Food and Beverage
Pizza Hut Brings Back Heart-Shaped Pizza With Backstreet Boys’ Nick Carter + Howie Dorough
Last Updated on February 21, 2026 by Daily News Staff
Pizza Hut is bringing back its iconic Heart-Shaped Pizza for Valentine’s Day — and it’s doing it with a pop-culture assist from Backstreet Boys members Nick Carter and Howie Dorough.
Announced Feb. 10, the limited-time collaboration is titled “The Shape of My Heart-Shaped Pizza,” a nod to the group’s hit “Shape of My Heart” and a neat fit for a product that’s basically made for February 14.
A Valentine’s campaign built for social (and nostalgia)
Pizza Hut says it teamed up with Carter and Dorough to create a series of social spots inspired by “Shape of My Heart.” In one featured video, the duo leans into a playful generational debate — Millennial vs. Gen Z hand-heart gestures— before settling on the one thing both sides can agree on: sharing a slice.
The timing also taps into a bigger Backstreet Boys moment. The band recently celebrated the 25th anniversary of its album Millennium and continues its “Into The Millennium” residency at SPHERE in Las Vegas, keeping the nostalgia engine running for longtime fans while pulling in younger audiences.
How to order Pizza Hut’s Heart-Shaped Pizza
The Heart-Shaped Pizza is available now through Feb. 22, with a medium one-topping option starting at $11.99.
Pizza Hut is pitching the limited-time pie as an easy win for Valentine’s Day — whether you’re planning a cozy night in, surprising someone with a low-lift dinner idea, or leaning into a solo celebration.
To learn more or place an order, Pizza Hut directs customers to: https://www.pizzahut.com/c/content/heart-shaped-pizza
Offer details (quick fine print)
- Limited-time offer
- Medium one-topping pizza
- Hand-tossed crust only
- Pizza arrives uncut
- Extra toppings/cheese cost more
- Availability, pricing, and participation may vary
What to watch for
Seasonal menu items are nothing new — but Pizza Hut’s heart-shaped pizza has the kind of built-in shareability brands chase: it’s instantly recognizable, it photographs well, and it’s tied to a calendar moment people already post about.
Adding Carter and Dorough gives the campaign a second hook: nostalgia that travels fast on social, plus a light “generational” angle that’s easy to remix in comments.
About Pizza Hut
Pizza Hut, a subsidiary of Yum! Brands, was founded in 1958 and operates nearly 20,000 restaurants across more than 110 markets and territories. The brand is known for icons like Original Pan and Original Stuffed Crustpizzas. Pizza Hut also continues to push digital ordering, with over half of transactions worldwide coming from digital orders.
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