Foodie News
Energize Your Sports Routine with GoGo squeeZ® Fruit Blend
GoGo squeeZ® Active Fruit Blend with Electrolytes Puts the FUN Back Into the ‘FUN-damentals’ of Sports with New Campaign & Partnership with Break-Dancing Athlete Logan Edra
Last Updated on June 25, 2024 by Daily News Staff
NEW YORK /PRNewswire/ — Leading squeezable pouch snack GoGo squeeZ® continues the momentum around its newest innovation, GoGo squeeZ® Active Fruit Blend with Electrolytes with an exciting new campaign, the ‘FUN-damentals,’ and a breaking partnership with trailblazing World Champion, Logan ‘Logistx’ Edra, all in service of taking the junk out of sports.
At a time when seriousness and social pressures are increasingly weighing down active lifestyles, the ‘FUN-damentals’ campaign puts a high-energy spotlight on the genuine joy of playing sports, being active and moving the way you love. The campaign reminds viewers to make fun the goal of staying active through a 30-second spot set to an original song called GET UP, written and performed for GoGo squeeZ® by Gen-Z Canadian rapper and actor, Connor Price. From pick-up basketball to pickleball to skateboarding and more, the spot shows how GoGo squeeZ® Active Fruit Blend with Electrolytes is a great sidekick to help replenish any active lifestyle.
GoGo squeeZ® continues the spirit of its ‘FUN-damentals’ campaign off-screen with a partnership with B-Girl and World Champion athlete, Logan ‘Logistx’ Edra, to encourage more people to give breaking, the “it” sport of summer, a try. Breaking, with its dynamic energy and spirit, aligns perfectly with the ethos of the campaign, encouraging individuals to step out of their comfort zones and traditional sports to explore new avenues of excitement and self-expression.
“GoGo squeeZ® has been my go-to snack for years and I’m so excited to help introduce more people to the new GoGo squeeZ® Active with Electrolytes and to breaking,” said Edra. “I know athletes of all kinds can relate to the feeling of pressure in competitive environments. Both Breakin’ and GoGo squeeZ keep my journey fun and my spirit bright while dancing.”
The breaking athlete kicked off the partnership at the iconic Playground LA studio where she taught the fundamentals of the emerging sport that’s earning massive global attention and will take center stage this summer. Edra is further encouraging participation in the sport through a social media content series, teaming up with other breakers around the world, to help inspire fans to try the sport at home. Set to rapper Connor Price’s track Trendsetter, Edra and her fellow breakers will share their go-to breaking moves to encourage anyone to show off their moves along to the beat.
“Being active doesn’t have to be complicated. The ‘FUN-damentals’ campaign is a fantastic example of our GoGo squeeZ® objective to help simplify sports and turn physical activities into moments of fun and joy,” said GoGo squeeZ® Chief Marketing Officer Mark Anthony Edmonson. “We’re thrilled to partner with B-Girl, Logan Edra, and support the way she moves, especially as the sport’s audience widens this summer. From breakdancing to pick-up basketball, to a quick jog – the best way to stay active is to ensure you have fun while doing it.”
GoGo squeeZ® Active with Electrolytes pouches are available at mass retailers (Kroger, Walmart, Target, Amazon) and grocers for an MSRP of $9.99 for a 10-count pack.
About GoGo squeeZ
GoGo squeeZ® is on a mission to provide wholesome food solutions for kids of all ages and being responsible to our planet as they continue their everyday adventures! Since 2008, the brand has been the leading squeezable pouch made with fruit and other nutritious ingredients. GoGo squeeZ® makes on-the-go snacking nutritious and delicious with more than 30 varieties of squeezable fruit blends, Fruit & VeggieZ, YogurtZ, Happy CollectionZ, SmoothieZ, BIG, and Active product line. Each pouch is crafted with the highest quality ingredients. For more information visit www.gogosqueez.com.
About MOM and the Bel Group
MOM was founded in 2006 following the merger of Mont Blanc and Materne, two companies with know-how in the French dairy and fruit dessert industries. Today, with its fruit and dairy pouches, GoGo squeeZ® is dedicated to offering fun snacking solutions made from the best of nature. It draws its success from its industrial know-how and its capacity to innovate and create snacking solutions based on high-quality raw materials. MOM has experienced outstanding growth in the last 10 years, consolidating its position as a snacking leader in several strategic geographies. The MOM’s parent company is the Bel Group, a five-generation, family-owned, company on a mission to provide healthier and more sustainable foods for all. Bel Group is a world leader in single-serving portion cheese, fruits, and cheese alternatives with a total of 30 iconic brands and presence in over 120 countries, employing 11,800 employees worldwide and serving better-for-you snacks to 418 million people every year. For more information visit www.momgroup.com and www.groupe-bel.com
SOURCE GoGo squeeZ
recipes
Celebrate Summer with Homemade Peach Ice Cream
Nothing screams summer more than ice cream – although sweet, juicy peaches are a close runner-up in the competition. For the ultimate seasonal celebration, combine the two fan favorites with this homemade Peach Ice Cream recipe.
(Feature Impact) Nothing screams summer more than ice cream – although sweet, juicy peaches are a close runner-up in the competition. For the ultimate seasonal celebration, combine the two fan favorites with this homemade Peach Ice Cream recipe.
Using ripe, succulent peaches will make this ice cream burst with natural sweetness, while the vanilla and brown sugar add extra richness and a hint of caramelized flavor. A little brightness and zing from the fresh lemon juice finishes off your bowl of refreshing summer goodness.
The recipe requires an ice cream maker, and you’ll need to freeze the bowl for 24 hours before you churn, so be sure to plan ahead. Once finished churning, you can serve it immediately or pop it in the freezer to enjoy during the next heat wave.
Find more summer dessert recipes at Culinary.net.
Peach Ice Cream
Recipe adapted from Stephie Cooks
Prep time: 25 minutes
Churning and freezing time: 5 hours, 30 minutes
Servings: 12 (makes 1 1/2 quarts)
- 4 cups fresh peaches, peeled and sliced (5-6 peaches)
- 1/2 cup granulated sugar
- 1 cup brown sugar
- 3 tablespoons fresh lemon juice
- 2 1/4 teaspoons vanilla extract
- 2 cups heavy cream
- Prior to churning: Freeze bowl of ice cream maker 24 hours.
- In large bowl, combine peaches, sugars, lemon juice and vanilla. Let sit 15 minutes, stirring occasionally, until sugars have dissolved and peaches are juicy.
- Place peach mixture in blender or food processor; pulse until peaches are broken down but not totally pureed. Add heavy cream; stir to combine.
- Pour mixture into airtight container and refrigerate 1-2 hours, or overnight.
- Use ice cream maker to churn mixture according to manufacturer’s instructions. Once churned, serve immediately for softer consistency or place in airtight, freezer-safe container and freeze 2-4 hours to harden before serving.
Photo courtesy of Unsplash
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Every year on the first Friday in August, beer lovers around the world come together to celebrate International Beer Day. In 2026, the celebration falls on Friday, August 7, offering the perfect opportunity to discover new brews, support local breweries, and enjoy time with friends.
Founded in 2007 in Santa Cruz, California, International Beer Day has grown into a global event observed in dozens of countries. The celebration recognizes not only the beverage itself but also the brewers, bartenders, servers, and everyone who helps bring beer from the brewery to your glass.
Whether you’re a fan of crisp lagers, hoppy IPAs, rich stouts, refreshing wheat beers, or adventurous sour ales, International Beer Day is a great excuse to step outside your comfort zone and sample something new. Many breweries and pubs celebrate with special releases, tasting flights, live entertainment, brewery tours, and food pairings.
As the craft beer movement continues to flourish across the United States, this annual celebration is also a reminder of the creativity and community that local breweries bring to neighborhoods large and small.
If you decide to celebrate, remember to drink responsibly, arrange for a designated driver or rideshare if needed, and support your favorite local brewery.
Cheers to International Beer Day!
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Food and Beverage
5 Tips to Make Hosting Easy and Fun
From celebratory parties to casual get-togethers, hosting is a wonderful way to bring people together, share laughs and make memories. Of course, planning and hosting can be quite a bit of work, so a little preparation can go a long way to ensure an enjoyable time for everyone, including the host.
5 Tips to Make Hosting Easy and Fun
(Feature Impact) From celebratory parties to casual get-togethers, hosting is a wonderful way to bring people together, share laughs and make memories. Of course, planning and hosting can be quite a bit of work, so a little preparation can go a long way to ensure an enjoyable time for everyone, including the host.
Follow these tips from the hosting experts at Bravo, makers of eco-friendly, high-performance paper towels, to plan your next gathering so it goes off without a hitch.
Keep the Menu Simple
Naturally, you want to make sure your guests are well-fed and happy, but trying to achieve a Michelin-star rating in your home kitchen is usually just a recipe for stressing yourself out. If you’re serving a meal, stick to some tried-and-true crowd-pleasers you can make in your sleep. Cook or bake in advance as much as possible so you’ll have less to worry about on the day itself.
Let Guests Know What to Bring
Good houseguests often enjoy contributing something, so make it easy for them – and yourself – by letting them know how they can help. You could ask one person to bring snacks, another to pick up beverages and a third to cover dessert. Potluck-style lunches or dinners are a great way to make sure everyone has enough to eat and drink while taking the pressure off just one person’s shoulders.
Have a Backup Plan
In case you’re arranging an outdoor get-together, remember the weather can betray you. Keep alternative plans on standby in case you need to move the party indoors. Tidy up your living areas and ensure there is enough seating for everyone attending. It doesn’t hurt to have indoor-friendly entertainment options available too – often, people are content to just sit and chat with one another, but depending on the crowd, classic party games can still be a hit.
Set Up Kids’ Zones
If you’ll be welcoming children to your home, provide one or two dedicated areas where they can safely play and enjoy themselves away from the rest of the action. Having an assortment of toys, games, coloring books, chalk, bubble wands and other sources of kid-friendly fun makes it easy for the whole family to have a great time.
Make Prep and Cleanup a Breeze
Keeping quality cleaning supplies on hand like Bravo paper towels means you can quickly wipe up spills and messes while you’re prepping. Then, after your guests depart, the strong, absorbent sheets make it easy to get your countertops sparkling again. They’re made with 75% curbside recycled paper and cardboard, making them sustainable-household-approved. Use them with water or your go-to cleaning solution before enjoying some well-deserved post-hosting relaxation in your fresh, clean home.
“Hosting can put paper towels to work, from quick countertop wipes to stuck-on foods and bigger cleanup jobs,” said chef and lifestyle expert Jamie Gwen. “Bravo has a clothlike feel that is soft on your hands, but it is still durable enough for scrubbing and strong enough to rinse and reuse.”
Find more smart cleaning tips at BravoTowel.com.
SOURCE:
Bravo
🍽️ Love discovering great food and drink? Join the conversation! Share your thoughts in the comments and subscribe to the STM Daily News Food and Drink newsletter for the latest recipes, restaurant news, food trends, and culinary stories delivered straight to your inbox.
