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Vizzy Hard Seltzer Launches Limited-Edition Orange Cream Pop Flavor & “Flavor For Every Vibe” Campaign

Vizzy Hard Seltzer introduces limited-edition Orange Cream Pop flavor & “Flavor For Every Vibe” campaign with a packaging refresh.

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Molson Coors has introduced a limited-edition flavor of Vizzy Hard Seltzer, Orange Cream Pop, as part of its “Flavor for Every Vibe” campaign. The new flavor is a playful twist on the classic orange cream soda, and will be available nationwide in mid-May for a limited time this summer. The “Flavor for Every Vibe” campaign celebrates Vizzy’s vibrant, dual-flavored combinations and how it brings good vibes no matter the occasion. The campaign will feature never-before-seen TV ads, a packaging refresh, and out-of-home advertising.

Vizzy Hard Seltzer launches limited-edition Orange Cream Pop flavor

According to Joy Ghosh, VP of above premium flavor at Molson Coors, the “Flavor for Every Vibe” campaign embodies everything that drinkers love about Vizzy, which is the brand’s ability to bring bold flavor for every occasion. The campaign was produced by Rethink and will be featured in Vizzy’s 360° marketing plan, including social media content, on-site event activations, and a partnership with the Professional Pickleball Association.

Vizzy’s packaging will also receive a refresh, highlighting the bold flavors and distinct vibes of each of the brand’s vibrant, dual-flavored variety packs. The new packaging will feature four variety packs: Vibrantly Tropical, Refreshingly Berry, Sparkling Mimosa, and Tangy Lemonade.

Molson Coors is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and produces some of the most beloved and iconic beer brands. The company’s portfolio includes Coors Light, Miller Lite, Blue Moon Belgian White, and Vizzy Hard Seltzer, among others.

https://www.prnewswire.com/news-releases/vizzy-hard-seltzer-introduces-limited-edition-orange-cream-pop-flavor-and-a-new-look-as-part-of-flavor-for-every-vibe-campaign-301809013.html

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Food and Beverage

Subway® Selects PepsiCo as its Beverage Partner in the U.S.

U.S. Subway restaurants will begin serving PepsiCo beverages in 2025 under a 10-year agreement

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MIAMI /PRNewswire/ — Subway®, one of the world’s largest restaurant brands, today announced a 10-year agreement with PepsiCo to supply beverages in U.S. restaurants beginning January 1, 2025. Subway’s longstanding partnership with Frito-Lay® will also be extended through 2030, bringing the brand’s U.S. snack and beverage portfolio together under one supplier and driving more efficiency across the system.

U.S. Subway restaurants will begin serving PepsiCo beverages in 2025
Subway® Selects PepsiCo as its Beverage Partner in the U.S.

Under the new agreement, Subway restaurants will offer a consumer-driven assortment of beverages from the diverse PepsiCo beverages portfolio such as Pepsi®, Pepsi® Zero Sugar, MTN DEW®, Starry®, Tropicana®, Lipton®, Aquafina®, and Gatorade®. Subway franchisees will also have the option to offer a larger selection of Gatorade beverages.

The new agreement underscores Subway’s commitment to delivering better food and a better guest experience, which includes ensuring the brand’s beverage offerings align with guest preferences across demographics. In addition, the change will provide additional value to franchisees, including all new beverage equipment provided to restaurants.

“The partnership with PepsiCo is an exciting milestone in our journey to become America’s favorite place to eat, drink and work,” said Doug Fry, President of Subway, North America. “It is a win-win for everyone, as it brings a delicious suite of beverage and snack choices to our guests, driving additional consideration of these menu items, while also providing cost-effective, streamlined solutions to our franchisees.”

As part of the ongoing brand partnership, consumers can look forward to seeing Subway and PepsiCo brands enjoyed together in exciting marketing and media partnerships.

“The agreement with Subway represents two iconic companies coming together to further their commitment to delivering operational excellence and driving breakthrough innovation for consumers across the U.S.,” said Anne Fink, President, PepsiCo Global Foodservice. “Together, we’re elevating the consumer experience with dynamic beverage and snack offerings — including those that appeal to a broad spectrum of consumers — bringing new flavors to Subway fans in a powerful way.”

The transition to offer PepsiCo products in all U.S. restaurants will begin in 2025 and rollout over the course of several months. PepsiCo is also the current Subway beverage provider in several regions around the world, including Canada, Germany, the Nordics, and the Netherlands, among others.

About Subway® Restaurants
As one of the world’s largest quick service restaurant brands, Subway serves freshly made-to-order sandwiches, wraps, salads and bowls to millions of guests, across more than 100 countries and territories in nearly 37,000 restaurants every day. Subway restaurants are owned and operated by Subway franchisees—a network that includes thousands of dedicated entrepreneurs and small business owners—who are committed to delivering the best guest experience possible in their local communities.

https://www.subway.com/en-us/

Subway® is a Registered Trademark of Subway IP LLC. © 2024 Subway IP LLC

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter)InstagramFacebook, and LinkedIn @PepsiCo.

SOURCE Subway

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Foodie News

Wendy’s Unveils Orange Dreamsicle Frosty: A Nostalgic Treat for Spring

Indulge in Wendy’s spring-inspired Orange Dreamsicle Frosty—a nostalgic blend of sweet orange and creamy vanilla, available nationwide March 19!

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Just in time for the blossoming of spring, Wendy’s has announced the launch of its newest seasonal delight—the Orange Dreamsicle Frosty. This dreamy concoction is set to hit menus nationwide on March 19, capturing the essence of a beloved childhood classic infused with Wendy’s signature creamy Frosty goodness.

"Orange Dreamsicle Frosty - A swirl of creamy orange and vanilla Frosty in a vibrant orange hue."
Spring into nostalgia with the NEW Orange Dreamsicle Frosty at Wendy’s, arriving on menus nationwide beginning March 19.

Lindsay Radkoski, Wendy’s U.S. Chief Marketing Officer, expressed excitement about the release, highlighting the company’s commitment to innovation and customer satisfaction. The Orange Dreamsicle Frosty promises a burst of sweet orange flavors harmoniously blended with the velvety smoothness of Wendy’s classic Vanilla Frosty, delivering a nostalgic experience in every bite.

The vibrant orange hue of the treat mirrors the vibrancy of the spring season, inviting customers to indulge in a refreshing and unique flavor profile. Fans can savor this limited-time offering through Wendy’s restaurants nationwide or conveniently order via the Wendy’s mobile app, earning rewards through the Wendy’s Rewards™ program in the process.

This latest addition follows Wendy’s successful seasonal Frosty variations, including Strawberry, Pumpkin Spice, and Peppermint, captivating taste buds with each new release. The Orange Dreamsicle Frosty will stand alongside the iconic Chocolate Frosty, temporarily replacing the Vanilla Frosty, to cater to the evolving palates of customers seeking novel experiences.

Founded by Dave Thomas in 1969, Wendy’s has remained dedicated to its core philosophy of quality and freshness, evident in its made-to-order square hamburgers and renowned Frosty dessert. The company’s commitment to social responsibility is exemplified through initiatives like the Dave Thomas Foundation for Adoption® and the Wendy’s Wonderful Kids® program, embodying a vision of making a positive impact on communities worldwide.

As Wendy’s continues to evolve as a beloved restaurant brand, the Orange Dreamsicle Frosty stands as a testament to its innovative spirit and dedication to providing customers with delightful culinary experiences. Embrace the nostalgia and savor the taste of spring with Wendy’s Orange Dreamsicle Frosty—a treat that promises to whisk you back to fond memories while creating new ones to cherish.

For more information on Wendy’s and its offerings, visit www.wendys.com and stay connected through social media channels for the latest updates and promotions.


This story captures the essence of Wendy’s new seasonal Frosty flavor, highlighting its unique characteristics and inviting readers to indulge in this nostalgic treat just in time for spring.

Readers are invited to savor the nostalgic delight of Wendy’s new seasonal Frosty flavor, as this story beautifully captures its distinct attributes, perfectly timed for the spring season.

ABOUT WENDY’S:   

Wendy’s was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, “Quality is our Recipe®,” which remains the guidepost of the Wendy’s system. Wendy’s is best known for its made-to-order square hamburgers, using fresh, never frozen beef**, freshly-prepared salads, and other signature items like chili, baked potatoes and the Frosty dessert. The Wendy’s Company (Nasdaq: WEN) is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company’s support of the Dave Thomas Foundation for Adoption® and its signature Wendy’s Wonderful Kids® program, which seeks to find a loving, forever home for every child waiting to be adopted from the North American foster care system. Today, Wendy’s and its franchisees employ hundreds of thousands of people across over 7,000 restaurants worldwide with a vision of becoming the world’s most thriving and beloved restaurant brand. For details on franchising, connect with us at www.wendys.com/franchising. Visit www.wendys.com and www.squaredealblog.com for more information and connect with us on X and Instagram using @wendys, and on Facebook at www.facebook.com/wendys.

*Orange flavored Frosty with other natural flavors.

**Fresh beef available in the contiguous U.S., Alaska and Canada.

***At participating U.S. Wendy’s.  My Wendy’s account registration and use required to earn points and redeem rewards. Points have no monetary value.  See www.wendys.com/Rewards for details.

SOURCE The Wendy’s Company

https://stmdailynews.com/category/food-and-beverage/

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News

Following a Record-Breaking 2023, ROAR® Organic Secures $10 Million Investment from Factory LLC

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BETHLEHEM, Pa. /PRNewswire/ — ROAR® Organic, the rapidly growing beverage brand known for its deliciously functional hydration products is pleased to announce a new $10 million investment by Factory LLC. The funds signal a massive vote of confidence in the brand and its future, and further accelerates ROAR®‘s position as an emerging leader in the functional beverage category. ROAR® ended 2023 as the #1 Flavored Non-Carbonated Water & Sports Drink brand in the Natural channel1 and one of the fastest growing brands in the Flavored Non-Carbonated Water and Sports & Rehydration Drink categories2 overall.

ROAR Organic

“I’m incredibly proud of the journey we’re on”, said Roly Nesi, Founder of ROAR® Organic. “Watching our brand grow and evolve has been nothing short of exhilarating. From our humble beginnings to becoming a leader in the functional beverage category, every milestone is a testament to the hard work and dedication of our team.”

Commenting on the investment, Keith Caldwell, Partner at Factory LLC, expressed confidence in the brand and the significance of continued investment, stating, “From the moment we first encountered ROAR®, we knew there was something special here. Our continued investment reflects our unwavering belief in the team, their vision, and their ability to disrupt the beverage industry.”

In its pursuit of expanded product availability, ROAR® is continuing to solidify its position as a category growth driver via strategic and influential partnerships with multiple DSD distributors in key markets, bolstering its distribution network and ensuring broader consumer accessibility nationwide.

From extending its “Official Hydration Partner” status with the popular Professional Pickleball Association pro tour to collaborating with influential figures on exciting new flavors, ROAR® continues to innovate and captivate consumers. Following the success of last year’s Strawberry Lemonade launch and expansion into the Powder category, the brand launched its 6th ready-to-drink flavor earlier this year, Blackberry Lemonade, and its 4th ROAR® Plus Powder, Cherry Limeade, a creation with brand partner and Peloton Instructor, Jess Sims.

“2023 was a fantastic year for the brand, but we believe we’re just getting started,” said Bill Lange, CEO of ROAR® Organic. “Our on-trend product portfolio aligns with the shifting consumer preferences towards healthier, functional yet great tasting beverages— and we couldn’t be more confident in our ability to continue to make significant impact.”

With a relentless drive to redefine hydration and empower consumers to “Drink Out Loud”, ROAR® Organic remains steadfast in its mission to revolutionize the beverage category.

About ROAR® Organic

ROAR® Organic beverages deliver Complete Hydration™ products with replenishing electrolytes packed into every bottle. In addition to hydration, ROAR® Organic also provides 100% of your daily value of vitamins C, B5, B6 and B12 and is an excellent source of antioxidants from vitamins A, C and E. With only 20 calories and 3g of sugar or less per 18 oz bottle, ROAR® Organic features the perfect combination of ingredients for success — electrolytes for faster hydration, antioxidants to protect against free radicals and B vitamins to help you get up and go. ROAR® is also non-GMO, keto friendly, and vegan. Untwist a cap and experience #CompleteHydration with ROAR®!

About Factory LLC

Factory is an experienced group of CPG investors and operators who collaborate with brand teams at our one-of-a- kind, purpose-built, 40,000 sq. ft. innovation and scale-up facility. We map out strategic directions and dig into the nitty-gritty, tapping into the proven skillsets of seasoned professionals in product development, supply chain, manufacturing, marketing, finance and management. We are built to ideate, innovate, drive value, deliver results and build brands. We are entrepreneurs with discipline, moving fast and moving smartly. We work most effectively with like-minded partners.

SOURCE ROAR Organic

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