The big summer trip is getting harder to pull off. What families are doing instead.

(Tiffany Miller) Ask most Americans about their favorite summer memory, and water shows up somewhere — a lake at dusk, a boat rocking gently, quiet mornings with nowhere else to be. For a lot of them, that feeling has been easier to remember than recreate.

As travel costs climb and traditional vacations feel increasingly complicated, the appeal of something closer to home has grown. Each year, 85 million Americans find it on the water, according to the National Marine Manufacturers Association (NMMA).

Part of boating’s appeal is rooted in nostalgia and connection. Many people are drawn to the kinds of unplugged experiences tied to childhood — time outdoors, shared adventures and uninterrupted moments together. According to a Discover Boating survey, 85% of current boat owners say their fondest childhood memories involved being on the water, with nearly half recalling those experiences before age 13.

The costs look different when stacked against a traditional vacation. According to NMMA, a week at an all-inclusive resort for a family of four runs around $5,000 to $8,000. Boat rentals run around $75 per hour, entry-level boat financing costs a few hundred dollars a month and boat club memberships offer access to multiple boats for a monthly fee, typically $150 to $375 after a one-time initiation fee. Many families are discovering that boating can offer multiple smaller vacations throughout the summer at a comparable cost.

Those lower-commitment options are more than just a budgeting tool — they are a first step into the lifestyle. According to the survey, 45% of prospective boat buyers expressed interest in renting or chartering before committing to a purchase, while interest in boat clubs and fractional ownership also remained high. The survey further found that 49% plan to own within two years, and 46% are focused on boats priced under $50,000.

For Americans deciding how to spend their time this summer, that flexibility may be part of boating’s growing appeal. It offers something many vacations promise but do not always deliver: the ability to truly disconnect and be present — not just once a year, but repeatedly throughout the season.

The pull toward the water may be deeper than nostalgia. Research shows there’s a connection between water and well-being — the sight and sound of water can help people feel calmer, lower stress and support overall wellness. The concept of “Blue Mind” describes the mild meditative state associated with being near, in, on or under water. For families looking to unplug, boating offers a way to step away from screens, slow down and recharge.

Methodology
The quantitative survey was fielded Aug. 22, 2025 through Sept. 12, 2025. It included 500 boat owners and 500 prospective owners. Boat owners are defined as those who own (or used to own) a boat and consider their primary vessel a motorized/power boat or sailboat. Prospective owners are defined as 50% or more likely to purchase a motorized/power boat or sailboat in the future and not a current or lapsed owner.  Note: All insights collected reflect opinions of surveyed boat owners and prospective owners only.

Photo courtesy of Shutterstock

SOURCE:

Discover Boating

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Last Updated on June 25, 2026 by Daily News Staff

(Feature Impact) Magical summer moments – road trips, pool days and warm evenings in the backyard – don’t happen by accident.

In fact, making that magic happen may feel like hard work for parents, according to a survey of American parents commissioned by Borden Cheese that discovered the pressure on adults during the summer months is higher than ever. Between scheduling activities, packing endless meals and keeping the family happy, the pressure to create memorable summer moments can quickly drain all the fun out of it.

A majority of respondents (72%) feel summers used to be simpler in terms of activities and expectations, while 89% of that group said it’s important for their children to experience simple summers.

“Summer is the time for enjoying the sunshine, fresh air, endless day time and quality time with family and friends,” said Jenny Mehlman, senior director of marketing, cheese, taste and flavors at Dairy Farmers of America. “Sometimes we get so caught up in the daily hustle, we forget to slow down and enjoy the little moments. Borden Cheese wants to help parents drop the high expectations, embrace a little bit of the mess and remember how good a simple, relaxed summer can feel.”

It’s clear parents are looking for more relaxing summer breaks, both for their children and themselves. Reclaiming family time can start with hacks that simplify summers, a tactic 81% of parents surveyed said they plan to use. Consider these top suggestions from respondents.

Allow More Flexibility with Children’s Routines

Summer offers a welcome break from the rigid schedules of the school year, and nearly half of respondents (45%) are embracing that opportunity by allowing more flexibility in their children’s routines. This might include later bedtimes, slower mornings or less structured playtime, giving families more room to explore, be creative and enjoy spontaneous adventures – the type that many parents remember from their own childhoods.

Prioritize Fun Over Perfection

The pressure to create a picture-perfect summer can become overwhelming. Instead of striving for elaborate vacations or curated calendars, 39% of parents said they plan to be more lenient with the expectations they place on themselves. This “fun over perfection” mindset allows families to focus on connection as parents spend less time worrying about details and more time enjoying simple pleasures from picnics and pool time to game nights at home.

Plan Simpler Meals

One-third of respondents plan to make simpler meals a regular part of their menu, and the majority of parents (84%) said they rely on quick, reliable meal and snack solutions like mac and cheese, deli meat wraps and simple cheese and cracker boards at least once per week during summer months. That’s why Borden Cheese Individually Wrapped Singles are unwrapping the simple, stress-free summer that parents need with family-friendly recipes, easy meal hacks and nostalgia-inducing weekly giveaways designed to give them a well-deserved break. For example, these Juicy Lucy Cheeseburger Sliders can feel a little “extra” without all the extra work. Beware: They’ll disappear fast.

So relax your expectations, embrace the mess and make space for real, carefree fun again. Visit BordenCheese.com/SimpleSummerFun to find more easy, cheesy meal ideas and learn how to participate in weekly giveaways.

Juicy Lucy Cheeseburger Sliders
Prep time: 10 minutes
Cook time: 8-10 minutes
Servings: 4 (2 sliders per serving)

• 1 pound ground beef
• 4 slices Borden American Melts, quartered
• 2 tablespoons finely chopped onion
• 1 tablespoon steakhouse seasoning
• 8 slider buns, toasted

Toppings (optional):

• burger sauce
• caramelized onions
• pickle chips

1. Preheat grill or skillet to medium heat.
2. Divide beef into 16 balls and flatten into approximately 3-inch patties.
3. Place two cheese squares and onions on eight patties then top with remaining patties and press together. Season with steakhouse seasoning.
4. Cook sliders 4-5 minutes per side, until cooked through.
5. Place on buns and add burger sauce, caramelized onions and pickle chips, as desired. Serve warm.

SOURCE:
Borden

STM Daily News’ Food and Drink section highlights the stories, trends, flavors, and events shaping today’s food culture. From recipes to restaurant news, it keeps readers connected to what’s fresh and worth tasting.

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(Feature Impact) The joy of being a kid on summer vacation offers a time to explore with your friends, discover new things about the world and yourself and recharge for a few months before heading back to school in the fall. However, for millions of families, the end of the school year also marks the beginning of a stressful season filled with tough choices, as children can fall behind in the months away from the classroom.

The summer gap begins when the school doors close and many children lose access to the daily routines, educational support and dependable nutrition that help them thrive. For families already juggling tight budgets and demanding schedules, summer can quickly become a season of added pressure and stress.

Summer learning loss – or the decline in academic skills and learning during the school break – can have a lasting impact on academic outcomes. Studies show over the summer, students can forget 20-30% of what they learned during the school year. Without the right support, students often start the new school year playing catchup, which can cause them to fall further behind.

Summer can also intensify food insecurity. Of the more than 22 million kids who rely on free or reduced-priced school meals, many lose access to these vital programs over the summer. When those meals disappear, families must stretch already limited budgets to cover up to 10 additional meals a week per child. In fact, recent United Way Worldwide data from 211 – the free 24/7 helpline that connects people with local resources – identified food access as one of the most pressing needs facing millions of families nationwide.

These overlapping pressures fall especially hard on millions of working families living paycheck to paycheck, including ALICE (Asset Limited, Income Constrained, Employed) households. They earn above the federal poverty level but still struggle to afford basic expenses like housing, medicine, food and transportation.

Addressing the summer gap requires a community-wide approach and solutions that meet hardworking families where they are. For example, United Way Community Schools are community-based hubs that bring together schools, social services agencies, volunteers and other community partners to provide students and families with essential support like tutoring, food access and health and wellness resources.

Families also need easy, practical, daily tips and local resources to make ends meet and help their kids stay on track.

Learning that Fits Your Day

For busy families, low- or no-cost learning moments that fit into packed schedules can make a real difference. Many communities and nonprofits offer dedicated programs to keep children active and learning during the summer, such as:

• Summer art classes, creative writing workshops and digital literacy tutoring at local libraries
• Free monthly book deliveries and reading challenges through Dolly Parton’s Imagination Library – a United Way partner – or book exchanges at Little Free Libraries in high-traffic areas
• Gardening classes, nature appreciation classes and swim lessons through local parks and recreation departments
• Free weekly youth workshops offered by many public museums, zoos and botanical gardens
• Free virtual museum field trips through institutions like the Smithsonian and NASA Glenn Research Center
• Free online courses in topics ranging from coding to art or language learning

Accessing Your Community’s Food Network

Families shouldn’t have to choose between nutritious food and other essentials. Help is available to ensure kids have the nutrition needed to thrive over the summer. While resources vary by community, examples include:

• Youth-serving organizations serving as open summer meal sites, offering free breakfast and lunch to kids and teens
• City parks departments offering daily meal stations
• School districts offering summer meal programs; food delivery may be an option
• Local places of worship hosting open-door meal programs or distributing weekend grocery bags for families

For those looking to make a difference this summer, consider lending a hand to help children and families. Volunteering is a rewarding way to give back to your community. Whether it’s mentoring, serving meals, reading with students or supporting local programs, even a small time investment can make a lasting impact. After all, when families thrive, communities thrive.

To learn more about childhood summer learning programs, food initiatives and ways to support your community, visit unitedway.org.

SOURCE:

United Way Worldwide

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