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75% OF DADS REVEAL THEY WANT TO GET OUTDOORS THIS FATHER’S DAY

Sierra, the active and outdoor retailer, uncovers what gifts dads really want for Father’s Day this year, from fishing equipment to pickleball sets, kayaks, and more.

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Last Updated on June 30, 2024 by Daily News Staff

FRAMINGHAM, Mass., June 12, 2024 /PRNewswire/ — Americans are set to spend an impressive $22.4 billion on Father’s Day this year, reflecting the importance of celebrating dads nationwide*. Dads who celebrate actually want to get active outdoors and prefer receiving gear that supports their hobbies and active lifestyles.** National activewear and outdoor gear retailer Sierra, in collaboration with YouGov, has uncovered that dads favor practical gifts that enable them to pursue their favorite outdoor activities. These insights reveal a shift towards experiences, guiding families to choose gifts that truly resonate with what dads want this Father’s Day.

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Shop Father’s Day Gifts From Sierra

Part of the TJ Maxx Family of Brands, Sierra is known for offering a vast selection of top brands in activewear and gear at great value, and is here to help shoppers spoil dad, grandpa, and any father figures in your life this Father’s Day without breaking the bank.

Key findings amongst dads who celebrate Father’s Day include:

  • The Lure of the Outdoors: 75% of respondents shared that their ideal Father’s Day is spent outdoors, with activities ranging from hiking, camping, barbecuing, to fishing and more.
  • Not in the Mood for a Fancy Restaurant? Fire up the Grill Instead: Contrary to the traditional image of a Father’s Day expensive dinner outing, 40% of dads who celebrate prefer to spend the day getting active in the great outdoors instead.
  • Avoid Impersonal Gifts: Instead of a generic gift basket or a one-size-fits-all gift card to a store he doesn’t shop at, get something you know he needs! 33% of respondents revealed they prefer practical gifts they’ll actually use, including gear for their hobbies and other everyday items.
  • Active Apparel & Gear Top the Gift List: When it comes to gifts, dads are most interested in apparel and gear to get active, with 42% of respondents sharing their preferred gifts are activewear and gear for their hobbies, compared to only 22% wanting workout equipment and sporting goods.
  • Try Something New: 56% of respondents revealed they’re interested in taking up a new outdoor hobby, including fishing, pickleball, running, hiking, biking, and kayaking.

“This Father’s Day, Sierra has the top gifts to celebrate all dads and father figures out there, with incredible deals on gear for dads who love getting active and outside” said Caitlin Kobelski, Vice President and Sierra Marketing Director. “Whether it’s teaching us a new skill, cheering us on from the sidelines, or simply offering a listening ear, they play a vital role in our lives. At Sierra, we understand the importance of honoring dads with the gifts they want most. Find the perfect gift to fuel his passions and create lasting memories together, from top-quality brands at unbeatable prices to give dads what they truly want.”

Sierra’s Father’s Day Gift Guide:

To help shoppers find the perfect gift for Dad this year at amazing savings, Sierra has curated a Father’s Day Gift Guide featuring a selection of activewear and outdoor gear to support dads in pursuing their favorite activities and outdoor hobbies, or you can search the entire Father’s Day shop here. With prices up to 60% less*** than department and specialty stores prices, shop top gifts at Sierra to get more bang for your buck!

  • Help dad discover his love for pickleball with a new pickleball set for just $19.99, 28% less*** than department or specialty retailers, encouraging him to try out new hobbies and creating a new way to spend quality time as a family.
  • Check out Sierra’s incredible fishing equipment from this casting rod for just $49.99, 58% less*** than department or specialty retailers, fishing net for just $29.99, 45% less*** than department or specialty retailers, and a fly reel pack for just $129.99, 40% less*** than department or specialty retailers, to make dad’s fishing dream a reality.
  • Gear dad up for summer hikes with a pair of sturdy hiking boots for just $59.99, 50% less*** than department or specialty retailers, a hydration pack for only $16.99, 51% less*** than department or specialty retailers, and trekking poles for only $16.99, 32% less*** than department or specialty retailers.
  • For the gym-shy dad who wants to start working out, get him started with a workout kit for just $19.99, 33% less*** than department or specialty retailers, comfortable joggers for just $19.99, 50% less*** than department or specialty retailers, and supportive sneakers for just just $59.99, 42% less*** than department or specialty retailers.

Note to Editors

*Based on a report that indicates consumers are estimated to spend roughly $22.4 billion for Father’s Day gifts in 2024 – https://nrf.com/media-center/press-releases/fathers-day-spending-total-224-billion 

**All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2381 adults, among whom 533 were dads who celebrate Father’s Day. Fieldwork was undertaken between 28th – 30th May 2024.  The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).

***Prices are representative. Actual prices as marked. Styles vary by store and online. Compare At prices are based on comparison to regular prices of comparable items at full-price department or specialty retailers.

ABOUT SIERRA

Founded in 1986, Sierra helps customers get active with quality brands, vast selection, and affordable prices. Sierra is part of The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. Shop any of our 100 Sierra stores or visit Sierra.com to find apparel, footwear, and gear for your whole family at incredible prices. Give @SierraOfficial a follow on Instagram and Facebook, then tag us to share your travels, new hobbies, and great finds.

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5 Simple Steps to Prepare Before Disaster Strikes

Disaster preparedness doesn’t have to be expensive or complicated. It’s all about the small, simple steps you can take to protect yourself, your family and your community.

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Disaster preparedness doesn’t have to be expensive or complicated. It’s all about the small, simple steps you can take to protect yourself, your family and your community.

(Feature Impact) Disaster preparedness doesn’t have to be expensive or complicated. It’s all about the small, simple steps you can take to protect yourself, your family and your community.

Yet, as severe weather becomes more frequent, many people aren’t prepared for the impact.

New research from United Way Worldwide and Verizon revealed that although 60% of U.S. adults are concerned a natural disaster could affect their household in the next year, only 15% would feel very prepared for one.

While many people understand the risks, they face real barriers to preparation. Cost remains the primary obstacle to disaster preparedness with 45% of those surveyed naming it as the top barrier. In addition to cost, lack of time (25%) and not knowing where to start (28%) prevented people from taking action.

That’s why preparedness should be practical and affordable.

For example, the United Way’s United We Prepare initiative, supported by Verizon, offers free disaster preparedness workshops, emergency kit distribution, information on local emergency services and practical guidance to help people plan and be ready to weather a storm.

When individuals and families are better prepared, communities are more resilient. Get started with these simple, zero-cost steps:

18085 B detail embed2Identify Key Emergency Contacts

Choose a relative or friend outside of your immediate community who can act as a central check-in point or offer shelter during an emergency. Also, take a few moments to create updated digital and physical emergency contact lists with names, phone numbers and addresses of loved ones as well as service and healthcare providers.

Enable Local Alerts

Identify trusted local emergency services and news that can provide weather and emergency information. Turn on wireless emergency alerts in your phone settings, bookmark local news weather pages and save other important website links to ensure you’re in-the-know when disasters strike.

Build a Support System

Before severe weather, touch base with at least two neighbors or family members to identify what help they may need (or what assistance they can provide) and create a plan for checking in with each other in the event of an emergency.

Plan for Special Needs

It’s easiest to make clear-headed decisions before you’re stressed and rushing in the heat of the moment, so sit down and sketch out basic plans for special needs related to transportation, prescriptions, caregiving and pets before severe weather arrives. Decide where you would meet if separated, how to get there if transportation is disrupted, who would pick up children or take care of pets, what health needs or medications need to be considered and more.

Save Key Information and Documents Digitally

During a crisis, you likely won’t have time to search filing cabinets, desks and glove compartments for important documentation. Take photos or make digital copies of identification documents, insurance information, medical cards, prescription details, important household records and other key documents to access if you need to leave home quickly. For insurance purposes, it may also be helpful to take a video of your property and valuable belongings in your home in case they’re damaged or ruined.

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The goal isn’t to do everything at once; it’s to start. An hour spent making connections, gathering information and talking through a plan today can make it easier to act when time matters most.

https://stmdailynews.com/cold-cities-are-the-most-ready-for-winter-with-one-exception-see-where-your-city-ranks/

For more simple preparedness tips and resources, visit UnitedWePrepare.org. 

Test Your Disaster Preparedness Knowledge

Take the quiz at UnitedWePrepare.org to test your knowledge on 10 disaster preparedness questions customized to your area, such as:

  • What should you include in a winter emergency supply kit for your car?
  • What is the difference between a Tornado Watch and Tornado Warning?
  • When should you evacuate during a wildfire?
  • Why is it important to prepare for disasters? 

Photo courtesy of Shutterstock (preparation supplies)

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SOURCE:

United Way Worldwide

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Preparing the Next Generation for Economic Mobility in an AI-Driven World

AI-Driven World: Within only a few years, AI has already changed many things about the world and workforce. Entry-level jobs, particularly the ones relying on routine and predictable tasks, are increasingly disappearing to automation, leaving young people wondering how to launch their careers and futures. To learn what preparing students for the future may look like in practice, consider these tips.

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Preparing the Next Generation for Economic Mobility in an AI-Driven World

Preparing the Next Generation for Economic Mobility in an AI-Driven World

(Feature Impact) Within only a few years, AI has already changed many things about the world and workforce. Entry-level jobs, particularly the ones relying on routine and predictable tasks, are increasingly disappearing to automation, leaving young people wondering how to launch their careers and futures.

Access to economic mobility – the ability to change your income or wealth – doesn’t just rely on technical knowledge and skills but on leaning into humanity. Being able to think outside the box, collaborate, solve problems and grow as a person can open doors in life and at work. AI may be changing the world, but in change lies opportunity. The students who can adapt quickly are more likely to prosper as the economy continues to reshape itself.

To learn what preparing students for the future may look like in practice, consider these tips from the economic and career experts at Junior Achievement.

Build the Kinds of Skills AI Can’t Replace

Young people facing AI as their competition can get a boost from cultivating the uniquely human skills technology can’t replicate. Educators, parents and other adults in kids’ lives can help them develop increasingly important soft skills like critical thinking, communication, teamwork and leadership, which can translate to many different careers. Hands-on skills can fit into this category as well, like the kinds required in entrepreneurship and the trades.

Provide Real-World Experiences

When young people have the chance to test themselves in a real-world setting, it lets them hone their interests, skills and confidence before the time comes to make major decisions about their futures. As early as elementary school, experiential learning activities like Junior Achievement’s Biztown allow students to operate businesses, work with others, manage finances and solve problems, combining in-class learning with hands-on simulations. As kids grow up, other options can include job shadowing, internships and entrepreneurship experiments – all ways to build durable social and professional skills that can help them succeed.

Teach Foundational Financial Literacy

Earning money is only part of the equation for a healthy financial future; equally important is understanding how to manage it. As kids prepare to earn their first sources of income, make sure they’re also equipped with practical financial skills like budgeting, saving, investing, using credit wisely and planning for future goals. Giving them these tools early helps them make informed decisions about their long-term economic advancement.

Connect Students with Employers and Opportunities

Sometimes, all a student needs to succeed is someone who’s willing to give them a chance. Young people in a position to meet business professionals in (and beyond) their communities may be able to turn those connections into future opportunities. This can happen naturally as they seek real-world experiences through apprenticeships, mentorship programs, career fairs and more.

Programs like Junior Achievement’s 3DE puts students in authentic business challenges, connecting them with educators, business partners and volunteers as they work in teams to complete case experiences. This not only gives young people the opportunity to meet potential employers or mentors, it also lets them demonstrate critical thinking, social skills and real-world competence.

Visit jausa.ja.org for more ideas to help young people gain the confidence and connections needed to achieve economic mobility in a changing world.

Photo courtesy of Shutterstock

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SOURCE:

Junior Achievement

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Cold cities are the most ready for winter, with one exception. See where your city ranks

Cold cities? Every neighborhood has a mix of homeowners who approach seasonal home maintenance differently – there are the people who stay on schedule, and on the other end, the procrastinators. There are the dedicated DIYers, and those who have their favorite maintenance pro saved as a favorite contact in their phone. As it turns out, cities are no different. Some metropolitan areas keep their neighborhoods in tip-top shape, while others are a little more slow-going.

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Cold cities are the most ready for winter, with one exception. See where your city ranks

Cold cities are the most ready for winter, with one exception. See where your city ranks

(Sheeka Sanahori) Every neighborhood has a mix of homeowners who approach seasonal home maintenance differently – there are the people who stay on schedule, and on the other end, the procrastinators. There are the dedicated DIYers, and those who have their favorite maintenance pro saved as a favorite contact in their phone. As it turns out, cities are no different. Some metropolitan areas keep their neighborhoods in tip-top shape, while others are a little more slow-going. 

New data from home services company Angi, covering fall maintenance activity in August, reveals which U.S. metropolitan areas are the most proactive with fall maintenance. Washington, D.C., tops the ranking with the strongest demand for fall maintenance in the country, followed by Columbus, Ohio, and Milwaukee, Wisconsin. Northern cities dominate the rest of the list.

Cleveland, Ohio, and Albany-Schenectady-Troy, New York, round out the top five. Cold-weather markets dominate the ranking, accounting for eight of the 10 most-prepared metros. Rochester, New York; Charlotte, North Carolina; Chicago; Indianapolis; and Pittsburgh complete the top 10.

Least fall-ready metros

Fewer than 1 in 5 American cities is prepping for fall at an above-average rate. Among the 66 metros that recorded at least 100 fall maintenance service requests during the analysis period, Los Angeles had the lowest level of per-capita activity, followed by Oklahoma City and Riverside, California. California accounts for four of the bottom 10 markets, with Los Angeles, Riverside, San Diego and San Francisco all appearing on the list. These metros historically don’t experience the colder winter climates of the Northeast and Midwest, making fall maintenance less of an imperative.

Grand Rapids, Michigan, stands out as the only clearly cold-weather metro among the 10 least-prepared large metros. The New York City metro, which includes Newark and Jersey City, ranked just outside the 10 least-prepared large metros, coming in at number 11. Other New York state metros, including Syracuse, Rochester and the Albany metro area, were on the most prepared list.

Homeowners are choosing upkeep over upgrades

Sixty-three percent of homeowners who have recently hired a professional completed maintenance work, and 58% completed repairs. Although they may be waiting to do that dream kitchen or bath renovation, they’re focusing for now on the maintenance that keeps their homes in order.

The most common fall maintenance projects focus on outdoor upkeep. Nationally, tree trimming was the most popular, followed by lawn and yard waste cleanup and shrub care.

What homeowners should do now

When tackling a home maintenance list, start at the top of the home by inspecting the roof and gutters. Look for loose or damaged shingles, and make sure gutters are debris-free. It’s also a good idea to ensure downspouts direct water far away from the foundation. Homeowners should inspect these areas from the ground or hire a professional if the work requires climbing or feels unsafe.

Next, check for drafts around the windows and doors. Replacing worn weatherstripping and damaged caulk in the fall can prevent warm air from escaping once the heat comes back on. Homeowners should also inspect their HVAC filters and have the heating system checked before the temperatures drop.

Every home’s maintenance needs will vary, depending on the age and condition of the house and where it’s located. Whether homeowners hire a professional or safely address small issues, making the fixes can prevent larger and more expensive problems later.

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The ranking: Metros from most to least prepared

America’s 10 Most Fall-Prepared Metros
1. Washington, D.C.
2. Columbus, Ohio
3. Milwaukee, Wisconsin
4. Cleveland, Ohio
5. Albany-Schenectady-Troy, New York
6. Rochester, New York
7. Charlotte, North Carolina
8. Chicago, Illinois
9. Indianapolis, Indiana
10. Pittsburgh, Pennsylvania

10 Metros With the Most Opportunity to Get Fall-Ready
1. Los Angeles, California
2. Oklahoma City, Oklahoma
3. Riverside, California
4. Miami, Florida
5. San Diego, California
6. Houston, Texas
7. Grand Rapids, Michigan
8. San Francisco, California
9. Austin, Texas
10. Memphis, Tennessee

Methodology

The rankings are based on fall maintenance activity recorded on Angi during August 2026. Projects included yard cleanup, winterization, roofing and gutters, heating systems, water and drainage, outdoor plumbing, fireplaces and chimneys, pest prevention, and snow and storm preparation. U.S. metropolitan areas were ranked by activity per 100,000 residents using 2020 U.S. Census population data. To qualify for the least-prepared ranking, metros were required to have at least five service requests or jobs during the analysis period. The rankings reflect activity on Angi’s platform and are not a complete measure of all home-maintenance activity within each metro. These rankings reflect activity observed on Angi’s platform and should not be interpreted as a complete measure of all home-maintenance behavior within a metro area.

Photo courtesy of Shutterstock

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Angi

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