Entertainment
LITTLEST PET SHOP CELEBRATES THE YEAR OF THE BOBBLE BY ENCOURAGING FANS ACROSS THE GLOBE TO ‘BOBBLE TO THE BEAT’
LITTLEST PET SHOP, Following an Epic NYC Premiere Event, Basic Fun! Invites Fans Around the World to Unleash the Bobble with a Custom Song and Dance Challenge Inspired by the Pets
Last Updated on June 13, 2024 by Daily News Staff
BOCA RATON, Fla. /PRNewswire/ — Today, LITTLEST PET SHOP, one of the most well-known collectible toy brands in history, released a call to action to fans around the world to ‘unleash the bobble’. In celebration of the franchise’s long-anticipated return to retail in January – this is sure to be the “Year of the Bobble”! Debuting last week with a pop-up performance at Toys”R”Us at Macy’s Herald Square, Macy’s flagship location in New York City, the Bobble to the Beat social campaign encourages kids and kidults alike to showcase their dancing skills and bobble along with LITTLEST PET SHOP wherever they are, featuring custom choreography alongside an original LITTLEST PET SHOP brand anthem. 
To kickstart the craze, TikTok creators @Alexdwong, @GiaNina and @MelissaBecraft, along with the iconic @ToysRUs Geoffrey the Giraffe™ led a flash mob performance of 20+ dancers through Macy’s, and are helping LITTLEST PET SHOP rally fans with dance tutorials, already sparking over 3 million views across Instagram and TikTok. Both the brand anthem and dance challenge, choreographed by acclaimed New York City-based professional director, choreographer, content creator, and producer Michael McCrary, are inspired by the beloved bobblin’ motion of LITTLEST PET SHOP pets, which is featured across figures in the latest Generation 7 of the line. Consumers around the world can join in on the LITTLEST PET SHOP relaunch celebration by gathering their own crew to show off their take on the dance on social media using the hashtag #BobbleToTheBeat.
“It’s essential we relaunched LITTLEST PET SHOP with a creative call to action that would introduce this iconic brand to new audiences on the platforms where they are, and also excite our longtime collectors,” said Katy Katz, Head of Digital Marketing & E-Commerce at Basic Fun! “The ‘Bobble to The Beat’ social campaign perfectly captures the essence of the signature quirky, edgy, and undeniably cute pets that have been loved for decades. Ultimately, we hope to inspire kids of all ages to let down their guard and unleash their own ‘bobble’ with us and LITTLEST PET SHOP!”
With over 1 billion pets sold worldwide since the brand’s initial launch by Hasbro, Inc. (NASDAQ: HAS) over 30 years ago, LITTLEST PET SHOP was the original pet collectible with more than 3,000 pets to collect, display, and trade. Returning to retail this January, the LITTLEST PET SHOP line will feature over 120 bobblin’ pets by the end of the year, including new pets, packs, and playsets available in more than 20 countries worldwide. The first series in Generation 7 features a wide range of new characters to collect and cherish, available within LITTLEST PET SHOP Pet Surprise Singles, LITTLEST PET SHOP Pet Pairs, and LITTLEST PET SHOP Pet Trios assortments, Play Packs and Playsets. Products are available at mass and specialty retailers worldwide, including Macy’s, Toys”R”Us, Amazon, Target, Walmart, Five Below, GameStop and more in the U.S. Learn more at LittlestPetShop.com.
To further the LITTLEST PET SHOP experience, Roblox players can also bobble with the brand on the global immersive platform, which will debut a custom bobble dance emote available in-game starting today! Following the wildly successful collaboration between LITTLEST PET SHOP Master Toy licensee, Basic Fun!, a leading global marketer of toys and consumer products, Hasbro, Inc., a leading toy and game company, and Suit Up Games, a Roblox development studio specializing in high-engagement branded experiences for young audiences, the LITTLEST PET SHOP pet-simulation gaming experience has surpassed over 3.5 million plays since launching in December 2023.
Ready to unleash the bobble? Follow the official @LITTLESTPETSHOP social channels, including Instagram and TikTok, to join in on the fun using #BobbleToTheBeat. For more information about the LITTLEST PET SHOP brand and product line, visit LittlestPetShop.com.
ABOUT BASIC FUN! INC.
Basic Fun! is a dynamic global marketer of classic and innovative children’s entertainment products for today’s kids. The company plays in many core toy categories including classic heritage toys, novelty collectibles, building toys, youth electronics, plush, vehicles, dolls and activity/discovery. Basic Fun!’s key brands include: LITTLEST PET SHOP, Care Bears, Cutetitos, POUND PUPPIES, TONKA, K’NEX, LITE-BRITE, Mash’ems, Playhut, Arcade Classics and more! For more information, please visit www.BasicFun.com.
ABOUT HASBRO
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.
SOURCE Basic Fun!
Author
As the United States moves toward the 250th anniversary of its independence, a new public storytelling project is asking Americans to answer a big question: what does the American Dream mean today?
McCourt Entertainment has launched America-Dreams.com at SXSW as a digital platform designed to collect video submissions from people across the country. The goal is ambitious: gather one million voices reflecting on hope, opportunity, and what Americans want the future of the country to look like.
The initiative is tied to AMERIGO, an upcoming documentary presented by South Florida PBS and distributed by American Public Television. The film, which will be available to PBS stations nationwide beginning in June as part of 2026 programming tied to the nation’s 250th anniversary, explores the past, present, and future of the American Dream through conversations with people across the United States.
According to the project team, selected user-submitted videos may become part of the broader AMERIGOstorytelling effort, turning the campaign into more than a promotional rollout. Instead, it is being framed as a living archive of public voices gathered during a milestone moment in American history.
South Florida PBS President and CEO Dolores Fernandez Alonso said the goal is to make the anniversary feel inclusive and participatory.
“To celebrate the 250th anniversary of America’s independence, we wanted to do something truly remarkable and invite all Americans to share their hope for the American Dream at America-Dreams.com,” Alonso said. “We are extremely proud of the cross-section of voices from across our nation and we want to capture these stories, experiences and perspectives so that people feel included in this historic national conversation.”
Emmy Award-winning producer David McCourt said the project builds on the documentary team’s nationwide reporting.
“As the United States approaches its 250th anniversary, this project asks a simple but powerful question: ‘What is your hope for the American Dream?’” McCourt said. “We want to hear directly from people across the country.”
The campaign arrives at a moment when interactive documentary projects and audience participation are becoming a larger part of public media storytelling. With AMERIGO, the combination of a PBS documentary and a nationwide video submission initiative gives the project a broader cultural footprint than a traditional film release.
Submissions are now open at America-Dreams.com. A trailer for AMERIGO is also available on Vimeo.
For entertainment audiences, the project stands out less as a conventional documentary launch and more as a large-scale invitation to participate in a national media moment ahead of America’s semiquincentennial.
Catch the latest in movies, TV, music, pop culture, and live events in STM Daily News’ Entertainment section.
Related Links
Source Link
Authors
anime
Bible Anime Series in Development at Texas Studio With Global Faith-Based Ambitions
A Texas animation studio is developing a TV-MA Bible anime series, blending faith-based storytelling with cinematic anime for global streaming audiences.
A Fort Worth animation company is betting that faith-based storytelling and anime can meet in a way that feels cinematic, serious, and built for modern streaming audiences.
History In Motion Studios has announced Shinjitsu Ugoki (Truth Movement), a TV-MA Bible anime series now in development. The Texas-based studio says the project is designed for mature audiences and will present biblical narratives through serialized storytelling, theological research, and character-driven drama.
The announcement places the studio at the intersection of two growing markets: faith-based entertainmentand the global anime industry. Rather than aiming for a traditional family format, the series is being positioned as a more intense, long-form production shaped by conflict, consequence, and spiritual tension.
History In Motion Studios is also using Unreal Engine as part of its production pipeline to support cinematic world-building and high-fidelity environments. Script development, early character design, and broader production planning are underway through 2026.
Founder Edith Alvarado said the studio sees a major opportunity in bringing biblical storytelling into anime.
“As audiences continue to seek meaningful, story-driven content, we believe there is significant opportunity within the anime format to engage biblical narratives with depth and seriousness,” Alvarado said. “The question isn’t whether biblical stories belong in anime, it’s why it took this long. We’re here to change that; Anime will know the story of Jesus.”
The women-led Christian studio operates out of Fort Worth, adding to the growing list of independent creative companies building outside traditional entertainment hubs. As of Q1 2026, the series remains in active development, with more partnership and expansion announcements expected later this year.
Related Links
Source: History In Motion Studios
STM Daily News’ Entertainment section delivers the latest on movies, television, music, pop culture, events, and industry buzz. From breaking news and trending stories to feature coverage and community-centered entertainment reporting, it keeps readers connected to what’s happening on screen, on stage, and beyond.
Community
Viewpoint Hosted by Dennis Quaid Brings Attention to a Little-Understood Condition Affecting Families Nationwide
A new Viewpoint hosted by Dennis Quaid segment with APFED raises awareness of eosinophilic esophagitis, its subtle symptoms, and its impact on families.
For more information, readers can visit viewpointproject.com and apfed.org.
For many families, health conditions do not always begin with a dramatic diagnosis. Sometimes they show up in small, everyday habits that seem easy to explain away. Cutting food into tiny bites. Drinking extra water with every meal. Quietly avoiding certain foods altogether. A new educational segment from Viewpoint hosted by Dennis Quaid is shining a light on those subtle warning signs through a collaboration with the American Partnership for Eosinophilic Disorders, helping more people recognize the realities of living with eosinophilic esophagitis, or EoE.
Viewpoint hosted by Dennis Quaid
The segment, distributed to Public Television stations across the country, focuses on making this chronic inflammatory condition easier for the public to understand. For viewers, that matters because EoE is often misunderstood or overlooked, even as it affects daily routines, family meals, and quality of life. By connecting medical information to real-life experiences, the program gives audiences a more human picture of what people with the condition may be facing.
When everyday habits tell a bigger story
Eosinophilic esophagitis occurs when eosinophils, a type of white blood cell, build up in the esophagus, causing inflammation that can lead to tissue damage and narrowing. But what stands out most in this story is not just the science. It is the way people often adapt without realizing it. Behaviors like chewing excessively, avoiding certain textures, or relying on liquids to help swallow can become so routine that they no longer feel unusual.
That is one reason the segment carries real community value. It encourages people to look more closely at symptoms that may have been normalized for years and to seek evaluation from specialists such as gastroenterologists or allergists. It also raises awareness among parents, caregivers, and primary care providers who may be the first to notice that something is not quite right.
More than awareness
The program also explores the emotional and social side of the condition, especially for people navigating dietary restrictions and the uncertainty of delayed diagnosis. In that sense, this is not only a story about medicine. It is also a story about advocacy, support, and the importance of helping people feel seen.
APFED Executive Director Mary Jo Strobel noted that many people with EoE do not realize they have adapted their lives around a medical condition. That message gives the segment its strongest human element: awareness can change lives, not only by leading to diagnosis, but by helping families better understand experiences that may have felt isolating or confusing.
Originally distributed in January 2025, the documentary will continue to be made available to stations through March 2027, extending its reach to more households nationwide.
Related Coverage
Read more from STM Daily News on community issues, public television, health awareness, and stories that connect national topics to everyday life.
For More Information
- Visit the official Viewpoint hosted by Dennis Quaid website
- Learn more about the American Partnership for Eosinophilic Disorders
STM Daily News is a vibrant news blog dedicated to sharing the brighter side of human experiences. Emphasizing positive, uplifting stories, the site focuses on delivering inspiring, informative, and well-researched content. With a commitment to accurate, fair, and responsible journalism, STM Daily News aims to foster a community of readers passionate about positive change and engaged in meaningful conversations. Join the movement and explore stories that celebrate the positive impacts shaping our world.
