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75% OF DADS REVEAL THEY WANT TO GET OUTDOORS THIS FATHER’S DAY

Sierra, the active and outdoor retailer, uncovers what gifts dads really want for Father’s Day this year, from fishing equipment to pickleball sets, kayaks, and more.

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Last Updated on June 30, 2024 by Daily News Staff

FRAMINGHAM, Mass., June 12, 2024 /PRNewswire/ — Americans are set to spend an impressive $22.4 billion on Father’s Day this year, reflecting the importance of celebrating dads nationwide*. Dads who celebrate actually want to get active outdoors and prefer receiving gear that supports their hobbies and active lifestyles.** National activewear and outdoor gear retailer Sierra, in collaboration with YouGov, has uncovered that dads favor practical gifts that enable them to pursue their favorite outdoor activities. These insights reveal a shift towards experiences, guiding families to choose gifts that truly resonate with what dads want this Father’s Day.

dads
Shop Father’s Day Gifts From Sierra

Part of the TJ Maxx Family of Brands, Sierra is known for offering a vast selection of top brands in activewear and gear at great value, and is here to help shoppers spoil dad, grandpa, and any father figures in your life this Father’s Day without breaking the bank.

Key findings amongst dads who celebrate Father’s Day include:

  • The Lure of the Outdoors: 75% of respondents shared that their ideal Father’s Day is spent outdoors, with activities ranging from hiking, camping, barbecuing, to fishing and more.
  • Not in the Mood for a Fancy Restaurant? Fire up the Grill Instead: Contrary to the traditional image of a Father’s Day expensive dinner outing, 40% of dads who celebrate prefer to spend the day getting active in the great outdoors instead.
  • Avoid Impersonal Gifts: Instead of a generic gift basket or a one-size-fits-all gift card to a store he doesn’t shop at, get something you know he needs! 33% of respondents revealed they prefer practical gifts they’ll actually use, including gear for their hobbies and other everyday items.
  • Active Apparel & Gear Top the Gift List: When it comes to gifts, dads are most interested in apparel and gear to get active, with 42% of respondents sharing their preferred gifts are activewear and gear for their hobbies, compared to only 22% wanting workout equipment and sporting goods.
  • Try Something New: 56% of respondents revealed they’re interested in taking up a new outdoor hobby, including fishing, pickleball, running, hiking, biking, and kayaking.

“This Father’s Day, Sierra has the top gifts to celebrate all dads and father figures out there, with incredible deals on gear for dads who love getting active and outside” said Caitlin Kobelski, Vice President and Sierra Marketing Director. “Whether it’s teaching us a new skill, cheering us on from the sidelines, or simply offering a listening ear, they play a vital role in our lives. At Sierra, we understand the importance of honoring dads with the gifts they want most. Find the perfect gift to fuel his passions and create lasting memories together, from top-quality brands at unbeatable prices to give dads what they truly want.”

Sierra’s Father’s Day Gift Guide:

To help shoppers find the perfect gift for Dad this year at amazing savings, Sierra has curated a Father’s Day Gift Guide featuring a selection of activewear and outdoor gear to support dads in pursuing their favorite activities and outdoor hobbies, or you can search the entire Father’s Day shop here. With prices up to 60% less*** than department and specialty stores prices, shop top gifts at Sierra to get more bang for your buck!

  • Help dad discover his love for pickleball with a new pickleball set for just $19.99, 28% less*** than department or specialty retailers, encouraging him to try out new hobbies and creating a new way to spend quality time as a family.
  • Check out Sierra’s incredible fishing equipment from this casting rod for just $49.99, 58% less*** than department or specialty retailers, fishing net for just $29.99, 45% less*** than department or specialty retailers, and a fly reel pack for just $129.99, 40% less*** than department or specialty retailers, to make dad’s fishing dream a reality.
  • Gear dad up for summer hikes with a pair of sturdy hiking boots for just $59.99, 50% less*** than department or specialty retailers, a hydration pack for only $16.99, 51% less*** than department or specialty retailers, and trekking poles for only $16.99, 32% less*** than department or specialty retailers.
  • For the gym-shy dad who wants to start working out, get him started with a workout kit for just $19.99, 33% less*** than department or specialty retailers, comfortable joggers for just $19.99, 50% less*** than department or specialty retailers, and supportive sneakers for just just $59.99, 42% less*** than department or specialty retailers.

Note to Editors

*Based on a report that indicates consumers are estimated to spend roughly $22.4 billion for Father’s Day gifts in 2024 – https://nrf.com/media-center/press-releases/fathers-day-spending-total-224-billion 

**All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2381 adults, among whom 533 were dads who celebrate Father’s Day. Fieldwork was undertaken between 28th – 30th May 2024.  The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).

***Prices are representative. Actual prices as marked. Styles vary by store and online. Compare At prices are based on comparison to regular prices of comparable items at full-price department or specialty retailers.

ABOUT SIERRA

Founded in 1986, Sierra helps customers get active with quality brands, vast selection, and affordable prices. Sierra is part of The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. Shop any of our 100 Sierra stores or visit Sierra.com to find apparel, footwear, and gear for your whole family at incredible prices. Give @SierraOfficial a follow on Instagram and Facebook, then tag us to share your travels, new hobbies, and great finds.

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child education

Toy Story 5’s ‘Lilypad’ is an indictment of the world that birthed the ‘iPad Kid’

Toy Story 5 introduces “Lilypad,” a kid-friendly tablet that sidelines Woody and Buzz—and spotlights how the “iPad kid” debate is less about bad parenting and more about work, childcare costs, and a broken social safety net.

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A 10-year-old boy wearing a pink costume sits in the corner of a room and plays on his tablet.
Some parents call tablets the ‘square au pair.’ Danielle Villasana/The Washington Post via Getty Images

Aarushi Bhandari, Davidson College

In the trailer for “Toy Story 5,” a little girl named Bonnie is playing with her toys when a package arrives in the mail.

She opens it to find Lilypad, a tablet for children.

The iconic toys from the series – Woody, Buzz Lightyear, the Potato Heads, Forky and Slinky Dog – then watch in dismay as Bonnie casts them all aside in favor of the bright tablet screen. Rex the dinosaur exclaims, “What? Extinction? Not again!”

The film zeros in on a uniquely 21st-century phenomenon: the “iPad kid,” a term used – often disparagingly – to describe a generation of children who grew up enchanted by screens.

A lot of the discussion around tablet use among kids shames parents, framing it as an example of lazy or bad parenting. Yet factors such as long working hours and lack of access to affordable childcare compel many parents to rely on tablets.

As a scholar of the attention economy – and also as a mom to a 4-year-old – I’ve noticed a disconnect between the resources U.S. society offers parents versus what’s expected of them in the digital age.

’ Woody, Buzz and the gang must prove that traditional toys still matter when Bonnie becomes captivated by a high-tech tablet named Lilypad.

The pandemic and the ‘square au pair’

When the first “Toy Story” came out in 1995, many single-income families could still afford to comfortably raise multiple kids. It was more common for new parents to live near their extended families, such as grandparents, to provide childcare support. Federal policies provided some low-income families with cash assistance that helped ease the cost of transition to parenthood.

Since then, parenting has become a lot more challenging. Single-income households with kids under 18 have steadily declined as wages have stagnated, forcing both parents into the workforce. At the same time, it’s harder to qualify for government benefits.

And even when moms do earn a paycheck, working moms experience what sociologists call the “motherhood penalty” – career disadvantages, such as lower wages and promotion barriers, due to childbirth – even as U.S. parental leave policies remain weak.

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So it’s hardly a surprise that fewer Americans are choosing to become parents under these conditions. But those who did have kids in the years leading up to 2020 ran smack into the COVID-19 pandemic.

The lockdown that started in March 2020 following the outbreak of the pandemic led to closures of schools and many workplaces. Many parents either worked from home or provided critical work in grocery stores and hospitals. Kids stayed home and schools transitioned to remote-learning models.

It’s important to remember that many institutions with social legitimacy and authority encouraged the use of tablets during the COVID-19 pandemic lockdowns.

School systems around the world normalized their use for remote learning. Children as young as 4 were given tablets, which gave their parents space to complete their own remote work and other household tasks, with some moms referring to it as “the square au pair.”

In this sense, the tablet became a form of school-sanctioned childcare.

Economic activity was minimally disrupted. Productivity hummed along. And the kids? Comfortably distracted.

For some households, there’s little choice

When lockdowns ended, tablets remained integrated into the education system. In 2021, 4 in 5 U.S. households with children had a tablet. Beyond schoolwork, kids also use tablets for activities, such as video games and watching TV.

The adverse impacts of excessive screen time in general has been well documented for decades. But scholars have only recently unpacked the specific harms of interactive tablet use among young children.

Children who use tablets are more likely to experience emotional dysregulation and dependency on screens. Researchers have also found tablet use among kids to be significantly associated with ADHD diagnoses.

At the same time, research shows screen time use among children is tied to social class.

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Parents from working- and middle-class households are more likely to rely on screens compared to high-income parents, who can hire childcare services, such as full-time nannies.

Parental education is also a factor. Americans generally have little grasp of digital hygiene – knowledge about best practices to minimize negative effects of screens. But households with parents who didn’t graduate from college are even more in the dark.

And while schools hand out tablets, most of them fail to provide students and families with a comprehensive education on the adverse impacts of excessive screen time.

In other words, this isn’t a Generation Alpha problem. Most people – adults included, with or without children – aren’t properly educated and informed about their choices around technology use. Yet adults continue to be shamed if they hand their kid a tablet. All the while, parents navigate the added burdens of challenging the educational status quo around tablets.

Frankenstein’s village

When work is the only sturdy pillar in a society where government benefits for low-income people, family ties and community institutions have eroded, tablets replace the metaphorical village – the web of social support that helps families thrive.

In pursuit of jobs or affordable housing, many young parents move farther from their extended families and the communities where they grew up. The working parents who are forced to rely on daycare – sending kids as young as a few weeks old – end up spending an exorbitant amount of money on the service.

A woman plays with two infants on a colorful mat in a daycare.
Some parents have no other option but to send their infants to expensive daycare – often staffed by underpaid workers who are moms themselves. Pat Greenhouse/The Boston Globe via Getty Images

Meanwhile, the persistence of traditional gender roles ensures that many moms still go home to a second shift: Working women continue to disproportionately cook, clean and care for children. No matter how overworked or exhausted some parents are, they cannot afford to hire help as the inflation and cost-of-living crises hit historic highs.

Big Tech takes advantage of this crisis with a “solution” that ultimately treats children as products, manipulating their emotions and mining their data. As I argue in my book, “Attention and Alienation,” children’s dependency on screens is a key component of the attention economy.

The earlier a life is monetized, the longer it is profitable.

“Toy Story 5” and its critical take on the tablet may be helpful. But it will take more than a blockbuster movie to protect small kids from the harms of too much screen time. Instead, I think it will require strong parental leave policies, expansive and affordable childcare access, fair wages and shared household labor.

In other words, there needs to be a full rehabilitation of the village.

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Aarushi Bhandari, Assistant Professor of Sociology, Davidson College

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Lifestyle

The big summer trip is getting harder to pull off. What families are doing instead.

Big Summer Trip: Ask most Americans about their favorite summer memory, and water shows up somewhere — a lake at dusk, a boat rocking gently, quiet mornings with nowhere else to be.

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The big summer trip is getting harder to pull off. What families are doing instead.

The big summer trip is getting harder to pull off. What families are doing instead.

(Tiffany Miller) Ask most Americans about their favorite summer memory, and water shows up somewhere — a lake at dusk, a boat rocking gently, quiet mornings with nowhere else to be. For a lot of them, that feeling has been easier to remember than recreate.

As travel costs climb and traditional vacations feel increasingly complicated, the appeal of something closer to home has grown. Each year, 85 million Americans find it on the water, according to the National Marine Manufacturers Association (NMMA).

Part of boating’s appeal is rooted in nostalgia and connection. Many people are drawn to the kinds of unplugged experiences tied to childhood — time outdoors, shared adventures and uninterrupted moments together. According to a Discover Boating survey, 85% of current boat owners say their fondest childhood memories involved being on the water, with nearly half recalling those experiences before age 13.

The costs look different when stacked against a traditional vacation. According to NMMA, a week at an all-inclusive resort for a family of four runs around $5,000 to $8,000. Boat rentals run around $75 per hour, entry-level boat financing costs a few hundred dollars a month and boat club memberships offer access to multiple boats for a monthly fee, typically $150 to $375 after a one-time initiation fee. Many families are discovering that boating can offer multiple smaller vacations throughout the summer at a comparable cost.

Those lower-commitment options are more than just a budgeting tool — they are a first step into the lifestyle. According to the survey, 45% of prospective boat buyers expressed interest in renting or chartering before committing to a purchase, while interest in boat clubs and fractional ownership also remained high. The survey further found that 49% plan to own within two years, and 46% are focused on boats priced under $50,000.

For Americans deciding how to spend their time this summer, that flexibility may be part of boating’s growing appeal. It offers something many vacations promise but do not always deliver: the ability to truly disconnect and be present — not just once a year, but repeatedly throughout the season.

The pull toward the water may be deeper than nostalgia. Research shows there’s a connection between water and well-being — the sight and sound of water can help people feel calmer, lower stress and support overall wellness. The concept of “Blue Mind” describes the mild meditative state associated with being near, in, on or under water. For families looking to unplug, boating offers a way to step away from screens, slow down and recharge.

Methodology
The quantitative survey was fielded Aug. 22, 2025 through Sept. 12, 2025. It included 500 boat owners and 500 prospective owners. Boat owners are defined as those who own (or used to own) a boat and consider their primary vessel a motorized/power boat or sailboat. Prospective owners are defined as 50% or more likely to purchase a motorized/power boat or sailboat in the future and not a current or lapsed owner.  Note: All insights collected reflect opinions of surveyed boat owners and prospective owners only.

Photo courtesy of Shutterstock collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures.com%2F17964%2F10403&dt=THE BIG SUMMER TRIP IS GETTING HARDER TO PULL OFF. WHAT FAMILIES ARE DOING INSTEAD track

    

SOURCE:

Discover Boating

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Food and Beverage

Magical Moments Without the Hassle: 3 Parenting Hacks to Help Make Summer Memorable

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Last Updated on June 25, 2026 by Daily News Staff


Formatted Half Page  Magical Moments Without the Hassle: 3 Parenting Hacks to Help Make Summer Memorable Article Formatted Half Page
Magical Moments Without the Hassle: 3 Parenting Hacks to Help Make Summer Memorable

(Feature Impact) Magical summer moments – road trips, pool days and warm evenings in the backyard – don’t happen by accident.

In fact, making that magic happen may feel like hard work for parents, according to a survey of American parents commissioned by Borden Cheese that discovered the pressure on adults during the summer months is higher than ever. Between scheduling activities, packing endless meals and keeping the family happy, the pressure to create memorable summer moments can quickly drain all the fun out of it.

A majority of respondents (72%) feel summers used to be simpler in terms of activities and expectations, while 89% of that group said it’s important for their children to experience simple summers.

“Summer is the time for enjoying the sunshine, fresh air, endless day time and quality time with family and friends,” said Jenny Mehlman, senior director of marketing, cheese, taste and flavors at Dairy Farmers of America. “Sometimes we get so caught up in the daily hustle, we forget to slow down and enjoy the little moments. Borden Cheese wants to help parents drop the high expectations, embrace a little bit of the mess and remember how good a simple, relaxed summer can feel.”

It’s clear parents are looking for more relaxing summer breaks, both for their children and themselves. Reclaiming family time can start with hacks that simplify summers, a tactic 81% of parents surveyed said they plan to use. Consider these top suggestions from respondents.

Allow More Flexibility with Children’s Routines

Summer offers a welcome break from the rigid schedules of the school year, and nearly half of respondents (45%) are embracing that opportunity by allowing more flexibility in their children’s routines. This might include later bedtimes, slower mornings or less structured playtime, giving families more room to explore, be creative and enjoy spontaneous adventures – the type that many parents remember from their own childhoods.

Prioritize Fun Over Perfection

The pressure to create a picture-perfect summer can become overwhelming. Instead of striving for elaborate vacations or curated calendars, 39% of parents said they plan to be more lenient with the expectations they place on themselves. This “fun over perfection” mindset allows families to focus on connection as parents spend less time worrying about details and more time enjoying simple pleasures from picnics and pool time to game nights at home.

Plan Simpler Meals

One-third of respondents plan to make simpler meals a regular part of their menu, and the majority of parents (84%) said they rely on quick, reliable meal and snack solutions like mac and cheese, deli meat wraps and simple cheese and cracker boards at least once per week during summer months. That’s why Borden Cheese Individually Wrapped Singles are unwrapping the simple, stress-free summer that parents need with family-friendly recipes, easy meal hacks and nostalgia-inducing weekly giveaways designed to give them a well-deserved break. For example, these Juicy Lucy Cheeseburger Sliders can feel a little “extra” without all the extra work. Beware: They’ll disappear fast.

So relax your expectations, embrace the mess and make space for real, carefree fun again. Visit BordenCheese.com/SimpleSummerFun to find more easy, cheesy meal ideas and learn how to participate in weekly giveaways.

17975 B detail image embed2

Juicy Lucy Cheeseburger Sliders
Prep time: 10 minutes
Cook time: 8-10 minutes
Servings: 4 (2 sliders per serving)

  • 1 pound ground beef
  • 4 slices Borden American Melts, quartered
  • 2 tablespoons finely chopped onion
  • 1 tablespoon steakhouse seasoning
  • 8 slider buns, toasted

Toppings (optional):

  • burger sauce
  • caramelized onions
  • pickle chips
  1. Preheat grill or skillet to medium heat.
  2. Divide beef into 16 balls and flatten into approximately 3-inch patties.
  3. Place two cheese squares and onions on eight patties then top with remaining patties and press together. Season with steakhouse seasoning.
  4. Cook sliders 4-5 minutes per side, until cooked through.
  5. Place on buns and add burger sauce, caramelized onions and pickle chips, as desired. Serve warm.
collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures track
   

SOURCE:
Borden

STM Daily News’ Food and Drink section highlights the stories, trends, flavors, and events shaping today’s food culture. From recipes to restaurant news, it keeps readers connected to what’s fresh and worth tasting.

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