family fun
Altitude Trampoline Park Celebrates Mid-Year Success With 13 New Park Agreements
Premier Family-Friendly Entertainment Destination on Track to Open 10 Units by End of Year
DALLAS /PRNewswire/ — Altitude Trampoline Park, the leading family-friendly entertainment franchise, announced today the remarkable growth the brand has experienced since the start of the year. With a focus on providing family-friendly entertainment, Altitude has proven itself as an attractive investment opportunity for franchisees, with six signed development agreements that will bring 13 new locations to target markets nationwide. Since the start of 2024, Altitude has opened four locations in Spring Hill, Florida; Austell, Georgia; North Versailles, Pennsylvania; and Webster, Texas, and currently has eight units leased and under construction. Altitude is continuing this momentum, with its franchise agreements to bring locations to North Carolina, South Carolina, and Tennessee, among other states.
“Our growth in 2024 has been phenomenal. Dedicated to providing family friendly-fun, we are committed to expanding nationwide to make our parks accessible to everyone,” said Mike Rotondo, CEO of Altitude Trampoline Park. “It’s amazing to see several of our existing franchisees expanding their footprint while also welcoming new franchisees into our system. As our growth continues, exciting plans are in store that will continue to make Altitude a worthwhile investment for franchisees and a top destination for all families.”
Altitude is continuing its growth, with eight units currently under construction. These units will be located in:
- San Jose, California – Owned by Tim Kurtz
- Coral Springs, Florida – Owned by Raj Chopra
- Milpitas, California – Owned by Guru Kamar and partners
- Folsom, California – Owned by Guru Kamar and partners
- San Dimas, California – Owned by Guru Kamar and partners
- Birmingham, Alabama – Owned by Shafiq Samji
- Chicago, Illinois – Owned by Kevin Kolb
- Schaumburg, Illinois – Owned by Shahista Jiwani
Also in 2024, Altitude expanded its leadership team, welcoming new hires, including Chris Kuehn as Chief Operating Officer, Mike Stout as Vice President of Franchise Development, and Mike D’Arezzo, Director of Franchise Development. As Altitude continues to grow, the brand is dedicated to developing its leadership team with industry veterans to strengthen the brand’s operations and franchise development initiatives.
The brand’s commitment to providing an outstanding customer experience has resulted in an impressive systemwide sales increase of 3% since the start of 2024. This positive momentum showcases Altitude’s ability to attract new customers while also retaining its loyal fanbase.
Altitude Trampoline Park is owned by Indoor Active Brands, a platform company that focuses on indoor entertainment concepts. This year, Indoor Active Brands launched its latest brand, The Pickle Pad, an indoor pickleball playground featuring a chef-inspired restaurant, bar, and yard games for all ages. Established by NRD Capital, Indoor Active Brands utilizes industry experience in the family entertainment and restaurant industries to support and assist its franchisees.
For the remainder of the year, Altitude on track to open six new locations. These locations will bolster the brand’s presence in key markets and offer more families the chance to enjoy the excitement and joy of its state-of-the-art entertainment.
The brand is actively seeking qualified candidates to help grow its footprint throughout the U.S. in Kansas City, MO, Raleigh-Durham, NC, Denver, CO, among others. To learn more about franchise opportunities and upcoming store openings, contact Mike Stout at Mike.Stout@ATPHQ.COM or visit www.altitudefranchise.com.
About Altitude Trampoline Park
Altitude Trampoline Park is a premier indoor adventure park offering cutting edge trampolines, games, programs, and celebrations for all ages. Altitude is the home for active family fun! The brands successful $10 Endless Jumps pass, is where members get the max. Guests can, Jump Happy! with unlimited use of trampolines, soft play, basketball, dodgeball, interactive games and more providing a great way for families to stay together and play together all year long. Nearing 100 locations worldwide, Altitude parks are centrally located and easily accessible, making it the convenient, budget friendly choice for families in 2023. More information can be found at altitudetrampolinepark.com.
SOURCE Altitude Trampoline Park
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Entertainment
Mattel Adventure Park and VAI Resort: What’s the Latest in Glendale?
Mattel Adventure Park and VAI Resort still have no announced opening date. VAI says construction continues and expects to share more about the park in late 2026.
GLENDALE, Ariz. — The wait continues for Mattel Adventure Park and VAI Resort near State Farm Stadium. Both remain under development, and neither has announced an opening date.
There has, however, been a change in how the park is being described. In August, Axios Phoenix reported that Epic Resort Destinations, the park’s original developer, appears to be out of the Glendale project. Asked about Epic’s involvement, a VAI spokesperson told Axios that VAI is the park’s owner and operator, but did not directly answer whether Epic still has any role. Another VAI spokesperson said the park and resort are now considered part of the same project and that construction continues on both.
VAI also told Axios it is redefining the park’s guest experience and creative vision and expects to share more in the fourth quarter of 2026. That is a promise of a project update, not an opening announcement.
The VAI Resort FAQ currently says it will announce an opening date approximately nine months in advance. Mattel Adventure Park’s Glendale page continues to promote planned attractions, including the Barbie Beach House and two Hot Wheels roller coasters, without listing an opening date.
For families hoping to visit, the practical answer is that there is still no date to put on the calendar. The next meaningful development to watch is VAI’s promised fourth-quarter update: it may clarify the park’s plans, but visitors will need an official opening announcement before they can plan a trip.
Source links: VAI Resort FAQ · Mattel Adventure Park Glendale page · Axios Phoenix’s August report
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amusement and theme parks
Six Flags and Travis Kelce Kick Off 2027 Season Pass Sales With Lowest Prices Through Sept. 7
Six Flags launches 2027 Season Pass sales at its lowest price through Sept. 7, with unlimited visits now through 2027, parking perks, and regional access.
Six Flags is officially in “season pass season” — and it’s starting with a headline deal. The company announced Aug. 7 that it has launched sales of its 2027 Season Passes at the lowest price guests will see this season or next, with a limited-time offer running through Sept. 7, 2026. To mark the 8/7 launch date, Six Flags teamed up with brand ambassador Travis Kelce, celebrating the biggest pass offer of the year on a number that’s become part of his legacy.
The big takeaway for fans: buy early, and you’re not just locking in 2027 access — you’re getting the rest of 2026, too. That includes major seasonal events like Halloween and holiday celebrations, plus the chance to start using the pass right away across participating parks.
What the 2027 Season Pass deal includes
Guests can purchase a 2027 Gold Pass or Prestige Pass at launch pricing and receive admission for the remainder of 2026 and all of 2027.
Kelce framed it in simple terms: unlimited visits, especially heading into fall and winter event season, is the kind of value that would have been “mind-blowing” as a kid — and it’s built for families and friend groups who want more reasons to get together.
Gold Pass: the value play for frequent park visits
The 2027 Gold Pass is positioned as the core option for guests who want maximum visits at the lowest price point. Benefits include:
- Unlimited visits for the rest of 2026 and all of 2027
- Free general parking (restrictions apply)
- Regional park access (East, West, Midwest, or Texas)
- Admission to fall haunt events and seasonal holiday celebrations
- Discounts on select food, merchandise, and tickets
- One bonus Bring-A-Friend Free ticket for renewing passholders and new members who purchase by Sept. 7
Prestige Pass: VIP perks and nationwide access
For guests who want more premium access and in-park benefits, Six Flags is also pushing its Prestige Pass tier. Prestige perks include:
- Access to all Six Flags parks across North America
- Preferred parking at many parks
- Complimentary fountain beverages
- VIP entrance access at participating parks
- Free Bring-A-Friend tickets
- One free single-use Fast Lane per visit
- A $20 in-park credit for new Prestige members and Prestige passholders who renew by Sept. 7
Memberships: month-to-month flexibility
Six Flags also announced 2027 Memberships for guests who prefer a monthly payment option. Memberships include unlimited visits and a range of benefits similar to Season Passes — including multi-park access (based on tier), parking benefits, discounts on food and merchandise, and member-exclusive rewards and offers.
Premium membership tiers add expanded park access and additional VIP-style perks, giving guests more ways to customize how they visit.
Why Six Flags is making a big push now
The 2027 pass launch arrives as Six Flags prepares what it calls one of its most ambitious attraction lineups ever, with major additions planned across regions.
Highlights announced so far include:
- East: Six Flags Great Adventure will debut Bakunawa, billed as the world’s tallest and fastest spinning coaster (382 feet, 100 mph), anchoring a renovated Boardwalk area inspired by Jersey Shore culture. Carowinds will introduce Rip Roarin’ Falls, a super-flume featuring a 100-foot drop.
- Texas: Six Flags Fiesta Texas will debut Werewolf Gorge, described as the world’s longest family launch coaster with immersive storytelling.
- Midwest: Six Flags Great America will open Camp Timber Trail, a family adventure area anchored by Sky Hawk, a suspended family coaster.
- West: Knott’s Soak City will introduce Coral Craze and Kelp Kraze, new family raft slides featuring ride systems making their West Coast and North American debuts.
Six Flags also teased that more major announcements are still on the way.
You can start using the pass in 2026 — and more is coming
Beyond the 2027 pipeline, Six Flags says guests who buy now can take advantage of new or recently opened additions in 2026, including:
- Quantum Accelerator (Six Flags New England)
- Tormenta: Rampaging Run (Six Flags Over Texas)
- Shoreline Pier (Six Flags Great Adventure)
- Daredeviler (Canada’s Wonderland)
- Speedway Stunt Coaster (Six Flags Mexico)
- Looney Tunes™ Land (Six Flags Magic Mountain)
- Phantom Theater (Kings Island)
- A major summer entertainment lineup (Kings Dominion)
And the calendar doesn’t slow down after summer. Six Flags says its 2026 Halloween lineup is coming soon, featuring new horror franchise experiences and new entertainment, followed by holiday events across parks — including the return of a newly reimagined Holiday in the Park at Six Flags Great Adventure and Six Flags Over Georgia.
The deadline to know
If you’re considering a pass, the timing matters: guests must purchase by Sept. 7, 2026 to receive launch pricing and promotional offers. For park-specific details and restrictions, Six Flags directs guests to visit sixflags.com.
For fans, Kelce summed up the pitch: more time at the parks now means more memories later — more rides, more laughs, and more reasons to bring your crew along for the season.
Source: Six Flags
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amusement and theme parks
Six Flags Unleashes Its Biggest-Ever Halloween Lineup for 2026
Six Flags is raising the fear factor for Halloween 2026 with new haunted mazes inspired by Jason Voorhees, Diablo, Final Destination and The Blair Witch Project.
Jason Voorhees, Diablo, Final Destination and The Blair Witch Project headline an expanded season of haunted mazes, scare zones and nighttime thrills
Six Flags is turning up the fear factor for Halloween 2026 with its largest collection of licensed horror attractions to date.
The amusement park operator announced 11 new haunted mazes inspired by major film and gaming franchises, including Friday the 13th, Final Destination, The Blair Witch Project and Blizzard Entertainment’s Diablo. Returning attractions will feature characters and settings from The Conjuring Universe, SAW, Army of the Dead, The Strangersand Trick ’r Treat.
Altogether, Six Flags says its parks will offer 448 Halloween-themed experiences across North America, including 29 new and returning licensed haunted attractions, 196 scare zones and live shows, nighttime rides and 141 family-friendly daytime activities.
“We’re taking Halloween to an entirely new level in 2026,” Kelly Daugherty, Six Flags’ director of entertainment, said in the company’s announcement. “Guests won’t just watch these stories unfold—they’ll step inside them.”
New nightmares arrive at Six Flags
One of the biggest additions is JASON: Blood Reign, an attraction inspired by Jason Voorhees and the Friday the 13thfranchise. Guests will enter the dark woods surrounding the slasher’s legendary summer camp while retracing the events that transformed Jason into one of horror cinema’s most recognizable villains.
The maze is scheduled to appear at SCarowinds, Kings Island and Six Flags Great Adventure.
Fans of elaborate cinematic accidents can enter Final Destination: Death’s Playground, where death itself serves as the villain. Inspired by New Line Cinema’s Final Destination films, the attraction will place guests inside a chain of seemingly calculated disasters.
The maze is coming to Six Flags Great Adventure in New Jersey and Six Flags Magic Mountain in Southern California.
At Six Flags Great America and Dorney Park, Blair Witch: No Signal will send visitors into a dark recreation of the Black Hills Forest. The experience will include abandoned camps, ritual sites, winding trails and the infamous Rustin Parr house.
Video game fans will also get their chance to enter the underworld. DIABLO: The Infernal Path will bring Blizzard Entertainment’s gothic franchise to Kings Dominion and Cedar Point. Guests will encounter characters including Diablo, Lilith, Mephisto and Baal while traveling through cursed cathedrals and scenes inspired by ancient rituals.
Familiar horror franchises return
Several previously featured horror properties will return following what Six Flags described as strong guest demand.
The Conjuring: Beyond Fear will appear at Canada’s Wonderland, SCarowinds, Cedar Point and Kings Island. The attraction casts visitors as paranormal investigators attempting to contain cursed artifacts and supernatural entities, including Annabelle.
A separate Conjuring Universe attraction will return to Six Flags Magic Mountain, Six Flags Great Adventure, Six Flags Over Texas, Six Flags Fiesta Texas, Six Flags Great America and Six Flags Over Georgia.
Other returning experiences include:
- SAW: Legacy of Terror, featuring scenes inspired by Jigsaw’s traps
- The Strangers: No Escape at Six Flags Over Texas
- Trick ’r Treat at Six Flags Magic Mountain
- Army of the Dead at Six Flags Great Adventure
Knott’s Berry Farm will once again stage Knott’s Scary Farm, the long-running Southern California Halloween event. Six Flags Mexico will also present Festival del Terror, with additional licensed attractions expected to be announced.
More than haunted mazes
The 2026 Halloween season will extend beyond indoor attractions. Six Flags parks will feature themed scare zones filled with roaming performers, elaborate sets, fog, lighting effects and unexpected encounters.
Six Flags Over Texas will introduce Varnum’s Traveling Pit Show of Oddities, described as a premium scare-zone experience combining immersive horror, themed offerings and live entertainment.
Halloween programming across the company’s parks will also include monster bands, musical productions, stunt performances, parades and nighttime spectaculars. Roller coasters and other thrill rides will continue operating after dark at participating locations, with fog, lighting and sound effects altering the experience.
Scare zones, live entertainment and most nighttime rides will be included with regular park admission. However, admission to the haunted mazes will generally require a separate Haunted Attractions Pass in addition to a valid park ticket, season pass or membership.
Knott’s Scary Farm operates under a different system as a separately ticketed event, with its haunted mazes and entertainment included in the event admission.
Halloween fun for younger visitors
Not every seasonal attraction will be designed to terrify guests.
Before the nighttime scares begin, participating parks will offer daytime activities for families and younger children. Programs such as Kids Boo Fest, Tricks and Treats and Camp Spooky will feature trick-or-treating, pumpkin-themed activities and interactive entertainment.
Select parks will also hold Oktoberfest celebrations featuring seasonal food, beverages and live entertainment.
The family-friendly activities will generally be included with daytime park admission.
Dates and ticket details are still coming
Operating dates, attraction availability and ticket prices will vary by park. Six Flags said individual parks will release their complete Halloween schedules and ticketing information between mid-August and early September.
Guests should also review each attraction’s age recommendations, health warnings and accessibility guidelines before purchasing tickets. Haunted mazes may include darkness, fog, loud sounds, flashing lights and intense imagery that may not be suitable for every visitor.
With iconic slashers, supernatural villains, video game demons and hundreds of seasonal attractions, Six Flags is betting that horror fans will be eager to spend part of Halloween 2026 inside their favorite nightmares.
For park-specific schedules and ticket information, visit Six Flags.
Source: Six Flags Entertainment Corporation press release. Attraction schedules and availability are subject to change.
Source
- Six Flags Raises the Fear Factor in 2026 — Original Six Flags Entertainment Corporation press release.
Related Links
- Six Flags Magic Mountain Fright Fest — Details about the Southern California event, including Final Destination, The Conjuring Universe and Trick ’r Treat. The 2026 event runs on select nights from September 18 through November 1.
- Six Flags Great Adventure Fright Fest — Official information for the New Jersey event, featuring haunted mazes, shows and nighttime attractions.
- Knott’s Scary Farm — Official information for the separately ticketed Halloween event, scheduled for select nights from September 17 through October 31, 2026.
- Knott’s Spooky Farm — Family-friendly daytime Halloween activities offered on select days from September 24 through October 31, 2026.
- Six Flags Great America Fright Fest — Official details for the Illinois event, including haunted attractions and scare zones.
- Six Flags Great Adventure Seasonal Events — Calendar of Fright Fest, Oktoberfest and other seasonal events at the park.
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