Foodie News
Energize Your Sports Routine with GoGo squeeZ® Fruit Blend
GoGo squeeZ® Active Fruit Blend with Electrolytes Puts the FUN Back Into the ‘FUN-damentals’ of Sports with New Campaign & Partnership with Break-Dancing Athlete Logan Edra
Last Updated on June 25, 2024 by Daily News Staff
NEW YORK /PRNewswire/ — Leading squeezable pouch snack GoGo squeeZ® continues the momentum around its newest innovation, GoGo squeeZ® Active Fruit Blend with Electrolytes with an exciting new campaign, the ‘FUN-damentals,’ and a breaking partnership with trailblazing World Champion, Logan ‘Logistx’ Edra, all in service of taking the junk out of sports.
At a time when seriousness and social pressures are increasingly weighing down active lifestyles, the ‘FUN-damentals’ campaign puts a high-energy spotlight on the genuine joy of playing sports, being active and moving the way you love. The campaign reminds viewers to make fun the goal of staying active through a 30-second spot set to an original song called GET UP, written and performed for GoGo squeeZ® by Gen-Z Canadian rapper and actor, Connor Price. From pick-up basketball to pickleball to skateboarding and more, the spot shows how GoGo squeeZ® Active Fruit Blend with Electrolytes is a great sidekick to help replenish any active lifestyle.
GoGo squeeZ® continues the spirit of its ‘FUN-damentals’ campaign off-screen with a partnership with B-Girl and World Champion athlete, Logan ‘Logistx’ Edra, to encourage more people to give breaking, the “it” sport of summer, a try. Breaking, with its dynamic energy and spirit, aligns perfectly with the ethos of the campaign, encouraging individuals to step out of their comfort zones and traditional sports to explore new avenues of excitement and self-expression.
“GoGo squeeZ® has been my go-to snack for years and I’m so excited to help introduce more people to the new GoGo squeeZ® Active with Electrolytes and to breaking,” said Edra. “I know athletes of all kinds can relate to the feeling of pressure in competitive environments. Both Breakin’ and GoGo squeeZ keep my journey fun and my spirit bright while dancing.”
The breaking athlete kicked off the partnership at the iconic Playground LA studio where she taught the fundamentals of the emerging sport that’s earning massive global attention and will take center stage this summer. Edra is further encouraging participation in the sport through a social media content series, teaming up with other breakers around the world, to help inspire fans to try the sport at home. Set to rapper Connor Price’s track Trendsetter, Edra and her fellow breakers will share their go-to breaking moves to encourage anyone to show off their moves along to the beat.
“Being active doesn’t have to be complicated. The ‘FUN-damentals’ campaign is a fantastic example of our GoGo squeeZ® objective to help simplify sports and turn physical activities into moments of fun and joy,” said GoGo squeeZ® Chief Marketing Officer Mark Anthony Edmonson. “We’re thrilled to partner with B-Girl, Logan Edra, and support the way she moves, especially as the sport’s audience widens this summer. From breakdancing to pick-up basketball, to a quick jog – the best way to stay active is to ensure you have fun while doing it.”
GoGo squeeZ® Active with Electrolytes pouches are available at mass retailers (Kroger, Walmart, Target, Amazon) and grocers for an MSRP of $9.99 for a 10-count pack.
About GoGo squeeZ
GoGo squeeZ® is on a mission to provide wholesome food solutions for kids of all ages and being responsible to our planet as they continue their everyday adventures! Since 2008, the brand has been the leading squeezable pouch made with fruit and other nutritious ingredients. GoGo squeeZ® makes on-the-go snacking nutritious and delicious with more than 30 varieties of squeezable fruit blends, Fruit & VeggieZ, YogurtZ, Happy CollectionZ, SmoothieZ, BIG, and Active product line. Each pouch is crafted with the highest quality ingredients. For more information visit www.gogosqueez.com.
About MOM and the Bel Group
MOM was founded in 2006 following the merger of Mont Blanc and Materne, two companies with know-how in the French dairy and fruit dessert industries. Today, with its fruit and dairy pouches, GoGo squeeZ® is dedicated to offering fun snacking solutions made from the best of nature. It draws its success from its industrial know-how and its capacity to innovate and create snacking solutions based on high-quality raw materials. MOM has experienced outstanding growth in the last 10 years, consolidating its position as a snacking leader in several strategic geographies. The MOM’s parent company is the Bel Group, a five-generation, family-owned, company on a mission to provide healthier and more sustainable foods for all. Bel Group is a world leader in single-serving portion cheese, fruits, and cheese alternatives with a total of 30 iconic brands and presence in over 120 countries, employing 11,800 employees worldwide and serving better-for-you snacks to 418 million people every year. For more information visit www.momgroup.com and www.groupe-bel.com
SOURCE GoGo squeeZ
Food and Beverage
Convenient, Crave-Worthy School Day Recipes to Get Kids Eating Healthy
School Day Recipes that are quick, healthy, and kid-approved—try Ants on a Log Salad plus Quick-Pickled Celery and Egg Salad for easy lunches and after-school bites.
Convenient, Crave-Worthy School Day Recipes to Get Kids Eating Healthy
(Feature Impact) During the rush of back-to-school season, parents need quick, efficient options to encourage healthy foods for their families without fielding moans and groans. That means choosing simple recipes that feature nourishing fruits, vegetables, proteins and healthy fats while still boasting kid-approved textures and flavors.
Keeping high-quality fresh produce in your kitchen, like Dandy Celery from Duda Farm Fresh Foods, means you’ll be ready to whip up nutritious yet convenient lunches, after-school snacks and dinners at a moment’s notice.
This Ants on a Log Salad recipe is a deconstructed mix-and-eat twist on a classic childhood favorite, while the Quick-Pickled Celery and Egg Salad elevates traditional egg salad into a fresh, tangy filling for sandwiches and wraps. Both recipes are creamy, crunchy and craveable with a well-balanced mix of nutrients to satisfy the appetites of busy families.
“Healthy eating doesn’t have to be complicated,” said Nichole Towell, senior director of marketing and new product development at Duda Farm Fresh Foods. “During the busy back-to-school season, simple choices like keeping fresh celery on hand can make it easier to build wholesome snacks and meals throughout the week. Its crisp texture, refreshing taste and versatility make it a favorite for families looking for easy ways to add more vegetables to their day.”
Find more easy school-day recipe ideas at DudaFresh.com.
Ants on a Log Salad
Total time: 5 minutes
Servings: 1
- 1 apple, chopped
- 2 stalks Dandy Celery, chopped
- 3/4 cup non-dairy yogurt
- 2 tablespoons raisins
- 1 tablespoon peanut butter
- Chop apple and celery into small, evenly shaped, bite-sized pieces. Add apple and celery pieces, yogurt, raisins and peanut butter to jar and shake well to combine or mix together in bowl. Serve.
Quick-Pickled Celery and Egg Salad
Prep time: 15 minutes
Cook time: 10 minutes
Servings: 3
Quick-Pickled Celery:
- 1/3 cup hot water
- 2/3 cup white vinegar
- 1 tablespoon granulated sugar
- 1 teaspoon salt
- 1/2 teaspoon whole peppercorns
- 1 1/2 cups sliced Dandy Celery, cut into 1/4-inch pieces (about 3 celery ribs)
- 1 sprig fresh dill
Egg Salad:
- 6 large eggs
- cold water
- 1/3 cup mayonnaise
- 1/3 cup chopped pickled celery
- 1 green onion, thinly sliced
- 1 teaspoon yellow mustard
- 1 teaspoon hot sauce
- 1 tablespoon chopped fresh tarragon
- 1/4 teaspoon celery salt seasoning
- To make pickled celery: Use microwave or kettle to bring water to boil. Pour into large mason jar; add white vinegar, sugar, salt and peppercorns. Stir well to dissolve salt and sugar.
- Add celery and dill. Cover with lid and chill 1 hour to overnight.
- To make egg salad: Add eggs to medium saucepan and fill with cold water until eggs are covered. Over medium-high heat on stovetop, bring to boil. Turn off heat and cover with lid. Let sit 10 minutes. Drain and add eggs to bowl full of ice-cold water. Chill at least 10 minutes before peeling.
- Chop hardboiled eggs and add to mixing bowl. Add mayonnaise, pickled celery, green onion, mustard, hot sauce, tarragon and celery salt then stir to combine. Serve in sandwich or wrap, or with crackers.
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Make Summer Pop with a Super Snack
(Family Features) When it comes to summer snacking, it’s hard to top the combination of favorite seasonal flavors.
You can enjoy both the sweetness of freeze-dried strawberries and popped popcorn, a whole grain that’s 100% unprocessed with no additives, hidden ingredients or GMOs, in this three-ingredient Strawberries and Cream Popcorn recipe.
Just drizzle white chocolate over popped popcorn then sprinkle with ground freeze-dried strawberries for a perfectly delicious way to meld all your favorite flavors of summer into one easy, convenient snack.
Find more summer snacking solutions by visiting Popcorn.org.
Strawberries and Cream Popcorn
Recipe courtesy of The Popcorn Board
Servings: 4-6
- 1/4 cup freeze-dried strawberries
- 6 cups popped popcorn
- 1 cup white chocolate chips, melted
- In small food processor or spice grinder, pulse freeze-dried strawberries until finely ground. Place popped popcorn in large bowl. Drizzle melted chocolate over top; toss until well coated. Sprinkle evenly with ground freeze-dried strawberries; toss until well coated.
- Scrape onto large parchment paper-lined baking sheet, spreading into even layer.
- Let stand at room temperature 30-60 minutes, or until chocolate is set and hardened. To serve, break into pieces.
- Tips: To melt chocolate, place chocolate chips in heatproof bowl set over saucepan of barely simmering water, stirring 3-5 minutes, or until smooth.
- To melt chocolate in microwave, place chocolate chips in microwave-safe bowl or measuring cup. Microwave on medium, stirring every 30 seconds, for 1-2 minutes, or until smooth and melted.
SOURCE:
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The beloved bite-sized favorite returns nationwide with new meal options and a social media twist
For years, KFC customers flooded social media with one simple request: Bring back Popcorn Chicken.
Now, after more than three years off the menu, the fast-food chain has answered that call. KFC announced the nationwide return of its iconic Popcorn Chicken, reviving one of the restaurant’s most requested menu items in recent memory.
Originally introduced in the early 1990s, Popcorn Chicken quickly became a favorite among fans who appreciated its crispy, bite-sized pieces that were perfect for dipping, sharing, or enjoying as a quick snack. The menu item disappeared from restaurants in 2023, sparking years of online petitions, comments, and customer requests asking for its return.
According to KFC, those voices did not go unheard.
“We read every comment, every DM, and even every online petition signature,” said Melissa Cash, Chief Marketing Officer for KFC U.S. “The message was impossible to ignore.”
The company says the return is part of its broader “Kentucky Fried Comeback” strategy, which focuses on reconnecting with longtime fans while introducing new ways for customers to engage with the brand.
Three Ways to Enjoy Popcorn Chicken
Customers can now order Popcorn Chicken in several different formats, while supplies last:
- $10 Popcorn Chicken Bucket – A 16-ounce bucket served with four dipping sauces, designed for sharing.
- Popcorn Chicken Big Box ($10.99) – Includes 6 ounces of Popcorn Chicken, two Original Recipe Tenders, medium fries, a medium drink, two dipping sauces, and a chocolate chunk cookie.
- Popcorn Chicken Combo ($8.49) – Features 6 ounces of Popcorn Chicken, medium fries, a medium drink, and one dipping sauce.
Prices and participation may vary by location.
More Than a Menu Item
KFC isn’t just bringing back the food—it is also embracing internet culture.
To celebrate the return, the company partnered with GIPHY to launch a collection of exclusive Popcorn Chicken-themed GIFs featuring Colonel Sanders. The animated reactions are designed to appear alongside the familiar “grab the popcorn” moments that dominate social media during sporting events, reality television, and other viral moments.
The campaign reflects how restaurants are increasingly extending product launches beyond the dining room by engaging customers through social media and digital platforms.
The Power of Nostalgia
The return of Popcorn Chicken highlights a growing trend across the restaurant industry: the revival of discontinued menu favorites.
Major restaurant chains have increasingly found success bringing back nostalgic products after years of customer demand. Limited-time returns often generate excitement on social media while encouraging longtime customers to revisit the brand.
For KFC, Popcorn Chicken represents more than just another menu option—it is a reminder of a product that helped define the chain for an entire generation of customers.
Whether enjoyed as a quick snack, paired with fries, or shared with family and friends, fans once again have the chance to enjoy one of KFC’s most recognizable comfort foods.
The returning menu item is available now at participating KFC restaurants nationwide while supplies last.
Why This Matters
The revival of Popcorn Chicken demonstrates how customer feedback—especially through social media—can directly influence menu decisions. Rather than relying solely on introducing new products, brands are increasingly looking to nostalgia and fan favorites to reconnect with loyal customers while attracting a new generation of diners.
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