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LITTLEST PET SHOP CELEBRATES THE YEAR OF THE BOBBLE BY ENCOURAGING FANS ACROSS THE GLOBE TO ‘BOBBLE TO THE BEAT’

LITTLEST PET SHOP, Following an Epic NYC Premiere Event, Basic Fun! Invites Fans Around the World to Unleash the Bobble with a Custom Song and Dance Challenge Inspired by the Pets

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Last Updated on June 13, 2024 by Daily News Staff

BOCA RATON, Fla. /PRNewswire/ — Today, LITTLEST PET SHOP, one of the most well-known collectible toy brands in history, released a call to action to fans around the world to ‘unleash the bobble’. In celebration of the franchise’s long-anticipated return to retail in January – this is sure to be the “Year of the Bobble”! Debuting last week with a pop-up performance at Toys”R”Us at Macy’s Herald Square, Macy’s flagship location in New York City, the Bobble to the Beat social campaign encourages kids and kidults alike to showcase their dancing skills and bobble along with LITTLEST PET SHOP wherever they are, featuring custom choreography alongside an original LITTLEST PET SHOP brand anthem. 

Basic Fun LPS Bobble to the Beat
LITTLEST PET SHOP celebrates its’ long-anticipated return to retail with the #BobbleToTheBeat social campaign encouraging kids and kidults alike to bobble along to the custom brand anthem.

To kickstart the craze, TikTok creators @Alexdwong, @GiaNina and @MelissaBecraft, along with the iconic @ToysRUs Geoffrey the Giraffe™ led a flash mob performance of 20+ dancers through Macy’s, and are helping LITTLEST PET SHOP rally fans with dance tutorials, already sparking over 3 million views across Instagram and TikTok. Both the brand anthem and dance challenge, choreographed by acclaimed New York City-based professional director, choreographer, content creator, and producer Michael McCrary, are inspired by the beloved bobblin’ motion of LITTLEST PET SHOP pets, which is featured across figures in the latest Generation 7 of the line. Consumers around the world can join in on the LITTLEST PET SHOP relaunch celebration by gathering their own crew to show off their take on the dance on social media using the hashtag #BobbleToTheBeat.

“It’s essential we relaunched LITTLEST PET SHOP with a creative call to action that would introduce this iconic brand to new audiences on the platforms where they are, and also excite our longtime collectors,” said Katy Katz, Head of Digital Marketing & E-Commerce at Basic Fun! “The ‘Bobble to The Beat’ social campaign perfectly captures the essence of the signature quirky, edgy, and undeniably cute pets that have been loved for decades. Ultimately, we hope to inspire kids of all ages to let down their guard and unleash their own ‘bobble’ with us and LITTLEST PET SHOP!”

With over 1 billion pets sold worldwide since the brand’s initial launch by Hasbro, Inc. (NASDAQ: HAS) over 30 years ago, LITTLEST PET SHOP was the original pet collectible with more than 3,000 pets to collect, display, and trade. Returning to retail this January, the LITTLEST PET SHOP line will feature over 120 bobblin’ pets by the end of the year, including new pets, packs, and playsets available in more than 20 countries worldwide. The first series in Generation 7 features a wide range of new characters to collect and cherish, available within LITTLEST PET SHOP Pet Surprise Singles, LITTLEST PET SHOP Pet Pairs, and LITTLEST PET SHOP Pet Trios assortments, Play Packs and Playsets. Products are available at mass and specialty retailers worldwide, including Macy’s, Toys”R”Us, Amazon, Target, Walmart, Five Below, GameStop and more in the U.S. Learn more at LittlestPetShop.com.

To further the LITTLEST PET SHOP experience, Roblox players can also bobble with the brand on the global immersive platform, which will debut a custom bobble dance emote available in-game starting today! Following the wildly successful collaboration between LITTLEST PET SHOP Master Toy licensee, Basic Fun!, a leading global marketer of toys and consumer products, Hasbro, Inc., a leading toy and game company, and Suit Up Games, a Roblox development studio specializing in high-engagement branded experiences for young audiences, the LITTLEST PET SHOP pet-simulation gaming experience has surpassed over 3.5 million plays since launching in December 2023.

Ready to unleash the bobble? Follow the official @LITTLESTPETSHOP social channels, including Instagram and TikTok, to join in on the fun using #BobbleToTheBeat. For more information about the LITTLEST PET SHOP brand and product line, visit LittlestPetShop.com.

ABOUT BASIC FUN! INC.
Basic Fun! is a dynamic global marketer of classic and innovative children’s entertainment products for today’s kids. The company plays in many core toy categories including classic heritage toys, novelty collectibles, building toys, youth electronics, plush, vehicles, dolls and activity/discovery. Basic Fun!’s key brands include: LITTLEST PET SHOP, Care Bears, Cutetitos, POUND PUPPIES, TONKA, K’NEX, LITE-BRITE, Mash’ems, Playhut, Arcade Classics and more! For more information, please visit www.BasicFun.com.

ABOUT HASBRO
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.

SOURCE Basic Fun!

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Sports

Chili’s Takes the ‘19th Hole’ Literally With Golf Course Pop-Up

Chili’s took the 19th-hole tradition to a new level with a limited-time golf course pop-up in Burbank featuring food, specialty margaritas and exclusive golf apparel.

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Chili s x Rhoback KV2
Chili’s is celebrating the everyday golfer — the ones who love this game the most, occasionally play it the worst and have the best time doing it 

BURBANK, Calif. — Chili’s Grill & Bar took its casual-dining game onto the golf course with a limited-time experience celebrating one of golf’s favorite traditions: the 19th hole.

The restaurant chain transformed the clubhouse at DeBell Golf Club in Burbank, California, into the Chili’s Golf Club, a two-day pop-up held Aug. 28–29. The event welcomed golfers and fans to enjoy Chili’s favorites, specialty drinks and a golf-inspired apparel collaboration.

The concept played off the traditional “19th hole” — the post-round gathering spot where golfers grab food and drinks, talk about the day’s round and, perhaps, make those missed putts sound a little closer than they actually were.

The Chili’s Golf Club | Chili’s x Rhoback

Chili’s Meets the Golf Course

Guests at DeBell could stop by after playing 18 holes — or simply visit the clubhouse — for Chili’s menu favorites such as the Triple Dipper. The pop-up also featured golf-themed drinks including the Transfusion Marg and Tee Time Marg, created specifically for the Chili’s Golf Club experience.

The promotion also teamed Chili’s with active-lifestyle apparel brand Rhoback for a limited-edition Rhoback X Chili’scollection featuring the Chili’s Golf Club crest. The lineup included performance polos, hoodies, quarter-zips, crewnecks and golf hats.

“Chili’s is the people’s clubhouse, so it only made sense to bring that spirit to the course,” George Felix, chief marketing officer and executive vice president of Brinker International, said in announcing the campaign.

Food, Golf and Entertainment Collide

Chili’s extended the promotion beyond the course with a campaign film celebrating everyday golfers — particularly those whose enthusiasm for the game may be considerably stronger than their scorecards.

The film featured appearances by Wesley Bryan, Caleb Pressley, Jena Sims Koepka, Chaz Bowker, Josh Kelley and JaNa Craig, bringing together golf, entertainment, food and lifestyle culture around the familiar 19th-hole tradition.

Although the Burbank pop-up lasted only two days, the campaign offers another example of restaurant brands looking beyond the dining room to connect food with sports, entertainment and fan culture.

For Chili’s, that meant finding a place where burgers, margaritas, golf stories and questionable scorecards already seemed like a natural fit.

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Entertainment

M&M’S Brews Up ‘Practical Magic 2’ Movie Night Hype With Limited-Edition Amas Veritas Spell & Snack Packs

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Ahead of Practical Magic 2 (in theaters Sept. 10), M&M’S releases a collectible Amas Veritas pack with custom symbols and exclusive online drops.
Camilla Belle recreates her iconic scene from the original film with a sweet M&M’S twist.

M&M’S is leaning hard into spooky-season nostalgia ahead of Practical Magic 2, teaming up with Warner Bros. Pictures on a limited-edition release designed for Halloween movie nights. The brand announced the M&M’S Amas Veritas Spell & Snack Pack, a collectible add-on built around the iconic “Amas Veritas” love charm from the original 1998 film—timed to the sequel’s theatrical release date: September 10, 2026 (in theaters only).

The pack features custom-designed M&M’S candies printed with eight whimsical symbols inspired by the original spell, plus an “extended verse” of four new symbols that the company says hint at mysteries in the sequel. The drop is positioned as part fan-service, part snackable merch—something you bring to a watch party, but also something collectors will want to grab before it disappears.

Availability is limited and online-only. The Spell & Snack Pack is offered exclusively atMMS.com/Practical-Magic as a gift with purchase when fans buy an M&M’S Milk Chocolate Fun Size Sharing Bag, while supplies last. In a nod to the film’s midnight vibe, there are two timed drops at 12:00 a.m. ET: September 3, 2026 and September 14, 2026.

To push the nostalgia even further, M&M’S is also partnering with actress Camilla Belle—who played young Sally Owens in the original film—to recreate her spell scene with an M&M’S twist in social content on Instagram and TikTok. For Halloween hosting, the brand also flagged seasonal staples rolling out nationwide, including its Fun Size Halloween Variety Pack and Halloween Blend options in both Milk Chocolate and Peanut.

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  • PRNewswire / Mars, Incorporated press release (Sept. 2, 2026): “M&M’S® Brews Up Movie Night Magic This Halloween Season With Limited-Edition ‘Amas Veritas’ Spell & Snack Packs…”

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Entertainment

Danica McKellar and Matthew Marsden Star in The Greatest Christmas Gift for Great American Pure Flix

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Danica McKellar on set of The Greatest Christmas Gift for Great American Pure Flix
Danica McKellar on the set of The Greatest Christmas Gift, her newest Original Christmas movie for Great American Media. The Greatest Christmas Gift World Premiere streams FIRST on Great American Pure Flix.

Great American Media is kicking off the holiday season early with a new Great American Christmas Original. The company announced The Greatest Christmas Gift, starring Danica McKellar and Matthew Marsden, will make its World Premiere streaming first on Great American Pure Flix, before also airing on Great American Family and GFAM+. The title joins Great American Media’s sixth annual Great American Christmas slate—its signature seasonal programming block built around faith, family, and classic Christmas storytelling.

In the film, McKellar plays Emma Harper, a gifted music teacher preparing for a Christmas wedding to her fiancé Caleb Bennett (Marsden). But just as the couple is planning what should be a joyful small-town celebration, an unexpected setback threatens the future they’ve carefully built. As Christmas approaches, the story leans into a familiar but resonant holiday theme: the most meaningful gifts aren’t the ones wrapped under the tree, but the ones revealed through steadfast faith, selfless love, and a community that shows up when it matters most.

Bill Abbott, President and CEO of Great American Media, highlighted why McKellar remains a cornerstone of the network’s holiday brand, saying audiences trust her films to leave them “encouraged, uplifted, and inspired.” Abbott added that pairing McKellar with Marsden in The Greatest Christmas Gift reflects the company’s commitment to stories where “faith, family, and hope are at the center,” reinforcing Great American Media’s identity as a major entertainment player focused on faith-forward programming. The film is written by Summer Israel Johnson.

The Greatest Christmas Gift is positioned as another comfort-watch entry for viewers who want their holiday movies warm, sincere, and rooted in community—exactly the lane Great American Christmas has been building year after year. Keep an eye out for premiere-date details as Great American Pure Flix rolls out its holiday lineup.

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