Family
75% OF DADS REVEAL THEY WANT TO GET OUTDOORS THIS FATHER’S DAY
Sierra, the active and outdoor retailer, uncovers what gifts dads really want for Father’s Day this year, from fishing equipment to pickleball sets, kayaks, and more.
FRAMINGHAM, Mass., June 12, 2024 /PRNewswire/ — Americans are set to spend an impressive $22.4 billion on Father’s Day this year, reflecting the importance of celebrating dads nationwide*. Dads who celebrate actually want to get active outdoors and prefer receiving gear that supports their hobbies and active lifestyles.** National activewear and outdoor gear retailer Sierra, in collaboration with YouGov, has uncovered that dads favor practical gifts that enable them to pursue their favorite outdoor activities. These insights reveal a shift towards experiences, guiding families to choose gifts that truly resonate with what dads want this Father’s Day.
Part of the TJ Maxx Family of Brands, Sierra is known for offering a vast selection of top brands in activewear and gear at great value, and is here to help shoppers spoil dad, grandpa, and any father figures in your life this Father’s Day without breaking the bank.
Key findings amongst dads who celebrate Father’s Day include:
- The Lure of the Outdoors: 75% of respondents shared that their ideal Father’s Day is spent outdoors, with activities ranging from hiking, camping, barbecuing, to fishing and more.
- Not in the Mood for a Fancy Restaurant? Fire up the Grill Instead: Contrary to the traditional image of a Father’s Day expensive dinner outing, 40% of dads who celebrate prefer to spend the day getting active in the great outdoors instead.
- Avoid Impersonal Gifts: Instead of a generic gift basket or a one-size-fits-all gift card to a store he doesn’t shop at, get something you know he needs! 33% of respondents revealed they prefer practical gifts they’ll actually use, including gear for their hobbies and other everyday items.
- Active Apparel & Gear Top the Gift List: When it comes to gifts, dads are most interested in apparel and gear to get active, with 42% of respondents sharing their preferred gifts are activewear and gear for their hobbies, compared to only 22% wanting workout equipment and sporting goods.
- Try Something New: 56% of respondents revealed they’re interested in taking up a new outdoor hobby, including fishing, pickleball, running, hiking, biking, and kayaking.
“This Father’s Day, Sierra has the top gifts to celebrate all dads and father figures out there, with incredible deals on gear for dads who love getting active and outside” said Caitlin Kobelski, Vice President and Sierra Marketing Director. “Whether it’s teaching us a new skill, cheering us on from the sidelines, or simply offering a listening ear, they play a vital role in our lives. At Sierra, we understand the importance of honoring dads with the gifts they want most. Find the perfect gift to fuel his passions and create lasting memories together, from top-quality brands at unbeatable prices to give dads what they truly want.”
Sierra’s Father’s Day Gift Guide:
To help shoppers find the perfect gift for Dad this year at amazing savings, Sierra has curated a Father’s Day Gift Guide featuring a selection of activewear and outdoor gear to support dads in pursuing their favorite activities and outdoor hobbies, or you can search the entire Father’s Day shop here. With prices up to 60% less*** than department and specialty stores prices, shop top gifts at Sierra to get more bang for your buck!
- Help dad discover his love for pickleball with a new pickleball set for just $19.99, 28% less*** than department or specialty retailers, encouraging him to try out new hobbies and creating a new way to spend quality time as a family.
- Check out Sierra’s incredible fishing equipment from this casting rod for just $49.99, 58% less*** than department or specialty retailers, fishing net for just $29.99, 45% less*** than department or specialty retailers, and a fly reel pack for just $129.99, 40% less*** than department or specialty retailers, to make dad’s fishing dream a reality.
- Gear dad up for summer hikes with a pair of sturdy hiking boots for just $59.99, 50% less*** than department or specialty retailers, a hydration pack for only $16.99, 51% less*** than department or specialty retailers, and trekking poles for only $16.99, 32% less*** than department or specialty retailers.
- For the gym-shy dad who wants to start working out, get him started with a workout kit for just $19.99, 33% less*** than department or specialty retailers, comfortable joggers for just $19.99, 50% less*** than department or specialty retailers, and supportive sneakers for just just $59.99, 42% less*** than department or specialty retailers.
Note to Editors
*Based on a report that indicates consumers are estimated to spend roughly $22.4 billion for Father’s Day gifts in 2024 – https://nrf.com/media-center/press-releases/fathers-day-spending-total-224-billion
**All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2381 adults, among whom 533 were dads who celebrate Father’s Day. Fieldwork was undertaken between 28th – 30th May 2024. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).
***Prices are representative. Actual prices as marked. Styles vary by store and online. Compare At prices are based on comparison to regular prices of comparable items at full-price department or specialty retailers.
ABOUT SIERRA
Founded in 1986, Sierra helps customers get active with quality brands, vast selection, and affordable prices. Sierra is part of The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. Shop any of our 100 Sierra stores or visit Sierra.com to find apparel, footwear, and gear for your whole family at incredible prices. Give @SierraOfficial a follow on Instagram and Facebook, then tag us to share your travels, new hobbies, and great finds.
SOURCE Sierra
https://stmdailynews.com/category/lifestyle
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podcasts
Does magic really exist? The Conversation’s Curious Kids podcast
Julia, a curious seven-year-old, wonders if scientific explanations will diminish the magic of phenomena like rainbows and Northern Lights, explored in The Conversation’s Curious Kids podcast.
Eloise Stevens, The Conversation
Seven-year-old Julia in London thinks that rainbows and the Northern Lights are magical. But if a scientist tells her how they work, will she still believe they are? Join us to find out on The Conversation’s Curious Kids podcast!
Featuring Partha Chowdhury, professor of physics at UMass Lowell in the US.
This is the last episode in the first season of The Conversation’s Curious Kids podcast, published in partnership with FunKids, the UK’s children’s radio station. It’s hosted and produced by Eloise. The executive producer is Gemma Ware.
Email your question to curiouskids@theconversation.com or record it and send your question to us directly at funkidslive.com/curious.
And explore more articles from our Curious Kids series on The Conversation.
Disclosure statement:
Partha Chowdhury does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.
Eloise Stevens, Host, The Conversation’s Curious Kids podcast, The Conversation
This article is republished from The Conversation under a Creative Commons license. Read the original article.
The science section of our news blog STM Daily News provides readers with captivating and up-to-date information on the latest scientific discoveries, breakthroughs, and innovations across various fields. We offer engaging and accessible content, ensuring that readers with different levels of scientific knowledge can stay informed. Whether it’s exploring advancements in medicine, astronomy, technology, or environmental sciences, our science section strives to shed light on the intriguing world of scientific exploration and its profound impact on our daily lives. From thought-provoking articles to informative interviews with experts in the field, STM Daily News Science offers a harmonious blend of factual reporting, analysis, and exploration, making it a go-to source for science enthusiasts and curious minds alike. https://stmdailynews.com/category/science/
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Consumer Corner
PMI to Introduce Booksy: New Patented Collectible Toys That Spark a Love for Reading & Play
PMI Kids World launches ‘Booksy’ this fall, collectible toys featuring miniature books from Monster Tales, PAW Patrol, and Teenage Mutant Ninja Turtles to inspire reading.
This fall, families can collect toys with tiny books inside, featuring characters from Paramount’s PAW Patrol™, Tales of the Teenage Mutant Ninja Turtles, and PMI’s very own Monster Tales!
Booksy’ collectible toy line
TEL AVIV, Israel, Sept. 11, 2024 /PRNewswire/ – Uniting the exciting world of toys with the imaginative world of books is the brand new patented and trademarked ‘Booksy’ collectible toy line by renowned global toy company, PMI Kids World. In an era where screens dominate, this collectible toy line offers children and families a unique way to foster a love for play and reading. Featuring tiny books cleverly housed inside unique collectible figures, Booksy engages children in the tactile and imaginative experience of play and reading, one Booksy at a time. The line will launch in October with PMI’s original Monster Tales at Amazon, followed by an expansion in November with licensed character versions from the hugely popular worlds of PAW Patrol, produced by Spin Master Entertainment and airing on Nickelodeon, and Paramount+ original series Tales of the Teenage Mutant Ninja Turtles, at Walmart.
Designed, written, and illustrated for children and families, Booksy collectible figures are the perfect steppingstone to nurturing children’s literacy through the excitement of collecting both books and appealing figures. The core Booksy collection, titled Monster Tales, introduces a series of original characters, stories, and a special Monster Tales bookcase for young readers to place and display their growing mini book collections. Characters from mega popular franchises, such as Chase and Skye, pups from PAW Patrol, and Raphael and Michelangelo from Tales of the Teenage Mutant Ninja Turtles, will also bring familiar faces to the world of Booksy, making reading even more exciting for young fans of the beloved franchises.
Patented and trademarked, the Booksy toy line and the Monster Tales brand are PMI’s very own intellectual properties that introduces an innovative story-focused product variety featuring the talents of Christian Tremblay, branding specialist and a titan of the family entertainment industry with over 30 years of experience.
“As a parent and lifelong reader, I understand the importance of encouraging children to discover a love for reading and play that truly ignites their imaginations,” says Omer Dekel, CEO at PMI Kids’ World. “Booksy is particularly special to me because it’s an IP we’ve developed in-house and patented, blending the excitement of toys with the educational value of relatable life lessons and adventures in collectible books. I’m incredibly excited to see how Booksy will inspire and nurture the next generation.”
In October 2024, the Booksy Monster Tales Six Pack, featuring Monster Tales Dome figures, will launch on Amazon in the USA. This collection offers six unique characters for children aged 3-8 to collect. Additionally, the Booksy Monster Tales Bookshelf Collector Set, including a Monster Tales Booksy figure and a Collector’s Bookshelf, will also be available on Amazon. The first licensed version will be launched November 2024, introducing Booksy One Pack PAW Patrol and Tales of the Teenage Mutant Ninja Turtles Dome figures at Walmart, and offering 12 beloved characters for young fans. Globally, the Booksy Monster Tales toy line is set for a Fall 2024 release, with key markets including the United States, United Kingdom (exclusively distributed by Character Options), France (exclusively distributed by Bandai France), the Middle East (exclusively distributed by iBrands), Canada (exclusively distributed by Red Planet), and more. The Booksy PAW Patrol and Tales of the Teenage Mutant Ninja Turtles toy lines will be sold exclusively at 3,000 Walmart stores across the USA.
Renowned for turning trending IPs into must-have toys, PMI Kids World is excited to introduce their very own brand and line of Booksy toys, right in time for the holidays.
About PMI Kids World
Established in 1995, PMI Kids World is a leading gaming-sector toy manufacturer focused on licensing consumer products in over 170 countries. PMI Kids World gives licensed intellectual properties (IPs) a vibrant existence by creating high-quality, innovative, affordable toys and collectibles. We’re here to bring the mega children’s brands and the coolest lines to kids worldwide. Our lineup includes esteemed names like Sonic Prime, Pudgy Penguins, Brawl Stars, and many others. Rooted in our purpose is the aspiration to ensure that every child can partake in the delight of play, irrespective of their circumstances.
For more information on PMI Kids’ World, follow PMI on:
About Booksy
Patented and trademarked by PMI Kids World, Booksy is the global toy company’s newest innovation in collectible toys and storytelling. Launching with PMI’s very own Monster Tales IP in October 2024, each Booksy character figure houses a miniature, full-colored storybook that empowers kids’ imagination by merging engaging play patterns with storytelling. Following Monster Tales, Booksy will also release versions based on popular kids licenses such as PAW Patrol and Teenage Mutant Ninja Turtles in November 2024. Designed for boys and girls ages 3 to 8, each story introduces kid-relatable life lessons that children, families, and teachers will love and enjoy.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products’ portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.
SOURCE PMI Kid’s World
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Lifestyle
An homage to the dad joke, one of the great traditions of fatherhood
Ian Brodie, Cape Breton University and Moira Marsh, Indiana University
“Dad, I’m hungry.”
“Hi, hungry. I’m Dad.”
If you haven’t been asleep for the past 20 years, you’ll probably recognize this exchange as a dad joke.
The term dad joke is credited to a June 20, 1987, editorial in the Gettysburg Times. Writer Jim Kalbaugh praised fathers’ telling of groan-inducing jokes to their children – or, importantly, to others in front of their children.
The practice, Kalbaugh wrote, was “one of the great traditions of fatherhood worth preserving.”
The term stayed remarkably dormant until the internet age: The first entry in Urban Dictionary was in 2004 by a contributor named Bunny; it debuted on Twitter in 2007; joke compilation books were published under the theme starting in 2013 in the U.K. and 2016 in the U.S.; and the Oxford English Dictionary added it to its entry for “dad” in 2014.
The popularity of the term speaks to its resonance. But why do so many dads embrace this form of corny joke telling?
A (beer) league of its own
To better understand dad jokes, let’s start with what they aren’t.
As folklorists who study humor, we’re used to analyzing what are called joke cycles: jokes that spread that share the same structure or topic.
Elephant jokes and light bulb jokes are examples of joke cycles. (How many psychiatrists does it take to change a light bulb? Only one, but the light bulb has to want to change.)
But dad jokes don’t have a uniform structure. Nor do they center on a specific topic, such as parenting.
Furthermore, dad jokes are not transgressive; they are not sexist, racist, scatological, profane or political. They punch neither up nor down. For these reasons, they don’t involve any sort of risk of offending people; the dad joke is almost the opposite of stand-up comedy.
In addition to being “safe,” dad jokes are generally bad, lame, groan-inducing and so forth. But so are plenty of other jokes – all you have to do is turn on the TV and watch a sitcom to find them.
‘Daaaaaaad!’
So, what makes a dad joke a dad joke?
It might be best to think of the dad joke not as a kind of joke but as a kind of performance, one that involves a teller – the dad – and an audience: his kids, friends of his kids, his spouse.
Say a family is out to dinner. Over breadsticks, a daughter might say, “Dad, you need a haircut.” Then dad responds with an unexpected punchline: “I usually get them all cut.”
Abruptly, dad has shifted the mood from casual conversation to joke. Because it’s a harmless quip, no one can recoil in indignation.
The only rule broken is the taboo against telling a bad joke. The child feels vicarious embarrassment for dad’s display of lameness. For his part, the dad knows perfectly well that it was a poor joke – but he doesn’t care.
Soft power plays
There’s a reason they’re called dad jokes and not father jokes.
“Father” retains the seriousness and stature of a patriarch and all of the power imbalances that accompany it: physical dominance, discipline and dependence. In contrast, “dad” implies affection and care. He’s still a male authority figure, but without the toxicity that patriarchy can often imply.
We see the dad joke, then, as an occasion for the dad to assert his fatherly privilege over his family and anyone else within earshot.
It’s a win-win situation for the dad. If the joke gets a laugh, well, good.
But if the joke doesn’t get a laugh … that’s good, too: Dad has intentionally invited this possibility, which is technically known as “unlaughter” and refers to jokes that create embarrassing and socially awkward situations. In this case, the way he flusters his children is his reward.
He’s commanding the room, as a patriarch would, but doing so in the gentlest, most playful way possible.
Telling corny jokes, of course, is not limited to fathers: Most of us are guilty of going for the joke we know will be met with an eye roll and a headshake.
Dad jokes are comfortable jokes for comfortable situations among friends and family. They might elicit a disapproving glare, but they ultimately bring people closer together.
They represent a dad at his most annoying, but also at his best: warm, silly and loving.
Ian Brodie, Professor of Folklore, Cape Breton University and Moira Marsh, Librarian for Anthropology, Folklore and Sociology, Indiana University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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