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Truth Initiative and NAACP Expand Partnership to Advance Health Equity and Increase Access to Proven Quit Resources

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a doctor holding a clipboard and a face mask. Health Equity
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Health Equity

When we talk about health equity, we’re really talking about who gets the chance to live a longer, healthier life — and who has been systematically denied that chance. Tobacco and nicotine addiction remain a clear example of that imbalance, especially in Black communities and other historically marginalized groups.

That’s why Truth Initiative and the NAACP are expanding their partnership to increase access to proven quit support and to reframe nicotine cessation as something bigger than an individual choice. Their new phase of collaboration launches the Breath of Freedom Movement, powered by Truth Initiative and the NAACP — a community-centered effort that combines civil rights leadership with public health expertise.

A movement rooted in community and accountability

The Breath of Freedom Movement builds on the work of the Breath of Freedom coalition, an alliance led by Truth Initiative across Black-led organizations. The coalition’s mission has been to reclaim the narrative around tobacco use, confront the ways the industry has shaped that narrative, and connect people to support that respects culture, history, and lived experience.

This expansion arrives at a critical moment. According to the press release, approximately 45,000 Black Americans die each year from smoking-related illness. The burden is not accidental — it has been driven in large part by decades of targeted marketing of menthol cigarettes and other flavored tobacco products.

The release highlights another stark disparity: more than 80% of Black smokers use menthol cigarettes, compared with 43% of adult smokers overall. Menthol products are often described as easier to start and harder to quit, which makes access to culturally relevant cessation resources not just helpful, but essential.

Launching at the NAACP National Convention in Chicago

The Breath of Freedom Movement will officially launch at the NAACP National Convention, taking place July 18–22, 2026, in Chicago. The convention theme, “We, The People,” commemorates the nation’s 250th anniversary and marks 100 years since Chicago first hosted the NAACP conference in 1926.

As part of the convention programming, Truth Initiative will debut the Rise Together EXperience: Culture, Community, and Nicotine-Free Lives — an immersive mobile exhibit designed to explore how tobacco use and industry marketing tactics have impacted Black, Hispanic, and LGBTQ+ communities. The exhibit is also meant to connect people to quit support in a way that feels accessible and grounded in real community conversations.

What the expanded partnership will do

Truth Initiative and the NAACP say this partnership is designed to move beyond awareness and into action — action that’s rooted in community spaces where trust already exists. The expanded collaboration will focus on:

  • Hosting culturally relevant presentations, community forums, workshops, and healing-centered discussions about the health consequences of smoking, vaping, and nicotine addiction, with a focus on disproportionate impacts.
  • Advancing the Breath of Freedom mission by reframing nicotine cessation as an act of liberation and resistance to the tobacco industry’s exploitation of Black communities.
  • Co-developing and distributing culturally relevant public health content, including toolkits, digital resources, and community-informed cessation materials.
  • Promoting awareness of and access to proven quit resources — including Truth Initiative’s EX Program — in partnership with Black-led organizations, faith-based groups, LGBTQ+ advocates, and other culturally aligned stakeholders.
  • Strengthening local, regional, and national outreach strategies that elevate community voices and mobilize grassroots support for nicotine prevention and cessation.

In the release, Dr. Chris T. Pernell, Director of the NAACP Center of Health Equity, underscored that health equity requires more than information — it requires accountability and community-rooted action that connects people with tools for healing and freedom from addiction.

Quitting as liberation — not just willpower

One of the most important shifts in this work is the language: quitting isn’t framed as a moral test or a matter of “just trying harder.” Instead, it’s positioned as a supported process — and as a way for communities to push back against systems that have profited from addiction.

As Dr. Dartis noted in the announcement, the tobacco industry has targeted Black communities for generations with products and marketing designed to drive nicotine addiction. The expanded partnership aims to meet people where they are — in trusted spaces, through meaningful conversations, and with resources that recognize culture and lived experience.

Bridging public health data and lived experience

The press release also notes that Dr. Dartis will be featured in an upcoming NAACP docuseries focused on bridging the gap between public health data and the lived experiences of Black men in America. The project will explore the systems, relationships, and environments that shape health outcomes, while highlighting resilience and calling for accountability from the systems meant to serve communities.

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How to get free quit support

If you or someone you care about is ready to quit smoking, vaping, or other nicotine products, free support is available through Truth Initiative’s EX Program.

  • Text JoinFreedom to 88709
  • Visit exprogram.com

Local resources (Arizona)

If you’re in Arizona and want additional, local support, consider these options:

  • Arizona Smokers’ Helpline (ASHLine): Call 1-800-55-66-222 or visit https://www.azdhs.gov/ashline/ for free quit coaching and support for Arizona residents.
  • Arizona 2-1-1: Dial 2-1-1 (or visit 211arizona.org) to get connected to local health services, community programs, and support resources.
  • Primary care clinics and community health centers: If you have a regular doctor or use a community clinic, ask about quit plans and nicotine replacement options. Many clinics can help you build a step-by-step approach and connect you to additional programs.

The takeaway

The Breath of Freedom Movement is a reminder that nicotine addiction doesn’t exist in a vacuum. It’s connected to policy, marketing, access to care, and the long history of unequal health outcomes in the United States. By combining community leadership with proven quit resources, Truth Initiative and the NAACP are working to ensure that communities most impacted by tobacco-related harm have the support they need to heal, quit, and thrive.

Credit: Truth Initiative. News provided by Truth Initiative via PRNewswire, July 17, 2026.

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Food and Beverage

Beyond Protein: 2 Nutrients Your Plate Might Be Missing

Nutrients: Everyone is talking about protein these days whether watching their weight or managing a disease like type 2 diabetes. However, fiber and healthy fats are nutrients many people are overlooking. One food that makes it easier to invest in your health, according to nutrition experts: avocados.

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Beyond Protein: 2 Nutrients Your Plate Might Be Missing

Beyond Protein: 2 Nutrients Your Plate Might Be Missing

(Feature Impact) Everyone is talking about protein these days whether watching their weight or managing a disease like type 2 diabetes. However, fiber and healthy fats are nutrients many people are overlooking. The latest reports show most Americans already meet or exceed recommendations for protein while nearly all (about 95%) do not eat enough fiber, and many people consume too much saturated fat versus unsaturated fat, according to the 2025 Dietary Guidelines Advisory Committee. Prioritizing ways to get more fiber and healthy fats on your plate could be key to managing weight and type 2 diabetes goals this summer. 

One food that makes it easier to invest in your health, according to nutrition experts: avocados.

A growing body of research and materials from Avocados – Love One Today, a science-based resource, suggests fresh avocados offer weight management benefits, help with type 2 diabetes management and are good for blood sugar management.

17994 D embed4According to a study* of more than 27,000 adults published in the journal “Internal Medicine Review,” people who ate just over half of an avocado per day weighed 7.5 pounds less, had smaller waist sizes and tended to have healthier overall eating habits, including higher intakes of fiber and healthy fats, compared to people who didn’t eat avocados. Among the list of benefits, this delicious and healthy fruit uniquely contains fiber and healthy fats in each nutrient-dense bite which slows digestion, helping you feel satisfied and fuller longer which can help you consume fewer calories overall. In fact, if you’re using a GLP-1, avocados are one of the foods to add to your menu to make small meals feel more filling and satisfying while supporting nutrient needs.  

Scientists also recently took a second look at the largest study* about avocado consumption to-date involving close to 1,000 adults, per the journal “Current Developments in Nutrition,” and found that consistently eating one avocado every day for six months (no other diet changes required) significantly reduced dietary glycemic load (GL) by nearly 14 points, a metric that evaluates how what you are eating is affecting your blood sugar levels. GL may be an important consideration in the management of chronic diseases like type 2 diabetes. By slowing digestion, fiber and healthy fats also support stable blood sugar levels.

There are many ways to enjoy avocados, including chopped, sliced, mashed, blended, in baked goods or even frozen. Avocados add flavor, variety and nutrition across the day.

Try these recipes for Avocado and Blueberry Chia Pudding, Avocado Breakfast Bowl with Leafy Greens for your next breakfast or snack.

*Remember: Small, consistent food choices can add up over time. Research suggests regularly eating avocados may support weight management and blood sugar targets while providing the fiber and healthy fats that many Americans are overlooking. These studies were supported by the Avocado Nutrition Center. While these findings are encouraging, the studies highlighted show an association, not cause and effect, and thus more research is needed to confirm these findings in other populations.

To explore evidence-based avocado nutrition information, along with practical tips and easy recipes, visit Avocados – Love One Today, a leading resource for avocado nutrition information.

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Avocado and Blueberry Chia Pudding 

  • 1 1/2    cups plain, unsweetened soy milk (or milk of choice) 
  • 1          ripe, fresh avocado, halved, pitted and peeled 
  • 3/4       cup frozen blueberries 
  • 1/2       cup unsweetened vanilla Greek yogurt 
  • 1          tablespoon maple syrup 
  • 1/3       cup chia seeds 

To Serve: 

  • 1/3       cup granola  
  • 1/3       cup fresh blueberries 
  • 1          kiwi, chopped 
  • 1/2       fresh, ripe avocado, halved, pitted, peeled and chopped 
  1. In blender, puree soy milk, avocado, blueberries, yogurt and maple syrup until smooth. Pour mixture into storage container or bowl and add chia seeds. Whisk well to combine. Cover with lid or plastic wrap and refrigerate 4 hours or overnight, until thickened.
  2. To serve, divide into bowls and top with granola, fresh blueberries, kiwi and avocado. 
  3. Notes: Use any milk (dairy or non-dairy) that you prefer in pudding. Use fresh blueberries or conventional frozen blueberries. Other topping options include: nuts, seeds, hemp hearts, sliced banana or strawberries, or nut butter. 
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Avocado Breakfast Bowl with Leafy Greens

Bowl: 

  • 1          medium sweet potato, chopped (about 1 3/4 cup) 
  •             nonstick cooking spray
  • 1/4       teaspoon smoked paprika 
  • 1/4       teaspoon garlic powder 
  • 1/4       teaspoon salt 
  • 1/2       cup quinoa 
  • 1          cup water, plus additional for boiling eggs, divided  
  • 2          eggs 
  • 2          cups arugula 
  • 1          ripe, fresh avocado, halved, pitted, peeled and chopped 
  • 1/4       cup pickled red onions 

Avocado Tahini Dressing: 

  • 1/2       large avocado 
  • 1/4       cup tahini 
  • 1          lemon, juice only (2 tablespoons) 
  • 3/4       cup water 
  • 1          tablespoon fresh chives 
  • salt, to taste 
  • pepper, to taste
  1. Preheat oven to 400 F. Add chopped sweet potato to baking sheet. Spray with cooking oil then add smoked paprika, garlic powder and salt. Toss to coat in spices. Bake 22-25 minutes, or until tender.
  2. In medium saucepan, add quinoa and water. Bring to simmer and cover, cooking 12-15 minutes, or until quinoa is tender and fluffy.
  3. Fill small saucepan with water and bring to boil. Use slotted spoon to lower eggs into water. Cook 8 minutes then transfer eggs to bowl of ice water to cool before peeling.
  4. To make dressing: In small blender, puree avocado, tahini, lemon juice, water and fresh chives until smooth. Add more water, 1 tablespoon at a time, if needed, to thin until pourable. Season with salt and pepper, to taste.
  5. Assemble bowls, each with 1/2 sweet potato, 1/2 cup quinoa, 1 egg, 1 cup arugula, 1/2 avocado, 2 tablespoons pickled red onion and 3 tablespoons dressing. Reserve remaining dressing in refrigerator.
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Heart-Healthy Frozen Avocado Banana Paleta 

  • 1          ripe, fresh avocado, halved, pitted, peeled and diced 
  • 4          cups orange juice 
  • 2          medium bananas, peeled and sliced 
  • 1          tablespoon lime juice 
  • 8          paper cups (5 ounces)
  • 8          wooden craft sticks 
  1. In blender, blend avocado, orange juice, bananas and lime juice on high until smooth. Divide into paper cups. Cover cups with aluminum foil. Insert one stick through center of each foil. Freeze 4 hours until firm. 
collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures
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SOURCE:

Avocados – Love One Today

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health and wellness

Zepbound Linked to Lower Healthcare Costs in Adults 55+ With Obesity, Real-World Study Suggests

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A real-world study found sustained Zepbound use in adults 55+ with obesity was linked to lower healthcare costs and fewer hospital and ER visits over time.

A new real-world study of adults over age 55 with overweight or obesity found that sustained use of Zepbound (tirzepatide) for weight management was associated with lower healthcare costs over time compared with similar adults who were not treated. Eli Lilly and Company said the findings were driven in part by lower rates of hospital admissions and emergency department visits, and were published in Diabetes, Obesity and Metabolism.

What the study found

According to Lilly, researchers estimated healthcare cost differences over time (excluding the cost of Zepbound itself) using two established analytic methods. Across both approaches, monthly healthcare costs were lower, on average, among older adults who stayed on Zepbound.

Key estimates reported in the release include:

  • At six months: costs were up to 15% lower (up to $181 per patient, per month).
  • At 12 months: the estimated difference widened to as much as $607 per patient, per month, reflecting up to 38% lower costs than those not treated (estimates varied by model).

In the primary analysis, adults over 55 treated with Zepbound had lower rates of hospital admissions and emergency department visits across every follow-up period, along with numerically higher rates of routine outpatient and office visitsa pattern the company said was consistent with greater engagement in routine care.

Why Medicare is part of the conversation

Lilly said the cost findings may be relevant for older adults, including those in Medicares GLP-1 Bridge program. The company noted that beginning at six months, estimated healthcare savings nearly covered the programs monthly treatment cost of $195 per patient, per month, and by 12 months the estimated savings exceeded the reported monthly treatment cost.

Its important to note the release also emphasizes a limitation: claims data do not capture Zepbounds net price, and the study excluded the cost of Zepbound from total treatment costs. That means the reported differences reflect potential savings elsewhere in care that could offset treatment costs, not the full net cost impact.

Who was included in the analysis

The retrospective observational cohort study used Komodos Healthcare Map, a database of de-identified claims data from more than 330 million individuals enrolled in U.S. healthcare plans. The analysis included 15,843 adults over age 55 (mean age 64.5) with obesity or overweight plus at least one obesity-related complication who initiated Zepbound between November 2023 and September 2025. Each Zepbound user was matched 1:1 with a control participant who met the same eligibility criteria but did not initiate GLP-1 or GIP/GLP-1 receptor agonist medication.

What Zepbound is

Zepbound (tirzepatide) is a dual GIP and GLP-1 receptor agonist indicated for adults with obesity, or some adults with overweight who also have at least one weight-related medical problem, to lose weight and keep it off. Lilly also noted Zepbound is FDA-approved to treat adults with moderate-to-severe obstructive sleep apnea and obesity, and should be used alongside a reduced-calorie diet and increased physical activity.

Safety summary (high level)

The release includes an indications and safety summary with warnings. Among other risks, Lilly notes Zepbound carries a warning about thyroid tumors, including thyroid cancer, and may cause serious side effects such as severe stomach problems, dehydration leading to kidney problems, gallbladder problems, pancreatitis, serious allergic reactions, and low blood sugar (especially when used with certain diabetes medicines). Patients should talk with a healthcare provider about risks and whether the medication is appropriate for them.

Related Links

Source

  • PRNewswire / Eli Lilly and Company press release (Aug. 26, 2026): Zepbound linked to lower healthcare costs in adults over age 55 with obesity according to a real-world study

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health and wellness

Stroke Recovery Starts Early and Continues for a Lifetime

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18119 A detail intro

(Feature Impact) When it comes to stroke, time matters. Recognizing the warning signs and calling 911 quickly can help with receiving time-sensitive, life-saving treatment. Recovery should begin early, too.

Having a stroke can divide life into a stark before and after, affecting many aspects of daily life. While it’s easy to focus on the things a stroke can take away, it’s important to remember there’s life after stroke. Recovery isn’t just about relearning skills. It’s about adapting to new challenges, finding purpose in a different reality and continuing to move forward.

Navigating the aftermath of a stroke means balancing short-term and long-term plans. Once medically stable, rehabilitation should ideally begin within 48 hours, according to the 2026 Guideline for Adult Stroke Rehabilitation and Recovery from the American Stroke Association. Recovery doesn’t have a fixed end. Meaningful progress can continue for months or years after survivors leave the hospital or complete formal therapy.

“Stroke rehabilitation is complicated,” said Lorie Gage Richards, Ph.D., FAHA, volunteer chair of the new guideline, associate professor at the University of Utah and an occupational therapist. “Each person faces a different set of challenges and care should be personalized to fit each person’s needs. The goal is to help individuals gain as much independence as possible to perform everyday activities while improving their overall quality of life.”

Approximately 800,000 people have a stroke each year in the U.S, according to the American Heart Association’s 2026 Heart Disease and Stroke Statistics. Whether you’re navigating recovery yourself or supporting someone you love, connecting with a coordinated healthcare team is an important first step. Ask about a comprehensive assessment, develop a rehabilitation plan based on what matters to you and set small, achievable goals throughout recovery.

18119 B detail embed1Building Skills and Independence

After a stroke, familiar parts of a daily routine may take more effort or require a new approach. A rehabilitation team can assess how stroke has affected movement, communication, thinking, vision, hearing and other abilities then develop a plan based on individual needs and goals.

Recovery doesn’t look the same for everyone. For one person, a meaningful goal may be dressing independently. For others, it could be returning to work, driving safely or participating in favorite activities. Start with manageable goals, evaluate progress and reassess the plan as needs change.

Understanding the Invisible Impacts

Some of the most challenging parts of recovery may be the ones others can’t see. For instance, you might lose confidence or sense of identity, have trouble concentrating or experience anxiety or depression. Along with mental and emotional changes, you may notice ongoing physical symptoms like pain, difficulty sleeping, changes in sexual function or difficulty with bladder control.

Invisible challenges don’t have to stay that way. Ask your healthcare team to assess your physical and emotional health, including depression and anxiety, during the hospital stay and throughout recovery. Speaking up about new or changing symptoms can help identify appropriate treatment and support.

Navigating Changing Relationships

When you have a stroke, your life isn’t the only one that changes. A partner, parent or friend may suddenly take on new responsibilities, making honest conversations about support especially important.

Family responsibilities may also look different. Parenting young children, supporting loved ones or balancing work and family can bring new challenges during recovery. Give yourself permission to slow down, accept care and connect with the people who matter most.

Finding Purpose and Redefining Success

Recreation, hobbies, social connections and other meaningful activities are an important part of recovery and can help people regain confidence, participate in their communities and improve quality of life. That may mean returning to music, art, exercise or time with friends. It could also mean modifying favorite activities, discovering new interests or connecting with a support group.

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Life after stroke may look different, but different doesn’t mean less meaningful. Recovery isn’t measured by how closely someone returns to who they were before. It’s about finding new ways to pursue what matters most and continuing to move forward.

Learn more about recognizing stroke, preparing for rehabilitation and adjusting to life after stroke by visiting Stroke.org.

Photos courtesy of Shutterstock collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures track

SOURCE:

American Stroke Association

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