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DOVE MEN+CARE LAUNCHES “CARE MAKES A DAD” THIS FATHER’S DAY

Care Makes a Dad:
The new campaign from the men’s grooming brand will spotlight stories of the caring role that father figures play in the lives of so many

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Care Makes a Dad
Bones Hyland pictured with his cousin Izzy in the Dove Men+Care “Care Makes a Dad” campaign. Photo credit: Tomboy/MERMAN.

ENGLEWOOD CLIFFS, N.J. /PRNewswire/ — Every year, Father’s Day celebrates wonderful dads across the country. However, the role of dad can take many forms – and powerhouse men’s grooming brand Dove Men+Care is shining a light on that for Father’s Day this year.

Dove Men+Care “Care Makes a Dad” campaign. Video credit: Tomboy/MERMAN.

New research commissioned by Dove Men+Care found that 70% of people have an impactful father figure in their life, but only 10% regularly celebrate them on Father’s Day. That’s why Dove Men+Care is recognizing the stepfathers, foster fathers, godfathers, brothers, coaches, friends, teachers and more this Father’s Day that have played the role of an impactful father figure through their unconditional care – the living proof that Care Makes a Difference. Care Makes A Dad.

To ignite this conversation, Dove Men+Care released a new film “Care Makes a Dad“. The film showcases the real stories of kids from across the U.S. and the special bonds they share with their father figures, who rise to the occasion every day to make a difference in their lives.

“We’re thrilled to bring attention to the unsung heroes of Father’s Day,” says Alejandro Fiecconi, Global Head of Brand for Dove Men+Care at Unilever. “There are children with father figures in their lives who mean the world to them, show up for them, support them. These men exemplify care. We wanted to give these men a round of applause – even if they didn’t ask for one.”

Joining this celebration is father figure and professional basketball player Nah’Shon Lee “Bones” Hyland. Bones has been a father figure to his cousin Izzy since a tragic incident brought them closer together when Izzy was a baby, creating an inseparable bond. Bones’ compassion and commitment to doing what’s right every day makes him a role model and hero to Izzy, and exemplifies the ways care makes a difference. Together, with five other father figures – from teachers, stepfathers, and grandfathers – they remind us that Care Makes a Dad.

“It’s an honor to be featured in this campaign,” says Bones Hyland. “My cousin Izzy is one of the most important people in my life. He’s like a son to me. I’ll be there for him every step of the way any way I can.”

Ogilvy, who led creative development of the campaign, shares more on the evolution of the campaign. “This year, building on our commitment to celebrate and champion the transformative care that all dads can give, we’re throwing the definition of fatherhood open wide,” says Rob Butcher, Global Creative Director, Dove Men+Care for Ogilvy. “This campaign celebrates all the men who step up to care out of choice. Coaches, uncles, adoptive fathers and community dads who show that care makes all the difference to the children in their lives.” 

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Dove Men+Care is bringing the ethos of the film to real life to spark a change on those we should recognize on Father’s Day and beyond by: 

  • Launching the “Celebrate ALL Father Figures”sweepstakes – a chance for everyone to recognize a father figure who has made a difference. Select winners will be featured in a full-page ad in The New York Times following Father’s Day.
    • How to enter: Post a photo on Instagram featuring you and your father figure! It could be your dad, stepdad, uncle, coach, or anyone who played a significant role in your life. Make sure to tag @DoveMenCare and include the hashtags #CelebrateALLDads and #Sweepstakes. This sweepstakes will close on Father’s Day on June 16th. More information can be found here
  • Hosting a special Celebrate ALL Father Figures pop-up event in New York City on June 14th. Fit for the whole family, loved ones and the community to gather with their father figures, create special mementos for the holiday, and have a chance to participate in mini photo-shoots that reshape the literal picture of what it means to be a DAD. The event will take place from 2 PM to 6 PM at the 91st Street Plaza between 2nd and 3rd Avenue. Images captured will also be eligible for the sweepstakes.

To learn more about the campaign, visit www.dovemencare.com/CareMakesADad and follow along on the Dove Men+Care Youtube channel and @DoveMenCare on the brand’s Instagram channel.

About Dove Men+Care
Dove Men+Care is the first range of products from Dove developed specifically for men. Manufactured by Unilever, the line includes the #1 dermatologist-recommended body wash brand. Launched in 2010, Dove Men+Care is a powerhouse men’s grooming brand in the U.S. with a product portfolio that includes bars, body washes, face care, antiperspirant/deodorants, hair care, and hand/body lotions, which are available nationwide in food, drug, and mass outlet stores. 

Since launching, Dove Men+Care has also been dedicated to debunking the stereotypes of how men around the world care for themselves and others. The brand is on a mission to inspire every man to experience the transformative effects of care and focuses on making that a reality through cultural initiatives, legislative action, and community engagement. Learn more at DoveMenCare.com

About Unilever in North America
Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 127,000 employees and generated sales of €59.6 billion in 2023. 

Our leading brands in North America include Dove, Hellmann’s, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry’s, Nutrafol, Liquid I.V., Paula’s Choice, and Dermalogica. 

For more information on Unilever U.S. and its brands visit: www.unileverusa.com 

For more information on Unilever Canada and its brands visit: www.unilever.ca 

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SOURCE Dove Men+Care

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Lifestyle

Uber Eats Partners with Spirit Halloween Across North America

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Uber apps add Spirit Halloween for on-demand delivery of holiday costumes and seasonal decor across the United States and Canada.

SAN FRANCISCO, Sept. 27 2024 /PRNewswire/ — Today, Uber Technologies (NYSE: UBER) announced a new partnership with Spirit Halloween, North America’s largest Halloween retailer, to further its mission of helping consumers get anything* delivered on-demand. Halloween fans across the United States and Canada can now shop Spirit Halloween on Uber Eats, Postmates and the Uber app for all of their Halloween needs.

Spirit Halloween

In 2024 Spirit Halloween is opening a record-breaking 1,525 locations, offering a variety of costumes and accessories for the whole family, along with exclusive décor and animatronics items. The Spirit Halloween catalog will be available to shop on Uber at the same prices consumers will find in-store. As always, Uber One members will benefit from $0 Delivery Fee and 5% discount on all Spirit Halloween orders with a $35 minimum purchase. And all consumers will benefit from up to 40% off their next Spirit Halloween order of $50 or more through Halloween† †. Terms apply. See app for details.

Uber Eats x Spirit Halloween

“The holiday season officially kicks off this time of year, and households across the country are looking to on-demand delivery to get what’s needed—now,” said Beryl Sanders, Director of US Grocery & Retail partnerships at Uber. “That’s one of the reasons we’re most excited to bring Spirit Halloween to Uber Eats and our other Uber apps to make costumes and other Halloween must-haves a cinch. As a working mom I know how crucial that last minute face paint or mask can be on the morning of the school parade or the hour before trick-or-treating starts, and I’m thrilled we’ll be able to meet that demand at Uber.”

Spirit Halloween joins a growing number of retailers including Big Lots, Lowe’s, Michael’s, Party City and more who use Uber’s apps to reach new customers—furthering the Uber Eats mission to help consumers get (almost!) anything* delivered on-demand. In the U.S. and around the world, Uber is uniquely poised to meet consumers’ growing desire to save time and get more of what they need delivered on-demand within hours—if not minutes—rather than days. 

*Not literally anything. Item availability varies by market.
Taxes and fees may still apply. See app for membership details.
† † Promo expires on (2024-10-31) 11:59PM PDT. Promo valid for 40% off (up to $35) orders of $50 or more (before taxes and fees) from Spirit Halloween. Discount available on your next order only. Valid only for those who received it directly from Uber. Taxes and fees still apply. Offer may not be combined with other offers (except for applicable Uber One member promos). Terms are subject to change. Pickup orders excluded. Other exclusions may apply. See app for details.

About Uber  
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 52 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.

https://prnmedia.prnewswire.com/news-releases/uber-eats-partners-with-spirit-halloween-across-north-america-302259007.html

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Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.


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What You Don’t Know Can Hurt: 3 facts about updated COVID-19 vaccines

Despite post-pandemic reunions, updated COVID-19 vaccines remain crucial for protection, especially for high-risk groups. Mild side effects are typical, severe ones rare.

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COVID-19

(Family Features) Four and a half years after the start of the COVID-19 pandemic, people are once again enjoying time with friends and family and doing their favorite things. However, the virus that causes COVID-19 keeps changing, so it’s still important to stay up to date on your vaccinations. Respiratory viruses, including COVID-19, are common during the fall and winter months. That’s why now is a good time to take care of yourself and your loved ones by getting the facts on the updated COVID-19 vaccines.   

“As the virus changes, we are learning more and more about how to protect people from COVID-19,” said Namandjé N. Bumpus, Ph.D., principal deputy commissioner at the U.S. Food and Drug Administration (FDA). “Getting the latest COVID-19 vaccine means your protection is as up to date as possible.”

Here is information about this season’s COVID-19 vaccines from the Risk Less. Do More. public education campaign:

Vaccines are the best way to protect yourself and your loved ones from COVID-19. Getting vaccinated against COVID-19 lowers your chances of getting very sick or being hospitalized. Some people who get the vaccines still get sick, but vaccination can make symptoms milder. This is important if you are over age 65 or have certain health conditions. Both can put you at a higher risk for serious or long-lasting health problems, such as Long COVID or even death from COVID-19. If you do get COVID-19, ask your doctor about treatment options to reduce your risk of severe illness.  

COVID-19 vaccines are regularly updated to keep up with the changing virus. The COVID-19 vaccines are updated based on the latest variants of the virus. The updated vaccines offer the best protection against the changing virus that causes COVID-19. Getting the latest vaccine boosts your immunity and lowers your risk of severe sickness.

Side effects for COVID-19 vaccines are usually mild and go away on their own in a few days. The most common side effects are soreness or redness at the injection site, headache or body aches, or fever. Severe side effects like anaphylaxis are rare, with about five adverse events per 1 million doses given.

Staying informed and getting this season’s COVID-19 vaccine – and encouraging loved ones to do the same – is one of the best things you can do to protect yourself and others this fall and winter. Knowing the facts about COVID-19 vaccinations can give you peace of mind and support a safer, healthier future for all. For more information, visit cdc.gov/RiskLessDoMore or talk to your doctor. 

If you think you have COVID-19, testing can help. All U.S. households are now eligible to receive four free COVID-19 test kits. Order them today at COVIDTests.gov.

The Impact of COVID-19 In Black and Hispanic Communities
For the first two years of the COVID-19 pandemic, people in Black and Hispanic communities were consistently more likely to get COVID-19, need medical or hospital care, and die from COVID-19 than people in other communities. That gap has narrowed over time, but this past summer, Black people were still more likely to be hospitalized for COVID-19 compared to the average across all races and ethnicities combined. Hispanic people had lower than average rates of hospitalization. For everyone, getting the latest COVID-19 vaccine offers the best protection against severe disease and hospitalization.

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Photos courtesy of Shutterstock


SOURCE:
United States Department of Health and Human Services

Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.


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Men are carrying the brunt of the ‘loneliness epidemic’ amid potent societal pressures

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Singer Justin Bieber is seen on May 16, 2024, in Los Angeles. BG046/Bauer-Griffin/GC Images

Alvin Thomas, University of Wisconsin-Madison and Quinn Kinzer, University of Wisconsin-Madison

A few weeks before Justin Bieber and his wife, Hailey, announced in May 2024 that they were expecting, the pop icon posted a selfie where he appears tearful and distraught.

While media attention quickly pivoted to the pregnancy, there was little attention paid to the significance of a male celebrity and expectant father publicly sharing his vulnerability.

Yet Bieber’s social media post is notable for making his internal struggle visible.

Emotional pain is linked to serious health issues. But the public’s response to male expressions of emotion and vulnerability is often minimizing, if not dismissive. In response to Bieber’s tearful post, for example, Hailey described him as a “pretty crier.”

A year ago, the Canadian rapper Dax released the song “To Be a Man.” He said at the time: “This is a song I poured my heart into. I’m praying this reaches everyone who needs it.”

Today, the song’s message remains timely. It includes the lyrics:

Yeah, I know this life can really beat you down, uh
You wanna scream but you won’t make a sound, uh
Got so much weight that you’ve been holdin’
But won’t show any emotion, as a man, that goes unspoken

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As researchers who study fatherhood and the roles that men play in their families, we recognize the loneliness and pain in these lyrics. We have heard fathers describe the toll of attempting to keep a lid on their feelings.

In a recent study we conducted on 75 new and expectant Black fathers, they spoke of the need to address individual and collective trauma. This, they said, would ultimately help support their families. But they said resources to help men with their mental health are often unavailable or very limited. They said they often feel invisible to health providers.

“Being a father and a man,” one participant said, “you have to keep the peace and be strong on the outside. But on the inside, you know, you’re falling apart.”

Dax’s lyrics and our research reflect an enduring social health challenge – the deafening silence that typically surrounds men’s mental health.

The toll of isolation on men

In May 2023, U.S. Surgeon General Dr. Vivek Murthy released an advisory highlighting what he described as an epidemic of loneliness and isolation in the country. Our research confirms this scourge.

Since men’s social support networks – colleagues, family, close childhood friends – are often less robust than women’s, the epidemic disproportionately impacts men. The resulting solitude has very real health consequences.

Man walks alone along beach.
Studies show that loneliness is associated with negative health outcomes like elevated levels of heart disease and a higher risk of dementia. Matthias Balk/picture alliance via Getty Images

In Murthy’s report, loneliness is associated with negative health outcomes, including a “29% increased risk of heart disease, a 32% increased risk of stroke, and a 50% increased risk of developing dementia for older adults. Additionally, lacking social connection increases risk of premature death by more than 60%.”

While Murthy’s report focuses on both men and women, research shows that men are less likely than women to seek mental health services. Additionally, men hold more negative attitudes toward seeking help, and they prematurely terminate treatment more often than women.

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With these consequences in mind, a caring society may ask: Why are men carrying the brunt of this health risk, and what can be done about it?

Redefining men’s value beyond breadwinning

Many factors can contribute to feelings of isolation and disconnection among men.

In “To Be A Man,” Dax points toward one prominent factor:

As a man, we gotta pave our way
Our only function is to work and slave
There’s no respect for you if you ain’t paid
You’re disregarded as a human and you can’t complain

Traditional definitions of masculinity emphasize the importance of men’s role as breadwinners.

An uncertain economy and increasingly expensive housing and food prices make the ability to financially provide for a family elusive for many men. These factors also undermine men’s sense of self and contribute to loneliness and feelings of isolation.

As partners and fathers, men are still often perceived as deficient if they can’t provide economically. And societal norms stress that they are not valued for their capacity as caregivers, even if they are more involved in raising their children than ever before.

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This is out of touch with reality.

Men play an important role as caregivers in their children’s lives, according to our research, and exert a powerful influence on children’s health and well-being. Men also find meaning in their roles as fathers.

As Dax says:

As a man, our son is our horizon

The cost of suppressed vulnerability

Beyond pressures to provide, men also have to overcome enduring stereotypes that suggest they should be stoic and keep their fears and sadness to themselves.

Here, too, gender norms are in need of an update. Boys and men need to feel comfortable presenting their true, authentic selves to the world. When they suppress their vulnerability, it creates a barrier to seeking help. It also perpetuates stigma and the epidemic of loneliness.

Man sitting in hospital room.
Men are less likely than women to seek mental health care. Getty Images

There is a complex interplay between society’s assumptions and beliefs about men and fatherhood.

Men, consequently, are less likely than women to seek mental health services. Health providers, as a result, are more likely to underdiagnose and misdiagnose men. Additionally, when health resources are made available, they are often not tailored to men’s needs.

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Societal expectations can create unbearable pressure for men. And the most marginalized groups, like low-income Black fathers, bear a disproportionate burden, research shows. This became more evident during the COVID-19 pandemic, when Black fathers working in high-risk and essential jobs prioritized supporting their children and families over their own risk of infection and mental health.

As men continue to redefine their roles within families and communities, it’s important for society to create a space that acknowledges and embraces their vulnerabilities and full humanity in all social roles.

Men need outlets for their pain. They would benefit from relationships – with partners, family and friends – that support and nurture them in times of joy and through the emotional challenges. Their loneliness will continue to be disproportionate without the necessary connection to services.

Men can consider engaging in low-stakes discussion groups in their communities, with online groups and in their churches. They may also seek out therapists in person or online for introductory sessions to test out the therapeutic interaction before establishing a more consistent pattern of therapy services.

In “To Be a Man,” Dax sings:

No wonder most men are so depressed
All the things that they can’t express
It’s the circle of life, as a man, you provide
They don’t know what you’re worth ‘til the day that you die

As the Biebers adjust to life as parents, Justin may find people he can talk to about his experiences and emotions, people who see and value him fully. And we hope the same for every man and father, living their life out of the spotlight and doing the best they can for themselves and for their family.

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Alvin Thomas, Associate Professor, Phyllis Northway Faculty Fellow, University of Wisconsin-Madison and Quinn Kinzer, Graduate student and PhD Candidate, Department of Consumer Science, University of Wisconsin-Madison

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.

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