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Run the Tunnel, Just Like the Pros: Fast Twitch Is Offering the Ultimate Super Bowl LVII Experience

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Exclusive hype moment lets you run through the same Super Bowl stadium tunnel as your favorite NFL athletes

CHICAGO /PRNewswire/ — The pre-game tunnel is where athletes get physically and mentally prepared for gametime. Fast Twitch, a new energy drink from Gatorade, is letting three lucky fans experience the power of this explosive pre-game ritual with the chance to run through the Super Bowl stadium tunnel and onto the field in an experience traditionally reserved for NFL pros.

Fast Twitch Tunnel with
Exclusive hype moment lets you run through the same Super Bowl stadium tunnel as your favorite NFL athletes

“I love that electric pre-game feeling, running from the tunnel onto the field with thousands of fans screaming,” said George Kittle, Fast Twitch athlete and San Francisco 49ers tight end. “This is an opportunity for anyone to experience what NFL players go through to get hyped to compete on the world’s biggest sports stage.”

One winner and two friends can win a trip to Super Bowl LVII in Glendale, Arizona, complete with an exclusive, behind the scenes run out of the pre-game tunnel and into State Farm Stadium just days before the pros do the same as they step out ahead of the biggest game of the year. The winner will also get access to Fast Twitch’s immersive tunnel installation that captures the swagger and energy of the pre-game hype, where they’ll be able to test their skills like the pros alongside fan favorite NFL stars, all while experiencing Fast Twitch’s winning combination of caffeine, electrolytes and B vitamins to jump-start their next workout.

And best of all? The winner will get to watch the Super Bowl LVII teams retrace their tunnel run glory with three tickets to Super Bowl LVII.  

Consumers can enter to win by using the Fast Twitch custom filter and posting your best high-energy tunnel entrance to TikTok or Instagram with #FastTwitchContest by Jan. 31. Entries must also be submitted on FastTwitchEnergy.gatorade.com, where you can also find complete details in contest rules and how to enter. No purchase is necessary to enter or win.

Fast Twitch is the first-ever caffeinated energy drink designed to help athletes ignite power with 200mg of caffeine, electrolytes, 100% DV vitamin b6 and b12, zero sugar, no artificial flavors or colors and in the same Gatorade flavors fans know and love.

Exclusively used by NFL athletes like Kittle, Stefon Diggs and DK Metcalf on NFL sidelines throughout the 2022 season, and now Fast Twitch will be available to athletes and consumers nationwide in early February 2023. To learn more about Fast Twitch, follow the brand on Instagram and TikTok.

About Gatorade

The Gatorade Company, a division of PepsiCo (NASDAQ: PEP), meets the needs of consumers who participate in sports and fitness, through brands that include Gatorade, Propel, Muscle Milk, Evolve and Fast Twitch. The solutions they provide are driven by a deep understanding of the unique occasions and needs across athletic activity. Gatorade, their marquee brand, is underpinned by a 57-year history of studying the best athletes in the world, and sports nutrition research by the Gatorade Sport Science Institute, allowing it to provide scientifically formulated products that meet athletes’ needs both on and off the field. For more information and a full list of products, please visit www.gatorade.com.

About PepsiCo

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PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

SOURCE Fast Twitch

The Knowledge

When Did Water Vending Machines Become a Thing?

When did water vending machines appear in America? Explore their history from a 1908 penny water vendor to the refill machines of the 1970s and 1980s.

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When did water vending machines appear in America? Explore their history from a 1908 penny water vendor to the refill machines of the 1970s and 1980s.
Image Credit: Adobe Firefly

You’ve probably seen them hundreds of times.

They sit outside supermarkets, convenience stores and shopping centers—or sometimes stand alone in small roadside kiosks. You bring an empty bottle, usually one, three or five gallons, put in some money, push a button and watch purified water pour into your container.

For many people in California, Arizona and other parts of the American West, water vending machines seem like they’ve simply always been there.

But when did we actually start buying water this way?

The answer takes us back more than a century, although the machines we recognize today didn’t really arrive until the 1970s.

The Water Vending Machine’s Surprising Ancestor

The story begins in Boston in 1908 with a man named Lawrence Luellen.

Luellen was working on something that sounds surprisingly modern: a machine that would allow someone to pay a penny and receive a clean drink of water in an individual disposable cup.

At the time, public drinking water was often consumed from a communal cup or metal dipper—a practice that increasingly worried public-health officials because of the potential spread of disease.

Luellen developed a paper drinking cup along with what became known as the Luellen Cup & Water Vendor. The porcelain machine contained water, ice, disposable cups and a place for discarded cups.

For one penny, a customer could get a drink of cold water in a fresh cup.

Historical records at Lafayette College’s Hugh Moore Dixie Cup Company Collection show that Luellen completed work on the vending apparatus in early 1908. His company, the American Water Supply Company of New England, was incorporated on April 4 of that year.

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There was just one problem.

The complete water machine was expensive to manufacture.

The company eventually concentrated on selling the disposable cups and cup dispensers instead. Those cups ultimately evolved into one of America’s most recognizable household products—the Dixie Cup.

So although Luellen’s machine wasn’t the five-gallon refill station we know today, the basic idea was already there:

Put money into a machine and receive drinking water.

The Modern Water Vending Machine Arrives

The next major chapter didn’t occur until roughly 65 years later.

According to histories of the water-vending industry, the first practical machines designed to sell purified water in bulk appeared during the mid-1970s.

These were fundamentally different from Luellen’s machine.

Instead of giving customers a cup of water, the new machines treated water—typically municipal tap water—and allowed customers to fill their own reusable containers.

And we have unusually strong evidence that these machines were operating by 1976.

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On July 26, 1976, the U.S. Environmental Protection Agency issued a memorandum specifically addressing the regulatory status of water vending machines.

The EPA described machines that filtered and disinfected water with ultraviolet light and then dispensed the treated water into a customer’s own container using a coin-operated mechanism.

In other words, by the summer of 1976, the basic water-refill machine many of us recognize today was already operating in the United States.

Why the 1970s?

The timing wasn’t accidental.

Americans had become increasingly concerned about pollution and drinking-water quality during the 1960s and 1970s.

Congress passed the Safe Drinking Water Act in 1974, establishing a federal framework for protecting public drinking-water supplies. National drinking-water regulations followed during the decade.

Meanwhile, technologies such as filtration, activated carbon treatment, ultraviolet disinfection and eventually reverse osmosis made it practical to build relatively compact systems capable of treating municipal water at the point where it was sold.

The result was a new business opportunity:

Instead of transporting thousands of bottles of water to a store, a vending company could connect a machine to the local water supply, purify that water on site and sell it by the gallon.

Customers supplied the bottle.

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California Helps Turn It Into a Business

California became one of the industry’s most important early markets.

One company that would eventually become a major player was founded by Robert G. Miller.

In 1983, Miller established Bottle Water Vending Inc., the predecessor of Glacier Water Services.

The company manufactured water vending machines and placed many of them outside supermarkets. Customers brought their own containers, while participating stores often sold reusable plastic jugs nearby.

The machines treated municipal water using combinations of filtration, reverse osmosis, carbon treatment and ultraviolet sterilization.

The idea caught on quickly.

In 1984, the company expanded from California into Arizona.

Nevada followed in 1986.

By 1987, the company reportedly had nearly 900 water vending machines operating.

Texas and Florida followed in 1988.

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The familiar supermarket water-refill station was becoming a significant business.

Then Came the Drive-Up Water Kiosk

Another variation appeared at almost exactly the same time.

In 1984, Lani and Don Dolifka developed what became Watermill Express in Colorado.

Their idea was an automated stand-alone purification kiosk capable of taking municipal water, processing it through multiple purification stages and selling the finished drinking water directly to customers.

Instead of walking into a supermarket, customers could pull up to the kiosk with their bottles.

Later Watermill Express systems were designed to accommodate reusable containers ranging from one to five gallons, using treatment processes including sediment filtration, activated carbon, reverse osmosis, ultraviolet disinfection and ozone treatment.

That basic concept remains familiar today.

Why Five-Gallon Bottles?

The five-gallon container was already well established through traditional bottled-water delivery services.

But refill vending changed the economics.

Instead of purchasing another filled bottle—or waiting for a delivery—a customer could keep the same container and refill it repeatedly.

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That eliminated much of the packaging and transportation involved with conventional bottled water.

It also made purified drinking water relatively inexpensive.

Bring the jug.

Buy the water.

Take the same jug home.

Bring it back when it’s empty.

More than four decades later, that’s still essentially how the system works.

So Who Invented the Modern Water Vending Machine?

That’s where the story gets complicated.

There doesn’t appear to be a single universally recognized inventor of the modern bulk purified-water vending machine.

Lawrence Luellen developed an important early coin-operated water vending concept in 1908, but his machine dispensed an individual drink and disposable cup—not gallons of purified water into a customer’s reusable bottle.

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The modern bulk-water machine emerged much later, apparently during the mid-1970s, as water-treatment technology and consumer concern about drinking-water quality converged.

By 1976, the EPA was already dealing with the regulatory implications of machines that treated municipal water and sold it through coin-operated dispensers into customers’ own containers.

Entrepreneurs and companies then refined and expanded the idea during the 1980s.

From a Penny Cup to Five Gallons at a Time

The evolution is remarkable.

1908: Put in a penny and receive a cup of cold water.

Mid-1970s: Machines begin treating municipal water and selling purified water in bulk.

1976: The EPA documents coin-operated machines dispensing treated water into customers’ containers.

1983: Bottle Water Vending, the predecessor of Glacier Water Services, begins operations in California.

1984: Glacier’s predecessor expands into Arizona, while Watermill Express develops its automated purification kiosk in Colorado.

Late 1980s and beyond: Water refill machines become increasingly familiar outside supermarkets and at stand-alone locations throughout the United States.

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Today, paying a few coins—or tapping a card—and filling a five-gallon jug might seem thoroughly ordinary.

But the machine sitting outside your neighborhood supermarket represents more than a century of evolution in how Americans buy something that once seemed almost unimaginable to sell from a vending machine:

a drink of water.

Sources and Further Reading

U.S. EPA — Status of Water Vending Machines Under Public Law 93-523

Lafayette College — Hugh Moore Dixie Cup Company Collection

U.S. EPA — Safe Water Research Milestones

Glacier Water Services Company History

World Vision — History of Watermill Express

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Food and Beverage

Raise a Glass: Celebrate International Beer Day on August 7

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International Beer Day returns on Friday, August 7, 2026. Learn about the holiday’s origins, how it’s celebrated worldwide, and why supporting local breweries is part of the tradition.
Photo by Darlene Alderson on Pexels.com

Every year on the first Friday in August, beer lovers around the world come together to celebrate International Beer Day. In 2026, the celebration falls on Friday, August 7, offering the perfect opportunity to discover new brews, support local breweries, and enjoy time with friends.

What’s better than an ice #cold brewsky in the middle of August? Nothing.

Founded in 2007 in Santa Cruz, California, International Beer Day has grown into a global event observed in dozens of countries. The celebration recognizes not only the beverage itself but also the brewers, bartenders, servers, and everyone who helps bring beer from the brewery to your glass.

Whether you’re a fan of crisp lagers, hoppy IPAs, rich stouts, refreshing wheat beers, or adventurous sour ales, International Beer Day is a great excuse to step outside your comfort zone and sample something new. Many breweries and pubs celebrate with special releases, tasting flights, live entertainment, brewery tours, and food pairings.

As the craft beer movement continues to flourish across the United States, this annual celebration is also a reminder of the creativity and community that local breweries bring to neighborhoods large and small.

If you decide to celebrate, remember to drink responsibly, arrange for a designated driver or rideshare if needed, and support your favorite local brewery.

Cheers to International Beer Day!

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Food and Beverage

Power Your Summer with 100% Orange Juice

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Orange Juice

(Family Features) Whether you’re lounging by the pool or hitting the trails for a family hike or bike ride, exposure to summer heat can leave you feeling dehydrated and fatigued.

Comprised of nearly 90% water and delivering essential electrolytes like potassium and magnesium, 100% orange juice can serve as a healthy complement to your hydration routine. These electrolytes are crucial in helping to maintain fluid balance and muscle function regardless of the time of year, but they’re especially important during the warmer summer months when you are exerting more.

Consider these unexpected ways Florida Orange Juice can help power your summer.

Support Immunity
100% orange juice isn’t just a tasty drink; it’s also packed with essential nutrients that support your immune system. An 8-ounce glass of 100% orange juice is an excellent source of vitamin C, plus it provides key nutrients such as folate, potassium and thiamin, as well as vitamin D and calcium (in fortified juices), that help support the immune system all year long.

Add Healthy Flavor to Meals
Fat-free, cholesterol-free and sodium-free with no added sugar, 100% orange juice is a healthy addition to any diet, adding a burst of flavor to favorite dishes. Consider using Florida Orange Juice as part of the marinade in these Orange Juice Citrus Chicken Kebabs or as a base for salad dressings to create a perfect balance that will delight your taste buds.

Electrolyte and Hydration Support
With many kids participating in summer sports and other outdoor demands on families during the warmer months, it can be difficult to provide your family with healthy, hydrating beverages. However, an option like this On-the-Go Orange Juice Sports Drink helps to replenish carbohydrates and electrolytes during and after physical activity, such as running, biking, exercising or playing sports.

Find more nutritious and delicious recipes to keep your family energized during summer activities at FloridaJuice.com.

17515 detail image embed1

Orange Juice Citrus Chicken Kebabs

Recipe courtesy of Aaron Himrod on behalf of the Florida Department of Citrus
Servings: 8 (2 kebabs per serving)

  • 1 large Florida Orange, zest only
  • 1 lime, zest only
  • 1/2 teaspoon ground thyme
  • 2 tablespoons vegetable oil
  • 1/4 teaspoon granulated garlic
  • 1 teaspoon salt
  • white pepper, to taste
  • 1 cup Florida Orange Juice
  • 1 cup lemon-lime soda
  • 2 pounds chicken tenders
  • 8 wooden skewers
  1. To make marinade: In medium mixing bowl, combine orange zest; lime zest; thyme; oil; garlic; salt; white pepper, to taste; orange juice; and soda.
  2. Add chicken and completely coat with marinade. Cover bowl and place in refrigerator at least 1 hour.
  3. Soak wooden skewers in water 20-30 minutes.
  4. To make kebabs: Remove chicken from fridge and lace through each skewer using weaving motion. Repeat for all chicken tenders and set aside.
  5. When skewers are prepared, drizzle extra marinade over chicken.
  6. Heat grill to medium. Place chicken on grill. Cover and cook 3 minutes per side, or until center of meat reaches internal temperature of 170 F.
  7. Remove from grill and serve immediately, or cover with foil and serve later.

Tips: Cover kebabs with foil for at least 20 minutes after cooking to trap in flavor and juices.

Add vegetables to kebabs, if desired, to increase flavor

17515 detail image embed2

On-the-Go Orange Juice Sports Drink

Recipe courtesy of the Florida Department of Citrus
Servings: 1

  • 8 ounces Florida Orange Juice
  • 8 ounces water
  • 1 pinch salt
  1. Mix orange juice and water.
  2. Add pinch of salt.
  3. Pour into small bottle or reusable pouch.

 

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SOURCE:

Florida Department of Citrus

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