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G FUEL Teams with The Vitamin Shoppe with Exclusive Lineup of Cans and Energy Formula Varieties

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PAC-MANDragon Ball ZMega ManNaruto Shippuden and TEKKEN Series Flavors Now Available at The Vitamin Shoppe Stores

NEW YORK /PRNewswire/ — G FUEL today announced that four flavors in 16 oz cans and five flavors in 40-serving tubs are now available at The Vitamin Shoppe stores across the U.S. The assortment features popular flavors and new varieties based on the hottest gaming and anime properties today, including a new flavor exclusive to The Vitamin Shoppe: Soda Ice Candy – inspired by Naruto Shippuden!

G FUEL is now available at The Vitamin Shoppe!

“The Vitamin Shoppe is a true pillar of the health and wellness world, so we’re excited to bring a fresh assortment of ready-to-drink cans and Energy Formula powders to their passionate retail community,” said G FUEL Founder and CEO Cliff Morgan. “We can’t wait for The Vitamin Shoppe customers to experience the Game-Changing Energy of G FUEL!”

In addition to the brand-new Soda Ice Candy flavor, The Vitamin Shoppe customers can pick up the following flavors in ready-to-drink 16 oz cans:

  • Kamehameha (Strawberry Lychee) – Inspired by Dragon Ball Z (140 mg of caffeine)
  • Power Pellet (Cherry Lollipop) – Inspired by PAC-MAN (140 mg of caffeine)
  • Snow Cone (300 mg of caffeine)

Each 16 oz G FUEL can has zero sugar and zero calories, along with proprietary energy and focus-enhancing complexes.

“We are thrilled to partner with G FUEL to bring this dynamic assortment of performance-driven energy drinks and formulas to the fast-growing segment of customers who are enthusiastic fans of e-sports,” said Muriel Gonzalez, Chief Merchandising and Marketing Officer of The Vitamin Shoppe. “Gaming and anime are vibrant drivers of contemporary entertainment culture, and The Vitamin Shoppe is excited to provide e-sport participants with the energy and wellness products that help them stay hydrated, support focus, and perform their best.”

The five 40-serving Energy Formula Tubs now available at The Vitamin Shoppe include:

  • Kamehameha (Strawberry Lychee) – Inspired by Dragon Ball Z
  • Power Pellet (Cherry Lollipop) – Inspired by PAC-MAN
  • Blue Bomber Slushee (Blue Raspberry Slush) – Inspired by Mega Man
  • Rage Drive (Cantaloupe) – Inspired by the TEKKEN Series
  • Snow Cone

Each serving of G FUEL Energy Formula has zero sugar, 15 calories, 140 mg of caffeine, and is loaded with antioxidants from 18 different fruit extracts.

From now through Feb. 28, fans can enter to win a special G FUEL x The Vitamin Shoppe prize pack, which will include a Sony PlayStation 5, a 12-pack of G FUEL cans and a $25 The Vitamin Shoppe Gift Card. All they have to do is “Like” the giveaway post on Instagram, tag a friend in the comment section and follow both @gfuelenergy and @vitaminshoppe for eligibility (U.S. only, 18+). For full rules and restrictions, click here.

Enjoy the Game-Changing Energy of G FUEL at The Vitamin Shoppe stores near you. Find The Vitamin Shoppe locations by clicking here!

About G FUEL 

As The Official Energy Drink of Esports®, G FUEL provides gamers with a performance-driven alternative to standard energy drink products. With an ever-expanding, sugar-free product lineup that includes a powdered Energy Formula, ready-to-drink cans, powdered Hydration Formula and Sparkling Hydration bottles, G FUEL has firmly established itself as the market leader in the gamer energy drink industry. 

With more than 300,000 5-star Shopper Approved Ratings, a shipping network that spans over 125 countries, a nationwide retail campaign, and a global social media footprint of over 1 billion followers, G FUEL maintains the industry’s largest and most passionate community of fans, customers, content creators, and partners. Content creators and partners include the likes of NinjaMoistCr1TiKaLSentinels Esports, NoisyButters, PewDiePieMikal Bridges, Michael Dickson, Summit1GxQc, Activision, SEGA of America, Capcom®, EA, Bethesda Game Studios, Warner Bros., VIZ Media, Rare Ltd., Disney, Lucasfilm, Sony Pictures, The Tetris Company and Bandai Namco Entertainment Inc.

Join the movement today at GFUEL.com and follow us on social media @GFuelEnergy. 

About The Vitamin Shoppe

Lifelong Wellness Starts Here™. The Vitamin Shoppe®, a subsidiary of Franchise Group Inc. (NASDAQ: FRG), is a global, omnichannel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, sports nutrition, specialty supplements, herbs, homeopathic remedies, green living products, and natural beauty products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe™, BodyTech®, BodyTech® Elite, fitfactor™, fitfactor KETO™, plnt®, ProBioCare®, True Athlete®, and TrueYou™. In the U.S., the Company conducts business through over 700 company-operated retail stores under The Vitamin Shoppe and Super Supplements™ banners, and via its website, www.vitaminshoppe.com. The company is expanding its retail footprint via an innovative, omnichannel franchising model and opened its first franchise store in 2022. Globally, The Vitamin Shoppe serves customers in select Asia, South America, and Central America markets through local omnichannel partners.

SOURCE G FUEL

Food and Beverage

Coffee Mate and Dr Pepper Join Forces to Spark a Fizzy Sensation: The Rise of Dirty Soda

“Experience the fusion of flavors with Coffee mate Dirty Soda Coconut Lime Creamer and Dr Pepper—creating a crisp, creamy treat like no other!”

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In the ever-evolving landscape of culinary experimentation, some combinations defy convention and spark a sensation. Enter the latest viral trend: Dirty Soda. Originating from the depths of internet creativity, this fizzy concoction has soda enthusiasts across the nation reaching for unexpected ingredients to jazz up their favorite carbonated beverages.

Southern Living recently shared an intriguing story that caught the attention of many—a collaboration between Coffee mate and Texas’ beloved soft drink, Dr Pepper, to create an unconventional yet tantalizing sipper: Coffee mate Dirty Soda Coconut Lime Flavored Creamer.


The Dirty Soda trend, known for its fusion of carbonated soda with a splash of creamer, flavored syrups, and occasionally fruity additions, has gained momentum, captivating soda drinkers with its unique blend of flavors. Even iconic establishments like SONIC have embraced the trend, offering customers the chance to elevate their favorite beverages with a coconut-lime-cream combination.

Now, with Coffee mate and Dr Pepper joining forces, enthusiasts can replicate this inventive concoction in the comfort of their homes. The Coffee mate Dirty Soda Coconut Lime Flavored Creamer infuses the refreshing notes of coconut and zesty lime, ready to be poured over a glass of Dr Pepper on ice—truly a marriage of unexpected flavors.

At first glance, the idea of combining coffee creamer with soda might seem unconventional. However, the growing popularity of the Dirty Soda trend speaks volumes about its appeal. With hundreds of millions of fans worldwide, this crisp and creamy treat has captured the hearts and taste buds of adventurous beverage enthusiasts.

Leonardo Aizpuru, Nestlé Vice President of Brand Marketing for the Beverage Division and Business Unit, encapsulated the spirit of this collaboration by stating, “Coffee mate is embracing exploration for any time of day. We are excited to collaborate with Dr Pepper, merging the worlds of coffee creamer and soda, making it easy to create the viral Dirty Soda trend that’s taken the world by storm.”

In essence, the Coffee mate and Dr Pepper partnership symbolizes the spirit of culinary innovation and experimentation. As enthusiasts continue to push the boundaries of flavor combinations, one thing is certain: the Dirty Soda trend is here to stay, captivating taste buds and sparking creativity one fizzy sip at a time.

Source: Southern Living

https://www.southernliving.com/dr-pepper-coffee-mate-dirty-soda-8603967

Follow the link for more Food and Beverage News: https://stmdailynews.com/category/food-and-beverage/

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Beverages

Sipping Sunshine: Celebrating National Margarita Day

Celebrate National Margarita Day on February 22nd with a glass rimmed with salt, savoring the taste of summer whether on the rocks or blended! 🍹☀️ #NationalMargaritaDay

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February 22nd marks a beloved occasion for cocktail enthusiasts worldwide – National Margarita Day! This festive day invites individuals to raise their glasses and indulge in the tangy, refreshing flavors of this iconic beverage.

The classic Margarita, with its perfect blend of zesty lime, smooth tequila, and a touch of sweetness, encapsulates the essence of summer in every sip. Whether you prefer it on the rocks, elegantly garnished with a salted rim, or blended to icy perfection, National Margarita Day is a celebration of versatility and taste.

Beyond its delightful flavors, the Margarita embodies a spirit of relaxation and enjoyment. It’s a drink that beckons you to unwind, kick back, and savor the moment. Whether shared with friends at a lively gathering or enjoyed solo as a personal indulgence, the Margarita has a way of brightening any occasion.

So, on this National Margarita Day, take a moment to treat yourself to this timeless cocktail. Allow yourself to be transported to a sun-soaked beach with every sip, relishing the flavors and embracing the carefree spirit that the Margarita embodies.

Whether you’re a devoted Margarita aficionado or new to the world of tequila-based delights, National Margarita Day is the perfect excuse to raise a glass, toast to good times, and celebrate the joy of this beloved cocktail. Cheers to National Margarita Day – a day dedicated to sipping sunshine in a glass!

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Beverages

TEXAS-BASED AUSTIN COCKTAILS NAMED OFFICIAL CANNED COCKTAIL PARTNER OF THE PROFESSIONAL PICKLEBALL ASSOCIATION

Rapidly Growing, Ready-to-Drink Cocktail Company Is Tapping into the #1 Growing Sport In The U.S.A.

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AUSTIN, Texas /PRNewswire/ — This month, Austin Cocktails and the Professional Pickleball Association (PPA Tour) are announcing a multi-year marketing partnership, introducing the brand as the “Official Canned Cocktail Partner of the PPA Tour.” Austin Cocktails is a female-founded, premium cocktail brand that is tapping into the national pickleball craze with an all-out campaign in partnership with the PPA Tour, targeting the sport’s most loyal fans. From activations and venue takeovers to swag, sponsorships, and social collaborations, Austin Cocktails is becoming synonymous with the hottest cultural phenomenon to reach consumers and pickleball devotees across the nation. 

“We are thrilled to become the PPA Tour’s exclusive spirit-based ready-to-drink and ready-to-serve sponsor. Pickleball is a huge part of my family and community already. I have seen the rapid growth and participation first-hand for players of all levels, including my son whose college team recently won the National Championship,” says Austin Cocktails Co-Founder Jill Burns. “Austin Cocktails knows what it’s like to break new ground like the PPA and are honored to partner with them as the growth of this sport continues.”

“Pickleball and the PPA Tour are synonymous with fun and camaraderie, and Austin Cocktails is the perfect partner to help elevate that experience to fans,” said Kim Pettit, Vice President of Partnerships at the PPA Tour. “We are excited to welcome Austin Cocktails to our spectacular events across the country and share in the joy of pickleball and a good beverage!”

Cocktail enthusiasts and pickleball fans will be able to attend the tour’s scheduled tournaments and events this year to watch the world’s top professional pickleball players, while enjoying Austin Cocktails drinks courtside. Available in three varieties— Bergamot Orange Margarita, Cucumber Vodka Mojito, and Fred’s Ruby Red Cocktail— these full-strength, spirit-based cocktails are made with natural ingredients and sweetened with just a touch of agave. Subtle carbonation helps deliver a balanced, elevated clean taste in the convenience of a can.

For more information about this year’s PPA Tour scheduled events and tournaments, please visit PPATour.com, and for more information about Austin Cocktails, please visit AustinCocktails.com. Follow along via @AustinCocktails #AustinCocktails  

About Austin Cocktails
Austin Cocktails is an Austin-based premium cocktail brand founded by two sisters. The brand was inspired by their grandfather’s tradition of “Cocktail Time,” an inviolable family ritual of dropping everything at 5 o’clock to have a cocktail with everyone around at the end of a long day. Mixed with premium spirits and complex, natural ingredients, Austin Cocktails offers consumers an elevated flavor experience with pour over simplicity, delivering more spirit, complexity, balance, and naturally less sugar. At 12.5% ABV, Austin Cocktails is available in three distinct varieties ranging from 95-122 calories – Bergamot Orange Margarita, Cucumber Vodka Mojito, and Fred’s Ruby Red Cocktail. Simply pour over ice and garnish to enjoy.  

About Carvana PPA Tour:
Founded in 2019, the Carvana PPA Tour is where pickleball’s top athletes go head-to-head to determine the best male and female players in the world. The Carvana PPA Tour organizes and conducts tournaments at world-class facilities across the country, establishes player rankings, and showcases the world’s best pickleball week in and week out. Inviting amateur players to also compete and “play where the pros play,” the Carvana PPA Tour offers divisions for every age group and skill level. Characterized by a uniquely festive and fun atmosphere, Carvana PPA Tour events deliver unparalleled experiences for fans on-site, including pro player meet-and-greets, clinics, food, beverages, live entertainment, giveaways, games, shopping, and VIP upgrades. For more information, go to www.ppatour.com, and follow us on social: TwitterInstagramYouTubeFacebookLinkedIn

SOURCE Austin Cocktails

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