Food and Beverage
Celebrating 20 Years of Baja Bliss: Taco Bell® and MTN DEW® Amp Up the Flavor with Exclusive Offers and Innovations
This year marks a significant milestone—the 20th anniversary of the iconic MTN DEW® BAJA BLAST®. As part of this year-long fiesta, Taco Bell is amping up the celebration with a slew of exciting offerings and innovative twists on this beloved beverage. From free drinks to the thrilling debut of BAJA BLAST™ Gelato, this ‘Bajaversary’ is shaping up to be a flavor-packed event!
Free BAJA BLAST on July 29 – One Day Only!
Taco Bell is inviting all BAJA BLAST fanatics to join the celebration with a free medium-sized MTN DEW BAJA BLAST fountain drink or a regular-sized BAJA BLAST Freeze. This offer is available on July 29, exclusively at participating Taco Bell locations and through the Taco Bell app—while supplies last. It’s an event not to be missed!
More Surprises in Store
The Baja party doesn’t stop there. Throughout August, there’s an extra treat for Taco Bell lovers with free MTN DEW BAJA BLAST fountain drinks or freezes available through third-party delivery services*.
Mark your calendars for August 13, at 2 p.m. PST, Rewards Members can participate in the Stanley x Bajaversary Tumbler Tuesday Drop through the Taco Bell app. The first 20 lucky users will score not only the limited-edition tumbler but also free MTN DEW BAJA BLAST for an entire year!
A Scoop of Baja: MTN DEW BAJA BLAST Gelato
Get ready to spoon your way through a new treat! Starting September 3, the MTN DEW BAJA BLAST Gelato will make its nationwide debut exclusively for Taco Bell Rewards Members. This creamy, dreamy dessert infuses the tropical lime zest of BAJA BLAST into a gelato form, providing a fresher way to enjoy your favorite flavor alongside your go-to Taco Bell treats.
$1 Happier Hour
Engage in the joy of Baja all season long with Taco Bell’s Happier Hour. Every day between 2–5 p.m., snag a medium-sized MTN DEW BAJA BLAST fountain drink or regular-sized BAJA BLAST Freeze for just $1. And don’t forget, Taco Bell offers free in-store refills when dining in!
What’s Next for MTN DEW BAJA BLAST?
Over the past two decades, MTN DEW BAJA BLAST has not only become a staple at Taco Bell but a significant part of pop culture. Looking ahead, anticipate even more exciting innovations—we’re talking about none other than MTN DEW BAJA BLAST™ PIE coming later this year!
As Taylor Montgomery, Taco Bell’s Chief Marketing Officer, puts it, “For two decades, MTN DEW BAJA BLAST has been the drink that loyal fans just can’t get enough of. We’re proud of the iconic duo Taco Bell and BAJA BLAST have become and are thrilled to celebrate this milestone with our die-hard Baja fans.”
And according to JP Bittencourt, Vice President of Marketing at Mountain Dew, “Our fans’ passion fuels our innovation. We’re thrilled to continue bringing groundbreaking and exclusive offerings to show our appreciation for their enduring support.”
Stay Updated
For more information about Taco Bell and its inventive menu additions, visit www.TacoBell.com or follow their social media channels. Likewise, to stay refreshed on all things MTN DEW®, visit www.mountaindew.com.
Here’s to another 20 years of Baja, innovation, and most importantly, fun! 🎉🌮🥤
*Terms and conditions apply. Please visit www.tacobell.com/delivery for more details.
SOURCE Taco Bell Corp.
https://www.tacobell.com/newsroom/taco-bell-and-mtn-dew-commemorate-20th-bajaversary
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