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THE PICKLR EXPANDS ITS PREMIERE PICKLEBALL FRANCHISE INTO CANADA

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North America’s Fastest-Growing Indoor Pickleball Facility to Open 65 Clubs in Canada

KAYSVILLE, Utah /PRNewswire/ — The Picklr, North America’s fastest-growing indoor pickleball franchise, announced today its expansion into Canada through a Master Franchise Agreement with TPC Development Corporation. This strategic partnership will deliver more indoor pickleball facilities to a rapidly-growing community of pickleball players in Canada.

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Courtesy of The Picklr

The agreement grants TPC exclusive rights to develop, open and operate all of The Picklr Clubs in Canada, outside of Quebec. TPC plans to open 65 locations across several Canadian provinces and territories, including British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland, and the Yukon, Northwest Territories, and Nunavut. The first Picklr location will open in Toronto in 2025, marking a significant milestone in bringing more indoor pickleball options to Canadian players.

With development oversight and ongoing support from The Picklr’s corporate team in Utah, these Canadian locations will have the same aesthetic, amenities, programming and membership offerings as the U.S. clubs.

“We recognized the tremendous competitive advantage that The Picklr has developed to address the opportunity for indoor pickleball facilities in the US.” said Bernie Plett, CEO of TPC Development. “We are confident that the Canadian market will benefit from the years of experience that is now available across Canada for professional pickleball facility design and construction, membership programs, customer experience,  venue sponsorships, merchandise and the full programming available to players of all ages and skill levels.”

“With our domestic strategy in full swing, heading into Canada as our first international expansion was a clear next step. With a goal of expanding into a minimum of 5 additional global markets by the end of 2025, it was hugely important to start with our neighbors to the north,” said Scott Schubiger, Chief Growth Officer at The Picklr. “Partnering with TPC  brings a wealth of success and experience to the table. Led by a proven executive team, they recognize  the accelerated adoption rate of pickleball in Canada as being on the same trajectory as that in the US. We are thrilled that Canadian players of all ages will soon benefit from the industry-leading premier indoor pickleball playing experience.”

The Picklr’s entry into the Canadian market is poised to meet the same fast growing demand for indoor pickleball facilities in the United States. Year to date, The Picklr has sold more than 390 locations in 42 states, with plans to open at least 30 new clubs in 2024 and an additional 70 in 2025. For more information about The Picklr and its network of North American clubs, please visit https://thepicklr.com.

ABOUT THE PICKLR:

The Picklr is North America’s fastest-growing network of premium indoor pickleball courts, offering an unparalleled experience for players of all skill levels. With more than 390 state-of-the-art clubs sold nationwide, The Picklr provides programs for beginners to pros, and a vibrant atmosphere. Membership to The Picklr includes access to all club locations nationwide, free court reservations, four clinics per month, and unlimited participation in leagues, competitive play/events and tournaments. Follow The Picklr on Instagram, X, LinkedIn, Facebook, and TikTok for news on locations and tournaments, or visit https://thepicklr.com/franchise/ to learn more about owning a franchise.

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ABOUT TPC DEVELOPMENT:

TPC Development Corporation is headquartered in Winnipeg, Manitoba. The company was founded by Bernie Plett who has a combined 40-year career in investment banking, finance and investment counseling and a love of sports, and Robert Lloyd, an experienced technology leader, education advocate, and sports investor with a distinguished career that includes serving as president of development and sales at Cisco Systems, and as CEO of Los Angeles based Virgin Hyperloop One. TPC brings a world-class team of investors and leadership to deliver an exceptional customer experience for Canadian Picklr franchisees and members alike.

SOURCE The Picklr

Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/


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Women are reclaiming their place in baseball

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Callie Maddox, Miami University For most baseball fans, hope springs eternal on Opening Day. Many of those fans – more than you might think – are women. A 2024 survey found that women made up 39% of those who attended or watched Major League Baseball games, and franchises have taken notice. The Philadelphia Phillies offer behind-the-scenes tours and clinics for their female fans, while the Boston Red Sox and New York Yankees offer fantasy camps that are geared to women. The number of women working professionally in baseball has also grown. Kim Ng made history in 2020 when she became the first woman general manager of an MLB team, the Miami Marlins. As of 2023, women made up 30% of central office professional staff and 27% of team senior administration jobs. In addition, 43 women held coaching and managerial jobs across the major and minor league levels – a 95% increase in just two years. As a fan and scholar of the game, I’m happy to see more women watching baseball and working in the industry. But it still nags at me that the girls and women who play baseball don’t get much recognition, particularly in the U.S.

Women take the field

In the U.S., baseball is seen as a sport for boys and men. Girls and women, on the other hand, are supposed to play softball, which uses a bigger ball and has a smaller field. It wasn’t always this way. Women have been playing baseball in the U.S. since at least the 1860s. At women’s colleges such as Smith and Vassar, students organized baseball teams as early as 1866. The first professional women’s baseball team was known as the Dolly Vardens, a team of Black players formed in Philadelphia in 1867. Barnstorming teams, known as Bloomer Girls, traveled across the country to play against men’s teams from the 1890s to the 1930s, providing the players with independence and the means to make a living.
Black and white photo of two women wearing white dresses playing baseball in a grassy field.
American women have been playing baseball since at least the 1860s. Ullstein Bild/Getty Images
The All-American Girls Professional Baseball League, founded by Philip K. Wrigley in 1943, also offered women the chance to play professionally. The league, which inspired the 1992 film “A League of Their Own,” enforced rigid norms of femininity expected at the time. Players were required to wear skirts and makeup while playing and were fined if they engaged in any behavior deemed “unladylike.” Teams were open only to white women and light-skinned Latinas. Black women were not allowed to play, a policy that reflected the segregation of the Jim Crow era. Three Black women – Connie Morgan, Mamie “Peanut” Johnson and Toni Stone – did play in the otherwise male Negro Leagues in the early 1950s. However, their skills were often downplayed by claims that they’d been signed to generate ticket sales and boost interest in the struggling league. The All-American Girls Professional Baseball League folded in 1954, and by the late-1950s women’s participation in baseball had dwindled.

Girls funneled into softball

Softball was invented in Chicago in 1887 as an indoor alternative to baseball. Originally aimed at both men and women, it eventually became the accepted sport for girls and women due to its smaller field, larger ball and underhand pitching style – aspects deemed suitable for the supposedly weaker and more delicate female body. The passage of Title IX in 1972 further pushed the popularization of fast-pitch softball, as participation in high school and college increased markedly. In 1974, the National Organization for Women filed a lawsuit against Little League Baseball because the league’s charter excluded girls from playing. The lawsuit was successful, and girls were permitted to join teams. In response, Little League created Little League Softball as a way to funnel girls into softball instead of baseball. As political scientist Jennifer Ring has pointed out, this decision reinforced the gendered division of each sport and “cemented the post-Title IX segregated masculinity of baseball.” Girls can still play baseball, but most are encouraged to eventually switch to softball if they want to pursue college scholarships. If they want to keep playing baseball, they have to constantly confront stubborn cultural beliefs and assumptions that they should be playing softball instead.
A girl in an orange uniform swings a bat and connects with a yellow softball.
Instead of encouraging girls to play baseball, Little League launched Little League Softball to direct girls away from the sport. Chris Ryan/Corbis via Getty Images

A global game

You might be surprised to learn that the U.S. fields a national women’s baseball team that competes in the Women’s Baseball World Cup. But they receive scant media attention and remain unknown to most baseball fans. In a 2019 article published in the Journal of Sport and Social Issues, I argued that the U.S. has experienced inconsistent success on the global stage because of a lack of infrastructure, limited resources and persistent gendered assumptions that hamper the development of women’s baseball. Other countries such as Japan, Canada and Australia have established solid pathways that allow girls and women to pursue baseball from the youth level through high school and beyond. That being said, opportunities for girls to play baseball are increasing in the U.S. thanks to the efforts of organizations such as Baseball for All and DC Girls Baseball. Approximately 1,300 girls play high school baseball, and a handful of young women play on men’s college baseball teams each year. In recent years, numerous women’s collegiate club baseball teams have been established; there’s even an annual tournament to crown a national champion.
Young Japanese woman wearing a baseball uniform throws a pitch from a mound.
Japanese pitcher Yukari Isozaki competes during the 2010 Women’s Baseball World Cup in Venezuela. AP Photo/Fernando Llano

Pro league in the works

Momentum continues to build. MLB recently appointed Veronica Alvarez as its first girls baseball ambassador, who will oversee development programs such as the Trailblazers Series and the Elite Development Invitational. A new documentary film, “See Her Be Her,” is touring the country to celebrate the growth of women’s baseball and raise awareness of the challenges these athletes face. Perhaps most significantly, the Women’s Pro Baseball League announced that it is planning to start play in summer 2026 with six teams located in the northeastern U.S. Over 500 players from 11 countries have registered with the league, with a scouting camp and player draft scheduled for later this year. Should the league have success, it will mark a revitalization of women’s professional baseball in the U.S., a nod to the rich history of the women’s game and a commitment to securing opportunities for the girls and women who continue to defy cultural norms to play the game they love.The Conversation Callie Maddox, Associate Professor of Sport Leadership and Management, Miami University This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Senior Pickleball Report

Sleeves Tells Us The Best Way to Begin a Pickleball Point!

The Senior Pickleball Report emphasizes the importance of preparation for consistent performance in pickleball. It offers resources and updates for the senior pickleball community.

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Our latest episode of the Senior Pickleball Report

To gain consistency we must look at what we do and how we prepare prior to a point being played.

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Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game.

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Dreambreaker: A Pickleball Story Premieres April 11 on truTV

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Senior Pickleball Report

Fifty Dollar D.I.Y. Pickleball Court?

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The latest chapter of the Senior Pickleball Report presented to you by Mike Sleeves Sliwa…

https://stmdailynews.com/sleeves-senior-pickleball-report/

Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game.

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