Food and Beverage
Now We’re Baking: Vicious Biscuit Revolutionizes Breakfast/Brunch Franchising
Fast-Casual Phenom Opens First Franchise and Reveals Second Quarter Successes
CHARLESTON, S.C. /PRNewswire/ — Vicious Biscuit, the hottest fast-casual biscuit franchise, is excited to share its remarkable growth and achievements in the second quarter of 2024.
In a significant expansion move, Vicious Biscuit opened its first franchise location in Akron, Ohio, marking a major step forward in its national franchise strategy. “Opening our first franchise location is a milestone that sets the tone for our expansion strategy. Much hard work and planning brought us to this point. We waited until we had the right team, the right systems, and the best partners to ensure that each franchisee has the tools they need for success,” said George McLaughlin, CEO and co-founder of Vicious Biscuit. “Launching our Akron location marks the exciting start of our franchise rollout which will bring Vicious Biscuit’s unique dining experience, bold flavors and southern hospitality to new communities nationwide.”
Since launching its franchising program in early 2023, in partnership with Pivotal Growth Partners, Vicious Biscuit is on track to reach 75 locations within the next five years in key markets across the United States, including South Carolina, Ohio, Indiana, Tennessee, Alabama, Mississippi, Louisiana, Florida, and Utah.
The brand continues to build a solid foundation for its franchisees with the opening of its seventh corporate location in Columbia, South Carolina. “Having corporate locations lets us test and perfect our processes and customer service. This way, when we bring franchisees onboard, they’re entering a business that’s already set up for success,” said Amanda Kahalehoe, Chief Operating Officer for Vicious Biscuit.
Awards and Recognition
Vicious Biscuit has been recognized on the 2024 Fast Casual Top 100 Movers and Shakers list for the first time, ranking at #74. This distinction honors the brand’s innovative approach to menu development and technology integration in the fast-casual sector.
The brand was also named to The 40/40 List for 2024: America’s Hottest Startup Fast Casuals and won “Best Biscuits in Charleston” for the fifth consecutive year.
Leadership and Innovation
- Doinita Leahu, Director of Training at Vicious Biscuit, was named to QSR’s 28 Young Leaders to Watch list for 2024. Leahu, native of Romania, quickly moved up through the ranks at Chick-fil-A before joining Vicious Biscuit. She has been instrumental in maintaining high training standards and supporting the opening of new stores.
- Amanda Kahalehoe, featured in Franchise Update’s article “Female Mentors: Leading the Next Gen to the C-Suite,” continues to play a pivotal role in shaping the brand’s marketing strategies.
- George McLaughlin, Vicious Biscuit’s CEO and co-founder, was featured on the Emerging Brands Podcast. He discussed the strategic vision behind the brand’s growth.
Vicious Biscuit: Still to Come
As Vicious Biscuit moves forward, the focus remains on supporting the recently signed franchisees through the site selection process and ensuring the successful opening of upcoming locations in Gonzales, LA; Fishers, IN; and Hattiesburg, MS.
Vicious Biscuit is seeking single- and multi-unit operators to join the ranks of its breakfast revolutionaries and help spread its Vicious hospitality across the U.S. For more information on franchise opportunities, visit www.viciousbiscuitfranchise.com.
About Vicious Biscuit
Born from the visionary minds of veteran restaurateur George McLaughlin and biscuit innovator Michael Greeley in 2018, this trailblazing fast-casual franchise breakfast brand and biscuits are anything but ordinary. Vicious Biscuit serves up a menu that’s as unapologetically bold as it is delicious. Our locations, rooted in Southern tradition, offer a warm welcome and embody our commitment to unparalleled hospitality. Our award-winning biscuits have garnered numerous “Best Biscuit” accolades, and our fierce flavor combinations are featured on The Cooking Channel’s “Food Paradise.” To learn more about the Vicious Biscuit franchising opportunity, visit www.viciousbiscuitfranchise.com.
About Pivotal Growth Partners
With a combined 50+ years of experience, Pivotal Growth Partners (PGP) has led emerging brands to position themselves for accelerated growth, maximizing brand and shareholder value. As a full-service growth and development consultant firm, PGP’s team of experts builds on a brand’s strengths through the development of systems, processes, people, and culture to collectively drive sustainable growth within the organization. In 2022, PGP was recognized in Inc. magazine’s Inaugural 2022 Power Partner Awards, honoring B2B organizations across the globe with a proven track record for supporting entrepreneurs and helping startups grow. For more information, visit www.pivotalgrowthpartners.com.
SOURCE Vicious Biscuit
Community
Veggies for Veterans Distributes 700 Produce Bags at Phoenix VA
Last Updated on November 11, 2026 by Daily News Staff
Fifty volunteers joined Diana Gregory Outreach Services and community partners on November 5, with support from AARP, State Farm, and BHHS Legacy Foundation.
PHOENIX — Fresh produce and community support came together Thursday morning, November 5, 2026, as Veggies for Veterans distributed 700 grocery bags during an event hosted by the Phoenix VA Health Care System.
The Diana Gregory Outreach Services (DGOS) program brought together 50 volunteers to help provide veterans with nutritious food. Each bag contained a variety of 13 fruits and vegetables, according to the event results supplied by organizers.
The effort also received a contribution from Peddler’s Son, which donated a five-pound bag of Idaho potatoes and a bag of grapes for each veteran.
AARP, State Farm, and BHHS Legacy Foundation Lead Financial Support
AARP, State Farm, and BHHS Legacy Foundation were the event’s three largest financial sponsors, helping make the distribution possible.
Volunteers represented all three organizations, along with the Archer Ragsdale Arizona Chapter Tuskegee Airmen, Inc. Arizona Community Foundation and Santander also contributed volunteer support.
AARP Arizona State Director Dana Marie Kennedy attended the event. AARP’s participation included volunteers and an outreach table featuring candy and AARP-branded giveaway items for attendees and veterans.
Together, the financial contributions, donated food, and volunteer service supported an event centered on veterans and their access to fresh produce.
A Special Guest With a Remarkable Service History
Among those attending was 106-year-old Major Fannie Griffin McClendon, whose military career connects the gathering to an extraordinary chapter in American history.
McClendon served during World War II with the 6888th Central Postal Directory Battalion, widely known as the “Six Triple Eight.” The historic unit of Black women soldiers helped process a massive backlog of military mail in Europe.
Her service continued beyond World War II. The Library of Congress documents her later career in the Air Force, including service as a squadron commander.
Her attendance offered an opportunity to recognize a veteran whose career helped break barriers for Black women in the military.
More Than a Bag of Groceries
Veggies for Veterans’ purpose extends beyond the food distributed at an individual event. The program focuses on helping veterans access fresh produce while creating opportunities for connection and community support.
Grocery costs, transportation, and mobility can make obtaining nutritious food difficult. Bringing produce directly to veterans through VA and community settings is one way the program works to address those barriers.
The November 5 distribution also reflected the collective work behind that support: an organization coordinating the effort, a VA host, financial sponsors, a food donor, and volunteers contributing their time.
With 700 bags distributed and 50 volunteers participating, the event demonstrated how community partnerships can translate into practical support for veterans.
Readers interested in learning more about the program, volunteering, or exploring ways to support its work can visit Diana Gregory Outreach Services.
Reporting note: Event results, sponsor recognition, donations, volunteer participation, and attendee information were supplied for this recap. Historical background on Major McClendon is supported by the Library of Congress.
Sources and Further Information
- Diana Gregory Outreach Services — Veggies for Veterans
- Phoenix VA — November 5 Veggies for Veterans event listing
- Library of Congress — Fannie Griffin McClendon
Food
Campbell’s 2026 State of the Sides Report Puts Holiday Favorites Center Stage
Campbell’s 2026 State of the Sides Report finds Americans are serving more Thanksgiving sides, with green bean casserole and mac & cheese leading the table.

Thanksgiving may be known for turkey, but Campbell’s latest research suggests the real stars of the holiday table are the dishes around it.
Campbell’s has released its fifth annual State of the Sides Report, finding that Americans are placing even more importance on the casseroles, potatoes, pasta and stuffing that define a holiday meal. Based on a survey of 5,017 U.S. adults who celebrate Thanksgiving, the 2026 report paints a familiar picture: tradition still matters, but home cooks are also looking for convenience and flexibility.
Sides Take the Spotlight
The appetite for side dishes is clear. Campbell’s reports that 80% of Americans enjoy cooking the sides more than the turkey, an 11-point increase from 2023. Meanwhile, 86% expect to serve at least four side dishes this Thanksgiving, with a median of five per table.
That enthusiasm is particularly strong among younger generations. Nearly two-thirds of Gen Z respondents, along with 56% of Millennials, said they would be happy eating an all-sides meal.
The nation’s top five Thanksgiving sides have remained consistent for the past three years, though their order has shifted slightly:
- Green bean casserole
- Macaroni and cheese
- Yams or sweet potatoes
- Mashed potatoes
- Stuffing or dressing
Campbell’s estimates those holiday menus will add up to roughly 749 million side dishes served nationwide.
Green Bean Casserole Holds Its Ground
Green bean casserole continues to stand out as one of the most emotionally connected dishes on the table. Sixty-seven percent of those surveyed said it reminds them of Thanksgivings past, and only 19% said they would alter its recipe—the lowest share among the top five sides.
The dish, developed more than 75 years ago in Campbell’s Test Kitchen by Dorcas Reilly, has stayed close to its original five-ingredient formula. Campbell’s says 69% of Americans believe it is best prepared with cream of mushroom or cream of celery soup, while 87% name Campbell’s Soup as their preferred option for making it.
The seasonal demand is substantial: Campbell’s sells nearly 40 million cans of Cream of Mushroom soup during the holiday period. Over the last five holiday seasons, the company says it has sold more than 308 million cans.
Mac and Cheese Brings Everyone Together
If green bean casserole is rooted in nostalgia, macaroni and cheese is positioned as the crowd-pleaser. Fifty-seven percent of respondents described it as the side dish everyone can agree on, and it remains Gen Z’s top side for the second consecutive year.
It is also a dish that rarely lingers. Forty-two percent said there are never leftovers when mac and cheese is served. For many cooks, simplicity is part of its appeal: 46% cited easy preparation as a reason for choosing it for a holiday meal.
Tradition, With Space for New Ideas
The report points to a holiday table that is both traditional and adaptable. Americans are holding onto family and cultural recipes while making room for new flavors, shortcuts and sources of inspiration—including AI-assisted meal planning.
For Campbell’s, the findings reinforce a simple conclusion: while holiday menus may evolve, sides remain the dishes that make the gathering feel complete.
Campbell’s commissioned the survey in August and September 2026 through independent research organization Reputation Leaders. National results carry a margin of error of plus or minus 1.4 percentage points.
For more information and holiday recipe ideas, visit Campbell’s Sides Season.
Recipe of the Week
Warm Up Autumn Days with Rich, Creamy Pumpkin Soup
Nothing screams fall quite like pumpkins, and as the weather gets cooler, there’s no better way to enjoy them than in a hot bowl of homemade soup. Roasting a whole pumpkin or kabocha squash creates deeper, richer flavors in this Creamy Pumpkin Soup recipe.

Warm Up Autumn Days with Rich, Creamy Pumpkin Soup
(Feature Impact) Nothing screams fall quite like pumpkins, and as the weather gets cooler, there’s no better way to enjoy them than in a hot bowl of homemade soup.
Roasting a whole pumpkin or kabocha squash creates deeper, richer flavors in this Creamy Pumpkin Soup recipe, but if you don’t have much time to spend in the kitchen, canned pumpkin offers a convenient alternative. Aromatic onion and garlic join warm autumnal spices like ginger and cardamom for a bowl with harmonizing layers of flavor.
Whether you want a pot of pumpkin soup simmering on the stove on a rainy day or plan to serve it as a sophisticated holiday appetizer, this recipe is a delicious way to make the most of the season’s harvest.
Find more seasonal recipe inspiration at Culinary.net.
Creamy Pumpkin Soup
Recipe adapted from Love and Lemons
Prep time: 20 minutes
Cook time: 1 hour, 20 minutes
Servings: 6
- 1 pumpkin or kabocha squash (about 4 pounds)
- 2 tablespoons extra-virgin olive oil, plus more for drizzling, divided
- 1 teaspoon sea salt, plus more for sprinkling, divided
- freshly ground black pepper
- 1 medium yellow onion, chopped
- 1 shallot, chopped
- 3 garlic cloves, chopped
- 1 teaspoon grated fresh ginger
- 1 teaspoon ground cumin
- 1/2 teaspoon ground coriander
- 1/2 teaspoon turmeric
- 1/2 teaspoon ground cardamom
- 1 can (14 ounces) full-fat coconut milk, divided
- 2 1/2 cups vegetable broth
- 1 tablespoon apple cider vinegar
- water (optional)
- cayenne pepper, to taste
- 1/4 cup roasted pumpkin seeds (optional)
- Preheat oven to 400 F and line baking sheet with parchment paper.
- Cut pumpkin in half and scoop out seeds. Drizzle with olive oil and sprinkle with salt and pepper then place cut side down on baking sheet. Roast 40-60 minutes, or until soft. Allow to cool then peel away skin and measure 4 1/2 packed cups of flesh.
- In large pot or Dutch oven, heat 2 tablespoons olive oil over medium-low heat. Add onion and shallot and cook 12-15 minutes until softened and caramelized.
- Add 1 teaspoon salt, garlic, ginger, cumin, coriander, turmeric and cardamom; stir 30-60 seconds until spices are aromatic. Stir in cooked pumpkin; coconut milk, reserving some for garnish; and broth. Simmer 20 minutes then stir in vinegar.
- Transfer to high-powered blender, working in batches if necessary, or use immersion blender and blend until smooth. If soup is too thick, gradually add up to 1 1/2 cups water until desired consistency is reached.
- Pour into bowls and garnish with additional coconut milk, salt, pepper, dash of cayenne and pumpkin seeds, if desired.
Substitution: For convenience, use two cans (15 ounces each) of pumpkin puree instead of whole pumpkin.
Photo courtesy of Unsplash
SOURCE:
🍴 What’s your favorite food, recipe, or dining spot? Tell us in the comments! Then subscribe to the STM Daily News newsletter for fresh recipes, restaurant news, food trends, and delicious stories delivered straight to your inbox. Join our growing community of food lovers today!
