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Kellogg’s Two Scoops Raisin Bran® Crunch cereal Launches in Canada with a Crunchorite Landing

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MISSISSAUGA, ON /CNW/ – In the early hours of August 12th, a giant unknown object appeared in Toronto’s Trinity Bellwoods Park, following the Perseids meteor shower. This unidentified object crashed into a park bench, tearing up the ground below. Luckily, no one was injured. After three days of online chatter, speculations and real-life investigation – the object cracked open, spilling out boxes of Kellogg’s Two Scoops Raisin Bran® Crunch cerealmuch to the surprise and excitement of Torontonians. The object, a giant granola cluster, was activated to announce Kellogg’s Two Scoops Raisin Bran® Crunch cereal’s Canadian launch.

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Kellogg’s launches Two Scoops Raisin Bran® Crunch cereal in Canada with a giant Crunchorite Landing in Trinity Bellwoods (CNW Group/WK Kellogg Co)

Kellogg’s Two Scoops Raisin Bran® Crunch cereal

Leveraging the key product features and the mystery of outer space, the Crunchorite design combined the rockiness of a meteorite with the deliciousness of an oat cluster. The physical cluster was created using space-age foam to create a sizeable 5.3ft x 3.8 x 3.8 ft object weighing a whopping 160lbs. Filled with 100 boxes of Kellogg’s Two Scoops Raisin Bran® Crunch cereal, the cracking open of the Crunchorite was a delight for Torontonians!

Available at major retailers across Canada, Canadians can now enjoy Kellogg’s Two Scoops Raisin Bran® Crunch cereal, a delicious blend of crunchy oat clusters, tasty multi-grain flakes and juicy raisins with the taste of golden honey.

“We are so excited to be bringing the beloved Kellogg’s® Raisin Bran Crunch to Canadian consumers. This delicious spin of the classic Kellogg’s® Raisin Bran is sure to delight Canadians with its crunchy and delicious taste,” says Jeff Chatterton, Head of Marketing Canada, WK Kellogg Co. “At WK Kellogg Co we continue to expand our offerings to the Canadian market, with Kellogg’s® Raisin Bran Crunch being the newest addition.”

“When we realized the Perseids meteor shower and the Kellogg’s® Raisin Bran Crunch launch were happening on the same day, it was like the stars aligned,” noted Steve Persico, CCO at Leo Burnett Toronto. “It just made sense to introduce Canadians to one of the crunchiest cereals on Earth with a bang.”

The launch of Kellogg’s Two Scoops Raisin Bran® Crunch cereal is supported with strategy and creative led by Leo Burnett Toronto, media buying by Starcom and PR communications by MSL Canada. 

ABOUT WK KELLOGG CO 

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder WK Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Our iconic brand portfolio includes Kellogg’s Frosted Flakes®, Rice Krispies®, Froot Loops®, Kashi®, Special K®, Kellogg’s Raisin Bran®, and Bear Naked®. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger® and Toucan Sam®, represent our deep connections with the consumers and communities we serve.  Through our sustainable business strategy – Feeding HappinessTM – we aim to build healthier and happier futures for families, kids and communities. We are making a positive impact, while creating foods that bring joy and nourishment to consumers. For more information about WK Kellogg Co and Feeding Happiness, visit www.wkkellogg.com.

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SOURCE WK Kellogg Co

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

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Food and Beverage

Bring Warmth to Winter with a Filling Family Dinner

This winter, enhance family dinners with healthy recipes featuring sweetpotatoes, a nutritious superfood. Try the Cheesy Sweetpotato Casserole for a comforting, flavorful meal that supports overall health.

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Dinner

Bring Warmth to Winter with a Filling Family Dinner

(Family Features) Hearty, comforting foods that go perfectly with cold weather may be some of your family’s favorites, but if all those filling meals are starting to (literally) weigh you down, it’s time for a better-for-you spin.

Add a superfood to your winter menu for cold-weather dishes you can feel good about serving to your loved ones. Sweetpotatoes, known as a “diabetes superfood” by the American Diabetes Association, are rich in vitamins, minerals, antioxidants and fiber, all of which are good for overall health. They’re a natural sweetener for that “sweet” flavor you crave without the added sugar, making them a perfect addition to this Cheesy Sweetpotato Casserole made with sweetpotato puree, warm spices and ground turkey.

A healthy and easy weeknight dinner, this creative spin on a classic casserole takes advantage of sweetpotatoes’ sweet, savory versatility. They enhance both flavor and nutrition content in simple and elevated recipes alike. Plus, they can be cooked and prepared in several ways, such as on the stove, baked, microwaved, grilled, slow cooked or, in this case, boiled and pureed.

Visit ncsweetpotatoes.com to discover more ways to cook better-for-you family meals this winter. https://www.youtube.com/embed/NpMfx1ZUyBo?si=EZZcgfdjC5sFWSNb&controls=0

17309 VID Cheesy Sweetpotato Casserole Detail image Embed

Cheesy Sweetpotato Casserole
Recipe courtesy of the North Carolina Sweetpotato Commission
Servings: 6

  • 1          medium North Carolina sweetpotato
  • 16        ounces shell pasta (or any kind of noodle)

Ground Turkey:

  • 1          tablespoon olive oil
  • 1          pound lean ground turkey
  • 1/2       medium yellow onion, minced
  • 1          teaspoon garlic powder
  • 1/8       teaspoon salt
  • 1/8       teaspoon ground pepper
  • 1/4       teaspoon powdered mustard

Cheese Sauce:

  • 3          tablespoons tomato puree
  • 1/2       cup chicken broth (or any kind of broth)
  • 1          cup shredded colby jack cheese, plus additional for topping (optional)
  • salt, to taste
  •             nonstick cooking spray
  • fresh parsley, for garnish
  1. Peel sweetpotato and chop into 1-inch cubes. Place in pot and cover with water. Bring to boil over high heat. Cook 13-15 minutes until sweetpotatoes are tender. Drain and let cool 2-3 minutes then puree in food processor or blender.
  2. Bring large pot of water to boil. Add shell pasta. Cook until slightly harder than al dente as it will continue to cook in oven.
  3. Strain pasta, rinse with cold water and set aside.
  4. To make ground turkey: Heat large skillet over medium heat. Add olive oil. When olive oil is fragrant, add ground turkey. Break turkey into small pieces. Mix in onion, garlic powder, salt, ground pepper and powdered mustard; cook 4-5 minutes. Remove from heat.
  5. To make cheese sauce: Heat oven to 375 F and place sweetpotato puree in blender or food processor with tomato puree, chicken broth, 1 cup shredded cheese and salt, to taste. Blend until combined and sauce is smooth.
  6. Spray 9-by-13-inch casserole dish with nonstick cooking spray. Place noodles, ground turkey and sweetpotato sauce in casserole dish and mix until coated in sweetpotato cheese sauce. Sprinkle with additional shredded cheese, if desired, and bake 15 minutes.
  7. Remove, let cool 10 minutes and sprinkle with fresh parsley.

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SOURCE:
North Carolina Sweetpotato Commission


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Food and Beverage

A How-To Guide for Deep Cleaning Your Grill

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Grill

(Family Features) A clean grill can enhance the flavor of your food, making regular grill maintenance an essential part of your outdoor cooking routine.

Grills, especially those exposed to the elements, can accumulate dirt, rust and food residue that can affect performance and safety. Plus, residual char and grease can impart unwanted flavors and even lead to flare-ups.

Once you’ve gathered the right tools – a sturdy grill brush with stainless steel bristles, a scraper, a bucket of soapy water, microfiber cloths and grill cleaner or degreaser – consult this step-by-step guide to keep your grill in pristine condition, ensuring delicious meals every time.

  1. Preheat the grill for 15 minutes to loosen any stuck-on residue then turn it off and let it cool slightly.
  2. Ensure the gas supply is turned off before cleaning.
  3. Remove the grates and scrub them thoroughly with a grill brush and warm, soapy water. Rinse and let dry.
  4. Clean burners by wiping them with a damp cloth.
  5. Scrape the inside of the grill to remove any debris and use a vacuum to collect loose dirt and ash.
  6. Wipe down the exterior of the grill with a microfiber cloth and grill cleaner.
  7. Reassemble the grill once all parts are dry and give it a final wipe down.

In between deep cleanings, remember to clean your grill grates immediately after cooking while they are still warm to remove food particles and grease. Find more tips for the grill and beyond at eLivingtoday.com.

Photo courtesy of Shutterstock

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SOURCE:
eLivingtoday.com

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Food and Beverage

Flavorful Snacks Packed with Lean Protein

Cooking flavorful and nutritious meals can enhance health and happiness. Following Mintel’s trends, popular flavors include sweet, sour, smoky, and spicy. Quick recipes like Tuna Stuffed Avocado and Chili Lime Tuna Dip promote healthy eating for families.

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lean protein

(Family Features) Living a happier, healthier life often begins in the kitchen. From lunches on the go to sit-down family meals, keeping flavor at the center of your meal planning is key to maintaining healthy habits.

Based on Mintel’s 2025 Global Food and Drink Trends, experts predict that sweet, sour, smoky and spicy flavors will continue to rise in popularity among families in the United States this year. Show your family how much you care with delicious and nutritious dishes that don’t skimp on flavor. After all, it’s easier to stick to healthy eating when you find joy in the foods you share.

Next time you’re at the grocery store, stock up on pantry staples that deliver flavor and nutrition – without extra time in the kitchen. Whether you’re grabbing a snack on your way out the door or looking for ways to add protein to your next meal, Chicken of the Sea Wild Caught Tuna Packets are convenient and flavorful, delivering key nutrients.

Each packet is 100 calories or less and ready to eat with high-quality, responsibly sourced protein made with MSC-certified tuna, allowing you to dive into a world of deliciously seasoned, lean protein.

Your go-to wild caught tuna paired with the iconic blend of 18 herbs and spices, Chicken of the Sea Wild Caught Light Tuna Packet with Old Bay Seasoning is a match made in seafood heaven. Perfect for when you’re on the go, the unique combination of flavor, convenience and value helps fight that pesky midday hump, recover from a tough workout or reminisce about a favorite childhood recipe.

For a quick bite when you’re looking for an easy solution, this Tuna Stuffed Avocado recipe is simple yet satisfying and full of flavor. The protein from the tuna and healthy fat from the avocado help to power you through your day and keep you feeling satiated longer. Now on shelves, you can enjoy lean protein with a mix of classic seafood seasoning in recipes like this one.

With the help of the flavor experts at McCormick, Chicken of the Sea Wild Caught Tuna Packet with Chili Lime is a convenient protein-packed snack. The joyful zing of lime and chili spice takes this next recipe to another level and can help add a burst of flavor to any meal.

If you’re hosting a crowd or preparing a snack for loved ones, Better-For-You Chili Lime Tuna 7-Layer Dip lets you indulge in fun recipes without ditching health goals. For an extra nutritious touch, serve with chopped vegetables.

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Make mouthwatering flavor the right decision for your body and mind with additional better-for-you recipe ideas at ChickenOfTheSea.com.

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Tuna Stuffed Avocado

Total time: 5 minutes
Servings: 2

  • 1 packet (2 1/2 ounces) Chicken of the Sea Wild Caught Light Tuna with Old Bay Seasoning
  • 1/4 cup whole kernel cooked corn
  • 1 tablespoon minced parsley
  • 1 avocado
  • lemon wedges, for serving
  1. In bowl, combine tuna, corn and minced parsley.
  2. Halve avocado and carefully remove seed.
  3. Divide tuna mixture between avocado halves.
  4. Serve with lemon wedges.
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Better-For-You Chili Lime Tuna 7-Layer Dip

Total time: 15 minutes
Servings: 10

  • 15 ounces canned beans (pinto, black, red, etc.), drained
  • 1 cup nonfat Greek yogurt
  • 1 cup guacamole
  • 1 cup pico de gallo or salsa
  • 1/4 cup sliced black olives
  • 2 tablespoons low-fat shredded cheddar cheese
  • 2 packets (2 1/2 ounces each) Chicken of the Sea Wild Caught Light Tuna with McCormick Chili Lime
  • sliced or chopped jalapenos or Serrano chilies (optional)
  • lime wedges, for serving
  • vegetables or tortilla chips, for serving
  1. In 2-quart casserole dish, layer beans in single layer.
  2. Add remaining layers: Greek yogurt, guacamole, pico de gallo or salsa, black olives, cheese and tuna.
  3. Add additional layer of sliced jalapenos or Serrano chilies, if desired.
  4. Serve dip with tortilla chips or sliced vegetables.

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SOURCE:
Chicken of the Sea


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