Senior Pickleball Report
Unstoppable Dominance: The Picklr Unleashes 70-Club Expansion with Proven Construction Giant
The Picklr, North America’s fastest-growing indoor pickleball franchise, partners with NFC Contracting Group to support ambitious expansion plans, targeting 70 new locations within a year. This alliance promises consistency and quality in facilities, reflecting pickleball’s soaring popularity and community-building efforts.
Last Updated on October 20, 2025 by Daily News Staff
Strategic partnership positions North America’s fastest-growing indoor pickleball franchise for unprecedented expansion
The pickleball boom shows no signs of slowing down, and The Picklr is making sure it stays ahead of the curve. The Salt Lake City-based franchise just announced a game-changing partnership with NFC Contracting Group, a move designed to support the brand’s ambitious nationwide expansion as it races to open 70 new locations over the next year.
With 52 clubs already serving players across North America and demand continuing to surge, The Picklr needed a construction partner who could deliver consistency, quality, and speed at scale. Enter NFC Contracting Group, a national general contractor with more than three decades of commercial construction expertise under its belt.
Building on Proven Success
This isn’t a blind partnership. NFC has already proven its worth by successfully delivering multiple Picklr facilities in Arizona, demonstrating an understanding of the brand’s standards and vision that goes beyond typical contractor relationships.
“As we scale across the country, it was critical to align with a construction partner who shares our vision and commitment to excellence,” said Chris Walker, Chief Development Officer at The Picklr. “NFC has already proven its expertise by successfully delivering multiple Picklr clubs in Arizona. Their precision, reliability, and alignment with our values make them the ideal partner for this next phase of growth.”
Why This Partnership Matters
For franchisees and pickleball enthusiasts alike, this partnership means something important: consistency. Whether you walk into a Picklr facility in Phoenix or Portland, you’ll experience the same world-class standards that have made the brand a leader in the indoor pickleball space.
NFC’s track record in large-scale, multi-state commercial projects positions them perfectly to support The Picklr’s rapid rollout. Their expertise in retail, sports, and franchise buildouts means they understand the unique demands of creating facilities that need to function flawlessly from day one while maintaining brand integrity across hundreds of locations.
“NFC strives for excellence, and our goal is to build these facilities with the quality and consistency that franchisees expect,” said Nick Crisci, Principal of NFC Contracting Group. “We know The Picklr brand and take pride in protecting its reputation while building strong relationships and supporting the success of every franchisee.”
Meeting Demand Where It Matters
The Picklr’s growth trajectory reflects the explosive popularity of pickleball itself. What started as a backyard pastime has evolved into one of America’s fastest-growing sports, attracting players of all ages and skill levels. The Picklr has capitalized on this momentum by creating premium facilities that go beyond just courts—they’re building communities.
With professional-grade courts, comprehensive programming from beginner clinics to competitive tournaments, and a membership model that provides access to all club locations nationwide, The Picklr has positioned itself as more than just a place to play. It’s become a destination for anyone serious about the sport.
What’s Next
With 70 new clubs planned for the next 12 months and more than 500 locations sold nationwide, The Picklr’s partnership with NFC Contracting Group ensures that rapid growth doesn’t come at the expense of quality. Each new facility will be built to the same exacting standards, protecting the brand reputation while creating lasting value for franchisees and exceptional experiences for players.
For a sport that’s still relatively young, having infrastructure partners who can scale with demand is crucial. The Picklr’s decision to formalize its relationship with NFC signals confidence not just in the company’s growth trajectory, but in pickleball’s staying power as a mainstream sport.
As communities across North America continue to embrace pickleball, partnerships like this one ensure that players will have access to world-class facilities no matter where they live. And for The Picklr, it means staying at the forefront of an industry that’s just getting started.
Related Stories
The Picklr Official Website – Find locations, membership info, and franchise opportunities
The Picklr Franchise Information – Learn about owning a Picklr franchise
NFC Contracting Group – Meet the construction partner behind The Picklr’s expansion
Find a Picklr Location Near You – Sea
SOURCE The Picklr
More Pickleball News on Sleeves-SPR
Latest Pickleball Facility News – Coverage of new courts and venues
Indoor vs Outdoor: What Senior Players Need to Know – (Link to relevant existing article if you have one)
Mike “Sleeves” Sliwa’s Take on Pickleball’s Growth – (Link to Sleeves commentary/opinion pieces)
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