slate Auto

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(Family Features) Changing your vehicle’s oil is a crucial maintenance task that can extend its life and improve performance. It’s also a task many DIYers can handle on their own with just a few tools. This step-by-step guide can help walk you through the process. 1. Gather Essential Tools and Materials Before you begin, gather the necessary tools and materials, including:

• oil filter wrench
• drain pan
• funnel
• oil (refer to your vehicle’s manual for the recommended type and amount)
• oil filter
• wrench to remove the drain plug
• rags and gloves
• jack or jack stands

2. Prep Your Vehicle Park your vehicle on a flat, stable surface and engage the parking brake. For better access, use a jack and secure it with jack stands. Ensure the engine is cool to avoid burns from hot oil. Open the hood and locate the oil cap to help the oil drain more smoothly. Place a drain pan under the oil drain plug to catch the old oil. 3. Drain the Old Oil Using a wrench, carefully loosen and remove the oil drain plug. Allow the old oil to drain completely. Once the oil has stopped flowing, clean the plug and the area around it. Reinstall the drain plug and tighten it securely but avoid overtightening. 4. Replace the Oil Filter Locate the oil filter underneath your vehicle and use an oil filter wrench to remove it. Be prepared for some oil to spill out. Place the filter in the drain pan for disposal. Before installing the new filter, apply a small amount of new oil to the gasket to create a better seal and make it easier to remove during the next oil change. Screw the new filter into place by hand, making sure it’s snug but not overly tight. 5. Add New Oil Place a funnel into the oil hole and pour the recommended amount of oil into the engine. After adding the oil, replace the cap and start the engine. Let it run for a few minutes then turn it off and wait a couple of minutes. 6. Final Checks Check the oil level using the dipstick and add more oil if necessary. Also inspect the area under the vehicle for any leaks. Dispose of the old oil and filter properly. Find more car maintenance advice at eLivingtoday.com.   Photo courtesy of Shutterstock   SOURCE: eLivingtoday.com

NASHVILLE, Tenn. – In a move that signifies its dedication to customer satisfaction and value, Nissan has announced significant reductions in the Manufacturer’s Suggested Retail Prices (MSRP) for two of its most popular models, the 2025 Rogue and 2025 Pathfinder. This strategic decision comes at a time when many consumers are navigating a challenging car-buying landscape, making affordability a key factor in their purchasing decisions.

Lower Prices for Greater Accessibility

The pricing adjustments span across all grades for both the Rogue and Pathfinder, reflecting Nissan’s commitment to ensuring that more customers can access quality vehicles without straining their budget. With rising costs affecting many households, these reductions are not just a reactive measure but a proactive step in continuing to provide exceptional value.

The 2025 Rogue, known for its versatility and efficient performance, will now appeal even more to families and individuals alike who prioritize both style and functionality in their vehicles. Meanwhile, the Pathfinder, a reliable and spacious SUV, caters to those needing extra room for travel, adventures, or daily commutes.

Why This Matters

For many buyers, feeling secure about their investment in a vehicle is paramount, especially when purchasing in today’s economic climate. By lowering the MSRP, Nissan aims to make the Rogue and Pathfinder not only more accessible but also more appealing as options in the competitive SUV market.

The decision to reduce prices aligns with Nissan’s larger strategy to maintain its customer-centric approach, fostering long-term relationships with buyers by ensuring they receive value for their investment.

What to Expect

As detailed in Nissan’s recent press release, prospective buyers can look forward to more competitive pricing as they explore their options. The enhanced value proposition of the 2025 Rogue and Pathfinder aims to provide customers with quality vehicles that meet their needs without compromising on features or reliability.

While specific pricing details were not fully disclosed in the press release, interested customers are encouraged to visit their local dealerships or check the official Nissan website for the latest updates and MSRP listings.

Conclusion

With the 2025 Rogue and Pathfinder, Nissan is not just reducing prices; it’s reaffirming its commitment to providing accessible, quality vehicles for all. By prioritizing affordability, Nissan continues to lead the way in understanding and addressing the needs of its customers in a rapidly changing market.

Stay updated on further developments and insights as Nissan continues to innovate and respond to the needs of car buyers everywhere. Whether you’re in the market for a spacious family SUV or a versatile crossover, Nissan’s latest offerings provide a compelling reason to consider these models.

Related link:

https://usa.nissannews.com/en-US/releases/nissan-reduces-pricing-for-2025-rogue-pathfinder

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