Beverages
G FUEL Teams with The Vitamin Shoppe with Exclusive Lineup of Cans and Energy Formula Varieties
PAC-MAN, Dragon Ball Z, Mega Man, Naruto Shippuden and TEKKEN Series Flavors Now Available at The Vitamin Shoppe Stores
NEW YORK /PRNewswire/ — G FUEL today announced that four flavors in 16 oz cans and five flavors in 40-serving tubs are now available at The Vitamin Shoppe stores across the U.S. The assortment features popular flavors and new varieties based on the hottest gaming and anime properties today, including a new flavor exclusive to The Vitamin Shoppe: Soda Ice Candy – inspired by Naruto Shippuden!
“The Vitamin Shoppe is a true pillar of the health and wellness world, so we’re excited to bring a fresh assortment of ready-to-drink cans and Energy Formula powders to their passionate retail community,” said G FUEL Founder and CEO Cliff Morgan. “We can’t wait for The Vitamin Shoppe customers to experience the Game-Changing Energy of G FUEL!”
In addition to the brand-new Soda Ice Candy flavor, The Vitamin Shoppe customers can pick up the following flavors in ready-to-drink 16 oz cans:
- Kamehameha (Strawberry Lychee) – Inspired by Dragon Ball Z (140 mg of caffeine)
- Power Pellet (Cherry Lollipop) – Inspired by PAC-MAN (140 mg of caffeine)
- Snow Cone (300 mg of caffeine)
Each 16 oz G FUEL can has zero sugar and zero calories, along with proprietary energy and focus-enhancing complexes.
“We are thrilled to partner with G FUEL to bring this dynamic assortment of performance-driven energy drinks and formulas to the fast-growing segment of customers who are enthusiastic fans of e-sports,” said Muriel Gonzalez, Chief Merchandising and Marketing Officer of The Vitamin Shoppe. “Gaming and anime are vibrant drivers of contemporary entertainment culture, and The Vitamin Shoppe is excited to provide e-sport participants with the energy and wellness products that help them stay hydrated, support focus, and perform their best.”
The five 40-serving Energy Formula Tubs now available at The Vitamin Shoppe include:
- Kamehameha (Strawberry Lychee) – Inspired by Dragon Ball Z
- Power Pellet (Cherry Lollipop) – Inspired by PAC-MAN
- Blue Bomber Slushee (Blue Raspberry Slush) – Inspired by Mega Man
- Rage Drive (Cantaloupe) – Inspired by the TEKKEN Series
- Snow Cone
Each serving of G FUEL Energy Formula has zero sugar, 15 calories, 140 mg of caffeine, and is loaded with antioxidants from 18 different fruit extracts.
From now through Feb. 28, fans can enter to win a special G FUEL x The Vitamin Shoppe prize pack, which will include a Sony PlayStation 5, a 12-pack of G FUEL cans and a $25 The Vitamin Shoppe Gift Card. All they have to do is “Like” the giveaway post on Instagram, tag a friend in the comment section and follow both @gfuelenergy and @vitaminshoppe for eligibility (U.S. only, 18+). For full rules and restrictions, click here.
Enjoy the Game-Changing Energy of G FUEL at The Vitamin Shoppe stores near you. Find The Vitamin Shoppe locations by clicking here!
About G FUEL
As The Official Energy Drink of Esports®, G FUEL provides gamers with a performance-driven alternative to standard energy drink products. With an ever-expanding, sugar-free product lineup that includes a powdered Energy Formula, ready-to-drink cans, powdered Hydration Formula and Sparkling Hydration bottles, G FUEL has firmly established itself as the market leader in the gamer energy drink industry.
With more than 300,000 5-star Shopper Approved Ratings, a shipping network that spans over 125 countries, a nationwide retail campaign, and a global social media footprint of over 1 billion followers, G FUEL maintains the industry’s largest and most passionate community of fans, customers, content creators, and partners. Content creators and partners include the likes of Ninja, MoistCr1TiKaL, Sentinels Esports, NoisyButters, PewDiePie, Mikal Bridges, Michael Dickson, Summit1G, xQc, Activision, SEGA of America, Capcom®, EA, Bethesda Game Studios, Warner Bros., VIZ Media, Rare Ltd., Disney, Lucasfilm, Sony Pictures, The Tetris Company and Bandai Namco Entertainment Inc.
Join the movement today at GFUEL.com and follow us on social media @GFuelEnergy.
About The Vitamin Shoppe
Lifelong Wellness Starts Here™. The Vitamin Shoppe®, a subsidiary of Franchise Group Inc. (NASDAQ: FRG), is a global, omnichannel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, sports nutrition, specialty supplements, herbs, homeopathic remedies, green living products, and natural beauty products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe™, BodyTech®, BodyTech® Elite, fitfactor™, fitfactor KETO™, plnt®, ProBioCare®, True Athlete®, and TrueYou™. In the U.S., the Company conducts business through over 700 company-operated retail stores under The Vitamin Shoppe and Super Supplements™ banners, and via its website, www.vitaminshoppe.com. The company is expanding its retail footprint via an innovative, omnichannel franchising model and opened its first franchise store in 2022. Globally, The Vitamin Shoppe serves customers in select Asia, South America, and Central America markets through local omnichannel partners.
SOURCE G FUEL
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Sports
College Basketball Stars with Personalized Nutrition and Hydration at 2025 Combine in Tampa, Florida
Global Health and Wellness Leader Brings 20 Years of Expertise in Performance Nutrition to Empower Female Athletes
LOS ANGELES /PRNewswire/ — Herbalife, a premier health and wellness company, community and platform, today announced it is the Official Nutrition and Hydration Partner of the Lilly 2025 Women’s College All-Star Combine, scheduled for Friday, April 4. The inaugural event will provide basketball players with an unprecedented platform to showcase their talents and gain visibility from scouts and recruiters, opening doors to new opportunities in their careers. With over two decades of experience supporting professional athletes globally, Herbalife will bring its expertise in personalized nutrition and hydration strategies, offering athletes at the combine access to world-class resources and products.
Herbalife is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed products to consumers in more than 95 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life. For more information, visit https://ir.herbalife.com. About Intersport
Intersport is an award-winning agency that fills the empty space between marketing campaigns and consumers—helping brands make more meaningful connections. Its industry-leading team offers expert insights in content marketing, experiential marketing, hospitality, partnership consulting and platform development. The Chicago-based agency also owns and operates events across the professional and collegiate sports landscape, including basketball, football, golf, pickleball and volleyball. Intersport has been headquartered in Chicago since its inception in 1985 and has an additional office in Detroit. Learn more at www.intersport.global and on social media (LinkedIn, Instagram and Facebook). SOURCE Herbalife
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Cool Down This Summer with a Sweet Slushie
(Family Features) Each season throughout the year seems to have its own “flavor,” and summer is no exception. Hamburgers and hot dogs off the grill, refreshing watermelon at snack time and cool, delicious ice cream on warm evenings. While many people think of sweetpotatoes during the holidays, you can make this sweet vegetable a key ingredient all year-round – including summertime. As one of the most versatile veggies you can find, they’re easy to add to a variety of recipes while enhancing flavor and boosting nutrition content. Sweetpotatoes can be your summer staple in both simple and elevated recipes alike, as well as in both sweet and savory dishes. They can be cooked or prepared in several ways: on the stove, baked, microwaved, grilled or slow cooked. Or, for an easy way to cool down in the heat, try them in a creamy drink like this Sweetpotato Summer Slushie. It may surprise you, but sweetpotatoes are ideal for sipping – smoothies and cocktails are both crowd-pleasers, especially during sweltering summer days. This refreshing treat can be made with or without the boozy kick; just break out the blender and kick back in the sunshine. To discover more ways to cook and enjoy sweetpotatoes all summer long, visit ncsweetpotatoes.com.Watch video to see how to make this recipe!
Sweetpotato Summer Slushie
Recipe courtesy of the North
Carolina Sweetpotato Commission
- 1 cup cooked, mashed North Carolina Sweetpotatoes
- 1 cup pineapple juice
- 1/2 cup orange juice
- 1/4 cup lemon juice
- 1/4 cup coconut milk
- 2-3 tablespoons simple syrup or honey (adjust to taste)
- 1 teaspoon vanilla extract
- 2 cups crushed ice
- 2 ounces spiced rum, coconut rum or bourbon (optional)
- pineapple slices or orange wedges, for garnish (optional)
- In blender, blend sweetpotatoes, pineapple juice, orange juice, lemon juice, coconut milk, simple syrup or honey, vanilla extract and ice until smooth and slushy.
- Pour into glasses and serve.
- For alcoholic version: Add spiced rum, coconut rum or bourbon after blending. Pulse in blender or stir after blending for layered effect.
- Garnish with pineapple slices or orange wedges, if desired.
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Hardcore sports nutrition company debuts epic superfood drink mix, Big Greens, at The Arnold Sports Festival
PORT COQUITLAM, BC /PRNewswire/ — Fit Foods Ltd., a leading Canadian-based sports nutrition company in the bodybuilding and fitness industry for those born different, knows what drives the hardcore. Those who live for the iron—wrapping their hands around the weights, prepping for the set, grinding out the reps, and scaring their best into submission—aren’t content with average. They bring a relentless, hardcore attitude because it fuels their existence. They stand out in the crowd, united by muscle, and they’re hungry for more. MUTANT gets it. That’s why they craft serious supplements and quality apparel with kick-ass purpose, built solely for those who refuse to settle. And now, they’re unveiling their latest weapon: Big Greens, debuting at The Arnold Sports Festival in Columbus, Ohio.
Big Greens is an epic superfoods drink mix that isn’t for the faint-hearted. Big Greens is the greenest greens on the market, engineered to support immune system function, muscle recovery, proper muscle contractions, and a reduction in oxidative stress—because those who live this lifestyle demand more than the basics. Available in two bold flavors, Berry Good and Just Chocolate, it packs a high-dose punch with key ingredients like spirulina, KSM-66® ashwagandha, DE111® probiotic, and over 40 superfoods. This is manufacturer-direct, multi-award-winning innovation from a team that lives the grind just as fiercely as their fans.
“Your mother always told you to eat your greens, so we made the greenest greens out there: easy, quick, and built for you to drink alone or stack with your favorite protein powder. This isn’t some watered-down drink mix — just look at the label — it’s for those who dominate and who push their limits in the gym and beyond,” said MUTANT President and CEO Jim McMahon. “They don’t just train, eat, and sleep—they attack every rep to be their best. Big Greens is built for them and to harness their discipline in a convenient way that also helps with better recovery.”
Fans eager to step up can visit MUTANT at The Arnold Sports Festival, booth 1245, to learn more, sample Big Greens, and enter for a chance to win epic prizes. They can also join a special meet-and-greet with Mitchell Hooper, the 2x Defending Arnold Strongman Champion and Strongest Man on Earth, on Sunday at 10 a.m. Big Greens hits shelves in May 2025, available online and at select retailers nationwide, including GNC stores. Each 10.4-ounce bottle delivers 30 servings of pure intensity, featuring innovative blends like 4,525 mg of Land & Sea Greens Giga Blend, 1,239 mg of Superfood Phyto Blend, 821 mg of Daily Reset Blend, and 725 mg of Pre and Probiotics / Digestive Blend.
For those born different, born hardcore, MUTANT’s got their back. Visit www.mutantnation.com for more on Big Greens and the MUTANT lifestyle.
About Fit Foods Ltd
Fit Foods Ltd, a world-class manufacturer of sports nutrition proteins and other supplements, specializing in powders. Its extensive variety of products and formulas has earned it international recognition for superior-tasting quality products and has resulted in a leading position in the marketplace. Fit Foods brands are distributed worldwide in 70+ countries. Its Canada based manufacturing facilities are GMP compliant, NHP site licensed (#300341), CFIA licensed (4420), US FDA licensed, and Certified Organic by PACS (#16-463). MUTANT is one of the companies most beloved brands.
SOURCE Fit Foods Ltd.
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